Characteristics of an A/A* piece of work Type of production (magazine, poster, trailer)

How this will be shown in my work

Sound has to be effectively used with well recorded voiceovers and sound effects, making the production look professional. The soundtrack should create a certain mood for the target audience and control pace throughout.

Trailer I plan to not use many, if any, voiceovers in my work which therefore eliminates the issue of unprofessional/quiet sounding voiceovers. I will include fast paced non-diegetic sound to create anticipation and build up for the target audience, as this is also a conventional element of horror films. The use of diegetic sounds such as clocks ticking, creaking floorboards and screaming/crying will be found in my production as this is appealing to the target audience and intrigues them, creating a wondering effect of what will happen next. Sound will be controlled and gradually build up throughout.

There should be a careful selection of several mise-en-scene elements, including the setting, props, costume, make-up and the type of lighting used

Trailer I plan to include several different elements of mise-en-scene that are carefully thought out to ensure that they follow the conventions of the horror genre. Settings will include isolation and a normal house, props will be knives, clocks and a rocking chair, dark costumes, normal clothes and fake blood will be used and low key lighting for the majority of the scenes to create a scary and isolated effect for the target audience.

Pace should increase for editing throughout the trailer to build up tension and excitement, an effective use of dissolves/superimposition could be used but only when needed. Fast paced editing/short takes are appealing to the target audience and conventional for the horror genre making the production look effective and professional. Intertitles should be used to

Trailer I will use effective fast paced editing throughout my trailer as this is conventional for the horror film genre. This will also mainly be seen at the middle/end of my trailer, where the tension builds up suddenly and there is several fade to blacks used too, this will tell my target audience that something dangerous is taking place to the characters but not give too much of the storyline

generate interest, but only when appropriate. away, which is conventional for the genre and appealing. Intertitles will be used at the end of the trailer to show the title of the film and the release date. other titles will appear at the beginning of the production and gradually throughout.

Production should include a range of well framed shot types, angles and distances. the use of an unsteady camera should only be for appropriate narrative purposes and controlled/effective. Point of view could also be used when conventional for the genre.

Trailer Throughout the planning of the production for our trailer it has been ensured that a range of appropriate and appealing shots for the genre/target audience have been considered. this includes shot types such as close-ups to show the character's emotion an establishing shots to set the scene. high angles show the vulnerability of certain distress characters which is conventional for the horror genre. We will also use a panning movement when recording footage of things moving by themselves. There will not be a large use of unsteady camera.

Posters should follow the conventions of form and genre, with a use of appropriate typography (easy to read and see). The main image shouldn't be too busy and kept easy on the eye instead.

Poster Typography for my poster production will be kept conventional but also appealing to the eye of my target audience, this will be done by using contrasting colours such as red or white against a black background or black against a much lighter background (these are all also conventional colours for the horror genre) there will be just the one image used on my poster, and will be of a main protagonist in deep distress covered in blood, this offers continuity because it is one of the same characters and relates to a similar scene within the trailer.

Makes sure that institutional details are in place. this could include; tagline, credit block and a critical quotation .

Poster I will mostly follow the route of the eye layout to keep all typography and the image easy to look at and in correct place. I will place the tagline

(and maybe a critical quote) at the top of the poster layout, the credit block and release date towards the bottom, meaning that the image and title will be appropriately placed in the middle, conventional for form of a poster and appealing to my target audience.

Offers continuity between the poster and the film, conventional and appealing to the target audience.

Poster Continuity will be offered within my poster in relation to the trailer production, to keep interest for my target audience and ensure that I am following conventions of form and genre. The image used will be of one of the protagonists within our trailer, they will be shown covered in blood and clearly distressed. this is continuous as it shows clearly a familiar character and is in relation to a similar scene from the trailer.

Follows conventions of previous horror films and magazines, which also shows some originality. this could include the design of a new magazine.

Magazine cover I will use an original magazine for my ancillary production, which will be called 'EXTREME' this is a conventional name for the horror genre as it's a strong name and will be written in large black block capitals, conveying strength but also danger. the layout used will mainly follow the route of the eye because this is conventional for the form of magazines and keeps the cover appealing to the target audience.

The magazine cover should employ a range of fonts, including consistency in the straplines.

Magazine cover There will be a range of fonts used within my magazine cover which are all conventional for the genre and appealing to the target audience (found from previous audience and genre research) different font will be used for the name of the magazine, the font for the title will be the same as used on my poster (showing continuity) straplines/cover lines will use the same typography but would be different to my film.

this shows that the films are not linked together and the main cover story has an individual font style, which is conventional for the horror genre.

Space should be used effectively, integrating text and image. With an original image used also.

Magazine cover Once again, I will employ the route of the eye layout. this will include me placing the name of the magazine in the left hand primary optical area and information of my film production towards the bottom of the cover, with the image and other straplines/cover stories in the middle. this route is easy on the eye and makes sure that my target audience do not miss anything. this is also a conventional layout for the majority of magazine covers and works well with the genre.