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Sell more online courses using INDIE marketing tools
Sell more online courses using INDIE marketing tools
Introduction.......................................................................................................................... 3
Marketing your online courses through INDIE LMS..................................................... 4
Marketing tools overview................................................................................................... 5
Summary............................................................................................................................. 12
Table of contents
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Sell more online courses using INDIE marketing tools
Introduction
Entrepreneurs that create online courses need the right tools to help them build an audience and
efficiently sell their content. However, with so much online content available, it can be difficult
to stand out from the crowd, especially at the beginning. The good news is that building your
brand, attracting learners and generating revenue can all be done directly through your learning
platform. So whether you are a rookie or a more seasoned entrepreneur, we will show you how
to better market your online courses using INDIE.
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Sell more online courses using INDIE marketing tools
Marketing your online courses through INDIE LMS
INDIE provides all the tools you need to succeed in selling online courses, while minimizing
marketing costs.
Powerful tools
INDIE offers all the features entrepreneurs need to market
their online courses, such as SEO features, ratings, and
reviews, affiliate marketing, and more.
Easy to use
Our platform is very intuitive and all the marketing tools
are easy to use and configure. There are no technical skills
required and we provide step by step instructions that will
get you started in no time.
Reduce costs
An INDIE subscription includes our marketing features so
there is no need to invest in other external marketing tools.
As a result, you get to save money and use a single platform
to create, sell, and promote your courses.
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Sell more online courses using INDIE marketing tools
Marketing tools overview
INDIE includes all marketing tools course creators need at each stage of launching an online
course, including course landing pages, client reviews and email marketing features.
Catalog and course overview pagesThe catalog is where you can showcase all of your courses, subscriptions, bundles or digital
media items. Each learning item has its own overview page, where you can add details, a
description, and display a content outline. People can also read reviews of your courses and
purchase products directly from the catalog.
Customizable course catalog
It’s important for learners to find quickly the courses that they’re looking for. The course
catalog is easy to configure and customize to promote your branding. You can create
categories and subcategories so learners will know where to find what they are looking for
every time.
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Sell more online courses using INDIE marketing tools
Ratings and reviewsLearners can leave reviews and rate your courses, which will also be visible in the course
catalog. This is a great way of attracting more learners and encouraging them to buy courses.
Showcase your online courses
You can create beautiful overview pages for each catalog product, such as courses, bundles,
subscriptions, and more. You can add a description for your learning item, images, videos,
display a content outline, and more.
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Sell more online courses using INDIE marketing tools
Easy to use
You can enable ratings and reviews in your platform and learners will see the option in the course.
Easy to manage
You can accept or dismiss reviews and choose whether to publish them or not. Once you
have published a review, it will be visible in the course catalog for everyone to see.
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Sell more online courses using INDIE marketing tools
SEO featuresIt’s important that your site and courses are easy to find by potential clients. Our SEO features
allow you to optimize your site and content for search engines by setting up keywords, meta
descriptions, a custom sitemap, and more. Visitors will often search for for terms related to
their learning needs. SEO offers you to opportunity to improve your site’s ranking in search
engines.
Configure SEO for your portal
In the first stages, people must be able to find your website. You can enable search engine
indexing to make sure that search engines will index your portal. Then you are ready to add
relevant keywords, a meta description, and more.
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Sell more online courses using INDIE marketing tools
Configure SEO for overview pages
INDIE also allows you to configure SEO for each individual course page. You can also
optimize pages for learning items such as subscriptions or digital media, as each item has
its own overview page in the catalog.
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Sell more online courses using INDIE marketing tools
AffiliatesAffiliates are your sales partners that can earn commissions by advertising your courses
via their unique affiliate referral link. Affiliates have their own accounts, where you can set
up commissions, receive notifications on purchases, pay affiliates using PayPal and run
reports. This is a good strategy to increase awareness and attract potential clients. For
example, you might contact an influencer from a certain field that is interested in promoting
your courses for a fee.
Attract clients via referral links
Affiliates have a their own referral link, which they can share with potential clients. For
example, they can share it as a recommendation to different groups, or post the link on their
social media pages, blogs, and more.
Set up affiliate accounts
Each affiliate has their own account, in which you can track referrals, visits, purchases, and more.
You also have the ability to set up the commission affiliates get for their referrals via PayPal.
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Sell more online courses using INDIE marketing tools
MailChimp integrationBuilding an effective email campaign increases your chances of getting more clients and sell
more courses to existing learners. However, building your email list can seem intimidating
and hard to do at first. MailChimp is an email marketing tool that allows you to design and
send emails to your target audience. You can kickstart your email campaign through INDIE’s
MailChimp integration, which allows you to keep track of contacts from email campaigns.
Use the Zapier integration to create zaps between INDIE and MailChimp
INDIE also integrates with Zapier, which allows you to create zaps between INDIE and over
1,000 different apps. Using Zapier you can set up so that each new INDIE learner gets
automatically subscribed to your MailChimp list.
Easily import and export contacts
You can import and export contacts directly from MailChimp. When you import contacts,
you can also create new learner accounts and export existing learner accounts so that they
are automatically entered in your email campaign.
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Sell more online courses using INDIE marketing tools
Summary
INDIE provides a set of powerful, easy to use, and effective marketing tools that entrepreneurs
can use to promote online courses and increase their revenue. For more details, please
contact us at [email protected] or visit our website.
www.indielms.com
www.cypherlearning.com
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Sell more online courses using INDIE marketing tools
