SELECT FINE HOMES & ESTATES- LUXURY PROGRAM -

MELANIE STEWARTLuxury Home Coordinator

931 Tahoe Blvd. #1A Incline Village, NV 89451

Office- 775.831.1515Direct- 775.833.6419

Fax- 775.833.3535Melanie.Stewart@cbselectre.com

SELECT FINE HOMES & ESTATES

Select Group Real Estate Services is leading the way with a new Luxury Home Program. This is a very exciting tool to offer to your high-end clients. This program will help you grow your own business and will also create the image and

reputation that you expect.

Goals of the Program:

Directly assist with your business through the use of a dynamic Marketing Team with the particular attention of the Luxury Home Coordinator. We will be on hand to schedule your photography, set up your virtual tours, work with you on your advertising, help with your marketing collateral for a listing presentation, etc. Our goal will be to make sure

that all of these items are performed in a timely manner and to a high degree of professionalism.

Increase the luxury image of Select Group Real Estate Services brands (Coldwell Banker Select Real Estate, Century 21 Select Real Estate, Century 21 Auburn Realty, Century 21 Jeffries Lydon, and ERA Cornerstone Realty) as a whole through promoting consistent, quality marketing of our luxury properties. Agents who deal with the luxury market will see an increase in returns from their clients and every Sales Associate, whether in the luxury market or not, will benefit

from a better, more professional company image and reputation.

FINANCIAL ASSISTANCE PROGRAM

Very little up front expense for new listings – Select Group Real Estate Services will agree to prepay the costs of the marketing through a budget proposal that is accepted by both the Agent and the Broker. The only initial amount required from the Agent will be 10% of the overall budget. At the close of escrow the company advanced costs, less the 10% initial investment, will be taken off the side from the Agents split (as opposed to “off the top”). In the event the property does not sell, the company will absorb the costs however half of those costs will be recovered from the Agent’s

next qualified luxury listing.

The list price of the property must be in the top 10% of the local market. This threshold will be determined once a •year.Property needs to reflect the overall quality of a Previews or Fine Homes and Estates property.•The list price must be supported by strategic pricing analysis that will need to be approved by management.•Minimum listing periods apply.•Brokerage fee to be 6% (unless otherwise approved by Management).•Associate must have completed the Coldwell Banker Previews, Century 21 Fine Homes and Estates certification •course (NOTE: Not all agents will meet the requirements to actually become certified, but all agents can and will need to take the appropriate course) in order to understand what we are trying to accomplish with the program.The listing must be placed with the local Multiple Listing Service.•

KEY POINTS OF THE PROGRAM

Many of our luxury associates already are meeting the program standards and do not need financial assistance or the assistance of a luxury coordinator.

Several of our luxury associates do not need financial assistance, but would like the assistance of a luxury coordinator to do specific tasks like coordinating photography, creating a luxury flyer, posting the residence to LuxuryRealEstate.com, creating a Just Snooping virtual tour and completing Realtor.com enhancements. For this a budget including the

luxury coordinator’s labor will be established and the associated billed immediately for these services

Some of our luxury associates need financial assistance and the assistance of a luxury coordinator to meet company standards for luxury properties. Select Group Real Estate Services is prepared to assist these associates with an innovative financial assistance program provided the subject property qualifies as a luxury property and the associate

has completed training.

STRATEGIC LUXURY SERVICES

Professional Color Brochures – A two-sided flyer will be created and printed on high quality card stock. There is a choice of two types of flyers: Option 1 is printed through Reno Type and Contains seven photos and a QR code. The QR code can be linked to whatever the Seller and Agent feel is best for the property. Option 2 is printed through Xpressdocs. This format holds four photos and does not contain a QR code. The cost is approximately the same for either version.

Professional Photography – In1Spot photography produces beautiful still photos in the inside, outside, and views of the home. An aerial and twilight photo can also be taken if the property warrants them. In addition, the photographer will enhance the photos with the correct lighting, fires in fireplaces, as well as, making the views of lakes, mountains,

etc. stand out.

Just Listed and Just Sold Postcards Campaigns and Direct Mail Marketing to Luxury Owners – With a Just Listed postcard through Xpressdocs we can mail to property owners in the area warranted by the location of the listed property. For example, if you’re a lakefront owner we could send the postcards to other lakefront owners. The cost is approximately

$.74/postcard including postage. The total cost will depend upon how many properties are on the mailing list.

Professional JustSnooping.com HD Virtual Tour – Option 1 is made from still photos from In1Spot photography. Option 2 allows for 10-12 panoramic, 180-degree photos. Both of the tours will be set to music and will be linked to the

MLS system and thousands of websites nationwide.

Staging/Feng Shui Consultation – Part of our luxury team is a professional stager. If a Seller would like to utilize their services, they will come to the property and suggest actions which can be taken to complement each room. Our team

member has experience in creating the right atmosphere for the Buyer.

Property Profile Book – A personalized book containing photos of the property in the off seasons, copies of the BMP certificate, and information on the costs for utilities can be created for each property and left at the house for the use

during showings. If available, surveys and house plans can be included.

LuxuryHomes.com – LuxuryHomes.com is a premier online showcase of the world’s finest luxury homes and estates and an exclusive guide to the world’s most spectacular real estate. Now receiving 23 million hits per month, with over 370,000 unique visits per month. The site comes up in the first or second spot on Google and Yahoo for key search terms ‘luxuryhomes”, “luxury homes”, “luxury realtors”, “luxury brokers”, and “luxury communities”. All homes above $1 million and all condos and puds above $875 will be placed on the site however properties in the program will receive special treatment to include a full description of the property, branded virtual tour links, and additional photos. *Coldwell Banker Select Real Estate has the only Community Page in Northern Nevada. This page describes Incline Village and the link goes directly to our Coldwell Banker Select Real Estate website. Our banners are currently the only ones in Incline Village, Zephyr Cove, and Reno. They not only rotate the local spots, but are also in the rotation if

someone is looking for properties in Nevada and the entire US.

Global Internet Exposure at ColdwellBankerPreviews.com – This site showcases the elite properties that Coldwell Banker has to offer in 50 countries. All luxury properties are places on the site and are enhanced with eye-catching

headlines, fully completed property description, and additional photos.

Coldwellbanker.com and cbworks.com – Properties in the program are enhanced on these sites to include a headline, virtual tour link, and fully completed description.

Showcase Realtor.com Exposure – Each of our luxury properties on this site will include a full description, additional pictures, and virtual tours in order to make our properties stand out.

Premier Magazine – if the property has professional photo then it may be placed in the company ad in Premiere Magazine.

Luxury Homes Magazine Exposure – Luxury Homes Magazine ® is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized magazine featuring beautiful photography of exceptional homes in the most coveted locations. They utilize highly effective methods of targeted delivery to connect the wealthiest and most affluent buyers and sellers of luxury real estate. It is mailed directly to a private list of finely targeted individuals. CEOs, business leaders, celebrities, professional athletes, high net-worth households, affluent and influential residents are among those that receive our publication. Plus, the distribution to luxury automobile dealers, private airports, country clubs, spas/salons, exclusive hotels and premier restaurants ensure maximum exposure to a qualified audience. In addition to print distribution channels, Luxury Homes Magazine has one of the strongest digital platforms available for marketing luxury real estate, products, and services. Our combination for Web 2.0 technology, search engine optimization (SEO), and social network connections make Luxury Home Magazine the most complete

package for marketing luxury homes and the luxury lifestyle.

Unique Homes Magazine – This publication features multi-million dollar properties from around the world. It is on newsstands in 10,000 location including 650 of the world’s largest airports. 50,000 copies are sold annually, with 30,000 being sold of the stands and 20,000 going out to subscribers. In addition, once you advertise in the magazine, the property is also listed on their website with received 100,000 visitors a month. They also produce a “digital” edition of the magazine which is sent out to 250,000 consumers internationally. The magazine is in 80 countries on newsstands

and has subscribers from 40 different countries.

Media Coordinator (if applicable) – many of our luxury properties have items that are noteworthy and communicating to the media can generate good publicity.

Broker’s Tour by Invitation Only – Other companies are known for putting on a lake wide tour for all Realtors ® in all of the office around Lake Tahoe. This “Open” style allows for not only Realtors ® that no not work in this market to view properties just for the fun of seeing a luxury home, but it also opens itself up to the public. This was of doing an open house gets very hard to control with so many people coming in and out. This can cause a potential security risk but it also means time could be wasted talking to Realtors ® who do not even work in this market. We want to hold an open house that is put together by invitation only, so that only the right Realtors ® who have potential clients, view the property. This tour would be in addition to the MLS tour and allows for the agents to have ample time to spend in the home. Something they don’t receive on the MLS tour as there are 15-20 other properties to see in a short amount of

time. Our luxury coordinator will send an e-vite to the top Realtors ®.

Luxury Home Coordinator – To ensure all of these items are taken care of and preformed and/or put into place we have a Luxury Home Coordinator who specializes in just this area and these projects. Our clients receive individual attention and each property will benefit from the timely manner things get up and running after listing agreements are

signed.

EXCLUSIVELY OFFERED BY SELECT GROUP REAL ESTATE SERVICES

High Quality Double-Sided Color Brochure•Professional Photography Package•

Post Card Campaign & Direct Mail Marketing Pieces Sent to other Luxury Property Owners•Professional Virtual Tour•

Staging Consultation•Property Profile Book Holds pertinent information on the property (like BMP Certificate, utility costs, etc.) and •can be left at the house for Buyers to look through so answers can be given quickly to frequently asked questions

Global Internet Enhanced Exposure at ColdwellBankerPreviews.com•enhanced Presence on Coldwellbanker.com (National Site)•

Enhanced Presence on Cbselectre.com (Local Site)•Enhanced Placement on Luxuryhomes.com•

Showcase Exposure on Realtor.com•Possible Placement in Top Magazines- Luxury Homes Magazine and Unique Homes Magazine•

Broker’s Open House Tour Top Brokers and Agents from around the area would be invited to a special event so they •can spend extra time getting to know the property. This is in addition to the Realtor MLS tour.

Email Campaign to Domestic and International Agents Customized Emails – These can be sent using three lists •created especially for the Luxury Program of Top Realtors who are local and international. The New listing is announced and the listing can become part of a “Featured Properties of Coldwell Banker” Email is sent once a

monthMedia Coordination (if applicable) - Many of our luxury properties have items and price points that are newsworthy •

and we can create a press release to be sent Luxury Home Coordinator- To ensure all of these items are taken care of and put into place we have a Luxury •Home Coordinator who specializes in these projects. Our clients receive individual attention and each property

will benefit from the timely manner things get up and running after listing agreements are signed.

LUXURY PROGRAM CONTRACT

I/We __________________________________________________, hereby referred to as the Listing Associate for the residential luxury property located at ___________________________________________ agree that before the successful close of the above stated property and no later than the actual scheduled close date, I/we will pay back all of the agreed upon budgeted expenses less

any deposit already paid, by one of the chosen methods below.

Option A: _____Listing Associate agrees to pay all approved expenses to Select Real Estate at the time the budget is approved by Management and the Listing Associate. The Luxury Coordinator will then execute the agreed upon marketing plan for the subject property and the

Listing Associate shall not be obligated to pay any of the expenditures from their commission at close of escrow.

Option B: _____Listing Associate requests financial assistance in marketing the above described property under the following terms and

conditions:1. Associate must have completed the Coldwell Banker Previews training prior to financial assistance.2. Property must be approved by management as qualifying for financial assistance.3. Associate must pay 10% of the approved marketing budget to Select Real Estate at the time the marketing budget is approved by the luxury coordinator and the listing associate.4. Upon close of escrow, the remaining balance of the marketing budget shall be recovered by Select Real Estate from commissions otherwise due the listing associate.5. If the listing expires unsold and no offer to purchase is pending, or if the listing is withdrawn by the seller, the listing associate shall remain obligated to reimburse Select Real Estate for a minimum of one half the remaining balance of the approved marketing budget at the time the listing expires or is withdrawn. If the associate is unable to reimburse this amount at the time of expiration or withdrawal, then the associate authorizes Select Real Estate to deduct this amount from the associate’s next closing.6. If the listing should sell and close escrow prior to the expenditure of the all the approved marketing funds, then Select Real Estate shall only deduct from associates commission, the actual amounts expended from the approved marketing budget.

In all cases:

•Once theproperty is put into escrow, it is theListingAssociates responsibility to inform theLuxuryCoordinator of thescheduled close date so that an updated budget worksheet can be produced. Otherwise, there may be a delay in processing the commission check. If the Listing Associate chose Option “A”, they will be required to pay Select Real Estate any difference from the proposed budget to the actual budget no later than seven business days from the close date of the property. In either Option, if the Listing Associate fails to inform the Luxury Coordinator of the properties sale, the Listing Associate agrees to personally pay back Select Real Estate the actual and full amounts expended from the approved marketing budget no later than seven business days from the close date of the property. •TheListingAssociateacknowledgesthathe/shemaymakeadditionalpromotionalexpendituresabovewhatwasapprovedinthe original budget. However, Select Real Estate shall not be obligated to participate in any additional expenditures above the approved budget.•TheListingAssociateandSellermaynotobligateSelectRealEstatetopayspecificvendorsforadvertisingandotherservices.Neither party can contract in the name of the other or obligate the other to pay for services and advertising not previously mutually approved in writing by the parties. •TheLuxuryCoordinatorwillbeutilizingtheservicesofaffiliatedSelectGroupvendorstoprovideservicesandadvertisingtotake advantage of discounts and technical support. The Listing Associate may choose other vendors at their own expense.•OncethiscontractissignedandanymoniesduearepaidtotheSelectRealEstateGroup,theLuxuryCoordinatorwillbeginworking on the items outlined in the budget proposal.

_______________________________________________ __________________ Listing Associate Date

_______________________________________________ __________________ Listing Associate Date

_______________________________________________ __________________Luxury Coordinator/Managing Broker Date

COLDWELL BANKER PREVIEWS INTERNATIONAL

Previews® is the Coldwell Banker Marketing Service that has been dedicated to the luxury home market since 1933. Previews® provides extensive marketing tools to support high-end clientele and their properties. Previews® is a comprehensive internet marketing and exceptional advertising. Previews® listings provide access to the global

network.

More than 3,200 residential real estate offices•Approximately 90,000 sales associates in 50 countries and territories•

Over 8% of our sales agents are certified Previews Property Specialists•

Global NetworkColdwell Banker Previews® International has an unparallel network referral system to generate buys contacts from •

around the globe.Previews ® Property Specialists are connected across the global through Previews ® e-Directory. •

Comprehensive Internet MarketingAward-winning website featuring more than 15,000 luxury property listings, coldwellbankerpreviwes.com allows

potential buyers a preview of your property 24 hours a day, 7 days a week.

“Best Real Estate Website” by the Web Marketing Association.•Gold Level Award Winner in the League of American Communications Professionals 2005 Spotlight Awards for •

Print, Video, and Web Communications Competition

Coldwell Banker Previews International® listings are distributed to a network of prominent real estate websites to generate additional exposure.

Exceptional AdvertisingExposure in more than 35 national and international publications may be part of the marketing plans available to

Coldwell Banker Previews International® clientele, including titles like:

Exceptional AdvertisingTwice a year Previews Homes and Estates showcases our most exquisite and luxurious residences on the planet.

Your home may receive placement in the Homes and Estate section in the full run of Unique Homes and in the standalone version of Homes & Estates magazine.

Ads appear in Unique Homes’ digital edition (500,000+ distributions) and the separate digital edition of Homes & Estates (100,000+ distributions).

Print circulation for both magazines, including pass-along readership, of 200,000+.

Exclusive Local Opportunities

An array of customized marketing materials showcasing the distinct qualities, amenities, and values of your home can be created. Included, but not limited to, a customized brochure, flyer, and just listed postcards.

Regional and Local Magazines:

Exclusive Direct Mail to Luxury Owners

When marketing your home with Previews ®, every aspect of your luxury property is considered as we create a customized marketing program that tells the unique story of your home.

Coldwell Banker Previews International® Trulia

Coldwell BankerOpen House

Unique HomesRobb Report Exceptional Properties

HomeFinder.comCyberhomes

The New Your TimesThe Wall Street Journal

EnormoHomes.com

DuPont RegistryConde Nast Group

Architectural DigestVanity Fair

The New YorkerConde Nast Traveler

Country Life, UKWSJ

Luxury Homes MagazinePremier Magazine

Homes & Land Magazine

Newsletter to Luxury Property OwnersNorth Lake Tahoe Real Estate Guide

A Track Record of Experience

In 2010, Previews®, the Coldwell Banker® program dedicated to luxury home marketing, participated in nearly 13,547 transaction sides worth $25 billion.

On average, Previews® handles $68.9 million in luxury home sales every day.*

*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2010. $USD

In 2010, a Previews® agent listed and sol one of the top 10 most expensive homes in the United States, “Le Belvedere” originally listed for $85 million.

Previews® has a track record of being selected to represent some of the world’s most exquisite properties, including three out of five of the priciest homes in the U.S. *

*Ultimate Homes Lists Most Expensive Homes in the U.S. – July 2010

Wall Street Journal

In a survey of Wall Street Journal subscribers, Coldwell Banker® ranked #1 among all measures Realtors® as the company they would consider using for future real estate transactions*.

*Source: 2009 Residential Real Estate Survey: The Wall Street Journal marketing dept./Beta research Corp. For more details on the Wall Street Journal’s 2009 residential Real Estate Study, please contact Deborah Falcone, 212-379-5790 or Deborah.Falcone@wsj.com.

CENTURY 21 FINE HOMES & ESTATES

Need info

ERA INTERNATIONAL COLLECTION

A Superior Program, Driven by Exceptional Service

The real estate professionals of ERA® understand that in every community there are homes of distinction and character.

These properties deserve a superior service driven by a seamless blend of experience, technology and global reach. Backed by the solid reputation of ERA Real Estate, one of the nation’s first and strongest global real estate brands, the ERA International Collection is a portfolio of prestigious homes and is promoted by members of the ERA International

Collection around the world.

LUXURY PROGRAM EXPENSE SHEET

Expenses $ Proposed Invoice? Invoice Sent In Final $Property Flyer $100Brochure Development $60Photography Package $199-$275Aerial Photo - 7 stories up $75Twilights $110Personalized URL for Virtual Tour Name $17.50Virtual Tour IncludedSchedule Photo Shoot $10.00Meet Photographers at Property TBDJustSnooping Standard Virtual Tour Business

BenefitJust Snoping Pano Virtual Tour, 10-12 shots $135 ($165

for ZC)Setup Virtual Tour Through JustSnooping $401st Luxury Homes Magazine Exposure $150Luxury Home Magazine Development $201/4 Page Unique Homes $750Development of Unique Homes Ad $10Just Listed Postcard Campaign $400Design Just Listed Postcard $60Just Sold Postcard Campaign $400Design Just Sold Postcard $60Customized Mailing Database for Postcards $20Build Property Profile Book $40Email and Mail Broker Open House Invitations $60Enhance Local, National, Luxury Websites $60Enhance Realtor.com and Luxuryhomes.com $30

Total: $2472.5010% Due Upfront by Agent: $247.25

Agent Name: __________________________________________________________________________________

Property Address: ______________________________________________________________________________

List Price: _____________________________________________________________________________________

Commission %: ________________________________________________________________________________

Date & Amount Received from Agent: ______________

Agent Approval: _______________________________

Broker Approval: _______________________________

Date Given to Management: ______________________

Date: _________________________________________

Date: _________________________________________

SAMPLE MARKETING COLLATERAL