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August 2019 HONG KONG TELEVISION NETWORK LIMITED (SEHK: 1137) Interim Results Presentation for the 6 months ended 30 June 2019 Strictly Confidential

(SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

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Page 1: (SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

August 2019

HONG KONG TELEVISION

NETWORK LIMITED (SEHK: 1137)

Interim Results Presentation

for the 6 months ended

30 June 2019

Strictly Confidential

Page 2: (SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

DisclaimerThis presentation and subsequent discussions may contain forward-looking statements and information that involve risks,

uncertainties and assumptions. Forward-looking statements are all statements that concern plans, objectives, goals, strategies,

future events or performance and underlying assumptions and other statements that are other than statements of historical fact,

including, but not limited to, those that are identified by the use of words such as "anticipates,'' "believes,'' "estimates,'' "expects,''

"intends,'' "plans,'' "predicts,'' "projects'‘, “target” and similar expressions.

The information included is solely for the use in this presentation and certain information has not been independently verified. No

representations or warranties, expressed or implied, are made as to, and no reliance should be placed on, the fairness, accuracy,

completeness or correctness of the information or opinions presented or contained in this presentation. The performance and the

results of operations of the Group contained within this presentation are historical in nature, and past performance is no guarantee

of the future results of the Group. Any forward-looking statements and opinions contained within this presentation are based on

current plans, estimates and projections, and therefore involve risks and uncertainties. Actual results may differ materially from

expectations discussed in such forward-looking statements and opinions.

Certain information in this presentation is extracted from Google Analytics and rounded to the nearest thousand. The computation

method and basis of which have not been verified. The data could be overlapping (a) between TV Programme Platform and Online

Shopping Platform if the same user is watching our TV programmes and browsing the online shopping mall at the same time; (b)

between different type of devices among TV Programme Platform and among Online Shopping Platform if the same user using

more than one devices for watching TV programmes and/or browsing our Online Shopping Platform at the same time; (c) or the

same user using HKTVmall app to browse the HKTVmall web-page; (d) if the same user using the same device to browse the

online shopping mall through different channels/medias on the same device. The information for the same period can be changed

at different point of time when capturing the data as Google Analytics performs the analysis on sampling basis. According to

Google Analytics, the definition of “User” is “Users that have had at least one session within the selected date range, which

includes both new and returning users.” The above data are unaudited and are not indicative of the Company’s business

performance, financial condition or growth prospect. Readers should not place reliance on these data.

For figures generated from internal systems and relevant platforms, which were rounded up to nearest integral percentage or

thousand, are unaudited and for reference only.

We are not required to correct or update any such statement or information to either reflect events or circumstances that occur

after the date the statement or information is made or to account for unanticipated events or otherwise.

2

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3

➢Operational and Financial Review

By Ms. Alice Wong, CFO

➢ Business Review and Outlook By Mr. Ricky Wong, Chairman

➢ Q & A

Agenda

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4

Summary of Performance

GMV on completed orders:

HK$ 626.7 mn

200.9 k SKU Sold

412.6 k Unique Customers

-

50.0

100.0

150.0

200.0

250.0

300.0

350.0

400.0

450.0

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0 GMV on completed orders (HK$'mn)

No. of SKU sold (in thousands)

No. of Unique Customer (in thousands)

HK$'mn HK$'000

GMV on Completed Orders No of SKU sold / No of Unique Customer

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Jan 201779,000 orders

Jun 2017188,000 orders

Dec 2017236,000 orders

Dec 2018378,000 orders

Jan 2017HK$49.0 mn

Jun 2017HK$ 87.5 mn

Dec 2017HK$126.5 mn

June 2018HK$ 152.6 mn

Dec 2018HK$ 194.9 mn

Jun 2019HK$ 224.6 mn

-

25.0

50.0

75.0

100.0

125.0

150.0

175.0

200.0

225.0

250.0

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

Monthly number of order Monthly GMV (HK$'mn)

Monthly Number of Orders

Monhtly GMV on Order Intake (HK$'mn)

Jun 2018

302,000

orders

Jun 2019

449,000

orders

Largest Online Ecosystem in Hong Kong –Highest Monthly GMV on Order Intake of HK$234.9mn in May 2019

Feb 2019 and April 2019 were exceptionally low

months in 1H2019 relative to previous years mainly

to the “Super Long 9 – 13 Days Holiday Effect”.

Source: GMV and Average Daily Order – Internal platform and system

Gross Merchandise Value (“GMV”) on order intake represents the total gross sales dollar value for merchandise sold through a particular marketplace over a certain timeframe, before deduction of any discounts offered by the marketplace, rebate used, cancellation and returns of merchandise sold.

5

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Jan 20172,500

orders/day

Jun 20176,300

Orders/day

Dec 20177,600

orders/day

Jun 201810,100

orders/day

Dec 201812,200

orders /day

Jun 201915,000

orders/day

Jan 2017HK$1.58 mn June 2017

HK$2.9mn

Dec 2017HK$4.1mn

Jun 2018HK$5.1mn

Dec 2018HK$6.3mn

Jun 2019HK$7.5mn

HK$0.0

HK$1.0

HK$2.0

HK$3.0

HK$4.0

HK$5.0

HK$6.0

HK$7.0

HK$8.0

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Average Daily Order

Average Daily GMV on Order intake

(HK$mn)Average Daily Order

Average Daily GMV on Order Intake(HK$mn)

Largest Online Ecosystem in Hong Kong –From Average Daily Orders of 2,500 to 15,000

Source: GMV and Average Daily Order – Internal platform and system

Gross Merchandise Value (“GMV”) on order intake represents the total gross sales dollar value for merchandise sold through a particular marketplace over a certain timeframe, before deduction of any discounts offered by the marketplace, rebate used, cancellation and returns of merchandise sold.

6

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Consolidated Income Statement – Narrowing EBITDA Loss %

1H2019 2H2018 1H2018 2H2017 1H2017

HK$'000 HK$'000 HK$'000 HK$'000 HK$'000 HK$'000

GMV on Order Intake 1,285,810 1,074,535 816,721 616,559 453,800 469,089

GMV on Completed Orders 1,234,627 1,036,190 797,873 610,942 419,950 436,754

Turnover

- Ecommerce 621,854 499,183 384,064 282,387 202,842 237,790

- Licensing of programme rights and net advertising income 3,693 8,593 4,534 965 1,063 (841)

Total Turnover 625,547 507,776 388,598 283,352 203,905 236,949

Cost of inventories (375,485) (299,613) (239,139) (170,622) (124,556) (136,346)

Other operating expenses (439,469) (401,252) (336,315) (320,898) (247,657) (103,154)

Valuation gain 5,850 23,850 19,700 56,600 23,900 (13,850)

Gain on disposal of a subsidiary - 161,645 - - - -

Other income, net 32,641 16,883 30,030 45,443 48,787 2,611

Finance costs (4,247) (2,449) (2,472) (1,229) (782) (1,775)

Income tax expense (228) (72) (265) (1,362) 199 37

Loss attributable to shareholders (155,391) 6,768 (139,863) (108,717) (96,204) (15,528)

Interest on bank loans 1,634 2,352 2,366 1,122 656 (732)

Income tax expenses/(credit) 228 72 265 1,362 (199) (37)

Investment returns (18,867) (20,830) (21,157) (25,612) (29,410) 2,290

Gain on disposal of a subsidiary - (161,645) - - - -

Depreciation on property, plant and equipment 40,272 36,806 30,658 25,179 21,596 9,614

Amortisation 8,203 13,027 10,989 8,544 6,516 (2,786)

EBITDA loss (123,921) (123,450) (116,742) (98,121) (97,045) (7,179)

EBITDA loss / GMV on completed orders (in %) -10.0% -11.9% -14.6% -16.1% -23.1% 5%

Major non-cash items (8,778) (19,607) (11,648) (41,302) (29,094) 2,870

- Valuation gains on investment properties (5,850) (23,850) (19,700) (56,600) (23,900) 13,850

- Exchange gain/(loss) 1,304 5,680 (2,748) (6,590) (12,111) 4,052

- Reversal of expected credit loss on debt securities measured at FVOCI 553 247 (471) - - 1,024

- Non-cash licensing income (1,666) (6,362) (3,813) - - 2,147

- Equity-settled share-based transactions - - 7,189 21,888 6,917 (7,189)

- Unrealised fair value loss on debt securities measured at FVPL (3,119) 4,678 7,895 - - (11,014)

Adjusted EBITDA loss (132,699) (143,057) (128,390) (139,423) (126,139) (4,309)

Adjusted EBITDA loss/ GMV on completed orders (in %) 10.7% 13.8% 16.1% 22.8% 30.0% -5%

Variance

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Sustainable Growth Momentum

453.8

203.9

616.6

283.4

816.7

388.6

1,074.5

507.8

1,285.8

625.5

0

200

400

600

800

1,000

1,200

1,400

GMV for order intake (HK$mn) Turnover (HK$mn)

1H2017 2H2017 1H2018 2H2018 1H2019

Remark:

Gross Merchandise Value (“GMV”) on order intake represents the total gross sales dollar value for merchandise sold through a particular marketplace over

a certain timeframe, before deduction of any discounts offered by the marketplace, rebate used, cancellation and returns of merchandise sold.

HK$mn

8

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Growing Revenue and Margin – Direct Merchandise Sales and Concessionaire Sales

9

Remark:

1. GMV on completed orders represents the total gross sales dollar value for merchandise sold through a particular marketplace and the customer has obtained control of the

promised goods and services ordered over a certain time frame, after deduction of any discounts offered by the marketplace, cancellation and returns of merchandise, and is before

the deduction of HKTVmall Dollars and promotional coupon which is considered as advertising and marketing expenses under management reporting purpose.

2. For Direct merchandise sales, the GMV on completed order is before the deduction of HKTVmall Dollars and use of promotional coupon of HK$15,940,000 (1H2018:

HK$15,259,000).

3. For Income from concessionaire sales and other service income, it is before the addition of net HKTVmall Dollars of HK$444,000 (1H2018: deduction of HK$361,000).

On Completed Orders and Adjusted Basis1H2019

HK$'000

1H2018

HK$'000

Direct merchandise sales

GMV on completed orders 1,2 500,033 312,425

Cost of Inventories (375,485) (239,139)

Gross profit 124,548 73,285

Gross margin % 24.9% 23.5%

Income from concessionaire sales and other service income

GMV on completed orders 1 734,594 485,448

Merchant payments (net off by other service income) (597,277) (398,188)

Income from concessionaire sales and other service income 3 137,317 87,260

Blended commission rate 18.7% 18.0%

Total GMV on completed orders 1,234,627 797,873

Total gross profit and income from concessionaries sales and other service income 261,865 160,545

Blended GP/commission rate 21.2% 20.1%

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• Fulfillment costs : Though there was an increase of HK$48.2mn in 1H2019, efficiency gain from Automated System at TY and TKO,

O2O shop pick up and onsite delivery and increase in fulfilled orders was continued to kick-in which Fulfillment costs only attributed to

16% of GMV on completed orders in 1H2019 vs 19% in 1H2018.

• Marketing and promotional costs (excluding HK$15.5mn deducted from Turnover (1H2018: 15.6mn): it remained stable at 6% - 8% of

GMV on completed orders, mainly for new customer acquisition, driving frequency and basket size, and continued O2O shop expansion

from 24 in June 2018 to 57 in June 2019.

• Ecommerce operation and supporting functions: Stable operating structure at 9.6% of GMV on completed orders.

• During 1H2019, we have a unique customer base of 566,000 who made purchases with HKTVmall and/or HoKoBuy vs. 427,000 in 1H2018.

Other Operating Expenses

As a % of GMV 1H2019 As a % of GMV 1H2018 Variance

Functions on completed orders HK$'000 on completed orders HK$'000 HK$'000

Fulfillment cost (Included Depreciation - right-of-use assets of

$12,632,000 upon adoption of HKFRS 16)15.9% 196.6 18.6% 148.4 48.2

Marketing and promotion including O2O shop (Included

Depreciation - right-of-use assets of $16,756,000 upon adoption

of HKFRS 16)

6.1% 75.1 5.9% 47.1 28.1

Ecommerce operation and supporting functions 9.6% 118.1 11.5% 92.0 26.0

Non-cash items:

Depreciation 3.3% 40.3 3.8% 30.7 9.6

- owned property, plant and equipment

Amortisation 0.7% 8.2 1.4% 11.0 (2.8)

Others 0.1% 1.2 0.9% 7.2 (6.0)

35.6% 439.5 42.2% 336.3 103.2

Total GMV on completed orders (HK$mn) 1,234.6 797.9

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Jun-19 Dec-18

HK$'M HK$'M HK$'M %

Property, plant and equipment 1,354.0 1,115.3 238.6 21.4%

Intangible assets 80.3 88.5 (8.2) -9.3%

Other financial assets (Fixed income and Equity investment)

Non-current 661.1 656.6 4.4 0.7%

Current 30.5 25.3 5.2 20.6%

Receivable, deposits and prepayments 111.6 76.9 34.7 45.2%

Inventories 68.3 54.3 14.0 25.7%

Cash at bank, in hand and term deposits 65.4 109.8 (44.4) -40.4%

Total Assets 2,371.3 2,126.8 244.4 11.5%

Accounts payable (200.1) (146.5) (53.6) 36.6%

Other payables and accrued charges (201.8) (191.1) (10.7) 5.6%

Bank loans (153.1) (79.4) (73.7) 92.9%

Lease liabilities

Non-current (166.5) - (166.5)

Current (69.5) - (69.5)

Deferred tax liabilities (1.7) (1.5) (0.2) 15.4%

Total Liabilities (792.6) (418.5) (374.2) 89.4%

NET ASSETS 1,578.7 1,708.4 (129.7) -7.6%

Share capital and statutory reserve 1,283.9 1,280.2 3.7 0.3%

Other reserve 294.7 428.2 (133.4) -31.2%

TOTAL EQUITY 1,578.7 1,708.4 (129.7) -7.6%

Variance

11

Consolidated Statement of Financial Position

Solid balance sheet with strong

liquidity:

1. Property, plant and

equipment:

a. Included self-owned properties at

TKO Headquarters of over

300,000 Sq. Ft. and investment

and leasehold properties of about

105,000 Sq. Ft.;

b. Include Rights-of-use assets of

HK$227.1mn upon adoption of

HKFRS 16 during the period.

2. Strong liquidity with

investment in Other Financial

Assets and cash balance, net of

bank borrowings at

HK$603.9 million.

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12

Heavy construction CAPEX for new TKO headquarters was completed in 2016/2017. Upcoming CAPEX is scalable and for

sustainable business growth – for the next 2 -3 years, mainly including:

a) Automation system to enhance the capacity and performance efficiency of warehousing and distribution functions. 3rd

phase of automated picking and storage system at TKO is target to complete by end of 2020, subject to regulatory

approval;

b) Expansion of logistics fleet for increase in order intake – 50+ trucks are under delivery during 2H2019;

c) Renovation and equipment for new O2O shop opening – another 8 stores in 2H2019 to reach 65 O2O Stores

Managed CAPEX for Sustainable Growth

384.6

111.3

26.4 46.0

131.4 112.6

77.5 57.5

1H2016 1H2017 1H2018 1H2019

CAPEX excluded right-to-use assets upon adoptions HKFRS 16 (HK$)

Cash Outflow on CAPEX included Deposits Paid (HK$)

Page 13: (SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

13

Revised 2019 Targets

GMV on Order Intake

HK$1.89bn HK$3.2bn HK$2.75bn

O2O Shop Expansion

39 120 65

2018

Performance

Original 2019

Target

Revised

2019 Target

Revised Target

vs

2018

46%

26

Page 14: (SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

14

➢ Operational and Financial Review

Ms. Alice Wong, CFO

➢Business Review and Outlook

Mr. Ricky Wong, Chairman

➢ Q & A

Agenda

Page 15: (SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

15

Why Invest in HKTVmall?

Largest Online Eco-system in Hong Kong

No Comparable in the Past 5 years and Unlikely in the Next Few Years

Strong O2O Conversion across Different Age, Interest and Activities (not JUST shopping) Groups

Strong Growth Momentum towards Breakeven

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16

“Competitor” Landscape in Hong Kong

Finger Shopping, established in 2013, its

website will be shut down on 31 August 2019

and “consolidating” to bigbigshop.

HABBITZZ, an online shopping platform under

PCCW Solutions formally launched in 2018, its

APP is no longer available for download!

Ztore

Club Like

Tmall HK

Source:

https://www.fingershopping.com/

https://www.bigbigchannel.com.hk/tc/home

https://www.habbitzz.com/

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Full Service Marketplace

HKTVmall and HoKoBuycarrying > 320,000 product items

400,000 Sq. Ft. Warehouses

Germany imported Robotic System with ~ 35,000 daily

orders capacity*

Largest HK Residential Distribution Network

~250 Trucks in operation

~57 O2O Shops

17

*Now have a capacity of up to 20,000 daily orders, estimates by end of 2020: increase to ~ 35,000 daily orders capacity

3 CORE PILLARS for our NEW RETAILING MODEL

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Kwai Chung

Frozen/Chilled Food Factory

Tsing Yi

eFulfillment Center

400,000 Sq. Ft. Fulfillment Centers for Different Product Types by Automation Migration

18

New Tuen Mun

Distribution Centre

Tseung Kwan O HQ

eFulfillment Center

Page 19: (SEHK: 1137) Interim Results Presentation for the 6 months ... · Disclaimer This presentation and subsequent discussions may contain forward-looking statements and information that

2017

June

2018

June2019

Dec

2019

:15

:24

:57

:65

Apart from Digital Marketing - Online Display > Offline Pick-Up Points

19

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Expanding Spread towards Operating Costs Breakeven by end of 2021

20

-40.3%

-26.2%

-19.3%

-12.9% -6.1% -1.2% -0.9%

0.9% 0.3% 2.0% 3.3% 3.6% 4.6% 5.7%

58.7%

49.3%

41.3%

34.8%

28.2%22.6% 21.9%

19.3% 20.0%17.8% 17.2% 18.0% 16.7% 15.4%18.5%

23.0% 22.0% 21.9% 22.1% 21.5% 21.0%

20.2% 20.4% 19.8% 20.5% 21.6% 21.3% 21.1%

Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019

Spread = (B) - (A)

Quarterly Fulfillment Costs as a % of GMV on complete order (A)

Quarterly Blended Gross Margin / Commission Rate (B)

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Strong Growth Momentum on Daily Average Users

21

40,000

80,000

120,000

160,000

200,000

240,000

280,000

320,000

Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Jan-19 Apr-19

Source: Google Analytics

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22

Offline Patrons

Online Active

Visitors

Online Customers

Stickiness and

Frequency

Basket Size

From Offline Conversion to Increase in Basket Size

Data on Unique Device is extracted from our internal system and rounded to the nearest thousand. The data is collected based on the tracking cookies

for web browser and the device advertising ID for app, which could be overlapping if (a) same device is used to browse the online shopping web-page

through different browsers; (b) same device is used to open online shopping app and to browse online shopping web-page; and (c) the user amends the

advertising ID of its device. These data are unaudited and are not indicative of the Company’s business performance, financial condition or growth

prospect. Readers should not place reliance on these data.

Monthly No. of Unique Devices Landing on PDP or Performing search

1.14

1.26

1.03

0.94

1.01

1.10 1.09 1.06

1.13

1.30

1.52

1.44 1.42

1.49

1.43

1.59

1.53 1.51 1.51

1.38

1.65

1.56

1.70

1.56

0.80

0.90

1.00

1.10

1.20

1.30

1.40

1.50

1.60

1.70

1.80

In Million

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10% of Hong Kong People (Age 18+) Had Purchased From Us

23Source: Internal System

Combined Unique Customers(rounded to the nearest thousand)

78,000 149,000 427,000 566,000

94,000 163,000 477,000 680,000 ???2015 2016 2017 2018 2019

1H 2016 1H 2017 1H 2018 1H 2019

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Accelerated O2O Conversion Across Different Age

24

Age RangeDistribution of Overall

Customer Base

18 - 24 9%

25 - 34 36%

35- 44 35%

45 -54 13%

55 or above 7%

Source: Google Analytics 360, for 2019Q2

Healthy conversion on HKTVmall, interested to know more about our customer profile,

please visit https://cloud.marketing.hktvmall.com/merchantrecruitment

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Cross Categories Selling with Expanding Margin

25

32.2%

39.2%37.9%

40.5%41.5%

46.9% 46.3%

41.7%43.3%

25.2% 24.8%22.9% 23.1% 23.4%

24.4% 25.3% 25.6%24.6%

Q22017

Q32017

Q42017

Q12018

Q22018

Q32018

Q42018

Q12019

Q22019

Groceries including Mother and Baby

7.2%

9.2%

14.3%15.5%

16.9%

10.8%

14.2%

20.8% 21.8%21.3%20.0%

19.1% 19.6% 19.3% 19.3%20.4%

19.1% 19.0%

Q22017

Q32017

Q42017

Q12018

Q22018

Q32018

Q42018

Q12019

Q22019

Beauty and Health

10.1%

11.8%

13.8% 16.3%

17.9%

20.0% 16.6%

17.0% 17.2%14.4%13.7%

13.1%

12.1% 11.7%

10.0%

13.0%12.3% 12.2%

Q22017

Q32017

Q42017

Q12018

Q22018

Q32018

Q42018

Q12019

Q22019

Digital & Electronics

4.3%5.6%

7.0%

9.4%8.0% 8.3% 8.5% 8.5% 8.1%

24.8%

22.8%21.9%

24.5%

20.6%22.3%

23.1% 23.6% 23.4%

Q22017

Q32017

Q42017

Q12018

Q22018

Q32018

Q42018

Q12019

Q22019

Houseware and Household

46.2%

34.2%

27.0%

18.3%15.7%

14.0% 14.4%12.0%

9.6%

20.5%18.9% 19.4%

18.0% 18.5%21.0% 19.9% 20.8%

22.3%

Q22017

Q32017

Q42017

Q12018

Q22018

Q32018

Q42018

Q12019

Q22019

Others

Groceries is the Entry Point for first

purchase and also the Repeat Catalyst!

Remark: GMV on Completed Order

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The Power of Small Fishes

Groceries

Electric

Appliances

Personal Care

& Cosmetics

One Big Fish Vs Thousands of Small

Fishes

➢ Mindset :

• Retailer Vs Shopping Mall

➢ Platform :

• Control Vs Open

➢ Product Choices :

• Limited by Merchandisers Vs

Unlimited

26

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27

Widening Digital Insurance Product Spectrum

General Insurance

Home

Medical

VHIS

Domestic Helper

Working Holiday

Life Insurance

Term Life

Annuity

Un

der

the P

ipelin

e

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Strategic Partnership -

28

X

HKTVmall Delivery Trucks wrapped with limited

edition design of LEGO® X HKTVmall

A gourmet package “built” by 188 pieces of

LEGO® bricks featuring HKTVmall’s HK$188

“Everyday Japanese Gourmet” hot promotion!

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Buy More Categories More Frequent - Grow together with our Merchant Partners

29Source: HKTVmall Internal System

Average Purchase Frequency per

Customer: Average Purchase Categories per

Customer:

2016Q1:

2.16 x

2019Q2:

3.03 x 2016Q1:

1.93

2019Q2:

2.52

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Build Stickiness by Personalizing the Shopping Cart

30

Continue to add new features to build stickiness and convenience to customers – Grocery Replenishment

Cart, Default “My List” and Personalized “My List”!

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Increase Basket Size per Order

31

“Add On” Shopping List on Groceries

> 20 SKUs at special offer to add to the same order in 3 hours’ time.

31

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Buy More on Same SKU – Drive Efficient Pick/Pack Costs

32

❖ Drive basket size per

order!

❖ Enhance the efficiency

on Pick/Pick Costs!

Buy more,

Save more! Bulk Purchase

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GMV per Warehouse SKU Line – 42% growth vs Q1 2016

33

Remark:

GMV: GMV on Order Intake excluding cancel orders;

Warehouse SKU Line: Include own inventory and consignment SKU

Warehouse Pick/Pack

Costs

GMV per Order

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Expansion on Digital Advertising - A total solution to

our Merchants and Suppliers.

First launched in January 2018, after 18 months’ running

➢ > 500 Advertiser Accounts in 1H2019

➢ Multiple increments on Ad Spend – Good start for

Data Monetization!

34

Cooperation with Suppliers and Merchant Stores – Building a Digital Eco-System

Partner since January 2018

New Collaborative Advertising

Scheme since January 2019

FACEBOOK1H2018

HK$1.3mn

2H2018

HK$4.5mn

1H2019

HK$9.5mn

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35

Merchant Dashboard - New Revenue Driver through Data Monetization

Under soft run, target full launch in 2020

Source: Google Analytics

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36

Outlook in 2H2019 – To Widen and Deepen Customer Basket

Expand bySenior Apps –

To be launched in 2H2019

More by Drive up the

frequency of purchases

Deepen by Increase the value of each SKU line per

order

Widen by Increase the

no. of Product Categories

purchased by customer

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Thank You

37