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Justdial TM

Company Presentation

March 2016

1

SEARCH

Business Overview

Company Overview Justdid

Jus t l l

X . M .

S H O P O N L I N E 1 CXCXOUTG*

ShopNo» a If Service*

India's only Search Plus engine (Search & Transact) / 71.3MM unique visitors in Q4FY16

Multi platform search engine i ( g f s ^ 60.6MM reviews and ratings*2)

I

^ ^ 16.3MM total business listings*2)

£ M. M 3,68,800 active paid campaigns*2) High rates of direct, mobile and repeat traffic

Profitable business model

Notes

1. Unique visitors are considered across various mediums - Voice, PC Internet, Mobile Internet - these may not necessarily be mutually exclusive. 2. As on 31 March, 2016

3

Justdial Everywhere: Connecting With Users Anytime, Anywhere Just

PC Internet Mobile Internet & Apps Voice/SMS

Justdial.com SORT RESULTS BY Top ResuHs Location Distance » Ratings t Best Deal Image »

User friendly features

- Predictive auto-suggest

- Maps, directions, operating hours, logos, pictures, videos

- Ratings and reviews

Search by company or category or product

Popular category searches

t.justdial.com

Location-based search service

Developed Android, iOS, Windows apps

C8888888888 SMS SEARCH

8888888888 Operator assisted Hotline number across India

24 hours a day, 7 days a week

Multi-lingual support

Company/ category/product searches

4

User Community and Reviews Drive Engagement Justdid

Reviews and Ratings

Millions

70

60

50

40

30

20

10

Mainland China Restaurant 4.3 6501 Votes

<£> Andheri West ...(Map)

S +(91)-22-38530702

^ __ Mani if^fif^T , Sameer and 45 more friends rated this

3 <2 f.

Share Write a Review Your Rating (4.0 ) Clear Edit This SMS/Email Jd Verified

Min. Order ? 1500 | Delivery in 60 Min | & Online Payment Accepted

0

Reviews Ms Kanchan has rated 3 stars

More Information Phone number, Address,

» Official website, Get / Directions/Map etc.

Price range

> 7 8 0 0 - ^ 1 6 0 0

Order Online

Sept'13 Dec'13 Mar'14 June'14 Sept'14 Dec'14 Mar'15 June'15 Sept'15 Dec'15 Mar'16 0

Special focus on Friend's Reviews & Ratings

5

Unique Visitors JustcKal

YOY Growth: 7%

10.00

Q3 FY15 Q4 FY15 Q1 FY16 Q2 FY16 Q3 FY16 Q4 FY16

Web Voice "Mobile

Voice, PC and Mobile - Unique Visitors

Total Unique Visitors are considered across various mediums - Voice, PC Internet, Mobile Internet - these may not necessarily be mutually exclusive.

Attractive Value Proposition for Local SMEs Just

Total Business Listings Million

Paid Campaigns '000

18

16

14

12

10

5.8

7.2

11.

9.1

15.0

16.3

FY11 FY12 FY13 FY14 FY15 FY16

400

350

300

250

200

150

100

50

120

171

369

331

262

206

FY11 FY12 FY13 FY14 FY15 FY16

8

6

4

2

0 0

7

Charting New Heights - Important updates during the quarter JustcKal

Launch of JD Omni Important Updates in the Travel vertical - Cab Booking (Uber & Ola integration) - Train Tickets Booking (IRCTC integration)

Movie Ticket Booking (new screens added)

Loans & Insurance verticals UI enhanced for Search Plus verticals (Table Reservations/ Grocery/ Order Food)

New version of the Android App - Global One-Tap Payment

8

Engagement Driven Through Innovative Mobile Applications Justdid

Justdial -Smart Phone Application With A Unique Social Interface

©

©

A n u r a g D e l h i

* Has Rated 255o businesses

S h w e t h a B g l r

Has Rated 1463 businesses

T e s t I p h o n e 5

Has Rated 1032 businesses

PrTtT N e w 3 D S o f t w a r e

Has Rated 887 businesses

N a t h a n B g l r

Has Rated 764 businesses

A m i t V e r m a B g l r

Has Rated 744 businesses

S u p r i y a B g l r

Has Rated 712 businesses

N i l k a n t h j i 3 D

SAB TV Road, And her ! West 9 Nu than Bglr 5 /5 & 12 f r i e n d s ra ted th i s I

Koyla fztf-irnc Cats me 3.9 1211 Votes

Cake Fac to ry Lane, Andher i West 9 Ami t Verma Bglr 5/5 & 15 f r i ends ra t . . .

All Rat ings Friends' Rat ings (13)

Overall Rat ings * * * * . (235) 38 3%

127.2% I 25 1 %

Ratings Over Time

M r C a l l e r * * * * *

M r R a j e s h * * * * *

98"»»"326

v i e w All R a t i n g s

H o u r s O f O p e r a t i o n

17th May, 2016

17th May, 2016

Tag Friends

Search & Transact

Rate & Review

9

Search Plus - A natural extension of our core search business Just

Leveraging The Three Cornerstones of Our Success to Do More

Trusted Strong Brand Trusted Strong Brand

Established Relationships

with Local SMEs Across India

Large, Loyal User Community

Established Relationships

with Local SMEs Across India

u Enabling Best Way to Discover Information About Each Other

Large, Loyal User Community

u Enabling "Offline to Online" Shift 1 Enabling Hyper Local Commerce

and Transactions

"Three Clicks to Find" "Three Clicks to Transact"

10

Search Plus Services

• Order Food

• Book A Table

• Book A Doctor's Appointment

• Order Grocery

• Order Medicines/Pharmacy

• Order Books

• Diagnostics

• Shopfront / Shop Online

• Flight Tickets

• Order Flowers

• Laundry Pick-up

• Courier Pick-up

• Car Servicing

• AC Servicing

• Water Purifier Servicing

• Mineral Water Order

Justdia!

• Bus Tickets

• Train Tickets

• Schedule a Test Drive

• Book a Cab

• Hotels

• Movie Tickets

• Events

• Recharge & Bill Payments

• Loans

• Spas & Salons

• Insurance

• Tyres & Batteries*

• On Demand Services*

• Automobiles*

• Jobs*

• International SIM cards*

* New verticals added 11

JD Omni - User Interface Justdid

SJ Sri jayamangalam shop & save ... Track Orders Contact Us

Grocery

Breakfasts Cereals

Bread Dairy Eggs Bakery

Snacks & Packaged Food

Beverage

Fruits & Vegetables

Condiments & Baking

Personal Care

Household

BaOyCare Products

Others

Featured Products

AMUL Cheese Spread

?75

200 gm

BRITANNIA CADBURY Bourbon Biscuit Oreo Original Chocolate Sandwich

Biscuits

?20

100 gm

?30

CHECKOUT

BRITANNIA Slimz Cheese Slices

v . ;

?80

1 m ADDTOlH a 1 ADD T O ^

150 gm

- \ 1 ! +

100 gm

ADO TO i j d a ADD TO

?99 ? 1 0 1 ?415 ?155

Categories

Grocery

* Breakfast & Cereals

r > Bread Dairy Eggs Bakery

12

Products and Services - Search Plus

Book A Table

= Jd Book a Table V Vr

ITHMill' | Book Now

POPULAR RESTAURANTS NhW HtSIAURANrS

r«x~i M B f

Worti B>ndrJ KU,U AndhmEnl 8 an bra WkI

Order Grocery

~ Biead Dairy Eggs Bnkcy

*• ConHamrtt I Biking

1 i 1 l Samsung Galaxy Note 3 Jet Black l

ISM-N900] .1

Ivery City Mumbai 0

List Of Sellers % Sort By

. . Justdial j a How* '

£ Flipkart •••I J 2 E 2 1 1

a — ? 33,500

\ Sort By

* 21920

Q Amazon

Sd s ^ e a i

? 33.600

I Hundis Telecom JB zinainj*

I JC Veiled

sddfiMnavafcTeiecem £Jj»»»** l25Rshijs

I JC Vailed

Jaoaer ConrnuncaliOfiS

Options of Wallets for Payment

J d E x p r e s s C h e c k o u t

I Detrrery Add/ess : Order Summary Payment Option 4 Payment Confirmation

No. Product Image Product Details o«y MRP Ofter Pnce SJiippmg Address

3 « Bajjj J« 10 JuKtr Mixer Gmdat

1410024] i r 4199 r 2/68 5rn Floor e Wing Palm Court

Comdei. Building M.Unk road A M * Dmarl. n«it to Inin* Mall Mumaao-400064

Debit Card

NM Banking

Caah on Dcfcvwy

v'.' i lu i SP€CIU. OFFE* j

Paylfmoney

Gel 1% tacounl

cpayJAFP «8

fobiKwik

(fyShmart!

Convanieflce Charge ro.oo

Total Amount ,* 2768

poets

" 1 • r

O "J A 1 2:17

Modes of Payment X

Cash on Delivery O

Credit Card O

oefclt Curd o

Net Banking a

©

F o b i K w i k

po ie ts smJ^fK

1 Proceed T o Payment 1 1 1 . -13

Products and Services - Search Plus

Book Train Tickets

Jd Trave Booking

Automobile

Justdial

Insurance

= Jd Insurance

<§> © Health insurance Term Insurance

Car insurance Two Wheeler

ft ( = 1 U Discover

Insurance isn't as intimidating a product as il sounds Which is the best deal for you7 Would the insurance policy cover your family'' Is yoi* policy a Third Party plan? is there a room rant limit In your health insurance plan7 Do you haw 10 run through the bureaucratic max* to fit* your claims7 Just fil in your requirements and we will help you find the right answers

Loans

Justdial MANAGE BOOKINGS LOGOUT | Hi Sanhs

Flight Hotel Bus Cab Train Visa Assistance Foreign Exchange International Mobile SIM

O One Way • Return Journey View previous search

V Denver. US - Denver (DEN) ) Mexico City, MX - Benito Juarez (MEX)

Disclaimer Booking can be made lor uplo 9 travellers (Adults + Children)

+ C l a s s of travel, Airline preference

B O O K F L I G H T T I C K E T S

The faster life moves the faster we need to Justdial now brings to you a quick and easy way to book flights online With an excellent ra

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14

Search Plus: Win-Win for Users and SMEs Justdial

Enable O2O transformation

App to better manage business

Shop front for customer acquisition in local markets

Enhance trust online (via JD guarantee)

Leverage existing hyper local delivery network

Increased engagement and stickiness of users

Increase in monetization streams from SMEs

Natural extension of core search business

Choose vendor in local neighborhood for product of choice

Convenience of 'master app', look no further

Personalized door-step service experience

Real-time price discovery

15

The Search Plus Model

New Revenue Streams

Transaction fee

Vendor app usage fee ^

Shopfront rentals

I Display ad revenue

Subscription fee from Vendors

Justdial

Key Metrics to Track in Near Term

User engagement

K j v Vendor adoption and penetration

I No. of listings in each segment

16

SEARCH

Financial Overview

We have an Efficient and Profitable Business Model JustcKal

FY2011 FY2016

Paid Campaigns 120,200 3,68,800

Operating Revenue INR 1,839 MM INR 6,908 MM

Operating EBIDTA INR 455 MM INR 1,958 MM*

Operating EBIDTA Margin 25% 28%*

PAT INR 289 MM INR 1,418 MM

PAT Margin 15% 19%

* Note: Operating EBIDTA for FY16 is adjusted for ESOP expenses and one time spends

Quarter ended March 31, 2016 highlights:

• Total operating revenue: INR 1,796 MM

• Adjusted Operating EBITDA margin at 25% for quarter ending March 31, 2016*

• PAT margin at 18% for quarter ending March 31, 2016

* Note: Adjusted Operating EBIDTA is after one-time expenses of Rs. 0.78crore during the quarter

Quarterly numbers are limited review, others are restated financials

18

Rapid Revenue Growth

Operating Revenue INR Mn

8000

7000

6000

5000

4000

3000

2000

1000

1839

43

1796

2621

27

2594

3628

51

3577

4613

-21.

4592

YOY growth: 1 7 %

5898

15

5883

6908 56

6852

FY11 FY12 FY13 FY14 FY15

Search • Other Revenue

FY16

Justdial

Key Business Model Attributes

• Paid Advertisers primarily across 11 large Indian cities (Contributes substantially to all of the company's campaigns)

• Paid Advertisers pay fixed monthly or annual fees to run search-led advertising campaigns for their businesses on Justdial's platform

Various types of premium memberships: Platinum, Diamond, Gold and non-premium packages determine priority of placement in search results

— Get direct leads to consumers (actual buyers)

— Paid in advance

— Automatic renewal

• Justdial also runs multiple city campaigns for pan-India customers

• 3,544 tele-sales executives and 1,327 feet on street selling to SMEs and 1,911 Just Dial Ambassadors (JDAs)

19

Margin Expansion and Operating Leverage JustcKal

Key Expenses as a % of Operating Revenue Key Drivers

Op. EBIDTA Margins • More paid campaigns

• Improved package pricings, increasing and upgrading contracts

• Deepen and broaden SME coverage

• New categories, new products and services

• Increasing PC Internet and mobile internet usage volume

• Increased brand awareness

i — — i — — i — — i — — i — — i FY11 FY12 FY13 FY14 FY15 FY16

D ersonne l • O the rOPEX • Lease • D e p r e c i a t i o n

* Note: Operating EBIDTA for FY16 is adjusted for ESOP expenses and one time spends 20

Driving Profitability Growth

Profit after Tax (PAT)

INRMn

1600

1400

1200

1000

800

600 506

400

200

288

FY11 FY12

Justdia!

PAT MARGINS: 22%

1389

1206

685

1 ^ 1 ^ 1 ^ 1 FY13 FY14 FY15 FY16

19%

1418

Growing Cash Flows and Return on Capital Just<

Cash Flow from Operations

INR Mn

Return on Net Worth (RoNW)

2,000

1,800

1,600

1,400

1,200

1,000

800

600

400

200

1,846

1,330

957 1,023

600

359

1,492

60%

50%

40%

30%

20%

10%

0%

50%

35% 36%

26% 25% 23%

21%

FY10 FY11 FY12 FY 13 FY 14 FY 15 FY16 FY10 FY11 FY12 FY13 FY 14 FY15 FY16 0

22

Key Strengths Justdid

First Mover Advantage in the Indian Local Search Market

Strong Brand Recognition

Attractive Value Proposition For Local SMEs

Experience and Expertise in Local Indian Markets

Advanced and Scalable Technology Platform

An Efficient and Profitable Business Model

23