MAGAZINE INSTITUTION S RESEARCH

Founded in 1875 in Hamburg, Germany it has been managed and owned by four generations of the Bauer family, and is the largest privately owned media group in Europe and a multinational media group with its worldwide circulation in a week amounts to 38 million. It produces and distributes such magazines as Kerrang, HEAT and FHM as well as TRAIL and Classic Cars: both mainstream and niche market magazines.

BAUER

In 1963 in a merger of the UK’s three leading magazine publishers: George Newnes, Odhams Press, Fleetway Publications and the Mirror Group, the International

Publishing Corporation was formed. 5 years later, in 1968, IPC Magazines was formed. However each of the three magazine publishers had their own history having being

created in 1881, 1890 and 1880 respectively they published a number of magazines in the late 19th century that are still

published today under the IPC umbrella. During the 2000’s Time Warner acquired IPC media in the biggest transatlantic media deal “of our time.” They distribute to Britain, America

and Europe under the Time Warner umbrella, producing magazines such as NME and InStyle Magazine. Its brands

individually have extensive synergies and the overall use of NMT by IPC Media is widespread with kindle editions of

Marie Claire, woman & home and Ideal Home and often are mainstream, like NME, InStyle and LOOK however there are several niche market magazines like Cycle Sport and Horse

and Hound.

IPC MEDIA

In 1947 ‘Pat’ Winfrey consolidated all the newspaper titles bought by his father and owned by his family to form the

East Midland Allied Press or EMAP. The magazine division was founded when the staff of the printing press gambled that the Angling Times would be a hit, and started printing

it between printing the local newspapers. In 1956 Motor Cycle News was bought and became another successful

weekly magazine and in 1996 had developed 65 newspaper titles, all of which they sold. By 2008 it had sold its radio, television and consumer business to Bauer as well as its

Australian magazine division to ACP Magazines Ltd and its French division to  Arnoldo Mondadori Editore. Finally in

2012 the company announced a new name – Top Right Group but that the magazine company would remain EMAP.

They still produce niche market magazines such as The Architectural Review and Construction News.

EMAP

Future was founded in 1985 by Chris Anderson with a £10,000 bank loan and just one magazine, it went on to

expand with Cycling Plus and was then bought by Pearson PLC to become Future PLC. Throughout the 90’s Future PLC expanded its publications, with new ones in science-

fiction, music, film and gaming, including an exclusive publication of Sony’s official play station magazine. Pearson sells Future Publishing to a management buyout backed by

venture capitalists Apax Partners. In 2000 it bought out Metal Hammer from Dennis Publishing. In 2002 Imagine

Media becomes Future US. 2008 - Future’s Australia office opens. Official Nintendo magazine Australia and New

Zealand is launched. 2010 the iPhone and iPad magazine is launched in print, digital and online. Future launches 14 iPad apps and TechRadar passes the 1.72 million monthly

UK unique users mark for the first time.

FUTURE PLC

My rap magazine – LIVE would be owned by a bigger publishing company such as Bauer or

IPC Media because while rap is a niche market in this particular area it is a mass market genre in other countries and cultures and so could be

sold in various countries to markets smaller companies such as Future have a lot more

difficulty accessing in comparison to Bauer who are one of the world largest international

magazine publishing companies.

WHAT ABOUT LIVE?