SEB Presentation

iCanada Direct Immigration Services Inc.

Making Canada Your HomeNicholas Dimitrakopoulos

SEB Presentation

Industry Description:Trends

2005 total 262,236 new immigrants Increase of 11% over 2004 60% economic class 24%family class 14%refugees

Industry Description: Growth Patterns

Largest increases in business immigrants 38%

Provincial nominees 29% Business class grew by 12% Economic immigrants grew by 17% Foreign workers 6% increase Foreign students increased by 3% 1/3 go to Ontario

Industry Description: Market Size - Canada

136,349 26%

396,210 74%

CanadaToronto

Total Immigrantion Flow 2005 Including Students and Foreign Workers

Industry Description: Market Size - Toronto

11,031 8%

12,528 9%

112,790 83%

LandedImmigrants

TemporaryWorkers

StudentClass

Toronto Market for Immigration Services 2005

Industry Description: Market Size - Canada

Industry Description: Market Size - Canada

Industry Description: Market Size - Canada

Source countries Students1. South Korea 12,5052. China 6,9963. Japan 4,6484. USA 3,7435. France 3,5636. Mexico 2,281 20% of totals in Toronto equal to 11,053

Industry Description: Market Size - Canada

Top source countries Workers1. USA 16,3322. Mexico 12,6103. France 7,5824. UK 7,2635. Australia 7,0486. Jamaica 6,138 13% in Toronto of total of 12,528

Industry Description: Profit Margins

70% of the survey reported these margins

2002 - 12.7 2003 - 11.1 2004 - 11.8

GDSourcing Research retrieval Canadian Industry Performance Other Legal Services

Industry Description: Government Regulations

From April 30, 2006 all legal representation must be recognized through CIC

Representatives must be members in CSIC the regulating body

Must pay membership dues, and continuing professional development as required

Required to have E & O insurance

Customer Survey/Customer Profile12 Characteristics of Target Market

Based on 100 people surveyed Geographic (Canada, USA, UK, Mexico, Greece,

Spain, Russia, China) Language (English, Spanish, Chinese, Russian,

Greek) Clickographic (Internet fluent, Google or Yahoo

key word searches) Price Ceiling (40% less then lawyers) Benefits Sought (professional office space,

preferred communication telephone, and variety of payment methods)

Customer Survey/Customer ProfileFactors in Buying Decision

17% used the services of an immigration consultant

Top three aspect they were looking for1. Qualifications2. Honesty3. Price4. Dedication 5. Ease of communication6. Location 7. Professionalism

Customer Survey/Customer ProfileFactors in Buying Customer

Preferred methods to search for a consultant

1. Referrals2. Internet3. Newspapers4. Yellow pages5. Flyers/Bulletin boards6. Radio/television

Customer Survey/Customer ProfileSpending Habits

40%less then lawyers 8% used lawyers 50% had their family and friends help

them People surveyed were a cross section Earning 40-$50,000 year

Competitor/SWAT analysis: Strengths

Affiliated offices Established Online payments Offer related services Customer testimonials Multilingual

Competitor/SWAT analysis: Strengths

No price lists Limited English skills No 1-800 number Limited information Not very personable

Competitor/SWAT analysis: Opportunities

Large demand of services in the areas they service

Lower supply of consultants due to recent government regulations

Increased government objectives Decreasing fees for applications Economic environment favorable

Competitor/SWAT analysis: Threats

Increasing competition for immigrants in other countries

New graduates dealing with immigration, both lawyers and consultants

People doing it themselves No profit groups assisting people Need to overcome bad publiity in the

past

Supplier Analysis: Items Required

Laser Printer $279-$499 Stationary $200 Office furniture $200 Ink and Paper $15 Office space $150 Cell Phone $50-$75 Web Site Domain and Hosting $5 Internet $50

Supplier Analysis:Items Required

THANK YOU FOR YOUR TIME

We look forward to doing business with you

At iCanada Direct Immigration Services Inc. we are dedicated to make Canada your home