Secucloud Receives Frost & Sullivan’s New Product ... · Secucloud has created a totally new cybersecurity framework that can process virtually unlimited traf˜c (100m+ subscribers)

Secucloud has created a totally new cybersecurity framework that can process virtually unlimited traf�c (100m+ subscribers). The ECS2, as the core DNA, enables dynamic scalabil ity in virtual cloud environments according to performance demands, whilst deploying the most up-to-date – patent pending – security technologies for cyber-attack detection and prevention. The ability to handle millions of subscribers makes the system unique on the market and positions Secucloud to offer high level security solutions to mass markets such as mobile subscribers or private �xed line customers for the �rst time.

Chris Rodriguez | Senior Industry Analyst | Frost & Sullivan

Secucloud offers a cost effective, comprehensive, and high value cloud security service backed by a massively scalable platform and purpose-built security technologies. Its innovative solution offers unique advantages that

hold the potential to advance in the cloud security industry.

Learn more at www.secucloud.com© 2017 Frost & Sullivan

Secucloud Receives Frost & Sullivan’s New Product Innovation Award in Cloud Security Services

2017 Global Cloud Security Services New Product Innovation Award

BEST PRACTICES RESEARCH

© Frost & Sullivan 2017 2 “We Accelerate Growth”

Contents

Letter of Congratulations ............................................................................................. 3

Background and Company Performance ........................................................................ 4

Industry Challenges .............................................................................................. 4

New Product Attributes and Customer Impact .......................................................... 4

Conclusion........................................................................................................... 8

Significance of New Product Innovation ......................................................................... 9

Understanding New Product Innovation ......................................................................... 9

Key Benchmarking Criteria .................................................................................. 10

Best Practices Award Analysis for Secucloud ................................................................ 10

Decision Support Scorecard ................................................................................. 10

New Product Attributes ....................................................................................... 11

Customer Impact ............................................................................................... 11

Decision Support Matrix ...................................................................................... 12

Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................. 13

The Intersection between 360-Degree Research and Best Practices Awards ..................... 14

Research Methodology ........................................................................................ 14

About Frost & Sullivan .............................................................................................. 14



Letter of Congratulations

We are proud to present you with this year’s Award for best practices in New Product

Innovation in the Cloud Security Services industry.

Frost & Sullivan is pleased to have identified Secucloud as the New Product Innovation

leader in the cloud security services industry. Our global team of analysts and consultants

continuously research a wide range of markets across multiple sectors and geographies.

This involves extensive primary and secondary research across the entire value chain of

specific products. In light of this research, Frost & Sullivan recognizes that Secucloud with

its Elastic Cloud Security System (short ECS2) has successfully introduced a new and

innovative product into the market, with a clear emphasis on product quality and

customer value.

It is a huge challenge to achieve excellence in a new product and increasingly difficult

considering today’s competitive intensity, customer volatility and economic uncertainty —

aside from the difficulty of innovating in an environment of escalating challenges to

intellectual property. Taking these aspects into consideration, this Award signifies an even

greater accomplishment.

Moreover, we recognize that your selection as recipient of this Award is the result of many

individuals (employees, customers, and investors) making daily choices to support the

organization and contribute in a meaningful way to its future. We enthusiastically

acknowledge and celebrate these achievements.

Once again, we congratulate you on your achievements and wish you great success in the

future. We are here to support you on your future endeavors.

Sincerely yours,

David Frigstad

Chairman

Frost & Sullivan



Background and Company Performance

Industry Challenges

Cyber threats are at an all-time high, and it seems that even the largest and most

technology savvy organizations are at risk, as evidenced by the recent Equifax data

breach.

Threat actors are ceaseless in their efforts to find new vulnerabilities to exploit and new

methods for defeating security tools. Security companies are quick to identify these new

attack trends and respond by either developing new tools or new features in their

products to stop future attacks. However, closing one attack vector simply drives

attackers to develop new hacking techniques.

As a result, businesses of all sizes are investing in a plethora of security solutions to

attempt to reduce risk. However, the strategy to daisy-chain dozens of disparate security

tools together is proving to be deficient in key requirements such as security,

performance, efficacy, integration and scalability. Security teams are quickly becoming

inundated with an unmanageable number of security tools, an unwieldy number of

dashboards and interfaces to keep track of, and an impossible (and growing) number of

alerts to investigate.

Essentially, security vendors and hackers are caught in a cycle of invention, success,

defeat, and then adaptation. Unfortunately, IT organizations are caught in the middle of

this cycle, with a patchwork strategy that is unfeasible in the long term.

The changing threat landscape and rapidly evolving technologies demand a new approach

to security. Security companies that pioneer new security technologies, delivery platforms,

and strategies are the lifeblood of the security industry. By identifying customer needs

and developing new solutions from the ground up, innovative new products can help

businesses to move beyond a tedious and unfruitful security tool investment cycle.

New Product Attributes and Customer Impact

Secucloud, a spin off from Gateprotect (Rohde & Schwarz Cybersecurity) is an emerging

player in the cybersecurity industry.

The extensive experience gained at Gateprotect has enabled Secucloud to take poll

position in understanding current market needs and to spearhead the firewall-as-a-service

revolution. Secucloud has created a totally new cybersecurity framework that can process

virtually unlimited traffic (100m+ subscribers). The ECS2 as the core DNA enables

dynamic scalability in virtual cloud environments according to performance demands,

whilst deploying the most up-to-date – patent pending – Security technologies for cyber-

attack detection and prevention. The ability to handle millions of subscribers makes the

system unique on the market and positions Secucloud to offer high level security solutions



to mass markets such as mobile subscribers or private fixed line customers for the first

time. Additionally, Small and Medium Businesses benefit from cloud based security

services as they are always up to date, high performance and automatically scalable for

future growth – without the need for any investment in new or additional hardware.

As can be seen, the innovative Secucloud solution offers specific unique advantages that

hold the potential to advance the cloud security industry.

Integrated Layered Security for Every Business

The relentless cycle of innovation and adaptation between hackers and security vendors

has generated a slew of security point products. Each new product requires a capital

investment, as well as time to test, deploy, and manage the solution. These challenges

are drastically compounded by the dearth of security expertise and the general inability to

retain such talent. Simply put: small and medium sized businesses (SMBs) are hard

pressed to keep abreast of the latest security tools. Yet, conventional wisdom posits that

“layered security” is the optimal approach to thoroughly mitigate risk.

Cloud-based security services present an opportunity to integrate and flatten these many

security layers. Specific to Secucloud, its Elastic Cloud Security System (ECS2) is offered

in three tiers, with the base subscription level providing a host of essential protections

such as anti-malware, anti-bot, anti-phishing, IP reputation, and content security. The

second tier offers vital network security tools such as next generation firewall (NGFW) and

intrusion prevention systems (IPS). And finally, the highest tier delivers advanced

malware sandbox analysis technologies.

“Secucloud has created a totally new

cybersecurity framework that can process

virtually unlimited traffic (100m+ subscribers)”

Generally, enterprises can afford the large team necessary to cobble together a patchwork

out of these disparate solutions, and to manage these solutions on a day-to-day basis.

SMBs, however, require these technologies to be integrated out-of-the-box, with a “single

pane-of-glass” management interface. The Secucloud service offers these benefits, and

represents a layered security solution that is more effective and simplified compared to

cobbling together an assortment of on-premises security appliances from multiple

vendors.



Empowering Service Providers, TELCOs and ISPs, to Solve Customers’ Most

Significant Security Challenges

Consumers and businesses of all sizes are increasingly inundated with new security

technologies. In particular, mobile consumers and SMBs are in dire need of trusted

partners that can deliver effective and affordable self-managed and managed security

services. However, these security services must be comprehensive and capable of

addressing continually evolving threats.

A widespread concern in the modern digital age is the ability to secure communications

across a whole host of devices. The Internet of Things (IoT), adoption of cloud services

and proliferation of mobile devices (such as smartphones and tablets), all push the

security architecture boundaries in even the largest and most sophisticated enterprises.

The Secucloud ECS2 architecture allows providers like TELCOs, ISPs and MSSPs to gain

security protection for all types of network connections, including home devices, remote

offices, smartphones, tablets or laptops and IoT devices. As a service provider cloud-

based service, ECS2 directs all connections through Security Access Nodes (SANs) for

inspection. Each SAN is virtualized within the service provider’s network environment and

allows service providers to implement a secure customer experience without any

modification of its existing infrastructure, operational workflows and systems. The SAN

nodes use Secucloud’s proprietary Intelligent Algorithm Based Steering (IABS) engine to

automatically direct traffic through multiple threat detection engines for true “layered

security” protection.

“The ECS2 as the core DNA enables dynamic

scalability in virtual cloud environments

according to performance demands, whilst deploying

the most up-to-date – patent pending – Security

technologies for cyber-attack detection and prevention.”

As already mentioned, the most important fact is, that the solution is scalable to support

100 million and more subscribers. As a cloud-based architecture, ECS2 service provider

customers can automatically spin up additional virtualized SAN instances as required. The

service provider does not have to worry about capacity.



Supports Partners’ ROI Requirements

The Secucloud ECS2 has a number of characteristics that make it a valuable investment

for service providers. The Secucloud offering is cost effective and requires no expensive

appliance or any other special hardware aside from the underlying compute and storage

equipment. The ECS2 service is elastic, scales up as needed, and customers only pay for

what they use. The SAN platform runs on commercial off-the-shelf hardware and can be

replaced and upgraded as needed, thereby avoiding the need for costly appliance

replacement cycles. The Secucloud solution offers rapid integration (three months, on

average)—another characteristic that aids partners to achieve their ROI goals.

Secucloud also offers value in the form of the ability to generate new revenue streams.

For example, Secucloud offers security solutions for mobile users and their devices that

service providers can also provide to their customers, including:

Net Protection, a “clean pipe” solution that requires no installation on end user

devices and is always updated

A solution that automatically protects users on public Wi-Fi (VPN or DNS client)

An on-device agent for real-time protection and anti-theft/anti-loss features

Secucloud’s mobile security solutions include a free trial period and one-click booking, as

well as easy-to-understand statistics and reporting to convey value to end users.

Importantly, the offering allows for customization by the service provider in support of

marketing and branding objectives. Secucloud mobile solutions can also be monetized by

optionally serving advertisements.

Flexible Architecture Delivers Advanced (and Future-Proof) Protection

Secucloud offers advanced security technologies such as malware sandbox analysis

capabilities including intelligent deep threat analysis and hybrid code analysis. This

Secucloud malware sandbox technology detects and extracts suspicious files, isolating

them in a virtual environment to methodically and thoroughly test their functionality.

Subsequent files exhibiting similar malicious or unwanted behaviors are identified and

mitigated (e.g., altered, quarantined, or removed).

Future threats are a constant concern for any organization planning an effective and

durable security architecture. The Secucloud framework is extensible and can be updated

with new technologies as they become available. As a cloud service, customers are always

using the latest, most up-to-date version.



Conclusion

Secucloud has identified two pressing needs in the security industry: the need for

comprehensive but simplified security for consumers and SMBs, and the need for TELCOs

and Service Providers to expand their profit-generating opportunities by offering high

effective security services for their subscribers so as to become trusted cybersecurity

partners for their SMB customers. To address these needs, Secucloud has built a solution

that combines the expertise of its founders’ elite pedigree in security with the advantages

of a cloud service. The result: a cost effective, comprehensive, and high value cloud

security service backed by a massively scalable platform and purpose-built security

technologies.

With its strong overall performance, Secucloud has earned Frost & Sullivan’s 2017 New

Product Innovation Award in Cloud Security Services.



Significance of New Product Innovation

Ultimately, growth in any organization depends upon continually introducing new products

to the market and successfully commercializing those products. For these dual goals to

occur, a company must be best-in-class in three key areas: understanding demand,

nurturing the brand, and differentiating from the competition.

Understanding New Product Innovation

Innovation is about finding a productive outlet for creativity—for consistently translating

ideas into high-quality products that have a profound impact on the customer.



Key Benchmarking Criteria

For the New Product Innovation Award, Frost & Sullivan analysts independently evaluated

two key factors—New Product Attributes and Customer Impact—according to the criteria

identified below.

New Product Attributes

Criterion 1: Match to Needs

Criterion 2: Reliability

Criterion 3: Quality

Criterion 4: Positioning

Criterion 5: Design

Customer Impact

Criterion 1: Price/Performance Value

Criterion 2: Customer Purchase Experience

Criterion 3: Customer Ownership Experience

Criterion 4: Customer Service Experience

Criterion 5: Brand Equity

Best Practices Award Analysis for Secucloud

Decision Support Scorecard

To support its evaluation of best practices across multiple business performance

categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool

allows our research and consulting teams to objectively analyze performance, according to

the key benchmarking criteria listed in the previous section, and to assign ratings on that

basis. The tool follows a 10-point scale that allows for nuances in performance evaluation.

Ratings guidelines are illustrated below.

RATINGS GUIDELINES

The Decision Support Scorecard is organized by New Product Attributes and Customer

Impact (i.e., These are the overarching categories for all 10 benchmarking criteria; the

definitions for each criterion are provided beneath the scorecard.). The research team

confirms the veracity of this weighted scorecard through sensitivity analysis, which

confirms that small changes to the ratings for a specific criterion do not lead to a

significant change in the overall relative rankings of the companies.



The results of this analysis are shown below. To remain unbiased and to protect the

interests of all organizations reviewed, we have chosen to refer to the other key

participants as Competitor 2 and Competitor 3.

Measurement of 1–10 (1 = poor; 10 = excellent)

New Product Innovation

New Product

Attributes

Customer

Impact Average Rating

Secucloud 9 10 9.5

Competitor 1 8 9 8.5

Competitor 2 7 8 7.5


Criterion 1: Match to Needs

Requirement: Customer needs directly influence and inspire the product’s design and

positioning.

Criterion 2: Reliability

Requirement: The product consistently meets or exceeds customer expectations for

consistent performance during its entire life cycle.

Criterion 3: Quality

Requirement: Product offers best-in-class quality, with a full complement of features and

functionalities.

Criterion 4: Positioning

Requirement: The product serves a unique, unmet need that competitors cannot easily

replicate.

Criterion 5: Design

Requirement: The product features an innovative design, enhancing both visual appeal

and ease of use.

Customer Impact

Criterion 1: Price/Performance Value

Requirement: Products or services offer the best value for the price, compared to similar

offerings in the market.

Criterion 2: Customer Purchase Experience

Requirement: Customers feel they are buying the most optimal solution that addresses

both their unique needs and their unique constraints.

Criterion 3: Customer Ownership Experience

Requirement: Customers are proud to own the company’s product or service and have a

positive experience throughout the life of the product or service.



Criterion 4: Customer Service Experience

Requirement: Customer service is accessible, fast, stress-free, and of high quality.

Criterion 5: Brand Equity

Requirement: Customers have a positive view of the brand and exhibit high brand loyalty.

Decision Support Matrix

Once all companies have been evaluated according to the Decision Support Scorecard,

analysts then position the candidates on the matrix shown below, enabling them to

visualize which companies are truly breakthrough and which ones are not yet operating at

best-in-class levels.

High

Low

Low High

Cu

sto

mer I

mp

act


Secucloud

Competitor 1

Competitor 2



Best Practices Recognition: 10 Steps to Researching,

Identifying, and Recognizing Best Practices

Frost & Sullivan analysts follow a 10-step process to evaluate Award candidates and

assess their fit with select best practice criteria. The reputation and integrity of the

Awards are based on close adherence to this process.

STEP OBJECTIVE KEY ACTIVITIES OUTPUT

1 Monitor, target, and screen

Identify Award recipient candidates from around the globe

Conduct in-depth industry research

Identify emerging sectors

Scan multiple geographies

Pipeline of candidates who potentially meet all best-practice criteria

2 Perform 360-degree research

Perform comprehensive, 360-degree research on all candidates in the pipeline

Interview thought leaders and industry practitioners

Assess candidates’ fit with best-practice criteria

Rank all candidates

Matrix positioning of all candidates’ performance relative to one another

3

Invite thought leadership in best practices

Perform in-depth examination of all candidates

Confirm best-practice criteria Examine eligibility of all

candidates Identify any information gaps

Detailed profiles of all ranked candidates

4

Initiate research director review

Conduct an unbiased evaluation of all candidate profiles

Brainstorm ranking options Invite multiple perspectives

on candidates’ performance Update candidate profiles

Final prioritization of all eligible candidates and companion best-practice positioning paper

5

Assemble panel of industry experts

Present findings to an expert panel of industry thought leaders

Share findings Strengthen cases for

candidate eligibility Prioritize candidates

Refined list of prioritized Award candidates

6

Conduct global industry review

Build consensus on Award candidates’ eligibility

Hold global team meeting to review all candidates

Pressure-test fit with criteria Confirm inclusion of all

eligible candidates

Final list of eligible Award candidates, representing success stories worldwide

7 Perform quality check

Develop official Award consideration materials

Perform final performance benchmarking activities

Write nominations Perform quality review

High-quality, accurate, and creative presentation of nominees’ successes

8

Reconnect with panel of industry experts

Finalize the selection of the best-practice Award recipient

Review analysis with panel Build consensus Select recipient

Decision on which company performs best against all best-practice criteria

9 Communicate recognition

Inform Award recipient of Award recognition

Present Award to the CEO Inspire the organization for

continued success Celebrate the recipient’s

performance

Announcement of Award and plan for how recipient can use the Award to enhance the brand

10 Take strategic action

Upon licensing, company is able to share Award news with stakeholders and customers

Coordinate media outreach Design a marketing plan Assess Award’s role in future

strategic planning

Widespread awareness of recipient’s Award status among investors, media personnel, and employees



The Intersection between 360-Degree Research and Best

Practices Awards

Research Methodology

Frost & Sullivan’s 360-degree research

methodology represents the analytical

rigor of our research process. It offers a

360-degree-view of industry challenges,

trends, and issues by integrating all 7 of

Frost & Sullivan's research methodologies.

Too often companies make important

growth decisions based on a narrow

understanding of their environment,

leading to errors of both omission and

commission. Successful growth strategies

are founded on a thorough understanding

of market, technical, economic, financial,

customer, best practices, and demographic

analyses. The integration of these research

disciplines into the 360-degree research

methodology provides an evaluation

platform for benchmarking industry

participants and for identifying those performing at best-in-class levels.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth

and achieve best-in-class positions in growth, innovation and leadership. The company's

Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined

research and best practice models to drive the generation, evaluation, and implementation

of powerful growth strategies. Frost & Sullivan leverages more than 50 years of

experience in partnering with Global 1000 companies, emerging businesses, and the

investment community from 45 offices on six continents. To join our Growth Partnership,

please visit http://www.frost.com.

360-DEGREE RESEARCH: SEEING ORDER IN

THE CHAOS

http://www.frost.com/

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Secucloud Receives Frost & Sullivan’s New Product ... · Secucloud has created a totally new cybersecurity framework that can process virtually unlimited traf˜c (100m+ subscribers)