Security Everywhere: A Growth Engine for the

Digital Economy

Caspar Herzberg

VP, Cisco Consulting Services, APJ+GC

September, 2015

14.10.2015 © 2015 Cisco and/or its affiliates. All rights reserved.

Technology has become Embedded in Modern Existence

We live in a digital world enabled

by complex technologies; but what

if technology “stopped working”?

A Hyper-Connected

Digital World

© 2015 Cisco and/or its affiliates. All rights reserved.2

Present: Internet of Things

50

2010 2015 2020

0

40

30

20

10

Bill

ion o

f D

evic

es

Bill

ion o

f D

evic

es

Bill

ion o

f D

evic

es

Bill

ion o

f D

evic

es

InflectionInflectionInflectionInflectionPointPointPointPoint

TimelineTimelineTimelineTimeline

World Population

50 Billion Connected Devices by 2020

12.5

25

6.8 7.2 7.6

Adoption rate of Digital infrastructure: 5x faster than electricity and Telephony

Source: Cisco Internet of Things Report; Cisco Consulting Analysis © 2015 Cisco and/or its affiliates. All rights reserved.3

Future: From Internet of Things to Internet of Everything

© 2015 Cisco and/or its affiliates. All rights reserved.4

…combined with latest Disruptive Technologies

Mobile

Cloud

Security

Big Data

Social

Disruptive technologies that enable new business outcomes

Physical devices and objects connected to the internet

People, Process, Data and Technology gets interconnected to

deliver new business value

…make ‘Internet of Everything’ a new frontier of opportunities

Leveraging Data into More Useful Information for

Decision Making

Data

Delivering the Right Information to the Right Person (or Machine) at the Right Time

Process

Connecting People

in More Relevant, Valuable Ways

People

Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making

Things

c

Internet of Things already here today

By 2020, Every Business, Country and City will become a

Digital Enterprise

© 2015 Cisco and/or its affiliates. All rights reserved.5

Digital0100

1011

0100

010010110100

30%of these digitization

efforts will be successful if they

can reinvent themselves

By 2020,

75%of businesseswill become

fully digital or preparing to be

In 2015,

99.4% of the

physical world is unconnected

today

Source: Gartner Digital Business Transformation: Disrupt to Win Report; Cisco Consulting Analysis

The “Bad Guys” are evolving – Cyberattacks are

increasingly Sophisticated and Dynamic

© 2015 Cisco and/or its affiliates. All rights reserved.6

20001990 1995 2005 2010 2015 2020

Viruses1990–2000

Worms2000–2005

Spyware 2005–Today

APTs CyberwareToday +

Industrialization of Hacking

Sophisticated Attacks

Phishing, Low Sophistication

75% of all attacks take only minutes to begin

data exfiltration

>50% of attacks persist without detection for

months or years before discovery

100% of companies connect to domains that

host malicious files or services

Source: Cisco Industrialization of Hacking white paper; Cisco Consulting Analysis

Dramatic Increase in Number and Scope of Security

Breaches

© 2015 Cisco and/or its affiliates. All rights reserved.7 Source: PwC Global State of Information Security Survey 2015; Cisco Consulting Analysis

43M

29M

25M

23M

9M

2010 2011 2012 2013 2014

Total Number of Security Incidents

Number of detected incidents rose to 43M in 2014, a 48% increase from 2013

Since 2009, we have seen a 66% compounded annual growth rate of

detected incidents

2009

3M

Costs of Breaches amount to $20M+ for large companies in 2014, almost double

that of 2013

The more valuable data becomes, the more attractive hacking is to hackers

Achieving Cyber Resilience in Internet of Everything Era Security is fundamental to the success of a company's digital strategy

© 2015 Cisco and/or its affiliates. All rights reserved.8

Public SectorManufacturing EnergyFinancial Services Retail

Countries, Cities, Companies

Digital0100

1011

0100

Security

Next-Gen Network Architectures

Internet of Everything – People, Data, Processes and Things

IT

© 2015 Cisco and/or its affiliates. All rights reserved.9

Optimizing Security Readiness: How to Get There

Phase 2

Phase 3

End Vision

� Realign goals, refresh

human capital and

leadership

� Secure existing

enterprise IT network

i.e. routers, switches,

servers etc and move

towards an integrated

platform

� Pervasive, Integrated,

Continuous and Open

� Deploy solutions that

span across IT and

external networks

� Network seen as a

Sensor and Enforcer

� Global intelligence

based on advanced

algorithms

� 3rd Party Ecosystem

Open Source

� Advanced Malware

Protection

Everywhere

� Predictive, agile and

dynamic

SolutionsConvergence

Security Everywhere

Integrated Threat Defence

Organizational Change

Phase 1

Se

cu

rity

Re

ad

ine

ss

Phased Approach to Security Organizational Enablement

© 2015 Cisco and/or its affiliates. All rights reserved.10

Phase 1: Organizational Change

Cultural Change Talent Pool

� Security to be engaged at boardroom level

� Personnel to be embedded into business units

+ =+

� Increase collaboration between work teams

� Direct or indirect revenue impact

� Invest in human capital

� Training and Up-skilling

Enablement

Renew corporate focus

on Security

New Metrics

© 2015 Cisco and/or its affiliates. All rights reserved.11

ENTERPRISE IT

Email Security

Web Security

Advanced Mature

Protection

SecureRouting

Firewall

NGIPS

Secure Access

Businesses of all sizes must embed security into heart of network to achieve defense in depth.

Ideally, solutions should move towards a converged model which minimize disparate point-product deployment

A converged model will capture real time information on network across all critical assets, providing holistic view of internal and external threats

Phase 2: Solutions Convergence

© 2015 Cisco and/or its affiliates. All rights reserved.12

Phase 3: Security Everywhere across End Points and

Extended Network

Security Everywhere

Extended Network

End Points & Devices

Core IT

Network

Mobile TelepresenceLaptops

CloudData CenterBranch CampusEdgeOperationalTechnology

Switches Routers Server DC Switch WirelessController

Security EverywherePERVASIVE – to persist

across all attack vectors

INTEGRATED – To share

information, intelligence, and

capabilities

CONTINOUS – Allow for

ongoing protection across full

attack continuum

1

2

3

OPEN – Option to integrate

with third parties4

© 2015 Cisco and/or its affiliates. All rights reserved.13

End Vision: Integrated Threat Defense

GLOBAL INTELLIGENCE ADVANCED MALWARE PROTECTION

AGILE ARCHITECTURE AND PLATFORMS

Threat Threat Threat Threat ResearchResearchResearchResearch

Telemetry Telemetry Telemetry Telemetry DataDataDataData

Advanced Advanced Advanced Advanced AlgorithmsAlgorithmsAlgorithmsAlgorithms

Security EcosystemSecurity EcosystemSecurity EcosystemSecurity EcosystemContextual SharingContextual SharingContextual SharingContextual Sharing

Accelerated Containment & RemediationAccelerated Containment & RemediationAccelerated Containment & RemediationAccelerated Containment & Remediation

Open

Continuous

Integrated

Pervasive

© 2015 Cisco and/or its affiliates. All rights reserved.14

Cisco can Accelerate your Digital Journey with Holistic

Security Solutions

Secure Access Mgmt.

Advanced Malware

Protection

Cloud / DC Security

Network Security

PL

AN

Capabilities Assessment

Architecture and Design

Custom Threat Intelligence

BU

ILD Integration and Deployment

Security Optimization and Migration

Managed Threat Defense

Remote Managed or Hosted ServicesRU

N

© 2015 Cisco and/or its affiliates. All rights reserved.15

Looking Ahead into the Future: Canalys Top Predictions for

2015

Cybercrime will reach new levels

Connected Things will create a major security loophole

Mobile Payment systems will mean new threats

DDoS attacks will target hosting and cloud providers

Security gets C-Levels buy-in

Increased level of regulation

Security will shift from being technology-centric to platform-centric

User will be at heart of every security strategy

© 2015 Cisco and/or its affiliates. All rights reserved.16

Embracing Change and Position for the Next Digital

Disruption

“Organizations no longer want to accept that compromise is inevitable. They are looking to the security industry to

provide them with products that are reliable and resilient, and capable of deflecting even the most sophisticated

threats.” John N.Stewart, Chief Security and Trust Officer Cisco

• Hyper-Connectivity of People, Data, Processes and Things will usher in the next wave of digital disruption known as Internet of Everything (IoE)

• Security is fundamental to the success of a company’s digital strategy as all ‘things’ get connected

• ‘Security Everywhere’ enables organizations to be proactive in identifying and addressing cybersecurity risks