SECONDARY RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS · Secondary Retail Trade Area | Gap/Opportunity Analysis Summary SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE

SECONDARY RETAIL TRADE AREAGAP/OPPORTUNITY ANALYSISMarble Falls, Texas

Prepared forMarble Falls Economic Development CorporationDecember 2014

ECONOMIC DEVELOPMENT CORPORATION

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Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

MarbleFallsTX_SecRTA_Map_2014

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Contact InformationChristian Fletcher, Executive DirectorMarble Falls Economic Development Corporation801 Fourth StreetMarble Falls, Texas 78654

Phone 830.798.7079Cell 830.613.1462cfletcher@marblefallseconomy.comwww.marblefallseconomy.com

Secondary Retail Trade AreaMarble Falls, Texas

MARBLE FALLS

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Marble Falls, TexasSecondary Retail Trade Area | Gap/Opportunity Analysis Summary

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

Total Retail Sales Incl Eating and Drinking Places 2,702,563,520 472,161,703 (2,230,401,817) -83%

441 Motor Vehicle and Parts Dealers 489,288,658 98,152,643 (391,136,015) -80%

4411 Automotive Dealers 409,844,411 85,312,990 (324,531,421) -79%

4412 Other Motor Vehicle Dealers 38,393,862 4,737,268 (33,656,594) -88%

4413 Automotive Parts/Accsrs, Tire Stores 41,050,385 8,102,385 (32,948,000) -80%

442 Furniture and Home Furnishings Stores 57,395,459 17,680,484 (39,714,975) -69%

4421 Furniture Stores 31,400,241 6,390,761 (25,009,480) -80%

4422 Home Furnishing Stores 25,995,218 11,289,723 (14,705,495) -57%

443 Electronics and Appliance Stores 48,496,196 4,498,106 (43,998,090) -91%

44311 Appliances, TVs, Electronics Stores 35,225,483 4,498,106 (30,727,377) -87%

443111 Household Appliances Stores 6,622,600 3,020,450 (3,602,150) -54%

443112 Radio, Television, Electronics Stores 28,602,882 1,477,656 (27,125,226) -95%

44312 Computer and Software Stores 11,927,500 0 (11,927,500) -100%

44313 Camera and Photographic Equipment Stores 1,343,213 0 (1,343,213) -100%

444 Building Material, Garden Equip Stores 291,101,930 92,780,563 (198,321,367) -68%

4441 Building Material and Supply Dealers 250,809,896 90,377,984 (160,431,912) -64%

44411 Home Centers 101,403,957 85,847,514 (15,556,443) -15%

44412 Paint and Wallpaper Stores 4,356,622 348,474 (4,008,148) -92%

44413 Hardware Stores 24,164,089 954,999 (23,209,090) -96%

44419 Other Building Materials Dealers 120,885,228 3,226,997 (117,658,231) -97%

4442 Lawn, Garden Equipment, Supplies Stores 40,292,034 2,402,579 (37,889,455) -94%

44421 Outdoor Power Equipment Stores 11,760,757 0 (11,760,757) -100%

44422 Nursery and Garden Centers 28,531,278 2,402,579 (26,128,699) -92%

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Secondary Retail Trade Area | Gap/Opportunity Analysis SummaryMarble Falls, Texas


445 Food and Beverage Stores 323,548,703 50,559,250 (272,989,453) -84%

4451 Grocery Stores 212,927,851 44,063,938 (168,863,913) -79%

44511 Supermarkets, Grocery (Ex Conv) Stores 199,163,228 43,447,619 (155,715,609) -78%

44512 Convenience Stores 13,764,623 616,319 (13,148,304) -96%

4452 Specialty Food Stores 25,587,738 314,084 (25,273,654) -99%

4453 Beer, Wine and Liquor Stores 85,033,113 6,181,228 (78,851,885) -93%

446 Health and Personal Care Stores 163,963,177 19,793,305 (144,169,872) -88%

44611 Pharmacies and Drug Stores 131,411,137 11,921,181 (119,489,956) -91%

44612 Cosmetics, Beauty Supplies, Perfume Stores 11,773,235 2,586,043 (9,187,192) -78%

44613 Optical Goods Stores 6,067,984 1,519,391 (4,548,593) -75%

44619 Other Health and Personal Care Stores 14,710,822 3,766,690 (10,944,132) -74%

447 Gasoline Stations 260,175,549 14,734,848 (245,440,701) -94%

44711 Gasoline Stations With Conv Stores 189,033,018 13,289,671 (175,743,347) -93%

44719 Other Gasoline Stations 71,142,531 1,445,177 (69,697,354) -98%

448 Clothing and Clothing Accessories Stores 123,933,131 9,719,823 (114,213,308) -92%

4481 Clothing Stores 64,192,778 7,777,742 (56,415,036) -88%

44811 Men's Clothing Stores 3,275,451 867,600 (2,407,851) -74%

44812 Women's Clothing Stores 15,471,484 1,364,496 (14,106,988) -91%

44813 Childrens, Infants Clothing Stores 3,751,366 0 (3,751,366) -100%

44814 Family Clothing Stores 33,297,627 4,272,952 (29,024,675) -87%

44815 Clothing Accessories Stores 2,800,452 0 (2,800,452) -100%

44819 Other Clothing Stores 5,596,397 1,272,694 (4,323,703) -77%

4482 Shoe Stores 9,213,606 1,316,099 (7,897,507) -86%

4483 Jewelry, Luggage, Leather Goods Stores 50,526,747 625,982 (49,900,765) -99%

44831 Jewelry Stores 45,658,345 625,982 (45,032,363) -99%

44832 Luggage and Leather Goods Stores 4,868,403 0 (4,868,403) -100%

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451 Sporting Goods, Hobby, Book, Music Stores 49,886,024 544,291 (49,341,733) -99%

4511 Sportng Goods, Hobby, Musical Inst Stores 42,835,813 364,394 (42,471,419) -99%

45111 Sporting Goods Stores 22,197,120 165,965 (22,031,155) -99%

45112 Hobby, Toys and Games Stores 11,829,410 194,156 (11,635,254) -98%

45113 Sew/Needlework/Piece Goods Stores 4,267,336 4,273 (4,263,063) -100%

45114 Musical Instrument and Supplies Stores 4,541,947 0 (4,541,947) -100%

4512 Book, Periodical and Music Stores 7,050,210 179,897 (6,870,313) -97%

45121 Book Stores and News Dealers 6,084,382 179,897 (5,904,485) -97%

451211 Book Stores 5,407,517 179,897 (5,227,620) -97%

451212 News Dealers and Newsstands 676,865 0 (676,865) -100%

45122 Prerecorded Tapes, CDs, Record Stores 965,829 0 (965,829) -100%

452 General Merchandise Stores 312,610,024 118,376,245 (194,233,779) -62%

4521 Department Stores Excl Leased Depts 133,464,630 107,243,262 (26,221,368) -20%

4529 Other General Merchandise Stores 179,145,393 11,132,983 (168,012,410) -94%

453 Miscellaneous Store Retailers 73,473,581 11,140,128 (62,333,453) -85%

4531 Florists 2,887,830 96,547 (2,791,283) -97%

4532 Office Supplies, Stationery, Gift Stores 34,613,936 5,190,227 (29,423,709) -85%

45321 Office Supplies and Stationery Stores 16,965,625 4,033,347 (12,932,278) -76%

45322 Gift, Novelty and Souvenir Stores 17,648,311 1,156,880 (16,491,431) -93%

4533 Used Merchandise Stores 5,234,553 1,665,358 (3,569,195) -68%

4539 Other Miscellaneous Store Retailers 30,737,263 4,187,996 (26,549,267) -86%

454 Non-Store Retailers 224,460,496 641,021 (223,819,475) -100%

722 Foodservice and Drinking Places 284,230,591 33,540,996 (250,689,595) -88%

7221 Full-Service Restaurants 129,059,303 7,541,458 (121,517,845) -94%

7222 Limited-Service Eating Places 113,326,976 21,625,102 (91,701,874) -81%

7223 Special Foodservices 30,368,514 2,668,928 (27,699,586) -91%

7224 Drinking Places -Alcoholic Beverages 11,475,799 1,705,508 (9,770,291) -85%

Secondary Retail Trade Area | Gap/Opportunity Analysis SummaryMarble Falls, Texas

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DESCRIPTION DATA %

Population

2020 Projection 160,452

2015 Estimate 147,555

2010 Census 133,008

2000 Census 96,918

Growth 2015-2020 8.74%

Growth 2010-2015 10.94%

Growth 2000-2010 37.24%

2015 Est. Population by Single-Classification Race 147,555

White Alone 130,817 88.66

Black or African American Alone 2,631 1.78

Amer. Indian and Alaska Native Alone 978 0.66

Asian Alone 1,831 1.24

Native Hawaiian and Other Pac. Isl. Alone 74 0.05

Some Other Race Alone 7,826 5.30

Two or More Races 3,398 2.30

2015 Est. Population by Hispanic or Latino Origin 147,555

Not Hispanic or Latino 123,764 83.88

Hispanic or Latino: 23,791 16.12

Mexican 20,291 85.29

Puerto Rican 463 1.95

Cuban 148 0.62

All Other Hispanic or Latino 2,889 12.14

DESCRIPTION DATA %

2015 Est. Hisp. or Latino Pop by Single-Class. Race 23,791


Black or African American Alone 157 0.66

American Indian and Alaska Native Alone 302 1.27

Asian Alone 54 0.23

Native Hawaiian and Other Pacific Islander Alone 8 0.03

Some Other Race Alone 7,686 32.31

Two or More Races 1,221 5.13

2015 Est. Pop by Race, Asian Alone, by Category 1,831

Chinese, except Taiwanese 151 8.25

Filipino 478 26.11

Japanese 51 2.79

Asian Indian 400 21.85

Korean 109 5.95

Vietnamese 406 22.17

Cambodian 26 1.42

Hmong 1 0.05

Laotian 11 0.60

Thai 10 0.55

All Other Asian Races Including 2+ Category 187 10.21

2015 Est. Population by Ancestry 147,555

Arab 265 0.18

Czech 1,033 0.70

Danish 396 0.27

Dutch 923 0.63

English 15,385 10.43

French (except Basque) 3,572 2.42

French Canadian 891 0.60

German 24,409 16.54

Greek 392 0.27

Secondary Retail Trade Area | DemographicsMarble Falls, Texas

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DESCRIPTION DATA %

Hungarian 200 0.14

Irish 11,560 7.83

Italian 2,994 2.03

Lithuanian 183 0.12

United States or American 11,522 7.81

Norwegian 1,398 0.95

Polish 1,457 0.99

Portuguese 139 0.09

Russian 302 0.20

Scottish 3,053 2.07

Scotch-Irish 2,910 1.97

Slovak 13 0.01

Subsaharan African 154 0.10

Swedish 1,773 1.20

Swiss 404 0.27

Ukrainian 160 0.11

Welsh 743 0.50

West Indian (except Hisp. groups) 132 0.09

Other ancestries 42,561 28.84

Ancestry Unclassified 18,630 12.63

2015 Est. Pop Age 5+ by Language Spoken at Home 139,519

Speak Only English at Home 122,650 87.91

Speak Asian/Pac. Isl. Lang. at Home 1,172 0.84

Speak IndoEuropean Language at Home 1,565 1.12

Speak Spanish at Home 13,880 9.95

Speak Other Language at Home 252 0.18

2015 Est. Population by Sex 147,555

Male 73,245 49.64

Female 74,310 50.36

DESCRIPTION DATA %

2015 Est. Population by Age 147,555

Age 0 - 4 8,036 5.45

Age 5 - 9 8,162 5.53

Age 10 - 14 9,494 6.43

Age 15 - 17 5,934 4.02

Age 18 - 20 5,172 3.51

Age 21 - 24 6,365 4.31

Age 25 - 34 13,101 8.88

Age 35 - 44 16,477 11.17

Age 45 - 54 21,584 14.63

Age 55 - 64 24,088 16.32

Age 65 - 74 17,939 12.16

Age 75 - 84 8,284 5.61

Age 85 and over 2,919 1.98

Age 16 and over 119,915 81.27

Age 18 and over 115,929 78.57

Age 21 and over 110,757 75.06

Age 65 and over 29,142 19.75

2015 Est. Median Age 45.5

2015 Est. Average Age 42.7


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DESCRIPTION DATA %

2015 Est. Male Population by Age 73,245

Age 0 - 4 4,126 5.63

Age 5 - 9 4,224 5.77

Age 10 - 14 4,831 6.60

Age 15 - 17 3,062 4.18

Age 18 - 20 2,707 3.70

Age 21 - 24 3,305 4.51

Age 25 - 34 6,562 8.96

Age 35 - 44 8,072 11.02

Age 45 - 54 10,638 14.52

Age 55 - 64 11,700 15.97

Age 65 - 74 8,899 12.15

Age 75 - 84 3,989 5.45

Age 85 and over 1,131 1.54

2015 Est. Median Age, Male 44.7

2015 Est. Average Age, Male 42.0

2015 Est. Female Population by Age 74,310

Age 0 - 4 3,909 5.26

Age 5 - 9 3,938 5.30

Age 10 - 14 4,662 6.27

Age 15 - 17 2,872 3.86

Age 18 - 20 2,465 3.32

Age 21 - 24 3,060 4.12

Age 25 - 34 6,540 8.80

Age 35 - 44 8,406 11.31

Age 45 - 54 10,946 14.73

Age 55 - 64 12,388 16.67

Age 65 - 74 9,040 12.17

Age 75 - 84 4,295 5.78

Age 85 and over 1,788 2.41

DESCRIPTION DATA %

2015 Est. Median Age, Female 46.2

2015 Est. Average Age, Female 43.3

2015 Est. Pop Age 15+ by Marital Status 121,864

Total, Never Married 23,596 19.36

Males, Never Married 13,535 11.11

Females, Never Married 10,060 8.26

Married, Spouse present 71,095 58.34

Married, Spouse absent 5,049 4.14

Widowed 7,578 6.22

Males Widowed 1,542 1.27

Females Widowed 6,036 4.95

Divorced 14,546 11.94

Males Divorced 6,627 5.44

Females Divorced 7,919 6.50

2015 Est. Pop Age 25+ by Edu. Attainment 104,393

Less than 9th grade 4,610 4.42

Some High School, no diploma 5,960 5.71

High School Graduate (or GED) 26,498 25.38

Some College, no degree 25,867 24.78

Associate Degree 6,618 6.34

Bachelor's Degree 24,323 23.30

Master's Degree 7,773 7.45

Professional School Degree 1,847 1.77

Doctorate Degree 898 0.86

2015 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 12,276

No High School Diploma 4,586 37.36

High School Graduate 3,332 27.14

Some College or Associate's Degree 2,772 22.58

Bachelor's Degree or Higher 1,586 12.92


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DESCRIPTION DATA %

Households


2015 Estimate 58,784

2010 Census 52,934

2000 Census 38,350

Growth 2015-2020 8.92%

Growth 2010-2015 11.05%

Growth 2000-2010 38.03%

2015 Est. Households by Household Type 58,784

Family Households 42,448 72.21

Nonfamily Households 16,336 27.79

2015 Est. Group Quarters Population 1,780

2015 HHs by Ethnicity, Hispanic/Latino 6,127 10.42

2015 Est. Households by HH Income 58,784

Income < $15,000 5,285 8.99

Income $15,000 - $24,999 5,973 10.16

Income $25,000 - $34,999 5,653 9.62

Income $35,000 - $49,999 7,180 12.21

Income $50,000 - $74,999 10,376 17.65

Income $75,000 - $99,999 7,511 12.78

Income $100,000 - $124,999 5,259 8.95

Income $125,000 - $149,999 3,244 5.52

Income $150,000 - $199,999 3,844 6.54

Income $200,000 - $249,999 1,518 2.58

Income $250,000 - $499,999 2,116 3.60

Income $500,000+ 825 1.40

DESCRIPTION DATA %

2015 Est. Average Household Income $87,075

2015 Est. Median Household Income $62,772

2015 Median HH Inc. by Single-Class. Race or Eth.

White Alone 64,722

Black or African American Alone 49,179

American Indian and Alaska Native Alone 44,945

Asian Alone 69,867

Native Hawaiian and Other Pacific Islander Alone 57,582

Some Other Race Alone 32,217

Two or More Races 56,920

Hispanic or Latino 42,448

Not Hispanic or Latino 65,184

2015 Est. Family HH Type by Presence of Own Child. 42,448

Married-Couple Family, own children 12,553 29.57

Married-Couple Family, no own children 22,910 53.97

Male Householder, own children 1,196 2.82

Male Householder, no own children 1,092 2.57

Female Householder, own children 2,658 6.26

Female Householder, no own children 2,039 4.80

2015 Est. Households by Household Size 58,784

1-person 14,018 23.85

2-person 23,681 40.28

3-person 8,750 14.89

4-person 7,017 11.94

5-person 3,252 5.53

6-person 1,314 2.24

7-or-more-person 752 1.28


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DESCRIPTION DATA %

2015 Est. Average Household Size 2.48

2015 Est. Households by Presence of People Under 18 58,784

Households with 1 or More People under Age 18: 18,036 30.68

Married-Couple Family 13,403 74.31

Other Family, Male Householder 1,385 7.68

Other Family, Female Householder 3,100 17.19

Nonfamily, Male Householder 114 0.63

Nonfamily, Female Householder 34 0.19

Households with No People under Age 18: 40,748 69.32

Married-Couple Family 22,062 54.14

Other Family, Male Householder 895 2.20

Other Family, Female Householder 1,598 3.92

Nonfamily, Male Householder 7,877 19.33

Nonfamily, Female Householder 8,317 20.41

2015 Est. Households by Number of Vehicles 58,784

No Vehicles 1,822 3.10

1 Vehicle 16,105 27.40

2 Vehicles 27,526 46.83

3 Vehicles 10,054 17.10

4 Vehicles 2,304 3.92

5 or more Vehicles 972 1.65

2015 Est. Average Number of Vehicles 2.0

DESCRIPTION DATA %

Family Households


2015 Estimate 42,448

2010 Census 38,097

2000 Census 28,110

Growth 2015-2020 9.11%

Growth 2010-2015 11.42%

Growth 2000-2010 35.53%

2015 Est. Families by Poverty Status 42,448

2015 Families at or Above Poverty 39,111 92.14

2015 Families at or Above Poverty with Children 15,091 35.55

2015 Families Below Poverty 3,337 7.86

2015 Families Below Poverty with Children 2,373 5.59

2015 Est. Pop Age 16+ by Employment Status 119,915

In Armed Forces 108 0.09

Civilian - Employed 67,858 56.59

Civilian - Unemployed 4,718 3.93

Not in Labor Force 47,232 39.39

2015 Est. Civ. Employed Pop 16+ by Class of Worker 69,062

For-Profit Private Workers 42,135 61.01

Non-Profit Private Workers 3,845 5.57

Local Government Workers 5,909 8.56

State Government Workers 2,812 4.07

Federal Government Workers 939 1.36

Self-Employed Workers 13,353 19.33

Unpaid Family Workers 68 0.10


11

DESCRIPTION DATA %

2015 Est. Civ. Employed Pop 16+ by Occupation 69,062

Architect/Engineer 1,562 2.26

Arts/Entertainment/Sports 1,375 1.99

Building Grounds Maintenance 3,128 4.53

Business/Financial Operations 3,652 5.29

Community/Social Services 614 0.89

Computer/Mathematical 1,667 2.41

Construction/Extraction 5,442 7.88

Education/Training/Library 3,679 5.33

Farming/Fishing/Forestry 621 0.90

Food Prep/Serving 3,321 4.81

Health Practitioner/Technician 3,376 4.89

Healthcare Support 1,202 1.74

Maintenance Repair 2,333 3.38

Legal 702 1.02

Life/Physical/Social Science 356 0.52

Management 9,539 13.81

Office/Admin. Support 8,258 11.96

Production 2,501 3.62

Protective Services 1,562 2.26

Sales/Related 9,873 14.30

Personal Care/Service 2,103 3.05

Transportation/Moving 2,194 3.18

2015 Est. Pop 16+ by Occupation Classification 69,062

Blue Collar 12,471 18.06

White Collar 44,653 64.66

Service and Farm 11,937 17.28

DESCRIPTION DATA %

2015 Est. Workers Age 16+ by Transp. to Work 67,894

Drove Alone 51,499 75.85

Car Pooled 7,040 10.37

Public Transportation 50 0.07

Walked 736 1.08

Bicycle 50 0.07

Other Means 824 1.21

Worked at Home 7,696 11.34

2015 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 14,611

15 - 29 Minutes 17,809

30 - 44 Minutes 14,111

45 - 59 Minutes 6,433

60 or more Minutes 7,310

2015 Est. Avg. Travel Time to Work in Minutes 32.30

2015 Est. Occupied Housing Units by Tenure 58,784

Owner Occupied 47,203 80.30

Renter Occupied 11,581 19.70

2015 Owner Occ. HUs: Avg. Length of Residence 12.6

2015 Renter Occ. HUs: Avg. Length of Residence 7.1


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DESCRIPTION DATA %

2015 Est. Owner-Occupied Housing Units by Value 47,203

Value Less than $20,000 1,049 2.22

Value $20,000 - $39,999 1,493 3.16

Value $40,000 - $59,999 1,655 3.51

Value $60,000 - $79,999 2,025 4.29

Value $80,000 - $99,999 2,430 5.15

Value $100,000 - $149,999 5,324 11.28

Value $150,000 - $199,999 5,749 12.18

Value $200,000 - $299,999 8,351 17.69

Value $300,000 - $399,999 6,243 13.23

Value $400,000 - $499,999 4,107 8.70

Value $500,000 - $749,999 4,446 9.42

Value $750,000 - $999,999 2,062 4.37

Value $1,000,000 or more 2,269 4.81

2015 Est. Median All Owner-Occupied Housing Value $246,428

2015 Est. Housing Units by Units in Structure 73,376

1 Unit Attached 1,539 2.10

1 Unit Detached 55,248 75.29

2 Units 1,803 2.46

3 or 4 Units 1,508 2.06

5 to 19 Units 1,814 2.47

20 to 49 Units 564 0.77

50 or More Units 505 0.69

Mobile Home or Trailer 10,234 13.95

Boat, RV, Van, etc. 162 0.22

DESCRIPTION DATA %

2015 Est. Housing Units by Year Structure Built 73,376

Housing Units Built 2010 or later 6,662 9.08

Housing Units Built 2000 to 2009 19,830 27.03







Housing Unit Built 1939 or Earlier 2,048 2.79

2015 Est. Median Year Structure Built** 1992


13

Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

Texas, United States, North America

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Contact InformationChristian Fletcher, Executive DirectorMarble Falls Economic Development Corporation801 Fourth StreetMarble Falls, Texas 78654

Phone 830.798.7079Cell 830.613.1462cfletcher@marblefallseconomy.comwww.marblefallseconomy.com

Location MapMarble Falls, Texas

MARBLE FALLS

14

DESCRIPTION DATA %

Population


2015 Estimate 6,279

2010 Census 6,077

2000 Census 5,041

Growth 2015-2020 4.05%

Growth 2010-2015 3.32%

Growth 2000-2010 20.55%

2015 Est. Population by Single-Classification Race 6,279



Amer. Indian and Alaska Native Alone 43 0.68

Asian Alone 73 1.16

Native Hawaiian and Other Pac. Isl. Alone 3 0.05

Some Other Race Alone 545 8.68

Two or More Races 175 2.79

2015 Est. Population by Hispanic or Latino Origin 6,279

Not Hispanic or Latino 4,588 73.07

Hispanic or Latino: 1,691 26.93

Mexican 1,467 86.75

Puerto Rican 13 0.77

Cuban 2 0.12

All Other Hispanic or Latino 209 12.36

DESCRIPTION DATA %

2015 Est. Hisp. or Latino Pop by Single-Class. Race 1,691



American Indian and Alaska Native Alone 29 1.71

Asian Alone 0 0.00

Native Hawaiian and Other Pacific Islander Alone 0 0.00

Some Other Race Alone 539 31.87

Two or More Races 64 3.78

2015 Est. Pop by Race, Asian Alone, by Category 73

Chinese, except Taiwanese 0 0.00

Filipino 0 0.00

Japanese 0 0.00

Asian Indian 0 0.00

Korean 0 0.00

Vietnamese 73 100.00

Cambodian 0 0.00

Hmong 0 0.00

Laotian 0 0.00

Thai 0 0.00

All Other Asian Races Including 2+ Category 0 0.00

2015 Est. Population by Ancestry 6,279

Arab 0 0.00

Czech 26 0.41

Danish 13 0.21

Dutch 57 0.91

English 633 10.08

French (except Basque) 222 3.54

French Canadian 1 0.02

German 686 10.93

Greek 3 0.05

Community DemographicsMarble Falls, Texas

15

DESCRIPTION DATA %

Hungarian 8 0.13

Irish 393 6.26

Italian 104 1.66

Lithuanian 17 0.27

United States or American 215 3.42

Norwegian 7 0.11

Polish 65 1.04

Portuguese 0 0.00

Russian 1 0.02

Scottish 148 2.36

Scotch-Irish 99 1.58

Slovak 0 0.00

Subsaharan African 0 0.00

Swedish 67 1.07

Swiss 0 0.00

Ukrainian 0 0.00

Welsh 68 1.08

West Indian (except Hisp. groups) 0 0.00

Other ancestries 2,537 40.40

Ancestry Unclassified 909 14.48

2015 Est. Pop Age 5+ by Language Spoken at Home 5,861

Speak Only English at Home 4,604 78.55

Speak Asian/Pac. Isl. Lang. at Home 84 1.43

Speak IndoEuropean Language at Home 44 0.75

Speak Spanish at Home 1,111 18.96

Speak Other Language at Home 18 0.31

2015 Est. Population by Sex 6,279

Male 3,004 47.84

Female 3,275 52.16

DESCRIPTION DATA %

2015 Est. Population by Age 6,279

Age 0 - 4 418 6.66

Age 5 - 9 429 6.83

Age 10 - 14 385 6.13

Age 15 - 17 270 4.30

Age 18 - 20 241 3.84

Age 21 - 24 317 5.05

Age 25 - 34 758 12.07

Age 35 - 44 671 10.69

Age 45 - 54 780 12.42

Age 55 - 64 739 11.77

Age 65 - 74 649 10.34

Age 75 - 84 382 6.08

Age 85 and over 240 3.82

Age 16 and over 4,957 78.95

Age 18 and over 4,777 76.08

Age 21 and over 4,536 72.24

Age 65 and over 1,271 20.24

2015 Est. Median Age 39.8

2015 Est. Average Age 40.7


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DESCRIPTION DATA %

2015 Est. Male Population by Age 3,004

Age 0 - 4 217 7.22

Age 5 - 9 209 6.96

Age 10 - 14 201 6.69

Age 15 - 17 137 4.56

Age 18 - 20 123 4.09

Age 21 - 24 159 5.29

Age 25 - 34 398 13.25

Age 35 - 44 324 10.79

Age 45 - 54 365 12.15

Age 55 - 64 345 11.48

Age 65 - 74 289 9.62

Age 75 - 84 160 5.33


2015 Est. Median Age, Male 36.8

2015 Est. Average Age, Male 38.8

2015 Est. Female Population by Age 3,275

Age 0 - 4 201 6.14

Age 5 - 9 220 6.72

Age 10 - 14 184 5.62

Age 15 - 17 133 4.06

Age 18 - 20 118 3.60

Age 21 - 24 158 4.82

Age 25 - 34 360 10.99

Age 35 - 44 347 10.60

Age 45 - 54 415 12.67

Age 55 - 64 394 12.03

Age 65 - 74 360 10.99

Age 75 - 84 222 6.78


DESCRIPTION DATA %

2015 Est. Median Age, Female 42.6

2015 Est. Average Age, Female 42.5

2015 Est. Pop Age 15+ by Marital Status 5,047

Total, Never Married 1,155 22.88

Males, Never Married 672 13.31

Females, Never Married 483 9.57

Married, Spouse present 2,315 45.87

Married, Spouse absent 418 8.28

Widowed 460 9.11

Males Widowed 67 1.33

Females Widowed 393 7.79

Divorced 699 13.85

Males Divorced 228 4.52

Females Divorced 471 9.33

2015 Est. Pop Age 25+ by Edu. Attainment 4,219

Less than 9th grade 206 4.88

Some High School, no diploma 362 8.58

High School Graduate (or GED) 1,379 32.69

Some College, no degree 1,154 27.35

Associate Degree 270 6.40

Bachelor's Degree 620 14.70

Master's Degree 188 4.46

Professional School Degree 35 0.83

Doctorate Degree 5 0.12

2015 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 837

No High School Diploma 433 51.73

High School Graduate 201 24.01

Some College or Associate's Degree 142 16.97

Bachelor's Degree or Higher 61 7.29


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DESCRIPTION DATA %

Households


2015 Estimate 2,573

2010 Census 2,477

2000 Census 1,975

Growth 2015-2020 4.62%

Growth 2010-2015 3.88%

Growth 2000-2010 25.42%

2015 Est. Households by Household Type 2,573

Family Households 1,621 63.00

Nonfamily Households 952 37.00

2015 Est. Group Quarters Population 80

2015 HHs by Ethnicity, Hispanic/Latino 460 17.88

2015 Est. Households by HH Income 2,573

Income < $15,000 406 15.78

Income $15,000 - $24,999 250 9.72

Income $25,000 - $34,999 431 16.75

Income $35,000 - $49,999 365 14.19

Income $50,000 - $74,999 546 21.22

Income $75,000 - $99,999 271 10.53

Income $100,000 - $124,999 145 5.64

Income $125,000 - $149,999 72 2.80

Income $150,000 - $199,999 43 1.67

Income $200,000 - $249,999 17 0.66

Income $250,000 - $499,999 22 0.86

Income $500,000+ 5 0.19

DESCRIPTION DATA %

2015 Est. Average Household Income $55,316

2015 Est. Median Household Income $43,199

2015 Median HH Inc. by Single-Class. Race or Eth.

White Alone 45,931

Black or African American Alone 14,999

American Indian and Alaska Native Alone 82,955

Asian Alone 25,000

Native Hawaiian and Other Pacific Islander Alone 32,500

Some Other Race Alone 32,194

Two or More Races 62,500

Hispanic or Latino 32,128

Not Hispanic or Latino 45,142

2015 Est. Family HH Type by Presence of Own Child. 1,621

Married-Couple Family, own children 459 28.32

Married-Couple Family, no own children 679 41.89

Male Householder, own children 66 4.07

Male Householder, no own children 72 4.44

Female Householder, own children 221 13.63

Female Householder, no own children 124 7.65

2015 Est. Households by Household Size 2,573

1-person 854 33.19

2-person 780 30.31

3-person 385 14.96

4-person 305 11.85

5-person 148 5.75

6-person 60 2.33

7-or-more-person 41 1.59


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DESCRIPTION DATA %

2015 Est. Average Household Size 2.41

2015 Est. Households by Presence of People Under 18 2,573

Households with 1 or More People under Age 18: 829 32.22

Married-Couple Family 488 58.87


Other Family, Female Householder 250 30.16



Households with No People under Age 18: 1,744 67.78

Married-Couple Family 650 37.27


Other Family, Female Householder 94 5.39



2015 Est. Households by Number of Vehicles 2,573

No Vehicles 303 11.78

1 Vehicle 929 36.11

2 Vehicles 994 38.63

3 Vehicles 275 10.69

4 Vehicles 64 2.49

5 or more Vehicles 8 0.31

2015 Est. Average Number of Vehicles 1.6

DESCRIPTION DATA %

Family Households


2015 Estimate 1,621

2010 Census 1,562

2000 Census 1,327

Growth 2015-2020 4.26%

Growth 2010-2015 3.78%

Growth 2000-2010 17.71%

2015 Est. Families by Poverty Status 1,621

2015 Families at or Above Poverty 1,460 90.07

2015 Families at or Above Poverty with Children 590 36.40

2015 Families Below Poverty 161 9.93

2015 Families Below Poverty with Children 120 7.40

2015 Est. Pop Age 16+ by Employment Status 4,957

In Armed Forces 0 0.00

Civilian - Employed 2,841 57.31

Civilian - Unemployed 208 4.20

Not in Labor Force 1,908 38.49

2015 Est. Civ. Employed Pop 16+ by Class of Worker 2,905

For-Profit Private Workers 1,956 67.33

Non-Profit Private Workers 99 3.41

Local Government Workers 249 8.57

State Government Workers 78 2.69

Federal Government Workers 39 1.34

Self-Employed Workers 484 16.66

Unpaid Family Workers 0 0.00


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DESCRIPTION DATA %

2015 Est. Civ. Employed Pop 16+ by Occupation 2,905

Architect/Engineer 57 1.96

Arts/Entertainment/Sports 6 0.21

Building Grounds Maintenance 136 4.68

Business/Financial Operations 65 2.24

Community/Social Services 2 0.07

Computer/Mathematical 18 0.62

Construction/Extraction 300 10.33

Education/Training/Library 92 3.17

Farming/Fishing/Forestry 4 0.14

Food Prep/Serving 289 9.95

Health Practitioner/Technician 134 4.61

Healthcare Support 121 4.17

Maintenance Repair 53 1.82

Legal 21 0.72

Life/Physical/Social Science 0 0.00

Management 223 7.68

Office/Admin. Support 405 13.94

Production 141 4.85

Protective Services 185 6.37

Sales/Related 422 14.53

Personal Care/Service 93 3.20

Transportation/Moving 138 4.75

2015 Est. Pop 16+ by Occupation Classification 2,905

Blue Collar 632 21.76

White Collar 1,445 49.74

Service and Farm 828 28.50

DESCRIPTION DATA %

2015 Est. Workers Age 16+ by Transp. to Work 2,856

Drove Alone 2,317 81.13

Car Pooled 341 11.94

Public Transportation 0 0.00

Walked 2 0.07

Bicycle 0 0.00

Other Means 2 0.07

Worked at Home 194 6.79

2015 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 1,235

15 - 29 Minutes 997

30 - 44 Minutes 187

45 - 59 Minutes 67

60 or more Minutes 234

2015 Est. Avg. Travel Time to Work in Minutes 22.08

2015 Est. Occupied Housing Units by Tenure 2,573

Owner Occupied 1,338 52.00

Renter Occupied 1,235 48.00

2015 Owner Occ. HUs: Avg. Length of Residence 15.0

2015 Renter Occ. HUs: Avg. Length of Residence 7.0


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DESCRIPTION DATA %

2015 Est. Owner-Occupied Housing Units by Value 1,338

Value Less than $20,000 25 1.87

Value $20,000 - $39,999 78 5.83

Value $40,000 - $59,999 75 5.61

Value $60,000 - $79,999 92 6.88

Value $80,000 - $99,999 128 9.57

Value $100,000 - $149,999 161 12.03

Value $150,000 - $199,999 240 17.94

Value $200,000 - $299,999 202 15.10

Value $300,000 - $399,999 143 10.69

Value $400,000 - $499,999 76 5.68

Value $500,000 - $749,999 50 3.74

Value $750,000 - $999,999 24 1.79

Value $1,000,000 or more 44 3.29

2015 Est. Median All Owner-Occupied Housing Value $172,917

2015 Est. Housing Units by Units in Structure 2,905

1 Unit Attached 113 3.89

1 Unit Detached 1,505 51.81

2 Units 292 10.05

3 or 4 Units 382 13.15

5 to 19 Units 194 6.68

20 to 49 Units 54 1.86

50 or More Units 19 0.65

Mobile Home or Trailer 346 11.91

Boat, RV, Van, etc. 0 0.00

DESCRIPTION DATA %

2015 Est. Housing Units by Year Structure Built 2,905

Housing Units Built 2010 or later 149 5.13

Housing Units Built 2000 to 2009 862 29.67







Housing Unit Built 1939 or Earlier 31 1.07

2015 Est. Median Year Structure Built** 1991


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About The Retail Coach

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

Retail:360 Process

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail:360 process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

The Retail Coach -It’s not about data. It’s about your success.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail [email protected] | web www.theretailcoach.net

C. Kelly Cofer President & CEO

The Retail Coach, LLC

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Acknowledgements

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2014/2015, ESRI 2014, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Documents

SECONDARY RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS · Secondary Retail Trade Area | Gap/Opportunity Analysis Summary SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE