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Declan Tyldesley Selfridges Radio Review In my opinion I think this show reached the correct standards for a normal in store radio show. Despite the fact we did make a few minor mistakes. Our intended target audience for are in store radio show were the people that shop inside every individual Selfridges store. Based on demographic profiling the category’s that would mainly shop in Selfridges are very broad for they attract a wide range of people into the store based on race, sex or age. Our in store radio had two hosts, Declan and Hemit. By doing this we were able to talk easily about what products we were trying to promote in Selfridges. We had a total of 6 speeches including our opening and ending speech; in my opinion we had just the right amount of speeches to keep the listeners entertained and also enough to promote a good amount of products. However on one of our speeches we did not promote a product or anything like that we talked about the band Take That and their new song “These Days”. When doing is it may have disinterested some of the audience for some people in Selfridges may not want to listen to information on the band Take That. The type of music we played on our radio show was very mixed genre; we did this to make sure we suited the need for most people based on demographic profiling. For example one of the songs we played was called “Wonderwall” by Oasis. This song is classed as a recurrent track so this song is very well known to most of the public in the UK so we would have attracted a wide and broad target audience. However we did play some different music genre’s to keep the teenage base audience entertained. In comparison to our context statement on our in store radio show; the radio programme demo had met most of the needs in the context statement so we made a fairly well- structured in store radio show for Selfridges. In between most of these songs we played a jingle; we had a total amount of three Selfridges jingles. In my opinion this was a good amount of jingles that we had because we made sure the same jingle wasn’t played twice in a row; so from this the people in Selfridges would have at least heard the same jingle twice throughout the whole radio show that we predicted would just last over an hour. And it did so our schedule sheet was successful. Also when we started to speak in between some songs we spoke fairly

Selfridges Radio Review By Declan Tyldesley

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Page 1: Selfridges Radio Review By Declan Tyldesley

Declan Tyldesley

Selfridges Radio Review

In my opinion I think this show reached the correct standards for a normal in store radio show. Despite the fact we did make a few minor mistakes. Our intended target audience for are in store radio show were the people that shop inside every individual Selfridges store. Based on demographic profiling the category’s that would mainly shop in Selfridges are very broad for they attract a wide range of people into the store based on race, sex or age. Our in store radio had two hosts, Declan and Hemit. By doing this we were able to talk easily about what products we were trying to promote in Selfridges. We had a total of 6 speeches including our opening and ending speech; in my opinion we had just the right amount of speeches to keep the listeners entertained and also enough to promote a good amount of products. However on one of our speeches we did not promote a product or anything like that we talked about the band Take That and their new song “These Days”. When doing is it may have disinterested some of the audience for some people in Selfridges may not want to listen to information on the band Take That.

The type of music we played on our radio show was very mixed genre; we did this to make sure we suited the need for most people based on demographic profiling. For example one of the songs we played was called “Wonderwall” by Oasis. This song is classed as a recurrent track so this song is very well known to most of the public in the UK so we would have attracted a wide and broad target audience. However we did play some different music genre’s to keep the teenage base audience entertained. In comparison to our context statement on our in store radio show; the radio programme demo had met most of the needs in the context statement so we made a fairly well-structured in store radio show for Selfridges. In between most of these songs we played a jingle; we had a total amount of three Selfridges jingles. In my opinion this was a good amount of jingles that we had because we made sure the same jingle wasn’t played twice in a row; so from this the people in Selfridges would have at least heard the same jingle twice throughout the whole radio show that we predicted would just last over an hour. And it did so our schedule sheet was successful.

Also when we started to speak in between some songs we spoke fairly enthusiastically to keep the listeners or shoppers entertained; because if we did speak very down and depressed we would most certainly make the shoppers feel that way to so they will probably leave the store. Also by speaking enthusiastically it kind of matched the songs we were playing because most of them was very up-beat.

On our ending speech we did have a slight disadvantage because our end speech went just over a minute and we didn’t expect it to so we had a little disadvantage when trying to keep the backing music playing. This mistake would have been fairly obvious for the listeners or shoppers to notice for their was a good time gap in between the time gap. However we did not let this very minor mistake stop us from speaking at the end of the show so we just kept on going and when we noticed that it stopped we pressed it straight away. However there was very few mistakes when we went live on our in store radio show and any more good things to keep the listeners or shoppers entertained. Another thing that I think went well on our in store radio show was when we either front selled or back selled the song so the people who may not have known the name of the song will now know because of us. In my opinion I think this worked well when we was making a in store radio show for Selfridges because if some people did like the way we did this they would also most certainly come

Page 2: Selfridges Radio Review By Declan Tyldesley

Declan Tyldesley

back to shop at Selfridges. To conclude all of this I think we did quite well when working the technique side of things, this is true because throughout all of this radio show we did not manage to get any dead air so no matter what their was always a voice or a song playing so there was no dead air.