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COMPANY PROFILE

Sebastien James Collection

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Page 1: Sebastien James Collection

COMPANY PROFILE

GLOSSARY

Brand Story Pg 4

Customer Profile Pg 6

Boldly Precise Shirt Makers Pg 11

Spring Summer 2015 Catalog Pg 13

Campaign Videos amp Press Pg 33

2

Brand Story3

Sebastien James is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos education as he absorbed invaluable knowledge from his mother and grandfathermdashboth steeped in the fashion businessmdashfrom an early age Perhaps the most important lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

BRAND STORY

4

Consumer Profile5

CUSTOMER PROFILE

A Sebastian James man effortlessly radiates confidence He isnrsquot the loudest or the slickest or the flashiest guy in the room Yet make no mistake all eyes are fixed on him

His magnetism is no accident Itrsquos the result of an appreciation of detail that may at first appear minor but are ultimately elevated to the sublimemdashevery seam every button every pattern precisely where it should be Never has thoughtful consider-ation been so sexy

Though his style is defined by subtle sophistication he brings a flair for bold color and a passion for the unexpected He is alive to the moment and the sense that any-thing is possible adventure spontaneity even rebellion He knows that one glance can be the difference between indifference and inspiration And yet his style reveals new charms on the second glance and third and fourth and thousandth

True to his word and true to himself a Sebastian James man believes that life with-out creativity character and conviction is not life at all Hersquos comfortable in his own skin and even more comfortable in a shirt designed with him in mind Hersquos a mod-ern day classic with a hint of danger Hersquos an American original

6

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 2: Sebastien James Collection

GLOSSARY

Brand Story Pg 4

Customer Profile Pg 6

Boldly Precise Shirt Makers Pg 11

Spring Summer 2015 Catalog Pg 13

Campaign Videos amp Press Pg 33

2

Brand Story3

Sebastien James is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos education as he absorbed invaluable knowledge from his mother and grandfathermdashboth steeped in the fashion businessmdashfrom an early age Perhaps the most important lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

BRAND STORY

4

Consumer Profile5

CUSTOMER PROFILE

A Sebastian James man effortlessly radiates confidence He isnrsquot the loudest or the slickest or the flashiest guy in the room Yet make no mistake all eyes are fixed on him

His magnetism is no accident Itrsquos the result of an appreciation of detail that may at first appear minor but are ultimately elevated to the sublimemdashevery seam every button every pattern precisely where it should be Never has thoughtful consider-ation been so sexy

Though his style is defined by subtle sophistication he brings a flair for bold color and a passion for the unexpected He is alive to the moment and the sense that any-thing is possible adventure spontaneity even rebellion He knows that one glance can be the difference between indifference and inspiration And yet his style reveals new charms on the second glance and third and fourth and thousandth

True to his word and true to himself a Sebastian James man believes that life with-out creativity character and conviction is not life at all Hersquos comfortable in his own skin and even more comfortable in a shirt designed with him in mind Hersquos a mod-ern day classic with a hint of danger Hersquos an American original

6

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 3: Sebastien James Collection

Brand Story3

Sebastien James is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos education as he absorbed invaluable knowledge from his mother and grandfathermdashboth steeped in the fashion businessmdashfrom an early age Perhaps the most important lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

BRAND STORY

4

Consumer Profile5

CUSTOMER PROFILE

A Sebastian James man effortlessly radiates confidence He isnrsquot the loudest or the slickest or the flashiest guy in the room Yet make no mistake all eyes are fixed on him

His magnetism is no accident Itrsquos the result of an appreciation of detail that may at first appear minor but are ultimately elevated to the sublimemdashevery seam every button every pattern precisely where it should be Never has thoughtful consider-ation been so sexy

Though his style is defined by subtle sophistication he brings a flair for bold color and a passion for the unexpected He is alive to the moment and the sense that any-thing is possible adventure spontaneity even rebellion He knows that one glance can be the difference between indifference and inspiration And yet his style reveals new charms on the second glance and third and fourth and thousandth

True to his word and true to himself a Sebastian James man believes that life with-out creativity character and conviction is not life at all Hersquos comfortable in his own skin and even more comfortable in a shirt designed with him in mind Hersquos a mod-ern day classic with a hint of danger Hersquos an American original

6

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 4: Sebastien James Collection

Sebastien James is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos education as he absorbed invaluable knowledge from his mother and grandfathermdashboth steeped in the fashion businessmdashfrom an early age Perhaps the most important lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

BRAND STORY

4

Consumer Profile5

CUSTOMER PROFILE

A Sebastian James man effortlessly radiates confidence He isnrsquot the loudest or the slickest or the flashiest guy in the room Yet make no mistake all eyes are fixed on him

His magnetism is no accident Itrsquos the result of an appreciation of detail that may at first appear minor but are ultimately elevated to the sublimemdashevery seam every button every pattern precisely where it should be Never has thoughtful consider-ation been so sexy

Though his style is defined by subtle sophistication he brings a flair for bold color and a passion for the unexpected He is alive to the moment and the sense that any-thing is possible adventure spontaneity even rebellion He knows that one glance can be the difference between indifference and inspiration And yet his style reveals new charms on the second glance and third and fourth and thousandth

True to his word and true to himself a Sebastian James man believes that life with-out creativity character and conviction is not life at all Hersquos comfortable in his own skin and even more comfortable in a shirt designed with him in mind Hersquos a mod-ern day classic with a hint of danger Hersquos an American original

6

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 5: Sebastien James Collection

Consumer Profile5

CUSTOMER PROFILE

A Sebastian James man effortlessly radiates confidence He isnrsquot the loudest or the slickest or the flashiest guy in the room Yet make no mistake all eyes are fixed on him

His magnetism is no accident Itrsquos the result of an appreciation of detail that may at first appear minor but are ultimately elevated to the sublimemdashevery seam every button every pattern precisely where it should be Never has thoughtful consider-ation been so sexy

Though his style is defined by subtle sophistication he brings a flair for bold color and a passion for the unexpected He is alive to the moment and the sense that any-thing is possible adventure spontaneity even rebellion He knows that one glance can be the difference between indifference and inspiration And yet his style reveals new charms on the second glance and third and fourth and thousandth

True to his word and true to himself a Sebastian James man believes that life with-out creativity character and conviction is not life at all Hersquos comfortable in his own skin and even more comfortable in a shirt designed with him in mind Hersquos a mod-ern day classic with a hint of danger Hersquos an American original

6

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 6: Sebastien James Collection

CUSTOMER PROFILE

A Sebastian James man effortlessly radiates confidence He isnrsquot the loudest or the slickest or the flashiest guy in the room Yet make no mistake all eyes are fixed on him

His magnetism is no accident Itrsquos the result of an appreciation of detail that may at first appear minor but are ultimately elevated to the sublimemdashevery seam every button every pattern precisely where it should be Never has thoughtful consider-ation been so sexy

Though his style is defined by subtle sophistication he brings a flair for bold color and a passion for the unexpected He is alive to the moment and the sense that any-thing is possible adventure spontaneity even rebellion He knows that one glance can be the difference between indifference and inspiration And yet his style reveals new charms on the second glance and third and fourth and thousandth

True to his word and true to himself a Sebastian James man believes that life with-out creativity character and conviction is not life at all Hersquos comfortable in his own skin and even more comfortable in a shirt designed with him in mind Hersquos a mod-ern day classic with a hint of danger Hersquos an American original

6

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 7: Sebastien James Collection

BOLDLY PRECISE SHIRT MAKERS7

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 8: Sebastien James Collection

BOLDLY PRECISE SHIRT MAKERS

We include metal collar stays with every

shirt ldquobecause details makes the manrdquo

Double Stitching helps to maintain the

collar rigid and upright

5 millimeter collar stitch for a modern

and sophisticated look

We use rounded metal

ldquoshrimprdquo clips to package

your shirt instead of pins for

safety and protect the fabric

8

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 9: Sebastien James Collection

Sebastien James is more than a label Itrsquos an American style brand with international

rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the

mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula

that results in contemporary head-turning classics

Growing up immersed in Francersquos garment industry gave Sebastien an insiderrsquos

education as he absorbed invaluable knowledge from his mother and grandfathermdash

both steeped in the fashion businessmdashfrom an early age Perhaps the most important

lesson design with the consumer in mind then strive for perfection in every detail

Itrsquos a lesson he took to heart A Sebastien James shirt is more than meets the eyemdash

though what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns

perfectly at the seam or the subtle but memorable detailing under the collar each shirt

is a collection of design elements that reveal themselves with each successive look

We match front and back

patterns of shirts because

details matter and we would

not have it any other way

Other brands do not

BOLDLY PRECISE SHIRT MAKERS

9

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 10: Sebastien James Collection

Other brands do notWe match the pattern from the sleeve to the plackets

Both sleeve cuffs are perfeclty aligned to match one another

BOLDLY PRECISE SHIRT MAKERS

10

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 11: Sebastien James Collection

BOLDLY PRECISE SHIRT MAKERS

We match the fabricrsquos pattern on all three

main parts on the back of the shirt

Collar Yoke and Body

Other brands do not 11

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

3212

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 12: Sebastien James Collection

sebastien james is more than a label Itrsquos an American style brand with international rootsmdashand itrsquos built on the vision of Sebastien Scemla

The iconic menrsquos line reflects its founderrsquos deep aesthetic convictions as well as the mathematical rigor he brings to constructing every detail of every shirt Itrsquos a formula that results in contemporary head-turning classics

A Sebastien James shirt is more than meets the eyemdashthough what meets the eye is stunning Whether itrsquos the way a sleeversquos pattern aligns perfectly at the seam or the subtle but memorable detailing under the collar each shirt is a collection of design elements that reveal themselves with each successive look

The detailsmake the man

CONFIDENTLY TAILORED

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CAMPAIGN VIDEO

33

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CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 13: Sebastien James Collection

CAMPAIGN VIDEO

33

S

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 14: Sebastien James Collection

CUE THE HUES SEBASTIEN JAMES SPRINGSUMMER 2015 IS GOING FULL SPECTRUM

Cue the vibrant hues Sebastien James SpringSummer 2015 collection is setting a new standard for full-spectrum style

Inspired by the seasonal 2015 menrsquos pantone palette of warming blues harmonious greens and desert beige the Sebastien James collection balances the rich jewel-tone hues distinctive of Miamirsquos tropical landscape with warm subtle neutrals to set a seasonal tone defined by relevance and character

The result is a vibrant collection of shirts pants lightweight sweaters sport coats and leather jackets that reflect designer Sebastien Scemlarsquos deep aesthetic convictions as well as the mathematical vigor he brings to constructing every detail of every shirt

ldquoDespite our affinity towards vibrancy for the SpringSummer 2015 collection we wanted to incorporate neutral essentials to offset the palette for a sophisticated balancerdquo explains Scemla

The Sebastien James collection quickly gaining clout with fashion industry experts and international clientele brings real European elegance to the American man

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 15: Sebastien James Collection

Flush with vibrant youthful semblance the labelrsquos understated essentials rely on flawless craftsmanship to add the contemporary details inherent to European style From the meticulously aligned sleeve patterns plackets collar and yoke and often overlooked front and back patterns to the subtle detailing under the collar and the coveted forgiving eighth button each Sebastien James shirt is a collection of design elements that reveal themselves with each successive look

ldquoA Sebastien James man effortlessly radiates confidence everywhere he goes When he walks into a room he is subtle and sophisticated without being over the toprdquo explains Scemla ldquoWersquove modified a timeless classic in a way thatrsquos bold yet very comfortable for the American manrdquo

Carrying the brand mantra ldquoLive with passion Dress with Purposerdquo all Sebastien James designs are handcrafted with the finest imported textiles on the market From the lightweight buttery soft New Zealand leather used for the collections jackets to the silky smooth breathable Spanish fabrics used to craft every shirt each piece is as relaxed and comfortable as it is impeccably chic

Growing up a third generation fashion designer immersed in Francersquos garment industry Scemla values time-honored craftsmanship and is personally vested in the manufacturing process spending time on the sewing floor overseeing production from start to finish Each Sebastien James shirt is carefully handcrafted by third generation tailors in Spain

The Sebastien James SpringSummer 2015 collection will retail at high-end boutiques nationwide and online at SebastienJamescom For more information visit us at FacebookcomSebastienJamesCollection join the conversation on TwittercomSebastienJames or watch the world through our passion on Instagram sebastienjames

Page 16: Sebastien James Collection