Secondary Research References

Small Business Marketing Kit For Dummies, 3rd Edition (book)Barbara Findlay Schenck 978-1-118-31183-7page 118

http://rachelcemlyn-jones2.blogspot.co.uk/2013/07/codes-and-conventions-of-radio_15.html

24/10/2013Rachel CemlynCodes and Conventions of Radio Advertising (online

http://moodle.salfordcc.ac.uk/pluginfile.php/16208/mod_resource/content/0/Top%20Ten%20Keys%20to%20Great%20Radio%20Ads.pdf

Top ten keys to great radio ads

07/11/2013

http://www.youtube.com/watch?v=zcgsU3Y61rgCodes and conventions of a radio advert

7/11/2013

http://moodle.salfordcc.ac.uk/course/view.php?id=121

7/11/2013Radio advertising ethics