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Secretary of Veterans AffairsRobert A. McDonald
Values-Based Leadership
4th AnnualVeterans Small Business
Engagement
Department of Veterans Affairs
Beliefs
Experiences
Culture
Education
Family
Organization Memberships
It is important for each individual, each organization, to get in touch with their education,
experiences, culture, family heritage, and organizational memberships to develop their own
set of beliefs. Department of Veterans Affairs
1Living a life driven by purpose is more meaningful and rewarding than meandering through life without direction.
Department of Veterans Affairs
Life of Purpose:Improving Lives
Department of Veterans Affairs
P&G’s Purpose
We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.
As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
Department of Veterans Affairs
VA’s MissionLincoln’s Charge, 1865 ~ “To care for him who shall have borne the battle, and
for his widow and his orphan.”
Today ~ “To care for those who shall have borne the battle, and for their families and their survivors.”
. . . the best, most inspiring mission and the greatest clients of any healthcare system in the world.
Department of Veterans Affairs
Values
P&G • Integrity• Leadership• Ownership• Passion for
Winning• Trust
VA • Integrity• Commitment• Advocacy• Respect• Excellence
Department of Veterans Affairs
2Institutions mustdo well to do good and must do good to do well.
Positive and Virtuous Cycle
Department of Veterans Affairs
Purpose and ValuesMust Be Pervasive
Department of Veterans Affairs
To make people’s lives better . . . . Video
sDepartment of Veterans
Affairs
3Everyone wants to succeed, and success is contagious.
Department of Veterans Affairs
4Putting people in the right jobs is one of the most important jobs of the leader.
Department of Veterans Affairs
5Character is the most important trait of a leader.
• Put the needs of the organization above your own.
• Take personal responsibility for organization results.
Department of Veterans Affairs
“Choose the harder right instead of the easier wrong”
From West Point Cadet Prayer
Department of Veterans Affairs
6Diverse groups of people are more innovative than homogeneous groups.
Department of Veterans Affairs
Diversity Sparks Ideas and Innovation
“Things almost never turn out as expected . . .”
“Change almost always comes as a surprise because things don’t happen in straight lines.
Connections are made by accident.”James Burke, Science Historian
and Author/Producer of Connections
Department of Veterans Affairs
The Golden RuleTreat others as you would want
to be treated
The Platinum RuleTreat others as they want to be treated
Department of Veterans Affairs
7Ineffective strategies, systems, and culture are bigger barriers to achievement than the talents of people.
Department of Veterans Affairs
High Performance Organization Model
HighPerformanceOrganization
Sound Strategies
RobustSystems
High-Performing
Culture
PassionateLeadership
Technical Competence
Purpose, Values & Principles
Department of Veterans Affairs
8There will be some people in the organization who will not make it on the journey.
Department of Veterans Affairs
9Organizations must renew themselves
• Recruiting and training are top priorities.
• What differentiates those who succeed from those who don't?
Department of Veterans Affairs
Leading Change
P&G in 1980 P&G Today
Annual Sales $10 Billion $84.2 Billion
% Sales Outside U.S. 32% 64%
Billion-Dollar Brands 0 25
Employees 61,200 ~121,000
Split-Adjusted Stock Price
$2.32 ~$90.00
Department of Veterans Affairs
VA’s first 25 yearsas a Department
1988 2014
Veteran Population 27 million 22 million
% Female Veterans 4.4% 10%
Points of Care* 379 1,750
Employees 245,000 340,000
Budget (2014 dollars) $57 billion $154 billion
Department of Veterans Affairs
* Includes hospitals, clinics, nursing homes, domiciliary care units, and Vet Centers.
MyVA• Chief Customer Service
Officer reporting to SECVA
• Single regional framework
• National network of Community Veteran Advisory Councils
• Shared services model for internal business processes
Department of Veterans Affairs
Connecting Veterans to Economic Opportunity
$3.9 billion to VOSBs in FY 2014 ( 20% of total
procurement spend )
Here in Atlanta —
350 VA program managers, contracting officers, and senior executives
29 other Federal agencies
96 major corporations
Great learning opportunitiesDepartment of Veterans Affairs
Affordable Care Act(ACA)
Doesn’t affect VA health benefits.
Veterans without health coverage should use the marketplace at healthcare.gov.
For more information, google “VA,” “ACA,” and “FAQ.”
Department of Veterans Affairs