Search Life Meets Real Life

Danny SullivanEditor-In-Chief

Search Engine Landhttp://searchengineland.com

I needed to call the police…

Google StreetView: Cool Or Not?

“Cool Sights In Google StreetView” - Chris Silver Smith

http://searchengineland.com/cool-sights-in-google-street-view-14088

The Conflicts… Minnesota Town Opts-Out Of Google

StreetView; Google Fights Back Against "Private Property" Claim In Another Case

http://searchengineland.com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-private-property-claim-in-another-case-14114

Google Threatened With Sanctions Over Photo Mapping Service in Germany

http://www.nytimes.com/2009/05/20/technology/companies/20google.html

It Takes A UK Village To Thwart Google StreetView

http://searchengineland.com/uk-village-thwarts-google-street-view-17193

The Benefits…

"Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism

http://searchengineland.com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561

Google Woos Brits With Bike-Based

StreetView Projecthttp://searchengineland.com/google-woos-brits-with-bike-based-street-view-project-19519

The Solutions?

No photography in public? Or just for “mapping?”

Remove public buildings?

Robots.txt for private buildings? Apartments?

If someone moves?

OK in Germany but not in US?

Location Services…

Make life easier to find nearby business or socialize locations….

When Google Latitude Stalking Isn’t Such A Bad Thinghttp://

www.techcrunch.com/2009/04/15/when-google-latitude-stalking-isnt-such-a-bad-thing/

…Are Tracking

Where’s the data stored? On the device, with the carrier, with

the app provider, all?

Is there “one stop” clearing?

Where’s the privacy policy?

So Consider…

Local apps, products, devices offer great usefulness But local may need to be easier

And local can be very personal

Think through the issues and don’t be surprised if unexpected ones develop

SMX: Search Marketing Expo (http://searchmarketingexpo.com) Our search marketing conference series.

SMX Advanced in Seattle, June 2 & 3SMX East -- especially for advertisers -- next Oct. 5-7

Search Engine Land (http://searchengineland.com) Stories and news from me and others

SearchCap (http://searchengineland.com/searchcap.php)

Daily email recap of search news from SEL & across the web

Sphinn (http://sphinn.com)

Social site for search marketers: share news stories, talk in forums, network and view upcoming events

Questions?

SMX: Search Marketing Expo (http://searchmarketingexpo.com) Our search marketing conference series.

SMX Advanced in Seattle, June 2 & 3SMX East – emphasis on local – next Oct. 5-7

Search Engine Land (http://searchengineland.com) Stories and news from me and others “Locals Only” column

SearchCap (http://searchengineland.com/searchcap.php)

Daily email recap of search news from SEL & across the web

Sphinn (http://sphinn.com)

Social site for search marketers: share news stories, talk in forums, network and view upcoming events