SEASONAL MARKETING IN UAE

PURCHASE DEPARTMENT

BE READY TO SEASONAL MARKETING

PURCHASE DEPARTMENT

What do we mean when we say ‘Seasonal Marketing’?

Some examples of ‘Seasonal Marketing

What can we do?

Get it right, if it doesn’t feel right, don’t do it.

What calendar dates should we consider?

When we need to think about it?

SEASONAL MARKETING

PURCHASE DEPARTMENT

Seasonal Marketing is a term used to describe to how we can differ our marketing activities base on the time of year.

KEY CALENDAR DATES

PURCHASE DEPARTMENT

Event MONTH Start thinking

New Years Day 01ST January Beginning December

Valentines Day 14th February Beginning January

Mothers Day 15th May Beginning April

Lalathu Al Mihraj 15th May Beginning April

Back to School 01st March Beginning February

Vishu 14th April Mid March

Easter 05th April Beginning March

May Day 04th May Mid April

Seasonal Marketing is a term used to describe to how we can differ our marketing activities based on the time of year.

KEY CALENDAR DATES

PURCHASE DEPARTMENT

Event MONTH Start thinking

Ramadan 18th June Beginning May

Philippine festivals 14th June Middle May

Eid Al fitar 16th July Beginning July

Onam 28th August Beginning August

Eid Al Adha 23th September Beginning August

Back to school 24th September Beginning August

Winter sales 01st October Middle of September

Hijri New yeas Day 25th October Beginning of October

Winter sales 01th November Middle of September

Diwali 10th November Middle October

UAE National day 02nd & 3rd December r Middle of November

Christmas 25th December Beginning November

RAMADAN SEASONAL MARKET …

Ramadan (Arabic:; رمضان ) or Ramadhan is the ninth month of the Islamic calendar, and the month in which the Quran was revealed. Fasting during the month of Ramadan is one of the Five Pillars of Islam. The month is spent by Muslims fasting during the daylight hours from dawn to sunset. The Quran was sent down to the lowest heaven during this month, thus being prepared for gradual revelation by Jibreel (Gabriel) to the Islamic prophet Muhammad

EID AL-FITR & EID AL ADHA SEASONAL

Eid al-Fitr, also called Feast of Breaking the Fast,

the Sugar Feast, Bayram, the Sweet Festival or Hari Raya Puasa and the Lesser Eid, is an important religious holiday celebrated by Muslims worldwide ...

Eid al-Adha is an Islamic festival to

commemorate the willingness of Ibrahim (also known as Abraham) to follow Allah's (God's) command to sacrifice his son Ishmael. Muslims around the world observe this event.

CHRISTMAS OR CHRISTMAS DAY & NEW YEAR …

Meaning "Christ's Mass "is an annual festival commemorating the birth of Jesus Christ observed most commonly on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, it is prepared for by the season of Advent or Nativity Fast and is prolonged by the Octave of Christmas and further by the season of Christmastide. Christmas Day is a public holiday in many of the world's nations, is celebrated culturally by a large number of non-Christian people,[and is an integral part of the Christmas and holiday season.

New Year is the time at which a new calendar year begins and the calendar's year count increments by one. Many cultures celebrate the event in some manner

DIWALI

Diwali is the five-day festival of lights, celebrated by millions of Hindus, Sikhs and Jains across the world. The festival, which coincides with the Hindu New Year, celebrates new beginnings and the triumph of good over evil and light over darkness.

ONAM & VISHU DAY PERIOD MAJOR PRODUCT LIST-3

Onam (Malayalam: ഓണം) is a festival

celebrated by the people of Kerala, India as it is the remembrance of a benevolent king ruled Kerala before the onslaught of religions .[1] It is also the state festival of Kerala with State holidays on 4 days starting from Onam Eve

(Uthradom) to the 3rd Onam Day.

Vishu (Malayalam: വിഷു) is a Hindu

festival celebrated in Kerala, India. It's also celebrated as Bisu in Mangalore and Udupi districts of Karnataka, India. Vishu signifies the Hindu New Year and falls on the month of Madam in the Malayalam calendar, usually in the second week of April in the Gregorian calendar.

Planning