SMOKEAT

Section2 - Group 11A.Berfin AKBASN.Gamze SAHINBasak ERDOGDUSinem GUNBEYIEmir ERENSelen CELIK

Outline Organizational Plan Marketing Plan Financial Plan Executive Summary

1- Product Analysis Product Description

√ Smoking cabins that solve the problems about passive smoking in the restaurants

√ Consists of glass, air filter and the system work with a button that enables glass to up and down.

√ Vacuum system in itself which absorb the tobacco smoke

√ Recycle accessorizes for cigarette stub

Competitive AdvantagesLess competitor

First firm in this type of smoking cabins

Product is different from competitors

Mostly focus on restaurants

StrenghtsSmoke free

environmentInnovative design

Equipped with advanced

technology

WeaknessesLimited distribution channel

High priceNew in industry

OpportunitiesGrowing customer base

Less firm in TurkeyNumber of restaurants is

increasing ThreatsGovernment

regulations and restrictions

Demand may be low

SWOT Analysis of the Product

Proprietary Rightso Apply for patent and trademark to protect

Stage of Development As we are start up,• Before revenues are generated; we require large

investment of time, energy, effort and money.• Focus on creating stable customer base.

1. Product Development2. Patent Filing3. Funding4. Growth

2-Industry AnalysisShort Term and Long Term Changes

Short term changes

~ Public Service Announcement~ Different types of cabins for each restaurants

Long Term Changes

~ Laws and Regulations

Location

Production-Ankara Headquarter-Ankara

Decreases expenseMore control over the processTransportation to all over the country is easy

x Production process of the systemx Problem with finding separate parts of the

product in Ankara

Legal Form of Ownership

• Effective technical service as this system should be controlled regularly

• Partnership with technical service company

General Manager

Operation Manager

R&D Manager

Marketing Manager

Finance Manager

Organizational Chart

General Manager

Completing management

responsibilities

Supporting motivation of employees

Analyzing monthly report

of every department

Operation Manager

Managing the quality of products

Ensuring problems are

handled effectively

Managing and determining

the operation cost adequate

with the company budget

R&D Manager

Checking production process• Controlling

quality of the product

Marketing Manager

Setting strategic plan

for the company

Identifying new market

opportunies

Analyzing SWOT of the company

and the competitors

Promoting the new products

and services of the business to the customers

Finance Manager

Managing and controlling overall budget, expenses and profits of the

company

Preparing monthly cash flow and

income statement

Researching and reporting on

factors influencing the

business performance

Managing companiy’s

financial accounting

Raw materials: glass, air filter and recycle accesorize for cigarette stub.

Work in progress: smoking cabins, ERP system

Inventory and Suppliers

Because of we are start-up,

‼ We won't have actual sales and stocking figures from previous years to guide us

‼ We will project our first year's sales based on our business plan

Inventory Control

Selecting suppliers;

Quality Location of the Supplier Shipping Damages Price of their Products Product Availability Warranty on Products Purchased from Suppliers