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Secondary ResearchResources and Tools
Lisa Guedea CarreñoLibrary Director and Business Liaison
Harold and Wilma Good Library February 1, 2010
Secondary Research
Already exists; research and studies previously conducted
Secondary Research
Already exists; research and studies previously conducted– trade and professional associations
Secondary Research
Already exists; research and studies previously conducted– trade and professional associations– government agencies
Secondary Research
Already exists; research and studies previously conducted– trade and professional associations– government agencies– business groups
Secondary Research
• Business databases– Trade publications (journals, magazines,
newspapers)– Industry profiles– Company information
Secondary Research
• Business databases– Trade publications (journals, magazines,
newspapers)– Industry profiles– Company information
• Statistics– Consumer– Industry
Library Web SiteSubject Guides
Library Web SiteSubject Guides
Database Searching
Business Source Premier• Trade publications• Industry profiles• Company profiles
Database Searching
LexisNexis: General• Sources by category• Industry groupingsLexisNexis: Business• Company Dossier• Company Profiles
Library Web SiteSubject Guides
Demographics & Statistics
Data about people (income, housing, behaviors, etc.)• American Community Survey• BEAR FACTS• Consumer Expenditure Survey
Data about business and industry• Annual Survey of Manufactures• County Business Patterns• Economic Fact Sheets• Industry Ratios
Demographics & Statistics
Data about people (income, housing, behaviors, etc.)• American Community Survey• BEAR FACTS• Consumer Expenditure Survey
Data about business and industry• Annual Survey of Manufactures• County Business Patterns• Economic Fact Sheets• Industry Ratios
Demographics & Statistics
Useful Finding Tools• American Factfinder• Ask Dr. Census• Census Bureau Economic Programs
• Marketing Research: Secondary Research
Questions?
• In person: Reference Desk
• IM: Live Help
• Telephone
• E-mail: Ask-a-Librarian