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www.secrid.com [email protected] twitter.com/secrid facebook.com/secridofficial instagram.com/secridofficial Autumn / Winter 2016

Secrid Autumn/Winter 2016

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Page 1: Secrid Autumn/Winter 2016

[email protected]

twitter.com/secridfacebook.com/secridofficialinstagram.com/secridofficial

Autumn / Winter 2016

Page 2: Secrid Autumn/Winter 2016

A BETTER WORLDSTARTS IN YOUR POCKET

Page 3: Secrid Autumn/Winter 2016

“Safety is the heart of our products, but it is just as important that they feel good and put a smile on your face. It makes me happy hearing stories from enthusiastic users about their experience with our wallet.”

marianne van sasse van ysselt

“In recent years, the content of wallets has undergone revolutionary changes. Traditional coins and

banknotes have given way to high tech cards with built-in chips and antennas. Not only has the

convenience increased, so too have the risks. This was the inspiration for developing a new kind of wallet.”

rené van geer

We produced the first 13,000 articles at home on the kitchen table together with friends and family.

Founders

That was in 2009, we had already been living and working together for 25 years. With Secrid our dream became a reality; our own design label

with unique products. Nowadays we work with more than 70 colleagues in a beautiful old factory building. It is still one big family and our educa-tional backgrounds in the fashion academy and technical university are

strongly reflected in our products. This is the core of our brand: innovative accessories for everyday use.

Page 4: Secrid Autumn/Winter 2016

The kitchen table still has a central position in our company. For informal discussions, a communal

lunch and the perfect espresso.

Team

With an average age of 26 our team is young and energetic. A diverse family of 70 colleagues

spread over various departments: from customer service to the warehouse, from bookkeeping to the creative studio and so on…

We consider our colleagues’ characters to be as important as their CVs. We see this as a basis for team building. Growth is our biggest aim. For our production, our retailers and in particular for per-sonal growth. We place great importance on training and coaching. And on a barista course, naturally.

Page 5: Secrid Autumn/Winter 2016

Resilliant and indestructible. The Cardprotector is the heart of all our products.

Available in 9 colours.

THE HEART

Page 6: Secrid Autumn/Winter 2016

CRISPLE

AMBER

Page 7: Secrid Autumn/Winter 2016

MATTE

PURPLE

MATTE

PETROL

Page 8: Secrid Autumn/Winter 2016

Martin Antheunisse developed a new type of leather especially for Secrid: Dutch Martin. Leather with a characteristic appearance and feel to it, developed and produced exclusively in the Netherlands. The coating is transparent and natural due to the use of wax, oil and grease. The hard carnauba wax makes the leather scratch-resistant and water-repellent. This gives it a deep, natural gloss that only improves through use. Available in Night Blue, Whiskey and Bordeaux.

A new leather of Dutch origin

DUTCHMARTIN

Page 9: Secrid Autumn/Winter 2016

This type of leather was developed in the Netherlands. The crocodile print is hard-wearing and hand-coloured. A special sponging technique gives this cow leather a

deep, rich colour. It has a high gloss finish. Available in black and red.

Classic crocodile skin... made from cow hides

NILE

Page 10: Secrid Autumn/Winter 2016

GLAMOUR

BRONZE

Page 11: Secrid Autumn/Winter 2016

4-6 cards

8-12 cards

The smallest solution for banknotes and receipts

MONEYBAND

Can also be used to join together two Cardprotectors, with space between for a few business cards. Anyone can make their own personal combination by choosing from 8

Moneybands and 9 Cardprotectors.

Page 12: Secrid Autumn/Winter 2016

CARDSLIDE

The new Cardslide is produced from high-quality polycarbonate, as used in the production of bulletproof glass. The Cardslide is a useful addition to the Cardprotector, suitable for business cards and banknotes, for example. It has slimline finishing touches from stainless steel. Available in black and white.

A worthy replacement for leather

Page 13: Secrid Autumn/Winter 2016

By developing a revolutionary different product and production process, wallets are once again

being produced on a large scale in the Netherlands. More efficient and cleaner than ever and at a quantity never before seen in the Netherlands. Close cooperation with our 40 suppliers also

plays a part in this. From the sewing workshop in Vlaardingen to the social enterprise in Leiden. Produced in favourable conditions and with concern for the environment, Secrid has already created more than 200 jobs in the Netherlands.

By 2009 the leather industry had virtually abandoned the Netherlands in favour of low-income countries. Secrid has brought this industry back to the Netherlands.

Made in Holland

Page 14: Secrid Autumn/Winter 2016

Aluminium LeatherThe heart The hides

Only about ten companies in the world make high-precision aluminium profiles. As luck would have it, two of these are in the tiny country of the Netherlands. In addition to having clients in the aviation and motor industries they now also work for Secrid.

One of the last tanneries in the Netherlands produces a large part of our leather. This family business was established in 1906 and combines traditional skills

with modern techniques. They also supply the luxury French and Italian fashion houses. The leather is tanned under controlled conditions. We can therefore be

certain that we can supply a reliable top-quality product.

Page 15: Secrid Autumn/Winter 2016

The majority of them are employed at a social enterprise in Leiden. All the various parts of

our wallets, such as the Cardprotector, the sliding system, and the leather are brought together here. This is also where our wallets receive their unique serial number.

All the resources that our employees use in the social enterprise, such as the tools to assemble the Cardprotector, are produced by Secrid and in close consultation with the employees themselves. They know better than anyone else what is important.

More than a hundred people enthusiastically and precisely assemble our products every day. Social

enterprise

Page 16: Secrid Autumn/Winter 2016

RFID unsafe RFID safe RFID safe to use

This can be convenient, but also introduces risks, as RFID cards can be scanned and skimmed from long distances. Theft of personal data and money may occur without being noticed. When RFID cards are inside the Cardprotector completely, this

wireless communication is blocked and the cards are fully protected. When the cards are slid out 30 mm, the wireless signal is weak, but sufficient for communication over a short distance. This way your privacy remains secured in the best possible way.

The latest generation of bank cards, credit cards and ID cards is equipped with RFID chips and antennas, to enable wireless communication

(RFID = Radio Frequency Identification).

RFID

Page 17: Secrid Autumn/Winter 2016

16 mm 68 mm

102 mm

Due to the clever design you will be surprised how much it can hold

SECRIDWALLETS

4-6 cards Bank notes Extra cards / business cards

Page 18: Secrid Autumn/Winter 2016

C ARDPROTECTOR MINIWALLETMONE YBAND SLIMWALLETC ARDSLIDE T WINWALLET

63 x 102 x 8 mm4 cards with embossed cards

or 6 flat cards

65 x 102 x 21 mm4 cards with embossed cards

or 6 flat cardsBank notes, business cards

4 extra cards

25 mm (width)Bank notes, business cards and for

connecting 2 Cardprotectors

68 x 102 x 16 mm4 cards with embossed cards

or 6 flat cardsBank notes, business cards

6 extra cards

68 x 103 x 19 mm4 cards with embossed cards

or 6 flat cardsBank notes, business cards, key

2 extra cards

70 x 102 x 25 mm8 cards with embossed cards

or 12 flat cardsBank notes, business cards

4 extra cards

OUR MODELS

Page 19: Secrid Autumn/Winter 2016

CRISPLE

NILE

MAT TE

ORIGINAL

REC YCLED

VINTAGE

GL AMOUR

• Corrected full grain leather• Dyed semi-aniline • Smooth finish

• Polished full grain leather• Fine print• Scratchproof and stain resistant

• Corrected full grain leather• Opaque, matte finish• Scratchproof and stain resistant

• Made of vegetable tanned, recycled leather• Gains colour and gloss through use

• Split leather• Film finish• Noticeable sparkle

• Full grain leather• Hand dyed aniline • High gloss alligator print

• Corrected full grain leather• Aniline dyed, finished with wax• More personal through use

• Full grain leather• Finished with wax and oil• Natural gloss finish

DUTCH MARTIN

We use high quality European cow hides. It is tanned under good working conditions and with care and

attention to the environment.

LEATHER

Page 20: Secrid Autumn/Winter 2016

Like our dynamic display that demonstrates the sliding system in our wallets by sliding bank cards in and out automatically. At just 0.1 m² our displays take up very little space and are available in 9

variations. They will fit into any retail outlet.

Our display material sells. We have designed our displays to present our wallets in an attractive and

clear way. They are often the start of a conversation.

POS

Page 21: Secrid Autumn/Winter 2016

PD-22-X PD-13-D

PD-23-X

PD-22-D PD-12-X

PD-23-D

PD-12-V PD-12-D

PD-13-X

430 x 272 x 220 mm 20 pieces

320 x 390 x 220 mm 16 pieces

430 x 390 x 220 mm 30 pieces

430 x 272 x 220 mm 15 pieces

320 x 272 x 220 mm 14 pieces

430 x 390 x 220 mm 25 pieces

430 x 272 x 220 mm10 pieces

320x 272 x 220 mm 9 pieces

320 x 390 x 220 mm21 pieces

113 x 130 x 30 mm A4-Showcard Democards (2 x 6 cards)

BROCHURE DISPENSER POS-A4 POS-DC

Page 22: Secrid Autumn/Winter 2016

C ARDPROTECTOR

C ARDSLIDE

MONE YBAND

ADDITIONAL SLIDE

C-Black

C-Red

C-Titanium

CS-Black/Black

C-Brown

C-Violet

C-Silver

CS-White/Bordeaux

C-Gold

C-Blue

C-SilverBrushed

MB-Maas

MB-Tiber

MB-Bordeaux

AS-Black

MB-Seine

MB-Black

MB-Blue

AS-White

MB-Thames

MB-Red

MINIWALLET

M-Nile Black

M-Crisple Lemon

M-Glamour Champagne

M-Original Dark Brown

M-Vintage Cognac

M-Nile Red

M-Crisple Cobalt

M-Matte Green

M-Original Red Lipstick

M-Vintage Blue

M-Amazon Brown

M-Crisple Emerald

M-Matte Purple

M-Recycled Stone

M-Vintage Grey

M-Dutch Martin Night Blue

M-Matte Petrol

M-Recycled Natural

M-Crisple Caramel

M-Dutch Martin Bordeaux

M-Matte Blue

M-Vintage Black

M-Dutch Martin Whiskey

M-Matte Pink

M-Vintage Chocolate

M-Crisple Amber

M-Glamour Bronze

M-Original Black

M-Vintage Brown

SLIMWALLET

T WINWALLET

S-Nile Black

S-Original Black

T-Nile Black

T-Original Red Lipstick

S-AmazonBrown

S-Recycled Stone

T-Nile Red

T-Recycled Stone

S-Dutch Martin Night Blue

S-Recycled Natural

T-Amazon Brown

T-Recycled Natural

S-Dutch Martin Bordeaux

S-Vintage Black

T-Matte Green

T-VintageBlack

S-Dutch Martin Whiskey

S-Vintage Chocolate

T-Matte Purple

T-VintageChocolate

S-MatteGreen

S-Vintage Brown

T-Matte Blue

T-VintageBrown

S-MattePetrol

S-Vintage Cognac

T-Original Black

M-Crisple Black

M-Crisple Orange