The Kenshoo Q2 2019 Quarterly Trends Report Search, Social, and Ecommerce Advertising Metrics and Insights

Kenshoo Quarterly Trends Report Q2 20191

ContentsIntroduction ...................................................................................................................................................................2

Key storylines from Q2 2019’s advertising spend and performance data...........................3

Search Advertising Performance Q2 2019 .................................................................................................3

Marketer Insight On Search Advertising ..............................................................................................5

Q2 2019 Noteworthy News in Search Advertising ..........................................................................5

Social Advertising Performance Q2 2019 ...................................................................................................6

Instagram ...................................................................................................................................................................7

Social Video ...............................................................................................................................................................8

Marketer Insight On Social Advertising .................................................................................................8

Q2 Noteworthy News in Social Advertising ........................................................................................9

Ecommerce Channel Advertising (ECA) Performance Q2 2019 .................................................10

Marketer Insight On Ecommerce Channel Advertising ............................................................10

Q2 Noteworthy News in Ecommerce Channel Advertising ....................................................11

Other Q2 2019 Advertising Trends ..................................................................................................................12

Product Ads ..............................................................................................................................................................12

Pinterest ......................................................................................................................................................................12

Other Q2 2019 Advertising Noteworthy News ..................................................................................12

Q2 2019 Quarterly Trends Report Summary ...........................................................................................13

Methodology .................................................................................................................................................................15

About Kenshoo ............................................................................................................................................................15

Kenshoo Quarterly Trends Report Q2 20192

Q2 is a valuable time for understanding how advertiser KPIs and budgets are shaping up for the year.

The Kenshoo QTR dataset consists of advertiser activity over the previous 15 consecutive months consisting of more than:

This dataset spans Kenshoo’s publisher partners such as Google, Bing, Pinterest, Snapchat, Facebook, Instagram, and includes analyzed performance data taken from over 3,000 advertiser and agency accounts across 40 industry verticals and over 150 countries.

13B

500

$5.5B USD

billion impressions,

billion clicks

billion dollars in advertiser spending

INTRODUCTIONQ2 might be the most productive quarter of the year for most marketers. Or at least the one with the fewest distractions. The first half of Q1 is typically spent getting back into the swing of things after a busy Q4 and holiday breaks. It often takes until late Q1 for marketers to wrap up everything they pushed off at the end of the previous quarter, including finalizing budgets for the new year.

Then there’s Q3, which is all about getting ready for Q4. And well, Q4 is a chaotic, all-hands-on-deck grind that many brands need to be big in order to have a successful year.

Q2 is a valuable time for gathering insights into industry trends and understanding how advertiser KPIs and budgets are shaping up for the year. With end-of-the-year holiday season planning in full swing by July and August, marketers can check to see if there are any last-minute insights they can use to guide their final Q4 plans.

This edition of the Kenshoo Quarterly Trends Report represents the analysis of over $5.5 billion in annualized marketer spend and continues to be one of the most well-respected datasets by those who follow advertising performance closely. With over 500 billion impressions and 13 billion clicks analyzed, there are many great insights about what’s happening in the digital advertising industry on a macro level.

Even if trends indicate that a channel is moving in a certain direction with regards to budgets and other metrics, it does

not mean your marketing portfolio has to follow or that your strategy is faulty if you aren’t exactly aligned. Your marketing

organization may need a bit more Social than the average company to get the word out on your new product or you

might be in a very competitive industry where Search is your chief priority to capture leads. You could have been just

testing out Ecommerce Channel Advertising last year so this year you’re fully funding it and your year-over-year (YOY)

spending increases are much higher compared to the field.

No matter what you’re looking to get out of industry benchmark reports such as this one, the fact remains that you are

doing the right thing by staying on top of key trends and keeping informed.

Good luck with the second half of the year!

Interpreting Trend Data

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Key storylines from Q2 2019’s advertising performance data:

Ecommerce Channel Ads (ECA) in Q2 were almost as big as Q4Advertisers who ran ECA—primarily led by Amazon Advertising—in Q2 2018 spent 66% more in Q2 2019 and almost beat their spend in Q4, when retail advertising peaks. This indicates that this year’s Q4 will be meaningfully higher for ECA than most industry experts have forecasted.

Search remains the most steady and consistent channel in digital marketingPaid search advertising grew another 10% YoY in Q2 2019 compared to Q2 2018. With eMarketer predicting a 7.7% YoY spend increase across the board for all media ad spending worldwide in 2019, Search continues to chug along at a rate higher than the growth of the entire advertising industry.

Social was up big—againSocial advertising spending grew 37% YOY in Q2 2019. Social advertising publishers continue to innovate their ad offerings and attract more share-of-wallet with marketers as Facebook and Instagram continue to lead the pack and separate themselves from the competition.

Product ads—across Search and Social—might be becoming a new standalone disciplineSpending on Search product ads was up 30% YoY in Q2 while Social product ads saw a 33% YoY increase which is closer to each other than the growth of their parent channels. Although this isn’t explicit proof that the two are directly linked, anecdotally it might be that brands are managing their product ads as if they are a new, aggregated subset of those two channels. This could be a signal that product advertising is starting to break out as its own discipline with bespoke budgets and managed somewhat like a single channel.

Search Advertising Performance Q2 2019Paid search spending was up 10% YoY. Digital advertising’s biggest channel continues its two-decades-long reign of dominance demonstrating just how much faith marketers still have with the medium.

What’s interesting here to note is how clicks and impressions grew much faster than spend. As you can see from the chart below, in 2018, Q2 and Q3 saw relatively similar growth in correlation to the growth in investment. However, in Q4 impressions spiked. And in the first two quarters of this year, impressions and clicks are clearly outpacing spend.

Search Trends

Kenshoo Quarterly Trends Report Q2 20194

CPC was down 10% YoY. This was due to the influx of mobile and product ads—generally much lower cost this influx of product ads—that are delivering 23% more clicks versus Q2 2018. This influx of product ads are inherently long-tail terms with less competition and bid price as head [general] terms. Although individual volume on these niche terms can be low, in aggregate, they are moving the CPC and CTR industry trend averages down.

Search Trends

With CTR also down YoY (14%), brands garnered 41% more impressions YoY. This, again was due to the increased volume on lower-priced mobile and product ads.

Focus On: Mobile Search

Mobile share has been consistently ~70% of impressions and clicks, and ~50% of spending, for several quarters.

For some time now, mobile’s share of search has been hovering between around 70% of impressions and clicks, while garnering only half of search spending. In Q2 2019, mobile spend officially broke through and now earns the majority (51%) of search spend after hovering on that halfway point for several quarters.

Although this was a long time coming—and shouldn’t be a surprise to anyone—it’s certainly a milestone for paid search and we will probably never go back to a desktop-first focus in this channel ever again.

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ICYMI: Q2 2019 Noteworthy News in Search Advertising Google Marketing Live 2019

Google Marketing Live was held on May 14th. In the annual two-day event, Google announced 10+ new products, new features for existing products, and shared its point-of-view on where the industry is heading.

There were three key themes presented in the keynote by Google’s SVP, Ads and Commerce, Prabhakar Raghavan that are driving its advertising strategy:

Ads should be helpful. Google’s goal is to market new solutions that make the right information faster and easier to find. One example of this evolution is the way hotel listings have changed in Google Search. Instead of just having an organic link, they have reviews, distance, price, etc.

Evolving with the changing consumer journey. Google aims to offer advertisers ways to reach people at every point within the path to purchase. It is in a unique position across multiple properties to best understand how consumers broaden and narrow their consideration set on the way to purchase.

Responsible data usage. Consumer trust is important for marketers to grow as fast as they want while providing transparency, choice, and control for consumers. Privacy and respect in a user-first mindset are how Google will keep this at the core of every product and ad experience.

Learn more about Google Marketing Live 2019 event coverage on the Kenshoo blog.

Marketer InsightThe year-over-year growth of paid search measured in Q2 2019 proves again that this is a channel that marketers can count on. Over the last two decades, the art of paid search has been fine-tuned into a science with documented best practices and tools to help advertisers truly maximize the opportunity. It is known for its efficiency at the bottom of the funnel, as other marketing functions drives consumer interest to search engines. However, as search marketers continue to try to squeeze more out of the channel, the real opportunity is at the upper- and mid-funnel to guide consumers along the purchase path.

For more information on how to really take advantage of the power of paid search, read the free Kenshoo white paper, Full Funnel Search: The Evolution of Best Practice SEM.

Kenshoo Quarterly Trends Report Q2 20196

Microsoft Prominence Metrics

In November of last year, Google announced it was deprecating the long-standing SEM metric, Average Position, in favor of more insightful prominence metrics. Microsoft announced a similar change to its platform in July.

The new Mircosoft prominence metrics include:

• Top impression share• Top impression share lost to rank• Top impression share lost to budget• Absolute top impression share• Absolute top impression share lost to rank• Absolute top impression share lost to budget

Learn more about Microsoft’s prominence metrics.

Social Advertising Performance Q2 2019Social advertising continues to climb upward on its meteoric rise. Q2 spend was up a very healthy 37% year-over-year with impressions up 24% YoY as well. As you can see from the chart below, spend has been increasing in a consistent, linear fashion—other than the spike of the end-of-the-year holiday shopping season in Q4—for the last five questers.

Social Trends

Top impr. share Top IS lost to budget share

Top IS lost to rank

Abs. top IS impr. share

Abs. top IS lost to budget

Abs. top IS lost to rank

44.70% 0.00% 55.30% 16.85% 0.00% 83.15%

99.63% 0.00% 0.37% 97.32% 0.00% 2.68%

67.63% 0.00% 32.94% 24.32% 0.00% 75.68%

75.46% 0.00% 24.54% 46.43% 0.00% 53.57%

74.92% 0.00% 25.08% 14.92% 0.00% 85.08%

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Click-through rate (CTR) has been falling steadily over the last five quarters. With social advertising, CTR is a bit of a mixed bag in terms of how to interpret this trend. While clicks are almost always a desirable user action in digital marketing, the ad mix for social is swinging towards video and other visual formats like Stories, which are more likely to drive top-of-mind awareness to achieve branding goals, rather than direct engagement. So, versus other ad channels, a falling CTR in Social might not be indicative of the overall performance of the channel.

Social Trends

Keeping costs down is always an objective with marketers. In Q2 2019, the average CPM across all accounts analyzed was up 10% YoY. At a $6.04 average, that’s still way below the Q4 2018 spike of $6.85, but still a 9% quarter-over-quarter (QoQ) increase from Q1’s $5.55. What’s more, nearly all of this increase came from Dynamic Ads for Products (DPA), where social marketers are much more likely to see a more direct throughline to the return on their ad spend.

Instagram Focus on: Instagram

After rapid growth throughout 2018, Instagram growth is now roughly at parity with the rest of Facebook

However, as a share of total Instagram, Stories has doubled from 9% to 18%

Kenshoo Quarterly Trends Report Q2 20198

Social video is an especially useful tool for large advertisers who produce television commercials—which are quite expensive in relation to other ad formats. Social video gives these advertisers an opportunity to repurpose these assets and spread out the cost of the production investment including when featuring high-priced celebrity spokespeople.

Marketer InsightSocial advertising continues to evolve and innovate at light speed with publishers releasing new ad formats and targeting options to meet advertiser demand. The next major innovation point for marketers is to better understand how social media can work in tandem with other channels. After all, social media usage is very high with adult internet users are the globe and has the potential to impact almost every purchase decision.

For more information on the cross-channel synergy of social with the two other digital marketing heavyweights, read the free new white paper from Kenshoo: The Cross-Channel Impact: Social Advertising’s Effect on Search and Amazon.

Focus on: Social Video

Social video ad spending only declined 2% in Q1 vs. the previous quarter

At 44% of Q1 spending, video ads outspent single-link (31%) and multi-link (21%) posts

The story for Instagram in Q2 was in fact, Stories. The hypervisual format grew 186% in spending compared to the same quarter last year, while Instagram Feed ad spending slowed to just 21%, slower than Facebook News Feed, and reflecting the rapid growth last year at this time that made for a tougher comparison.

Instagram revenue is just a fraction of what Facebook generates, but its strategic importance to Facebook’s wider portfolio of apps is an important key to remaining a dominant market leader. It is a unique social publisher that fits into consumers’ lives as a much different component than its parent company’s flagship app. Instagram continues to add more innovative features, and because it is primarily an image & video channel, can offer advertisers a fantastic complement to Facebook—especially for visual-heavy brands in the travel, retail, entertainment, health & beauty, and fashion industries.

Social VideoVideo ads continue to be one of the most important formats in social advertising and spending on these ads was up 53% YoY. Their unique blend of sight, sound, and motion—already proven effective for decades on television— is great for storytelling. Steady growth has meant video ads have taken more than 40% of total social budgets for some time now and in Q2 2019, video garnered 43% of total social advertising spend. Of course, this ad format is generally more expensive than static ads, but marketers are undeterred and their continued monetary support shows just how much they believe in it.

Kenshoo Quarterly Trends Report Q2 2019 9

ICYMI: Q2 Noteworthy News in Social AdvertisingFacebook ThruPlay Now Default for Video Ads

ThruPlay is now the default optimization setting for video ad campaigns. First announced in the second half of 2018 on Facebook’s Business blog:

We’ve found that people watch video in many different ways depending on the format and content, ranging from short clips to longer, captivated viewing. And advertisers can benefit from tailoring their ad creative to match the different ways people consume video.

Completed video views are particularly important to advertisers seeking to tell their story and build brand affinity, so we’re introducing ThruPlay, which allows advertisers to optimize and pay only for ads that are watched to completion, or for at least 15 seconds.

After July 31, the ThruPlay ads and 2-second Continuous Video Views will be the only ad delivery optimization options available to advertisers.

Learn more about ThruPlay from Facebook’s Business Blog.

Instagram Checkout

Although announced by Facebook right before the quarter, this feature received a lot of attention by marketers in Q2 as it moves the channel closer to the final conversion. In the early days of social advertising, marketers quickly learned how powerful it can be to influence consumers in the upper part of the funnel. Over the years, the channel has evolved to meet advertiser needs and now is truly a full-funnel opportunity to build awareness, drive interest, educate consumers, and also drive them to action.

In the Instagram Checkout announcement post, Facebook stated:

As we’ve continued to invest in shopping, we’ve heard feedback from our community that they want to do even more. When they get that spark of inspiration, people want to do what’s right for them, whether it’s saving a product for later, sharing it with a friend for feedback or buying it then and there.

Checkout enhances the shopping experience by making the purchase simple, convenient and secure. People no longer have to navigate to the browser when they want to buy. And with their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times.

Learn more about Instagram Checkout on the Kenshoo blog.

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Ecommerce Channel Advertising (ECA) Performance Q2 2019 The big news in Q2 for ECA is that spend almost reached 2018 Q4 levels. This is truly impressive as Q4 is typically the biggest quarter of the year by a wide margin. What makes it even more notable is that this channel is dominated by retailers who tend to double down in Q4 for the end-of-the-year holiday shopping season. As this channel continues to climb up and up in its digital advertising spend, this year’s Q4 is bound to be record-breaking.

Marketer InsightEcommerce Channel Advertising is one of the newest digital marketing channels but it’s quickly becoming one of the most important. As stated in the Kenshoo blog post What is Ecommerce Channel Advertising (ECA)?, the true value that ECA offers is how it can target not just consumers, but shoppers close to the bottom of the funnel:

“Reaching shoppers with ECA just makes a lot of sense for retailers,” says Kenshoo’s Senior Director of Marketing Research, Chris Costello. “While other modes of advertising act with varying degrees of success to influence consumers while they are doing something else—socializing, reading news, watching videos, surfing the internet—getting in front of them during the final stages of online shopping with ads relevant to what they’re already shopping for is a no-brainer.”

For more information on the best-practice approach to Amazon Advertising, read the free Kenshoo white paper, To Win At Amazon Advertising, You Must Think Like Amazon.

Ecommerce Channel Advertising Trends

In terms of year-over-year numbers, ECA spending in Q2 2019 was, as mentioned previously, up 66% YoY, with impressions and clicks following suit at 59% and 57% respectively. The fact that impressions and clicks closely matched the increase in spending indicates that marketers are still finding efficiency and value with their investments.

Usually, when an emerging channel is growing so quickly like this—especially one that is auction-based—the increased advertiser competition can drive prices through the roof. With budgets growing and impressions and clicks aligned, the good news for marketers is that the channel hasn’t reached full saturation yet and the opportunity to keep spending is fantastic.

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ICYMI: Q2 Noteworthy News in Ecommerce Channel Advertising

Amazon bids to acquire Sizmek

One of the more noteworthy storylines in Q2 2019 was that the ad serving platform Sizmek filed for bankruptcy, with Amazon soon after swooping in to bid on buying its core technology. Immediately, many industry experts in trade publications attempted to make a connection that this move was a direct strategic play to beef up its offering against chief ad rivals Google and Facebook. However, those predictions were rather unfounded and the truth is that this acquisition attempt remains a bit of a mystery in terms of Amazon’s end goal.

The plot twisted as other technology companies also bid for Sizmek’s assets and the full story has yet to unfold.

Learn more about how the Amazon acquisition of Sizmek might be beneficial to marketers.

Google opens up paid search traffic to AmazonIn a move that didn’t garner much publicity, Google changed its sitelink extensions policy and now officially allows brands to link their product ads to select store pages that the brands don’t own—starting with Amazon and Best Buy.

Years ago, to curb issues of advertisers using misleading landing pages, Google required ads to click through to the brand’s owned properties with landing pages carefully monitored. However, the world has changed. With Amazon such a dominant force in online retail sales, many brands now see the value of using the powerful marketplace as a better option to convert consumers than their own ecommerce sites.

This change in the Google sitelink extensions policy is a major sign that advertisers are truly going all-in on the Amazon opportunity.

For more information on Search to Amazon, read the post on Kenshoo’s blog.

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Other Q2 2019 Advertising TrendsCross-Channel Product AdsProduct ads have become an important format across channels for retailers in both Search and Social, a theme that has bubbled up in the last few years of Kenshoo Quarterly Trends Reports. In Q2 2019, Search product ads (shopping campaign ads) made up 46% of total spending and Social product ads (dynamic product ads) comprised 37% of total spend.

As advertisers have been growing their investment with this type of advertising, the interesting thing that immediately stands out over the last five quarters is just how in sync product advertising budgets seem to be.

Notice in the chart above how closely related the year-over-year growth is for product ads across Search and Social, at 30% and 37% respectively. And look back all the way to Q2 2018 to the present. If anything, the trend is that Social product ads are growing faster than Search product ads, but overall, the key takeaway here is that product ads might have evolved to become their own sub-discipline to these channels with product ads specialists working across channels as one function.

CROSS-CHANNEL Product Ad Trends

Pinterest adoption for social accounts

Across all countries where Pinterest is available through Kenshoo, the share of all Social accounts running Pinterest programs has more than doubled in the last year

The share of Pinterest adoption is higher for Social accounts spending ~$30K per month on Facebook

PinterestOnce an emerging ad publisher, Pinterest—which IPO’d in Q2—continues to surge and bring more accounts into its walls. Looking across the entire portfolio of social advertiser accounts at Kenshoo, the percentage that are active on Pinterest more than doubled compared to Q2 of last year, up to 8%. For larger social advertisers, it was 10%.

Shopping campaign ads comprised 46% of total Q2 search spending for Kenshoo ecommerce advertisers

For social, dynamic product ads made up 37% of the Q2 total for this industry category

The highest market penetration is among Ecommerce advertisers on Facebook, where 1 in 5 is also spending on Pinterest

Kenshoo Quarterly Trends Report Q2 2019 13

Although ecommerce advertisers have found success with Pinterest—one in five ecommerce advertisers running social ads on Kenshoo included Pinterest in their efforts in Q2—the publisher continues to also attract more non-ecommerce brands.

Pinterest expanding beyond ecommerce advertisers

Nearly 4 out of 5 Pinterest ad dollars in 2018 was from Ecommerce direct advertisers

As both agencies and other industry verticals start to engage more with Pinterest ads, that share has dropped in 2019

In Q2 2018, only 20% of advertisers on Pinterest were non-ecommerce, but that number grew to 30% in Q2 2019. As Pinterest continues to innovate and offer new ways for brands to reach its user base, other verticals have seen the opportunity and are jumping on to test the investment.

ICYMI: Other Q2 2019 Advertising Noteworthy NewsPinterest Launches Conversion Optimization FeaturesPrior to providing this capability, Promoted Pins could only be optimized for clicks. Now with Pinterest conversion optimization, advertisers can choose conversions as a campaign objective and design ads that drive to actions such as purchases, signups or lead capture. Pinterest is also optimizing ad distribution so that conversion campaigns are displayed to consumers who are more likely to take a brand’s desired action.

According to Pinterest’s own blog post on this topic:

Using conversion optimization, brands like Gravity Blankets achieved a 2x increase in sales and a 58% lower cost per acquisition, according to the company. Flaviar, a club for spirits enthusiasts, saw 409% more traffic and an 8x increase in leads from October 2018 compared to the month before when testing conversion optimization.

Learn more about Pinterest’s conversion optimization on the Kenshoo blog.

Apple Search AdsApp marketers have embraced Apple Search Ads as a major channel for driving app installs (and the very important re-installs). It’s become as important to app marketers as Paid Search is to website marketers. With over 2 million apps on the App Store, Apple Search Ads is a key way to drive installs. In fact, Apple’s own numbers say that a most (65%) of App Store downloads are made as a result of a search. That should absolutely underscore just how important this new channel is for app marketers.

In Q2, Kenshoo announced the first, partner-approved bid optimization solution for Apple Search Ads which signals just how fast this emerging channel is growing.

Kenshoo Quarterly Trends Report Q2 201914

We are excited today to be the first approved vendor with Apple Search Ads bid optimization solution. This is totally within our wheelhouse and this new feature sits on a foundation of proven, market-tested performance optimization developed across channels for over a decade and used by some of the biggest advertisers in the world.

Kenshoo App’s bid optimization solution for Apple Search Ads enables marketers to set Cost-Per-Acquisition (CPA) goals which the system uses multiple factors to automate keyword bid decisions 24/7.

The feedback from our beta clients has been amazing.

“Kenshoo’s Apple Search Ads bid optimization has allowed us to increase our results,” says Or Reznitsky, VP User Acquisition at Playtika. “And as important as the performance gains have been the fact that our team can stop managing bids all day and focus on growing our program. We are excited to see just how far we can go with our investment in this channel which has already proven to be a great channel for us.

For more information about Kenshoo’s bid optimization solution for Apple Search Ads, read the coverage on Kenshoo blog.

Kenshoo Quarterly Trends Report Q2 2019 15

SummaryEven the most mature channels—Paid Search and Social Advertising—continue to grow while Ecommerce Channel Ads and other emerging opportunities garner more and more marketer investment. With the Q4 end-of-the-year holiday shopping season planning in full swing right now, marketers should take a moment and reflect on Q2 trends in order to calibrate their final plans.

Ecommerce Channel Ads (ECA) in Q2 2019 were almost as big as Q4 2018This channel is growing rapidly and marketers are now pointing other ad channels to sites such as Amazon in a holistic strategy to maximize the opportunity. Q4 2019 is going to be huge for ECA.

Search remains the most steady and consistent channel in digital marketingThe double-digit (10%) year-over-year growth of Paid Search advertising spending keeps this channel in the lead and demonstrates just how much faith marketers have with search engine ads.

Social up big—againUp 37% YOY in Q2 2019, social advertising garners more and more investment from brands. The full-funnel opportunity that this channel offers is prized by advertisers.

Product ads—across Search and Social—are becoming a new standalone disciplineIt would seem that product advertising is starting to break out as its own discipline, with bespoke budgets and managed somewhat like a single channel. Kenshoo will be following this storyline closely.

MethodologyThe analysis within this report is based on advertiser campaign data managed through the Kenshoo platform on Google, Microsoft, Yahoo!, Yahoo Japan, Baidu, Yandex, Pinterest, Apple, Facebook, Instagram, Snapchat and Amazon between April 2018 and June 2019. The data sample contains over 500 billion impressions, 13 billion clicks and $5.5 billion in advertiser spending.

For charts showing spending and impressions/clicks, volume metrics have been normalized to a factor of one based on the initial volume for the first quarter of data shown. Data points from subsequent quarters are based on a multiplier from the first quarter. For example, 1.6 means that volume is 60% greater than the volume on the initial quarter measured. Ad spending, CPC and CPM are measured using Ex-FX or “Constant Currency” adjustments, where results are based on native currency and only translated to common currency after aggregation. Except where noted for Pinterest and Apple Search Ads analysis, advertisers must have 15 consecutive months above a minimum spending threshold in the channel (a “same-store” or “same-advertiser” approach) to be included in the analysis. Some outliers were removed when necessary.

For more information and to interact with the Kenshoo QTR dataset yourself, please visit our Quarterly Trends Report Snapshot that can be found at Kenshoo.com/digital-trends-research/.

About KenshooKenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Verizon Media, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.

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