Jon Ward

Segway: Embracing the Nerd

Interesting Facts About Segway

-Invented in 2001 by Dan Fegan -Fegan claimed it “would be to the horse and buggy what the car was” -It has moved initially being a consumer product to a product that is for corporations—specifically security and tours -Segway needs to move into the consumer market by harnessing their already strong niche market.

What Exactly is A Segway?

It’s a Tweener

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Who Is it For?

What Are Their Attributes?

-Awkward -Tech savvy -Not physically imposing -Great with numbers -Inconspicuous -Nerdy

What is Their Mindset on A Segway?

Just like the Segway is perceived as different and weird, so to are the people who ride it. It not only becomes a mode of transportation for them but also represents their lifestyle.

Why Do They Use a Segway?

It transform them from this:

To this:

How Does Riding a Segway Make Them Feel?

A user doesn't just move with a Segway--they glide. It creates a unison between man and machine. It creates a sense of superhuman ability.

Normal Day

What Does it Give Them?

The Segway gives them a sense of being awesome. They become taller, stronger and faster than anyone else around them. They no only know how to use it but also how it works. It becomes an extension of them and their lifestyle.

What Do They Give Segway?

These users give Segway a loyal community in a niche market. Those who use Segway on a normal basis stand by it as the best personal transportation they have ever had. Embracing the nerdy side of this product will create a larger sense of community. To give consumers this notion about the Segway will increase it’s following.