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8/13/2019 Selflessness Through Sport
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SelflessnessT H R O U G H S P O R T
A major gateway to the sport oftriathlon, charity-racing programspull thousands of people of all athleticbackgrounds offthe couch and ontothe start line. The experience can belife-changing, not only for those thatbenefit from the fundraising efforts,but also for the athletes involved, bycreating a sense of purpose greaterthan ones own fitness and accom-plishment. Here we profile eight suchprograms, and also share the personalefforts of an individual with substan-tial ties to the sport.
B Y H O L LY B E N N E T T
COURTESYMATTLANKES/LIVESTRONG
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In tandem with Lance Armstrongs wide-
ly publicized return to triathlon, Team
Livestrong aims to make a major state-
ment in the multisport world starting in
2012. In addition to its well-established
ride and run events, Livestrongs Lance
Armstrong Foundation (LAF) recently
launched a new partnership with the
World Triathlon Corporation with the
goal of raising more than $1 million for
people affected by cancer. The Lance
factor is sure to have a swift and sub-
stantial impact: Within three weeks of
the programs announcement, more than
170 athletes had registered for Team
Livestrong triathlon events.
T H E G I V E & G E T : Commitment to fundraise for the
LAF (minimum requirement range:
$600$1400 per event; athletes
already race-registered may join
Team Livestrong with no minimum
commitment, however a small
milestone exists in order to earn the
signature black and yellow race kit)Guaranteed entry (complimentary
or paid, depending on race) to a
variety of triathlon events including
Ironman 70.3 Texas, Ironman 70.3
Florida and Ironman France
Livestrong tri top, hat and race belt
Personalized fundraising website
and a library of fundraising tools
(including Six Easy Steps to Raising
$1000 and How to Start a Social
Media Campaign)
One-on-one Livestrong staff
support
The largest program worldwide to pair
endurance sports with fundraising is the
Leukemia & Lymphoma Societys (LLS)
Team in Training (TNT). TNT athletes
telltale purple kits and rallying cry of Go
Team! underscore participants heartfelt
support in the battle against blood
cancers. TNT is well known for its coach-
ing staff, led by six-time Ironman world
champion Dave Scott. Many TNT alumni
go on to become program coaches, team
captains or fundraising mentors. To date,
TNT has raised more than $1.2 billion to
fund cancer research and to enhance the
lives of blood cancer patients.
T H E G I V E & G E T : Commitment to fundraise for the LLS
(minimum requirement varies by event
and participants proximity to race venue) Complimentary race entry (options
include Lavaman, St. Anthonys and
Wildflower), travel and accommodation
45-month local training program with
weekly group workouts, or choose new TNT
Flex, a customized, online training option
Certified coaching staff
Mentors for fundraising support
Customized website for fundraising
Personal connection with a patient
honoree to deepen participants
understanding of TNTs mission
T E A M I N
T R A I N I N GTeamintraining.org
T E A M
L I V E S T R O N GLivestrong.org
XTERRAPHOTOS
B A L L O U S K I E SBallouskies.com
Pittsburgh-based Ballou Skies was cre-
ated by Ty Ballou to benefit his 24-year-old
son, Ryan, born with Duchenne muscular
dystrophy (DMD). The charity aims to
raise muscular dystrophy awareness and
funds for the heart clinic at Ohio State
University, which performs heart scans of
those afflicted with DMD to warn of future
problems and to gain further knowledge of
the disease.
T H E G I V E & G E T : No minimum fundraising requirement
team is selected based on high
engagement and concern for the cause.
Team includes several world-class
athletessix team members qualified for
the Ironman World Championship last year.
Sponsors include Blueseventy, Newton,
Coke, Powerade Zero and more, which
provide funding, products and services.
Creativity is encouraged in fundraising
and ranges from Biggest Loser
competitions in schools to sales of Ballou
Skies-branded peanut butter.
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Join the fight against multiple myeloma,
an incurable blood cancer, by racing in a
triathlon, cycling or running event in con-
junction with the Multiple Myeloma Re-
search Foundation (MMRF). Athletes can
register for a premium MMRF partner
event or a race of their choosing, and 90
percent of all funds raised by athletes on
behalf of the MMRF go toward research
and related programming.
T H E G I V E & G E T :Commitment to fundraise for the
MMRF (minimum requirement:
$1,000$5,000 per event, plus
variable race registration fee)
Guaranteed race entry (options
include Ironman U.S. Championship,
Escape From Alcatraz and Nautica
NYC Triathlon)
Fundraising tools and tips including
personal fundraising page,
downloadable marketing and
promotional materials and sample
e-mails and letters Training programs for athletes of all
levels; Ironman program includes
training plan and expert advice
from 19-time Ironman and exercise
physiologist Tom Holland.
Race-day apparel, gift box, T-shirts
and signage for athletes cheering
squad
The Run/Bike/Tri Your Own Race
Program option includes full
program benefits while allowing
athletes to fundraise in conjunction
with any endurance event.
M M R F S E N D U R A N C E
P R O G R A MThemmrf.org
COURTESYMMRF
Want a well-structured way to race and
fundraise for the charity of your choice?
The Janus Charity Challenge (JCC) was
designed for you. Athletes compete in
Life Time Fitness Triathlon Series events,
raising funds for any verified 501(c)(3)
nonprofit organization. The JCC program
has generated $51 million in donations
since its inception in 2001.
T H E G I V E A N D G E T : Commitment to fundraise for the charity
of your choice (the JCC has no minimum
requirement for participation)
Paid registration is required in one of
the following Life Time Fitness events:
Nautica South Beach Triathlon, Capital
of Texas Triathlon, Life Time Minneapolis
Triathlon, Life Time Chicago Triathlon,
Kaiser Permanente Los Angeles Triathlon
or Toyota U.S. Open Triathlon.
Opportunity for top fundraisers to earn
additional charity prize purse donations
from Janus
Exclusive JCC triathlon race tank
JANUS CHARI TYCHALLENGEJanuscharitychallenge.com
The Challenged Athletes Foundation
(CAF) offers triathletes numerous ways
to support the organizations mission
of providing opportunities and grants
to physically challenged individuals to
pursue active, athletic lifestyles. CAFs
signature event, the Aspen Medical
Products San Diego Triathlon Challenge,
offers the experience of racing alongside
more than 200 challenged athletes and
Ironman celebrities (Chrissie was there
last year). Or opt to Race for a Reason at
CAFs premier partner events or any event
of your choosing.
T H E G I V E A N D G E T : Race for a Reason requires a commitment
to fundraise for CAF (registration fee and/or minimum fundraising requirement:
$2500$3000 per event).
Guaranteed entry (complimentary or
paid) to various Ironman, 70.3, Nautica
Triathlon and Muddy Buddy events
Fundraising Web page, tools and assis-
tance from CAFs fundraising managers
Additional incentives: CAF gear, prizes, VIP
access and inspiring pre-race luncheon
C H AL L E NGE D
ATHLETES
FOU ND AT I ONChallengedathletes.org
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Honoring the Red,White and BlueAs a professional triathlete, Tim
ODonnell enjoys a lifestyle highlighted
by training and racing all over the world.
Yet he is firmly tied to his roots in the
U.S. Navy, where he first cut his triathlon
teeth leading the Naval Academy MensTeam to two U.S. National Triathlon
Championship titles and later pursued
his Olympic dream while based at the
U.S. Olympic Training Center in Colorado
Springs, Colo.
As a former naval officer, ODonnell
is a steadfast advocate for his military
brethren, especially those facing the
challenge of having been injured in the
line of duty. Our wounded veterans face
unique obstacles returning from combat
and transitioning back to civilian life,
says ODonnell. They need meaningful
support during this critical time of
starting over.As an ambassador for Team Red,
White & Blue (Teamrwb.org), ODonnell
promotes the organizations mission
to transform the way wounded
veterans are reintegrated into society.
ODonnell aligned his advocacy with
his October 2011 debut at the Ironman
World Championship, raising funds
and awareness for the cause that is so
close to his heart. Along with traditional
call-outs for donations, ODonnell rallied
19 top triathletesincluding Chrissie
Wellington, Matt Reed, Mirinda Carfrae,
Julie Dibens and legends of the sport
Mark Allen and Dave Scottto sign a setof Profile Design Volna Carbon Aerobars
that were auctioned for the cause. All
told, ODonnells efforts generated more
than $14,000 for Team RWB.
Team Fox encourages athletes to Run
Like a Fox in the fight against Parkin-sons disease, a progressive neurological
disorder affecting more than 5 million
people worldwide. A branch of the Mi-
chael J. Fox Foundation for Parkinsons
Research (MJFF), Team Fox provides
training and fundraising guidance and
support for triathletes and runners wish-
ing to help fund research in the treat-
ment and hunt for a cure for Parkinsons.
T H E G I V E A N D G E T : Commitment to fundraise for the
MJFF (minimum requirement:
$1,000$5,000 per event)
Guaranteed complimentary race
entry (options include Ironman
U.S. Championship, Escape From
Alcatraz and Nautica New York City
Triathlon)
Fundraising resources, such as a
customizable Web page, sample
letters, Team Fox-branded materials
and fundraising tips Additional benefits vary by event
and may include Team Fox tri
suit, organized group workouts,
online training support, hotel
accommodations and race weekend
support, and special celebrations.
The Team Fox Team option allows
fundraising athletes to train together
toward a common goal.
T E A M F O XTeamfox.org
A T H L E T E SF O R A C U R EAthletesforacure.org
T H E G I V E A N D G E T : Commitment to fundraise for the PCF (min-
imum requirement range: $750$5,000 per
event)
Guaranteed complimentary entry to a pre-
mier race (options include Ironman Canada,
Ironman U.S. Championship, Ironman
Arizona and St. Anthonys)
Opportunity to earn sponsor incentives
including custom race kits, triathlon gear
and travel discounts
The Any Event, Anytime, Anywhere option
has no minimum requirement or compli-
mentary entry, but provides an online fun-
draising template, allowing athletes to join
AFAC through any event of their choosing.
As a charitable arm of the Prostate
Cancer Foundation (PCF), Athletes for
a Cure (AFAC) supports individuals in
their efforts to run, bike, walk or race for
a cure. Athletes choose to race in either
an AFAC Featured Event (high-profile
triathlons and marathons which are
often otherwise sold out) or the Any
Event, Anytime, Anywhere option.
COURTESYTEAMFOX,NILSNILSEN