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Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions & Metadata Creation Content Management System to fit your needs Website & Email Hosting Lead Capture (forms using MailChimp) Follow up and follow through ( html email & templates)

Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

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Page 1: Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

Search Engine Rank Placement (SERP)

Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions & Metadata Creation Content Management System to fit your needs Website & Email Hosting Lead Capture (forms using MailChimp) Follow up and follow through (html email & templates)

Page 2: Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

Search Engine Optimization (SEO)

Page Titles Metadata (Keywords, Phrases and Description) Body copy (text) Image Alt tags, title, description and file name Be repetitive: use same keywords in all of the

above Check data monthly and make adjustments Update content frequently

Page 3: Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

Search Engine Marketing (SEM)

Organic Search (SEO) Referral Traffic (direct links) Social Networks (use them all > reciprocal links) Blogs & Forums (must be within context > reciprocal

links) Direct Traffic (print advertising, business cards, email) Campaign Traffic (Online Ads and AdWords)

Page 4: Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

Google Analyitics & Webmaster Tools

Website Verification (Google, Bing & Yahoo) Sitemap Submission XML Sitemaps Keywords Top Content 301 Redirects 404 Errors Review & Correct

Page 5: Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

Content Management System

Usability (customized to meet your needs) Performance (compression, servers & files, load

balancing) Extensibility (Modules) Custom content types (Forms & Fields) Edit and update existing content using RTE When you shouldn't use an RTE (Views) Automation (SEO, backups, emails, RSS, sitemap, image

manipulation, meta data generation)

Secure (process [dev, alpha, beta, rc1], system, mollom)

Page 6: Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions

Website & Email Hosting

Coud Sites Cloud Files Cloud Servers Load Balancers Email (webmail, storage, MS exchange) IP Reputation Reliability, Reachability & Responsibility