Unfortunately Not enough young donors Why? Fear Lack of
information Reluctance How can we change this?
Slide 4
Its time for heroes!
Slide 5
COMMUNICATION SPOT PRINT OUTDOOR FORESQUARE FB: SUPERHERO
YOURSELF FACEBOOK VIRAL HERO OF THE YEAR DAY OF THE HEROES
SUPERHERO-MOBILE GUERILLA T-SHIRTS
Slide 6
Now its your turn Create a story board for the TV-ad Create a
visual for print & outdoor Facebook strategy for viral campaign
Development eCards Design superhero-mobil Visual for T-Shirts
Promote Day of the heroes & hero of the year
Slide 7
Timeline & budget Briefing 26.3.12 1st concept review
2.5.12 Final concept review 1.8.12 Finalize organisation 3.12.12
Start of campaign 1.2.13 End of campaign 31.1.14
ATLOnlineBTLMerchandise 25.000 10.000 5.000 10.000
Slide 8
THANK YOU FOR PUTTING YOUR HEART BLOOD INTO THIS PROJECT