Embed Size (px)
Citation preview
Section Divider: Heading intro here.
Meeting the challenge of Digital Inclusion
Helen Milner
Chief Executive, Online Centres Foundation
3 July 2013
Digital Deal Challenge Fund
For most citizens the internet is part of everyday life:
• UK consumers buy the most online per capita globally– (Boston Consulting Group “The internet economy in
the G20”, 2012)
• 82% of internet users say they have saved money in the last six months by using the internet with 46% saying they’ve made significant savings– (Ofcom UK Adults’ Media Literacy Report, 2011)
UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels of qualifications ,training or skills
n=75
I do not feel concerned about my work position
n=51
I do not feel concerned aboutmy health
n=75
I felt part of my local community
I communicated as much as I would have liked
with my family
I communicated as muchas I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?” Freshminds April, 2009
Communicate more
Feel more connected to local community
Feel less concernedabout skills, workand health
Comparison before and after using the internet
But, 16m adults are not frequent and competent internet uesrs
Who is excluded• 18% of adults have never been online
(ONS)• 21% are not regular internet users (BBC),
meaning that 1 in 5 do not use the internet. Of those:• 71% are in social group C2DE• 51% over 65• 50% have no qualifications
2012 data
Three main barriers why PEOPLE aren’t online
Freshminds 2007 and 2009
Targeting is important
Everyone in [a place]
Older residents
Parents of school age
children
Job seekers
Clear geographical focus
Mostly online,need help with jobs
Mostly online, try for 100% online
Mostly offline
Some possible ingredients
Work with a local UK online centreCentre search and free phone number search
www.ukonlinecentres.com/centresearch or 0800 77 1234
Free online courses for digital inclusion, financial inclusion and employability - www.learnmyway.com
Supporting Volunteers and Digital Champions
• Excellent way to involve staff and volunteers• UK online centres
– 45 minute digital champion online course (free)– http://ukonlinecentres.learningpool.com/
• Digital Unite– online course to get started (£95 + VAT)– qualification for Digital Champions (ITQ) (£625 +
VAT)– http://digitalunite.com/online-courses
Involve local community groups, and help them to use digital
www.communityhowto.com
Take part in national campaignsGet Online Week – October 2013
Lots of technology options – refurbs at www.getonlineathome.org
Digital by Default & Channel Shift
Some inspiration from your peers
(not exclusive, just what I know about)
Wakefield District Housing• 80 volunteers (employees & tenants) have helped 640+
tenants to get online so far this year• All Board, Executive Management and SMT meetings
are now digital through the use of iPads• Top 3 tiers of management use their iPads to support
mobile/flexible working, moving towards paperless• New ‘responsive’ website for any internet-ready device,
including mobile phones and games consoles• Wireless WAN (2013), all offices & independent living
schemes
Need action in all of these areas
What can be done for free?- signposting, free online resources, volunteers
What can be done with partners?- Local UK online centres, JCP, local employers
What needs investment to make happen?- Staff to organise volunteers, computers in foyers and common areas, set up a ‘UK online centre’
Everyone of you can make a difference
Let’s Pledge
Start quickly
Make small changes as soon as you can
Don’t delay
Small actions help big change happen.
It’s not about technology, it’s all about people
Please keep the conversation going and join the digital housing hub
digitalhousinghub.ning.com
Thank You
[email protected]@helenmilner on twitterwww.ukonlinecentres.comwww.learnmyway.comhttp://digitalhousinghub.ning.com/
