Selected Works of Jamie Yusuf

SELECTED WORKS

2003 -2016

PHONE NUMBER EMAIL ME WEBSITE

+61 0421 913 074 [email protected] jamesy.design

THE SELECTED WORK OF JAMIE YUSUF

ABOUT ME

I have over 18 year’s experience in graphic and web design. I have worked as an account manager, project manager, consultant and designer with many large organisations (including global corporations and Government agencies) as well as small companies and start-ups creating their branding, business collateral and websites and online digital marketing solutions.

While I’m an expert in graphic design, web design, blended eLearning. I specialise in complex email campaigns and managing large print projects. However, my main area of expertise is the complete branding and identity for all businesses creating

their branding for print and designing and developing websites, creating the whole branding from concept to completion and deliver ongoing support to aid in ongoing brand development.

I am passionate about good design and firmly believe in

working closely with a team to achieve the project’s vision.

I have been a freelance web and graphic designer for over 15 years in Australia, and I have worked for design agencies both here and in the UK, still working on projects with premiere organisations.

JAMIE YUSUF

SELECTED WORKS

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PASSIONATE,CREATIVE,

THINKING,EXPERIENCE,

PRODUCTIVE,INNOVATIVE.

JamieYusuf

MY VALUES

+61 0421 913 074 [email protected] Jamesy.design

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A BRIEF HISTORY OF WORK

WORK EXPERIENCE

Australian Children’s Education & Care Quality Authority (2013-2016)

Communications officer, Web and PublicationsAs a graphic, web and eLearning designer, my role at ACECQA is varied and focused. I design and manage large print based projects that are delivered nationwide. Design and develop web based projects for the ACECQA website and develop beautifully designed educatonal (Train-the-trainer) blended eLearning experiences.

4mation Technologies (2011-2012)

Project / Account ManagerMy role as a project and account manager for one of Australia’s biggest and brightest web development companys. I managed a team of 20 designers and developers on large web development projects and apps.

Royal Agricultural Society of NSW / Easter Show (2003-2011)

Digital & Print ConsultantI was the sole web design and development consultant for the RAS and Easter Show for Nine years and not only designed the website for the biggest annual event in the southern hemisphere, in that time I also designed the collateral positioned around the event and delivered emails to over a million plus users.

Sony Pictures Australia (2003-2007)

Digital ProducerAt Sony Pictures I was responsible for the digital content and localisation of the US movie sites and the production of all the online advertising, including many groundbreaking over-the-page visual ads.

Freelance (2002-2016)

Web and Graphic DesignerAs a freelancer I have had the privilege of designing and developing logos, branding, edm’s, websites and much more for varying and dynamic range of clients. From small start ups to big multi-national organisations. My freelance career has been long and fruitful.

PROGRAM SKILLS

Adobe Captivate

Adobe Photoshop

Adobe Illustrator

Adobe Dreamweaver

HTML & CSS

Adobe InDesign

Adobe Premiere

Adobe After Effects

SELECTED WORKS

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WEBSITEDESIGN

LOGO, BRANDING &IDENTITY DESIGN

CREATIVE CONCEPTDEVELOPMENT

WEBSITE UIDEVELOPMENT

SEO INTERNETANALYTICS

GOVERNMENT & CORPORATE ELEARNING

PROFESSIONALTEAMWORK

PASSIONATEHARDWORKING

TIMEMANAGEMENT

PROFESSIONAL SKILLS


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01

PROJECT NAME

Leonay Plumbing website

CLIENT NAME

Leonay Plumbing

CATEGORY

Web, Social channels

PORTFOLIO

DESCRIPTION

I was contacted by a local plumbing company to design their website. After several meetings and consultations I submitted a design proposal that was accepted. I designed a responsive website that reflected not only the current direction of the company but it’s future direction. The website was built from the ground up to maximise the branding and strength of the images. The site is fully responsive and adapts to all mobile and tablet sizes. It was developed around a simple custom Content Management System (CMS), so staff could update the website themselves. I was asked to create the company’s Facebook and Linked In pages.

“I love it. Thanks!”

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01

PROJECT NAME

Blended eLearning modules

CLIENT NAME

ACECQA

CATEGORY

eLearning, web, branding

PORTFOLIO

DESCRIPTION

I am currently employed by the Australian Children’s Education and Care Quality Authority (ACECQA) to develop multiple eLearning modules (Train the trainer) and manage the their training portal. Using my extentive graphic and web design skills, I developed a series of visually and content rich modules aimed at broadening the knowledge of State based Authorised Officers.

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I manage and design content across three of ACECQA’s websites. I have developed microsites to visualise data and events and developed Salesforce integrated content. • designed 40 plus merchandise material for a national conference• designed and managed a national print / poster campaigns• developed a newsletter sign up app for ipad• developed several Salesforce apps• mentored several designers and developers


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03

PROJECT NAME

RAO branding & identity

CLIENT NAME

RAO fish merchants London

CATEGORY

PORTFOLIO

Branding / Identity / Web

www.raofish.co.ukSuppliers of quality fish to the catering trade

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0207 515 4848

[email protected]

Unit Q10 Billingsgate Market, Trafagar Way, London, E14 5ST

Dear Sir/Madam,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus convallis nulla non risus porta, vitae tincidunt velit vulputate. Suspendisse eleifend consectetur tempor. Morbi molestie consectetur venenatis. Mauris ultrices leo et tristique hendrerit. Duis egestas lacinia tellus, vitae aliquet urna bibendum quis. Vestibulum cursus rhoncus eros non egestas. Donec vulputate porttitor neque. Maecenas pretium suscipit commodo. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas viverra ultricies tellus, nec commodo mi placerat non. Suspendisse condimentum, enim eget commodo tempor, turpis nunc semper augue, et fringilla massa turpis nec ipsum. Vestibulum rutrum egestas semper.

Sed eu elementum velit, et accumsan eros. Vestibulum nec tempus urna. Nulla eu mi leo. Cras justo diam, sodales sed molestie sit amet, sodales vitae enim. Nam aliquet augue ex, sed tristique velit ullamcorper ut. Suspendisse id odio a dolor tristique eleifend. Proin ut vestibulum ligula. Cras luctus, est id eleifend blandit, magna ex dignissim leo, placerat efficitur ante ante nec tortor. Duis ex orci, blandit non varius sit amet, finibus at purus. Donec sollicitudin sed lacus id elementum. Nulla sollicitudin ligula sit amet arcu congue cursus.

Suspendisse potenti. Quisque ipsum lacus, feugiat eu lobortis at, pretium in orci. Duis metus tortor, pellentesque quis leo nec, blandit feugiat justo. Sed tincidunt ac nulla quis vehicula. Sed pellentesque, tortor at dictum ultrices, diam libero laoreet ante, ut venenatis justo mauris quis lectus. Nunc ut purus vitae quam ultricies auctor. Sed luctus risus et lorem egestas semper. Praesent lobortis est commodo, interdum erat feugiat, laoreet tortor. Nulla et sapien commodo magna pulvinar ullamcorper a sodales neque. Nunc ac sem vitae dui auctor consectetur eget eget velit. Quisque fermentum tellus in ante mattis, a sollicitudin augue tristique.

Yours SincerlyMichaelDirector RAO Fish Merchants


DESCRIPTION

RAO Fish Merchants is a very prestigious company based in the world famous Billingsgate Market in London. They contacted me, looking for someone to design and develop their branding.As RAO Fish Merchants serve only the catering trade and top London restaurants, their reputation and image is everything, and they needed a branding to match. Their existing branding was virtually non-existent. A mishmash of self-made logos and designs made by staff over the years.After many FaceTime meetings and hours of research, I came up with a series of concepts, one design, in particular, they immediately liked. I produced a brand concept kit to demonstrate the design in various forms. The final concept was initially accepted, but a few weeks later, they decided after much internal discussion that they would like the logo to ramped up with added ‘Oomph!’So I set about the task again and developed what both RAO and I believe to be a powerful branding that tells the story of their business and. The branding will be implemented to business cards, vehicle wraps, uniforms, business collateral such as letterheads and envelopes and even stamps.



Michael

Director


0207 515 4848

07939189302

[email protected]

T

M

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04

PROJECT NAME

Luxury Toilet packaging

CLIENT NAME

Elyse / Paper Co

CATEGORY

PORTFOLIO

Design, Packaging

Elyse / Paper Co are a leading supplier of cleaning products and were about to launch a new product on to the market - a ultra luxury brand of toilet paper and needed the packaging to match the quality of the product. After a few long discussions with the client and researching the competition. I developed a series concept designs that I felt relfected the product and conyed the message of the client. The final selected design used a gloss varnish to highlight key design elements and produced full size mock ups to demostrate how the packaging works. The product has since gone onto full production and will soon be available in supermarkets.

DESCRIPTION

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C M Y CM

MY

CY

CMY K

Absolutely blown away with the final result. This goes beyond all our expectations. You’ve taken our product to the next level.

05PORTFOLIO

PROJECT NAME

Sydney Showground website

CLIENT NAME

Sydney Showground

CATEGORY

Website / CMS / Digital production

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I was contacted by the Sydney Showground Brand Manager to produce an interim website for the venue before the full site was devised.

I started the project in my usual way with plenty of planning and research. I developed the original website a few years ago. The goal was to consolidate as much of the accumulated content as possible and rework the information architecture into a more easily navigable path for the user. Sitemaps, user journey charts and wireframes followed by the design roughs and finally the approved designs. The back end of the site had to communicate with the Showground’s event management system EBMS.

All through the design and development process, the client was kept informed and contributed via a project management system. The site was built on a simple CMS to allow staff to update content.The resulting website is a modern, clean and usable design, which Sydney Showground will now use as their full, long term site.

DESCRIPTION


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Branding design

WHERE THE

CREATIVE BEGINS

Branding is a critical element of any business. Too often a logo is synonymous with branding. Although they are related, they are not the same. Many companies overlook the potential of what a brand can do for their business and settle for just a logo, thinking it covers their needs.

So, what sets a brand apart from a logo. Why is the jump from a logo to a brand so difficult? Why do you need a brand, not just a logo?

A logo is a company’s identification in its simplest form via a recognisable mark or symbol. Branding, however, is an emotional experience. You are exposed to hundreds of logos throughout the day, but the one’s that leave an impression are the brands that elicit that emotional response.

What is a logo?A logo, also called logotype, is a graphical identification or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for instant recognition.

Simply put, a logo is a stamp that identifies your business but doesn’t tell the story of your business. A company’s logo and identity are inseparable. When talking about identity, we speak of business cards, letterhead, marketing collateral, packaging, signage - anything visual. Identity is the vehicle for a logo and, just like a logo, is purely for identification purposes. What about the brand?A memorable logo is important, and

it sets the groundwork for effective branding, but a brand is more than just a logo. More than just a visual identification of your business. A brand is the emotion behind the interaction with your company. Your brand is the belief, the mission statement you strive to accomplish with your business. In essence, it’s the personality of your business. Therefore a brand bears much more responsibility than a logo.

Although a designer will create the visual foundation of a brand, it’s the brand’s audience that shapes it. It is vital that this foundation is created correctly and in keeping with the business’ ethos.

Practically speaking, your brand should be ubiquitous, consistent and follow a strategy. Remember a logo is designed for identification, a brand should be mindful of how the audience will perceive it. Branding is an emotional experience that people want to be a part of.

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ALLIANCERESTORATIONS

Merchants London Ltd

C

M

Y

CM

MY

CY

CMY

K

TM

NQAITS National Quality Agenda IT System

National Quality Agenda IT System


NQAITS

NQAITS



NQAITS

NQAITS National Quality Agenda IT System

NQAITS

0207 515 4848

[email protected]


Dear Sir/Madam,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus convallis nulla non risus porta, vitae tincidunt velit vulputate. Suspendisse eleifend consectetur tempor. Morbi molestie consectetur venenatis. Mauris ultrices leo et tristique hendrerit. Duis egestas lacinia tellus, vitae aliquet urna bibendum quis. Vestibulum cursus rhoncus eros non egestas. Donec vulputate porttitor neque. Maecenas pretium suscipit commodo. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas viverra ultricies tellus, nec commodo mi placerat non. Suspendisse condimentum, enim eget commodo tempor, turpis nunc semper augue, et fringilla massa turpis nec ipsum. Vestibulum rutrum egestas semper.

Sed eu elementum velit, et accumsan eros. Vestibulum nec tempus urna. Nulla eu mi leo. Cras justo diam, sodales sed molestie sit amet, sodales vitae enim. Nam aliquet augue ex, sed tristique velit ullamcorper ut. Suspendisse id odio a dolor tristique eleifend. Proin ut vestibulum ligula. Cras luctus, est id eleifend blandit, magna ex dignissim leo, placerat efficitur ante ante nec tortor. Duis ex orci, blandit non varius sit amet, finibus at purus. Donec sollicitudin sed lacus id elementum. Nulla sollicitudin ligula sit amet arcu congue cursus.

Suspendisse potenti. Quisque ipsum lacus, feugiat eu lobortis at, pretium in orci. Duis metus tortor, pellentesque quis leo nec, blandit feugiat justo. Sed tincidunt ac nulla quis vehicula. Sed pellentesque, tortor at dictum ultrices, diam libero laoreet ante, ut venenatis justo mauris quis lectus. Nunc ut purus vitae quam ultricies auctor. Sed luctus risus et lorem egestas semper. Praesent lobortis est commodo, interdum erat feugiat, laoreet tortor. Nulla et sapien commodo magna pulvinar ullamcorper a sodales neque. Nunc ac sem vitae dui auctor consectetur eget eget velit. Quisque fermentum tellus in ante mattis, a sollicitudin augue tristique.

Yours SincerlyMichaelDirector RAO Fish Merchants


greenstonestudio

Kelly Yusuf • GreenStone Studio • PO Box 215, Mudgeeraba, QLD 4213 • ABN: 00 000 000 00

0429 935 [email protected]

Jamie YusufJames Y DesignPO BOX 4425Penrith NSW 2750

Dear Jamie,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam scelerisque aliquet aliquam. Ut vehicula feugiat gravida. Suspendisse feugiat fermentum arcu at iaculis. Proin porta posuere ipsum, id congue ipsum porttitor eget. Cras vel sapien a risus consectetur luctus congue in nibh. Nulla vehicula felis neque. Nam lacinia, neque non faucibus laoreet, purus velit dictum dui, in malesuada turpis odio eget augue. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur luctus viverra nisi, posuere porta neque fringilla non. Donec non ipsum dui. Suspendisse quis libero ligula, in tincidunt mi. Sed rutrum mauris sed turpis congue vulputate feugiat tellus lacinia. Nullam blandit euismod leo, id fermentum diam malesuada et. Suspendisse ultricies felis ac lorem hendrerit at condimentum nunc faucibus. Nunc eleifend dignissim purus, at blandit augue gravida eget. Morbi accumsan lacus in nulla rutrum rhon-cus. Praesent interdum quam ullamcorper elit dignissim ornare. Nulla porttitor, quam nec faucibus placerat, metus mi suscipit enim, vitae varius quam purus in libero. Vivamus tincidunt consequat scelerisque. Sed tristique auctor massa, sed aliquet ligula blandit a. Suspendisse potenti. Donec ligula nunc, interdum at tempor sed, lacinia non lacus. Mauris in sagittis sapien. Nam fermentum placerat sapien. Sed enim massa, porttitor vel imperdiet sed, tincidunt sed erat. Donec ut lacus elit, eu placerat risus. Donec sapien metus, scelerisque in placerat non, bibendum faucibus elit. Aliquam erat volutpat. Praesent et risus ac erat ultrices semper convallis quis purus. Integer venenatis sapien diam, ut bibendum tellus. Nullam convallis tortor a eros dapibus imperdiet. Etiam nec aliquam sapien. Donec consequat, tellus in mattis sollicitudin, purus libero rutrum elit, vel consectetur arcu lectus eget sapien. Suspendisse eleifend ornare commodo. Proin id mi lacinia eros aliquam varius. Nam iaculis fringilla odio ac pretium.

Yours SincerlyKelly Yusuf


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Web design

FORM & FUNCTION

UNITE

I started my web design career back in 2000, creating the website for the packaging design company I was working for at the time. It was a basic Flash-based site, but it unlocked my web design passion. Now I have developed many, many websites that range from the one or two-page brochure site to the full blown eCommerce and CMS controlled online systems that are the gateway to some of the biggest organisations in Australia.

I started my web design career at SYZYGY in the UK working on the Disney UK TV website, developing interactive games and fun content for the family-orientated audience. I then moved to Australia and started working for the Royal Agricultural Society of NSW, who run the Sydney Royal Easter Show. I spent nine years working for or with

as a consultant/freelancer developing their very basic site into a massive event site that delivered firsts, like the print at home tickets, EFTPOS PayPass and Showbag shopping carts. The website generated an annual income of over 2 million. Around the same time I worked for Sony Pictures Australia, localising the US websites and microsites for the domestic market. I developed eye-blaster banner ads and created the global website for the Australian movie The Proposition. I localised sites for Spiderman 1, 2 and 3, the DaVinci Code, Terminator 3 and Casino Royale.

I designed, developed and managed the Sydney Showground website for many years, which is one of Sydney’s premiere event locations and stages some of the biggest event and conferences in Australia.

I am currently working in the Public Sector for the Australian Children’s Education and Care Quality Authority, I have designed and developed several of their websites and manage their CMS. I designed the UX and UI for the training LMS system. I continue to develop

blended eLearning modules that are used to train and develop skills of the child Care assessment officers from the states and territories.

Sites I have designed & developed:

• Sydney Royal Easter Show• Royal Agricultural Society of NSW• Australiasian Animal Registry• Sydney Royal Wine, Dairy & Fine

Food Shows• Sydney Showground• The Proposition (Movie)• Leonay Plumbing• NetIP Solutions• Green Stone Studios• Building Regulatory Services• Joan Sutherland Performing Arts

Centre

Skills used:• HTML 5 / CSS3• Responsive design• Wordpress / Sitecore / Episerver

/ Business Catalyst / Custom CMS• JavaScript / Bootstrap / JQuery• UX / CX / UI / IA

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TheClients

LIST OF CLIENTS

& ORGANISATIONS

THAT HAVE TRUSTED

MY WORK

Sydney Showground

Coca Cola Amital

Top Ryde Shopping Centre

Leonay Plumbing

Sydney Royal Easter ShowRoyal Agricultural Society of NSW

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Merchants London Ltd

TM

4mation Technologies

COCOPEL Australia

Sony Pictures Australia

Digital Tsuami

Australian Children’s Education Care Quality Authority

RAO Wholesale (UK)

Jones Lang LaSalle / CBRE

Joan Sutherland Performing Arts Centre

SYZYGY / Disney TV (UK)


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Statements &Reccommendations

Rebbeca LloydManaging Director, Bec & Call Communication for educators

A highly valued member of our organisation

Rebbeca lloyd

Jamie is an outstanding graphic designer with an exceptionally good eye for branding and print and online publications. While working with my team at ACECQA he was -

among other things - responsible for lifting our newsletter to a new and professional look, getting our new website into shape and creating a full suite of national conference collateral - from banners and signage to invitations

and bags, USB sticks and staff uniforms. As well, he is a great person to work with, fit instantly into the team, and was a highly valued member of our organisation. He has

a very high work ethic and an admirable level of calm. I would recommend his work to anyone

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Amazing amount of invaluable knowledge

Exceeded our expectations

Jamie brings an amazing amount of invaluable knowledge and experience to his work. He works extremely hard to always get the job done in a timely and calm manner and is an absolute pleasure to work with. I look forward to working with Jamie again one day soon...

From our original brief through to website completion, Jamie always conducted himself in a manner that was both collaborative and extremely professional. Nothing was ever too much trouble for him, always helpful and, in the end, exceeded our expectations with what we believe to be a great website. The responses from those who have visited our re-launched Australasian Animal Registry website have been extremely complimentary and are a testament to Jamie’s skill and knowledge. We would have no hesitation in recommending Jamie’s services to anyone contemplating launching or updating a website.

Kate GrayMarketing Communications Expert

Annabel HuntAAR Business Development Manager

Kate Gray

Annabel Hunt


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Belinda DonaSenior Manager MarketingRoyal Agricultural Society of NSW / Sydney Royal Easter Show

A highly valued member of our organisation

BelindaDona

Jamie is an outstanding graphic designer with an exceptionally good eye for branding and print and online publications. While working with my team at ACECQA he

was - among other things - responsible for lifting our newsletter to a new and professional look, getting our new website into shape and creating a full suite of national conference collateral - from banners and signage to invitations and bags, USB sticks and staff uniforms. As well, he is a great person to work

with, fit instantly into the team, and was a highly valued member of our organisation. He has a very high work ethic and an admirable level

of calm. I would recommend his work to anyone

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10 out of 10

I wanted to thank you for your

great work

James is up to date on new technology, has a great understanding of UX and CX. Is also really good at design. He is fast and efficient and a pleasure to work with. Would always recommend him when asked for an IT specialist or someone to help set up a website.

I wanted to thank you for your great work and assistance over the years with our digital presence, I’m very proud of how the site looks today and functions - it’s always been great working with you and the site’s success is testament to this.

Maureen RyanMarketing ManageSyndey Showground

Timothy SmithManagerBlue Mountains Theatre & Community Hub

Maureen Ryan

TimothySmith


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THANKYOU

PHONE NUMBER EMAIL ME WEBSITE


I’M READY TO WORK WITH YOU.

Documents

Selected Works of Jamie Yusuf