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Sector Statistics
Objectives
Benchmarking the sector against the webBenchmarking your institution
Future trends
First Sector Statistics Snapshot
•22 institutions
•7 days, March 2006
Second Sector Statistics Snapshot
•22 institutions
•For all of May 2006
•Some of the Organisations included are:
• Anglia Ruskin University,•Aston University, •Canterbury Christ Church University College, •Cass Business School, •City University,•Northampton University, •St Martins College, •Thames Valley University, •University College London, •University of Aberdeen, •University of Newcastle upon Tyne•University of Sheffield, •University of Westminster
•Canterbury Christ Church •Cass Business School, •Thames Valley University, •University College London, •University of Aberdeen, •University of Sheffield,
Details of the Second Sector Statistics
Page views Visits Visitors25,057,592 6,243,979 4,065,222
What should we measure?
Relevant data? "Lies, Damn Lies, and Web Statistics”
Business critical?CSFsCritical Success Factors – the few measures that define absolute organisational success or failureKPIs Key Performance Indicators – quantifiable measurements set in advance
Who are your clients/customers?
New technologies, are they worth the spend?
How do we measure?
Single pixel method
IP database
Visitor Cookie
Visitors Accepting Cookies
Overall:Accept 95.93%Decline4.07%
2006 Average Accept 96.8%Decline 3.2%
External:Accept 94.64%Decline 5.36%
Internal:Accept 97.90%Decline 2.10%
How do people find my site?
Overall
56.29%
20.93
28.66
Three basic ways
Direct Entry
External Referrer
Search Engines
Number of visitors per day
Perc
en
tag
e o
f vis
itors
fro
m
searc
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ines
Visitors from search engines – Number of visitors
University General
Cass
CCCU
Aberdeen
TVU
UCL
Sheffield
Number of visitors per day
Perc
en
tag
e o
f vis
itors
fro
m
searc
h e
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ines
Visitors from search engines – Number of visitors
University General
Aberdeen
How do people find my site?
Overall
56.29%
20.93
28.66
Three basic ways
Direct Entry
External Referrer
Search Engines
External
39.98
21.62
38.38%
Which search terms are my visitors using?
•What is your name?
University of ******
****** University
• Short name or long name?
• What about course titles?
•ac.uk?
Cass:cass business schoolcassCassCass Business Schoollondon business schoolcass businesscity university casscass universitycass mbaCASS business schoolCity University: CassCASScity business schoolcity universitycass citycass business school londonLondon Business Schoolcity cassCASS BUSINESS SCHOOLcass.city.ac.uk
Sheffield:sheffield universityuniversity of sheffieldsheffieldsheffield uniUniversity of Sheffieldwww.shef.ac.ukshefsheffield mapSheffield universityrelationship problemsshef.ac.ukuniversity sheffieldmap of sheffielduniversitySHEFFIELDthe university of sheffieldSHEFFIELD UNIVERSITYsheffield.ac.ukmidwiferywww.sheffield.ac.uk
Geographical
Average High Low
UK 77.3 90.0 58.0
USA 4.8 10.5 2.8
India 1.0 2.4 0.2
Germany 0.8 China 0.7
Canada 0.7 France 0.7
Greece 0.5
Others 0.5 to 0.3
Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal
Germany 0.8 China 0.7
Canada 0.7 France 0.7
Greece 0.5
Others 0.5 to 0.3
Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal
Cass Business School
France1.40%China1.10%Canada1.10%Hong Kong S.A.R.1.00%Norway0.80%
United Kingdom60.50%United States6.60%India2.90%Greece2.50%Germany1.90%Italy1.70%
United Kingdom58.30%United States9.20%Germany2.30%India2.00%CanadaFrance1.20%Spain1.10%
United Kingdom82.40%United States2.90%
University of Aberdeen:
Perc
en
tag
e o
f re
turn
ing
vis
itors
Number of visitors per day
Returning visitors – Total website visitors
University General
Visit duration – Number of page views per visit
Page views per visit
Tim
e s
pen
t p
er
pag
e
(sec)
University General
Visit duration – Number of page views per visit
Page views per visit
Tim
e s
pen
t p
er
pag
e
(sec)
University General
Aberdeen
Vis
it d
ura
tion
(s
ec)
Percentage returning visitors
Visit duration - Percentage returning visitors
University General
Sheffield
Aberdeen
Aberdeen Internal
UCLCanterbury Chirstchurch
Canterbury and christchurch Internal
Visitor Loyalty – Site ActivityPerc
en
tag
e 1
-pag
e
vis
its
Percentage returning visitors
Thank you !
Ranjit Sidhu
See when after I have become an honest man !
Search Terms
Which search terms are my visitors using?
Search Terms
• What is your name?
University of ************ University
• Short name or long name?
• What about course titles?
Which continent do my visitors come from?
Which Continent?
Average High LowEurope 88.8 95.5 76.8
Asia 4.8 10.7 3.0
North America 4.1 8.1 2.2
Africa 0.8 1.8 0.1
South America 0.4 1.8 0.1
Australisia 0.4 0.7 0.2Unknown 0.5
Which countries do my visitors come from?
Which Country?
Average High Low
UK 77.3 90.0 58.0
Which Country?
Average High Low
UK 77.3 90.0 58.0
USA 4.8 10.5 2.8
Which Country?
Average High Low
UK 77.3 90.0 58.0
USA 4.8 10.5 2.8
India 1.0 2.4 0.2
Which Country?
Others
Germany 0.8 China 0.7
Canada 0.7 France 0.7
Greece 0.5
Others 0.5 to 0.3
Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal
What Domain Types?Average High
ISP 69.7 70.0
University 11.3 17.0
Corporate 4.1 7.5
Telecom 2.6 3.1
College 5.2 20.0
IT rated 2.0 3.1
Government 1.3 1.7
Number of visitors per day
Perc
en
tag
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itors
fro
m
searc
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ines
Visitors from search engines – Number of visitors
University General
Perc
en
tag
e o
f re
turn
ing
vis
itors
Number of visitors per day
Returning visitors – Total website visitors
University General
Visitor Loyalty – Site ActivityPerc
en
tag
e 1
-pag
e
vis
its
Percentage returning visitors
Number of visitors per day
Perc
enta
ge o
f vis
itors
fro
m s
earc
h
en
gin
es
Visitors from search engines – Number of visitors
Government General
Visitor Loyalty – Site ActivityPerc
en
tag
e 1
-pag
e
vis
its
Percentage returning visitorsUniversity General
