SEGMENT A03: KIDS AND CABERNET - MissionInsitemissioninsite.com/PDF_Files/A03 Kids and Cabernet.pdf · SEGMENT A03: KIDS AND CABERNET ... Kids and Cabernet is part of the Lifestyle

Mission Impact Guide V2.0 by Thomas G. Bandy Group A, “Power Elite”

Download resources for your mission field through www.missioninsite.com. Mission Impact Guide V2.0 © MissionInsite, LLC

SEGMENT A03: KIDS AND CABERNET Mission Impact…Focusing your heartburst for the people around you

Mission Impact Guide V 2.0

Group A, “Power Elite”

Prosperous, middle-aged married couples with children living child-focused

lives in affluent suburbs Resource: Mosaic by Experian

General Spiritual Insight: Kids and Cabernet is part of the Lifestyle Group A (Power Elite). Please refer to the description of Group A for the larger context of this segment's potential relationship with the church.

Religious Perspective:

"Divine Right"

Key Behaviors:

High Aesthetic Sensibilities; High Expectations For Institutional Church Effectiveness

Strong Impressions:

Inclination & Attitudes: Global Perspective, Leadership Mood & Values: Drive For Affluence, Sense of Well-Being

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Spirituality is part of a healthy lifestyle, Christian morality is important for nurturing responsible children. The church is often as important as a public or private school, and parents will be involved in church and school groups. They are interested in policy, curriculum, and athletics. They tend to gravitate to large churches with lots of resources to provide high quality programs for all ages. They value professional youth pastors with special training, and worship services that are motivating and relevant for youth. Their choice of Catholic or Protestant churches is primarily influenced by personal history, but their preference for mainstream or evangelical churches may be influenced by uniquely congregational values, community reputation, and the profile of the senior pastor. These people are fanatical about child safety, and generally conservative about sexuality and interpersonal relationships. Once children are grown, their busy personal lives may reduce their church involvement. A

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Hospitality Compelling Issues: Cleanliness is next to godliness. Serving stations can be automated, but clean-up is crucial. Scatter extroverts across fellowship space ready to answer questions or engage in dialogue. Hospitality leaders are expected to be ministers who can articulate core values and beliefs, and simplify life for parents with infants or young children.

Leadership Compelling Issues: Life and relationships are complicated. People in this lifestyle segment look for a spiritual guide who coaches others out of their own experience of life struggle and spiritual victory. Such a leader helps them stay focused on essentials and make the wisest decisions possible, but is not necessarily a crusader for particular political or ideological causes. Such leaders are loyal to parent denominations, but cautious about denominational agendas.

Leadership Hospitality

Multiple Choices - Healthy Choices People in this lifestyle segment are always on the clock. Their weekend schedules juggle church, amateur sports for children, and personal recreation. The drive mini-vans and family cars, and appreciate parking lot attendants. Welcome them warmly with greeters that mirror the gender and age diversity of the families they are greeting. Visitors are impressed with free gifts (e.g. allergy-free plush toys for children, flash drives for teens, DVD's for adults, etc.) Minimize waiting and use multiple serving stations. A coffee house atmosphere works well.

Discipler People in this lifestyle segment assume that a church will have a diverse, professional, paid staff. The Senior Pastor does not need to be a CEO because He or she (often male) oversees and executive minister who runs the organization. The pastor actually manages a discipling process that matures Christians through the cycles of life. The pastor provides an excellent role model for holistic fitness and is an excellent communicator. He or she maintains high standards of accountability among staff, volunteer leaders, and members for both values and beliefs.

Relevant Ministry Choices:

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Worship

Education

Education Compelling Issues: Parents expect specialized education opportunities for both gifted and handicapped children. Parents like to be personally involved in the education of their children, and need to build trusting relationships with teachers. These folks are more likely to be critical of the Christian Education program than either the music or worship service.

Worship Compelling Issues: People want to live better, not simply acquire more information. The message can be longer than 20 minutes, but the service should never "feel" like it is longer than an hour. Skip announcements and individual prayer concerns. Highlight small group and growth opportunities. .

Coaching - Inspirational The environment of worship is relaxed; the dress code is informal chic; and people may sit in concert-style seating or in table groups. Cup holders and placemats are plentiful. The setting is colorful, illuminated, and natural ... real flowers and even waterfalls. Worship is relatively simple but very high quality. Many genres of music are used, but lyric is more important than heavy rhythm. Overall, worship is motivational and inspirational. Eucharist, Baptism, and other sacramental acts may be celebrated, but they will be dramatic and uplifting. The message focuses on practical applications of Christian faith in daily living. Preachers usually speak without gowns/robes, and often without notes. Preaching themes are common. Visual images highlight the points of the message, and often reference scripture. Drama and dance add poignancy to worship. People in this lifestyle segment look for coaching on how to live a better, fuller, more faithful, and more virtuous life for themselves and their families.

Experiential, Topical, and Generational

Parents are generally well educated, and often appreciate more creative learning methodologies. Children learn through activities and images. Rotational Sunday schools use music, crafts, drama, puppetry, and video games. The curriculum may be topical, but the topics are very strongly connected with Bible stories and moral passages of scripture. History and the experience of the saints can be illustrative. Parents expect very high quality nurseries and Sunday schools, and spare no expense for upgraded technologies and expert staff. They prefer age-based curriculums, and tend to segment classes according to age parallel to the public education system.


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Outreach

Small Group Compelling Issues: Small groups may be connected to interactive websites, and offer options to participate using social media. Personal interaction is important. They are more likely to interact with an expert live and long distance (e.g. via Skype) than simply watch a video.

Outreach Compelling Issues: Whatever the mission, the reward for their participation must include personal fulfillment. They expect mission to help them build deeper parent-child or marriage relationships, or help them acquire and deepen ongoing relationships. These folks like to keep in touch with mission partners long after a particular event. .

For Themselves: Human Potential, Interpersonal Relationships For Others: Quality of Life People in this lifestyle segment are most eager to do anything that improves the quality of life of others locally or globally. They may be interested in an environmental cause, world peace, cross-cultural sensitivity, crime prevention, disease prevention, and a variety of concerns. They like to participate in outreach as a family, or occasionally as a peer group of youth or couples. There must be a personal or relational side to an activity for it to really be mission. Merely loaning space, raising money, or setting policy is less attractive. Outreach priorities will always include anything that helps people discover and unleash their human potential. There is often an artistic, athletic, or educational emphasis in outreach. People in this lifestyle segment are likely to have an interest in encouraging others especially those who are disadvantaged or handicapped; or to include misfits and outsiders; or to build sensitive personal relationships.

Designated Leaders, both Curriculum and Affinity Based Children may participate in Sunday school, but youth and adults are choosy about their Christian development times and opportunities. They like a broad menu that includes both Sunday morning and midweek opportunities ... usually short term and focused on particularly relevant topics. They don't have much time ... but they will make time for what they really need. They are particularly attracted to groups that encourage personal growth and interpersonal relationships (spiritual gifts and personality discernment, good parenting, specialized parenting, marriage enrichment, grief groups, and so on). People in this segment value experts, and prefer to participate in small groups with well trained leaders. They may individually feel qualified to lead a group, but may not have the time to prepare or the need for attention. They do learn through dialogue, so group leaders should be prepared for informed and occasionally aggressive conversation.

Small Group


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Unified Budgets and Designated Giving, Lifestyle Coaching Attitudes toward stewardship are parallel to attitudes toward facilities. People in these segments are willing to be financially generous toward church institutional budgets. However, they also like to be selective about missions and educational initiatives, and they may neither understand nor appreciate demands to subsidize denominational overhead. People in this segment can give philanthropically to non-profit organizations and educational institutions, but they see financial management as just one piece of lifestyle. They welcome any coaching they can receive about faithful, healthy lifestyles; and are more likely to make lifestyle adjustments in order to finance projects that are close to their heart.

Ecclesiastical or Utilitarian; Christendom; Post-Modern How "churchy" the facility appears is mainly guided by the tradition in which the parents (and grandparents) grew up. However, even more utilitarian facilities will use fairly traditional and Christendom symbols. Even more ecclesiastical facilities will use more post-modern technologies. Christendom symbols undergird their more conservative moral and political viewpoints. Parents are protective of their children's emotional and intellectual environments, and are unwilling to risk much on speculative or avant-garde theologies. However, parents are open to the latest electronic gadgets, alive to the power of video and image, and often share their children's fascination with gaming.

Property and Technology Compelling Issues: People in this segment are on a quest for quality, and this implies readiness to upgrade technologies quickly. They will want the latest hardware and software in worship and education, but also in the kitchen, the office, and institutional security.

Stewardship/Financial Management

Property and Technology

Stewardship/Financial Mgmt. Compelling Issues: These are busy people that go on line to manage money. They dislike meetings, and especially resent financial meetings that are "penny wise, pound foolish". Congregational management meetings are a waste of time. They want quick access to detailed information, a clear platform to express their opinions, and effective methods to make decisions. They are often frustrated with traditional 19th and early 20th century church organizational models.

Relevant Institutional Strategies:

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Relevant Institutional Strategies: Resources:

Download MissionInsite’s Impressions Report for your mission field through http://www.MissionInsite.com (Predefined Reports)

Really Relevant (and) Always Faithful: How Churches and Ministries Target Mission In An Explosion of Diversity by Thomas G. Bandy (Available through Amazon)

Download the MOSAIC Guide from Experian

Explore the Interactive MOSAIC Guide from Experian

Communication Compelling Issues: Always emphasize briefly any essential information; but provide menus with which people can access detailed information if and when they want it. These folks have little time, but strong opinions. They will not only want to hear from you, but talk back at you.

Communication

Print, Internet People in this lifestyle segment are heavily invested in social media and internet communication. Churches should provide excellent interactive websites; that allow multiple blogs, forums, and messaging; and that provide constantly updated resources for reading, imaging, and music. These people are always on the move, and want to connect with the church (or a leader or small group) from anywhere at any time. They also may post images and share personal updates through a church social media function. However, people in this lifestyle segment still prefer reading. Actual printed books and magazines are rapidly morphing into e-readers, but document and photo files are still important. Word documents should include hyperlinks to websites or other resources. Biblical material should be very interactive and cross-referenced with denominational literature and other reading matter.

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SEGMENT A03: KIDS AND CABERNET - MissionInsitemissioninsite.com/PDF_Files/A03 Kids and Cabernet.pdf · SEGMENT A03: KIDS AND CABERNET ... Kids and Cabernet is part of the Lifestyle