See-ming Lee Portfolio 2008

8/14/2019 See-ming Lee Portfolio 2008

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See-ming Lee

Social RetailingTime Magazines Invention of the Year+Patent-Pending+BBC, CBC, CNet, CNN, International Herald Tribune,+New York Times, Red Herring, Reuters, USA Today,Washington Post and Yahoo! press coverage

Light to Unite 2006WWW Health Award Silver+Step Magazine Best of Web+WMA Web Awards Outstanding Website+

Project RebirthOne Show Interactive Merit Award+Omni Intermedia Awards, Bronze Winner+Graphis Interactive Annual+WMA Web Awards Best Non-Prot Website+Communication Arts Site of the Week+

Duplexlab.comGraphis Interactive Annual+

Light to Unite 2005WMA Web Awards Outstanding Website+

PradaForbes, Business Week, Vanity Fair, The Associated+Press, Executive Technology, CRN, Stores, iMarketingNews, VAR Business and Entertainment Design presscoverage

EMI Music PublishingOne Show Interactive Corporate Image+B2B Website Merit Award

Reyataz SoundJamWMA Web Awards Outstanding Website+

MasterCard Weekends MatterWMA Web Awards: Best Financial Services Rich Media+Online CampaignNew York Festivals: Finalist+Media Magazine Creative Media Awards+

Regus GroupWMA Web Awards: Standard of Excellence+

IconNicholson Holiday Card 2002One Show Interactive Merit Award+

AOLBank of AmericaBristol-Myers Squibb

British AirwaysChubb InsuranceDavids Bridal

EMI Music PublishingForest LaboratoriesFujilm

IBMGTELucent Technologies

MasterCard AdvisorsMasterCard InternationalMcKinsey & Company

Morgan StanleyProject RebirthPrada

Regus GroupSongwriters Hall of FameWall Street Rarities

WebMDYale UniversityZiff Davis Media

[email protected]+1 646 373 9008

AWARDS & RECOGNITION

CLIENTS


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Light to Unite is an annual campaign created by Bristol-Myers Squibb to raise awareness and funds for HIV/AIDS treatment and prevention in the U.S. The site raisesmoney by allowing visitors to light a candle. For every

person who completed this simple act, BMS donated $1(up to $100,000) to the National AIDS Fund.

The site also allows visitors to read stories about theepidemic, share their own stories and increase theimpact of BMSs contribution by making additionaldonations to the cause.

During the roughly 7-week campaign which started onWorld AIDS Day, more than 1.8 million candles werelit which is all the more impressive when you realizethat the majority of the sites trafc came from word-of-

mouth and not paid media.

Awards & RecognitionsWWW Health Award Silver+Step Magazine Best of Web+WMA Web Awards Outstanding Website+

Light to Unite 2006

AGENCY

IconNicholson

ROLE

Art Direction / Lead+Interaction Design+


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MirrorMirror

46 lcd touch screen1080 19201920 43201080 1920

MirrorMirror Billboard

Aura

17 lcd1280 1024

102 in

76 in

36 in

79 in

25in

51 in

76 in

102 in

4 3 i n

Nanette Lepore came to IconNicholson because sheneeded to reach out to a younger audience. Her newline was coming out and was going to be premiered atthe Bloomingdales agship store in New York.

The solution was Social Retailing, which was rstunveiled at National Retail Federations (NRF) BIG showin 2007.

An interactive mirror outtted with a webcam sends livevideo feed of the customers in-store experience across

the Web. Friends on the Web can send messages andclothing suggestion to the customers. Customers canalso try on outts virtually using the mirror.

Awards & RecognitionsTime Magazines Invention of the Year+Patent-Pending+BBC, CBC, CNet, CNN, International Herald Tribune,+New York Times, Red Herring, Reuters, USA Today,Washington Post and Yahoo! press coverage

Social Retailing SM

AGENCY

IconNicholson

ROLE

Concept+Interaction Design+Aura Design+


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Project Rebirth provides real time access to ongoingWorld Trade Center reconstruction activities and events

My role in this project was to design the interactionand to develop the XML-driven timeline which deliversuid viewing of time-lapse footage captured by six,35mm time-lapse cameras positioned by Project Rebirtharound the World Trade Center site. It incorporated whatwould ultimately be ten years of lm footage withoutinundating visitors and yet communicated the passageof substantial amounts of time.

On average, visitors are staying on the site 19 minutes,which is signicant in comparison to Internet-wide staysat sites with similar content. Interestingly, internationalusers comprise 30% of all visitors

Awards & RecognitionsOne Show Interactive Merit Award+Communication Arts Design Interact Site of the Week+Omni Intermedia Awards, Bronze Winner+Graphis Interactive Annual+WMA Web Awards Best Non-Prot Website+

Project Rebirth

AGENCY

IconNicholson

ROLE

Art Direction+Interaction Design+Flash Development / AS2+


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To realize Pradas vision for a new shopping experience,IconNicholson was engaged in a unique collaboration tolead the development of the new Manhattan store therst of its kind.

Working in partnership with renowned architect RemKoolhaas, AMO and IDEO, our team was involved fromearly on to design, develop and integrate the systemsthat form the stores technical backbone and thefoundation for enhancing the customer experience.

I was involved in the development of the wirelessStaff Device that is RFID-enabled and that allows salesassociates to check inventory in real-time, maximizingthe time they spend with customers. I also developedthe PradaIntranet and created interactive prototypes of the Web experience.

Honors & RecognitionsForbes, Business Week, Vanity Fair, The Associated+Press, Executive Technology, CRN, Stores, iMarketingNews, VAR Business and Entertainment Design.

Prada

AGENCY

IconNicholson

ROLE

Wireless RFID-enabled+Staff Device DevelopmentIntranet Development+Website Interaction Design+& Interactive Prototype


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Regus Group is the worlds largest provider of workplacesolutions, offering ofces, meeting rooms and virtualofces across 400 cities in 70 countries. The groupcomprises of three brand sites: Regus, Stratis and HQ.

The goal of the redesign was to align corporate branding,increase customers and revenues, and to create aconsistent user experience across all sites.

After the initial U.S. launch, both the rate of customerinquiries, and of conversion of those inquiries into sales,increased by percentages in the double digits.

Awards & RecognitionsWMA Web Awards: Standard of Excellence+

Regus Group

AGENCY

IconNicholson

ROLE

Art Direction / Lead+


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EMI Music Publishing is the largest music publisher inthe world. In 2003, the company sought a new business-to-business site that to allow EMI-MP to build a two-wayrelationship with its customers.

IconNicholson delivered a site that is intuitive tonavigate, rich in content and functionality, and reectsEMI Music Publishings culture: hip and creative, butalways professional and attentive to the bottom line.

Awards & RecognitionOne Show Interactive Corporate Image+B2B Website Merit Award

EMI Music Publishing

AGENCY

IconNicholson

ROLE



9/11

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iClassics.com is a unit of Universal Music and ane-Commerce business focused on classical music. TheWeb site features content from diverse global labels likeUniversal, EMI, Sony, BMG, Harmonia-Mundi and Telarc.

IconNicholson developed a new global brand identityand redesigned the U.S.-only Web site.

iClassics

AGENCY

IconNicholson

ROLE



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MasterCard Advisors, the professional services arm of MasterCard Worldwide, approached IconNicholson todesign the user interface for PortfolioAnalytics, a securebusiness intelligence portal which provides nancialinstitutions real-time access to critical informationthat will help them optimize the performance of theirpayment card programs.

We worked collaboratively with the client to come upwith standard module types that can be used across

the portal. We assembled sample application screensand sample report types using the library of modulesdeveloped. A user interface system was developed anda corresponding style guide was delivered which helpedthe clients technology team to build the system.

MasterCard AdvisorsApplication UI Guide

AGENCY

IconNicholson

ROLE


Style GuideProduct Logos

Sample Application


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Bank of America sought to unify their internal securitiesapplications in preparation for offering them to external,institutional clients.

After establishing project principles with corporatebrand marketing and technology teams, we developeda survey for application owners to identify the needs,approaches and challenges. Based on the responsesand review of select applications, we created a userinterface style guide containing standards for key design

components, as well as a sample application thatillustrates the applied design in use.

The interface guide is currently in use by diverse teamsof developers to update existing applications and toproduce new applications that are both user-friendly andconsistent in design and brand. In its rst year, the userinterface guide was applied to over 40 applications. Bydelivering the guide in HTML-format, we provided a livingasset that can continue to grow and be rened.

Bank of AmericaApplication UI Guide

AGENCY

IconNicholson

ROLE


Application UI Guide User Interface Specication Sample Screens

Documents

See-ming Lee Portfolio 2008