#smx #14A @prsarahevans social editorial calendar

Blow Me Away Blogging:

Everything you need to know about the

social editorial planning process

Sarah  Evans,  chief  evangelist,  Tracky  (www.tracky.com)  sarah@tracky.com  224.789.8314  @prsarahevans  

Photo  credit:  h=p://www.flickr.com/photos/pasukaru76/4327868831/  

Want to stay connected? Text “sarahevans” to 50500 for my contact info.

#smx #14A @prsarahevans social editorial calendar

Not So Sexy: Workflow (#nss)

 Plan  Research  Create  Share  Respond  Monitor  Iterate

For  a  list  of  all  resources  men=oned  today,  visit:  h@ps://tracky.com/39923  

#smx #14A @prsarahevans social editorial calendar

First, let’s acknowledge THIS isn’t working.

#smx #14A @prsarahevans social editorial calendar

The platform you use matters.

#smx #14A @prsarahevans social editorial calendar

It doesn’t matter if you’re a single author blog, or managing multiple

contributors, use a social collaboration platform.

#smx #14A @prsarahevans social editorial calendar

Plan

•  Establish roles (content producer, editor)

•  Monthly, weekly, daily •  Deadlines •  Promotional toolkit •  Keywords •  Timing (relevance and share)

•  Monitor Photo Credit: @PRsarahevans, in track: https://tracky.com/30799

a.k.a.  NO  spreadsheet  movement  

#smx #14A @prsarahevans social editorial calendar

Research •  International & national headlines,

localize story •  Holidays, observances •  Customer or brand lifecycle •  Conferences, media events •  Google trends •  Company milestones, human

interest stories •  Add top newsrooms to your phone •  Utilize ifttt •  Top social network trending topics •  Twitter lists of top tier media

–  Mobile notifications –  Tweetdeck or Hootsuite columns

#smx #14A @prsarahevans social editorial calendar

Ideation Station

•  Future ideas and research

•  Guest post opportunities (inbound links)

•  Urgent and important media source opportunities

#smx #14A @prsarahevans social editorial calendar

•  Monday: “15 reasons why you love being entrepreneurs #new” –  Interviews from people in your industry –  Tweetable sound bites with link back

to the article (tweet this) –  Email post to all participants in

advance

•  Tuesday: Guest post from an employee (human interest story)

•  Wednesday: How your company helps entrepreneurs

•  Thursday: Pin-worthy images

•  Friday: INFOGRAPHIC

Photo  credit:  h=p://www.flickr.com/photos/krish4u/470892327/  

Create It’s  “NaIonal  I  <3  Being  An  Entrepreneur  Week”  

#smx #14A @prsarahevans social editorial calendar

But, remember…

Shared calendar

#smx #14A @prsarahevans social editorial calendar

Share

Photo  credit:  h=p://www.blogcdn.com/www.urlesque.com/media/2010/03/release-­‐the-­‐kraken-­‐template-­‐500js031710.jpg  

 Define  &  execute  the  best  sharing  tacIcs  for  your  industry.  

 Stellar  sharing  tacIcs  =  be=er  search  and  social  visibility.    

#smx #14A @prsarahevans social editorial calendar

Example social promotion tactic list (text, visual, audio)

•  70-characters (or less) socially shareable sound bite –  Personal –  Corporate

•  Social visual post •  E-newsletter •  Hashtag(s) •  Q&A (Quora, Linkedin) •  Niche sites and networks •  Private sites and

networks

Everything  you  do  should  drive  and  support  your  brand,  traffic  and  keywords.  

#smx #14A @prsarahevans social editorial calendar

K.I.S.S. •  Identify your “key

times” (Tweriod) •  Schedule posts to go

out at times you’re most likely to reach your community (Buffer)

•  Automate your sharing (dlvr.it)

•  Reminders to share evergreen content every few weeks or months.

For  a  list  of  all  resources  men=oned  today,  visit:  h@ps://tracky.com/39923  

#smx #14A @prsarahevans social editorial calendar

Tip! Creating the perfect tweet

#smx #14A @prsarahevans social editorial calendar

Respond, Monitor & Iterate

•  Living content, launch your response matrix (or not)

•  Record trends and content that most resonated with your community

•  Implement what you learned next week

Here’s a list of 120+ PR resources: http://j.mp/RFzrNo

Want to stay connected? Text “sarahevans” to 50500 for my contact info.

Questions? For  a  list  of  all  resources  menIoned  

today,  visit:  h@ps://tracky.com/39923