Search engine-optimization123-starter-guide-ar

Embed Size (px)

DESCRIPTION

كتاب seo بالعربي للمبتدئين

Citation preview

  • 1.

2. Google Google . Google (!) . . . . " " . . . . . .Google2 3. ()SEO ()SEO4 6 "" 8 01 URL 41 61 81 02 12 22 robots.txt rel=nofollow SEO Googlebot Google .42 62 Google 82 03 . . : / : : www.example.com/ar : : ~052 "" .Google AdWords 3 4. ()SEO . < >title < >head (1( .HTML . html head > >/ > (1) . ( Google Google .)Google . (2). / (3).(2) [ ]. ( ). . (3) [ ]. ( ) . . head .HTML .4HTML . . . 5. ()SEO . : " " " 1" Google . : . Google . : SEO . http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html Google 19853=http://www.google.com/support/websearch/bin/answer.py?answer5 6. ()SEO "" Google (1). . Google ( < .)>title < >title < >head .HTML> >/ " > (1) . Google . "" Google . Google ( ). Google . .(2) [ ]. . (2). . (3) ( ) . (3) [ ]. . . / . ()ODP ( ).6 . . 7. ()SEO . : " " " " Google ( :site ). . . : SEO http://googlewebmastercentral.blogspot.com/2007/12/new-content-analysis-and-sitemap.html 46253=http://www.google.com/support/webmasters/bin/answer.py?answer ttp://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html h :site /http://www.brianwhite.org/2007/04/27/google-site-operator-an-ode-to-thee7 8. URL URL (1) URL . . URL . URL . (2) . URL (1) . URL . URL URL . . URL . URL (2). URL URL Google . URL (3). URL . URL /2102/.http://www.example.com/ar/article Google URL URL . URL Google . URL URL .Google(3) [ ]. URL . ( ) . URL . ( ) / .8 103 ( HTTP 21). URL. ( 6). . . 9. ()SEO URL ! URL URL . . : URL page1.html Football Stats-Football Stats-Football Stats.htm . URL. : .../dir1/dir2/dir3/dir4/dir5/dir6/page.html URL URL ( )URL URL . URL 103 URL URL . URL rel=canonical . SEO : . domain.com/page.htmsub.domain.com/page.htm URL - URL URL 94304=http://www.google.com/support/webmasters/bin/answer.py?answer URL Google 92367=http://www.google.com/support/webmasters/bin/answer.py?answer 103 33639=http://www.google.com/support/webmasters/bin/answer.py?answer rel=canonical 493931=http://www.google.com/support/webmasters/bin/answer.py?answer9 10. () . . Google Google . 8002 . ( ) . ( - - ) 9002 0102 (1). ( ) . . (1) . 404 ( ) ( HTTP 21). .01 XML Sitemap . Google URL .Google 11. ()SEO :sitemap (( )site map ) . . . : : : URL - . URL . http://www.example.com/ar/afc-news/2012/all-upcoming-matches.htm /2102/ http://www.example.com/ar/afc-news (2). 404 ( ) /http://www.example.com/ar/afc-news(2) .URL URL?8-?xml version=1.0 encoding=UTF 9.0/urlset xmlns=http://www.sitemaps.org/schemas/sitemappriority0.8/priority /url url lochttp://www.example.com/ar/afc-news//loc /url url lochttp://www.example.com/ar/afc-news/2010//loc /url/url url lochttp://www.example.com/ar/afc-news/2012//loc /url /urlset HTML .XML Sitemap HTML XML Sitemap . /https://www.google.com/webmasters/tools 13244=http://www.google.com/support/webmasters/bin/answer.py?answer Sitemap /http://code.google.com/p/googlesitemapgenerator Sitemap 481651=http://www.google.com/support/webmasters/bin/answer.py?answer url lochttp://www.example.com/ar/afc-news/2011//loc SEO ( XML Sitemap ) Google Google . Sitemap ( ) Google URL ( / http://example.com/ar /http://www.example.com/ar ). Google Sitemap Sitemap. Sitemap .Sitemap/changefreqchangefreq url lochttp://www.example.com/ar//loc11 12. . . : ( 02 ) . . : Google ! .Adobe Systems Incorporated . . . . . .21 . . HTTP . . 13. ()SEO HTML XML Sitemap ( ) . XML Sitemap . URL. 404 . 404 . Google 404 404 . Google URL . Google 64727=http://www.google.com/support/webmasters/bin/answer.py?answer 404 14639=http://www.google.com/support/webmasters/bin/answer.py?answer 404 http://googlewebmastercentral.blogspot.com/2008/08/make-your-404-pages-more-useful.html URL http://googlewebmastercentral.blogspot.com/2008/10/webmaster-tools-shows-crawl-error.html HTTP 404 http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html SEO : 404 ( HTTP 404 ) 404 404 404 404 : HTML HTML 31 14. .(1) . . Google .(1) . . . [ ] [ ]. ( ) . Google AdWords (2). Google . . . .(2) Google AdWords . .41Google AdWords . Google AdWords / . 15. ()SEO . . . : - : ( ) - . : https://adwords.google.com/select/KeywordToolExternal http://www.google.com/webmasters/edu/quickstartguide/sub1guide5.html 95366=http://www.google.com/support/webmasters/bin/answer.py?answer 35366=http://www.google.com/support/webmasters/bin/answer.py?answer . SEO : 51 16. /a /2102/http://www.example.com/ar/afc-news .a href=.../a . Google . . Google . .Googlebot . CSS .61 . 17. ()SEO . . : URL - . . : CSS : : SEO Google .71 18. alt . alt . alt (1). . . . oogle . G (1) . () ( / .)example.com/ar/images . - JPEG IF PNG MP. . B G (2) . 6002 .81 ASCII . . 19. ()SEO ( )ASCII . Google . . : image1.jpg pic.gif 1.jpg Google /http://images.google.com JPEG http://ar.wikipedia.org/wiki/JPEG GIF http://ar.wikipedia.org/wiki/GIFPNG http://ar.wikipedia.org/wiki/Portable_Network_Graphics BMP http://ar.wikipedia.org/wiki/BMP_file_format Sitemap 636871=http://www.google.com/support/webmasters/bin/answer.py?answer sitemap Googlebot . Sitemap XML . SEO sitemap : 91 20. /head body ( head HTML )HTTP . 1 h 6 h (1). . ./1h 1h 2/h - 2h p - 0-3 92 4102 . (3) (21 ) (09 ) . 2102 / ./p (1) 1 h 2.h . . : em strong . . : HTTP (HTTP) . em HTML . . strong HTML . .02 (*) . .htaccess . . . 21. robots.txt robots.txt (1). robots.txt (2). . Google robots.txt . robots.txt . robots.txt : * /Disallow: /images Disallow: /search (1) ( *) / /images URL /.search robots.txt ()SEO (2) .robots.txt obots.txt. r NOINDEX .htaccess Google . Google URL . robots.txt . URL ( URL ) URL ( ). Robots Exclusion Standard .robots.txt robots.txt URL . .htaccess . : URL Robots Exclusion Standard Googlebot . . robots.txt http://googlewebmastercentral.blogspot.com/2008/03/speaking-language-of-robots.html robots.txt 944651=http://www.google.com/support/webmasters/bin/answer.py?answer URL http://googlewebmastercentral.blogspot.com/2008/01/remove-your-content-from-google.html SEO 12 22. rel=nofollow nofollowa href=http://www.shadyseo.com rel=nofollowComment spammer/a (1) / .nofollow rel nofollow Google . rel=nofollow (1). . (2). .(2) . nofollow . shout-boards . ( ) nofollow Google . CAPTCHA (3).(3) CAPTCHA Google .Blogger . . .22CAPTCHA . 23. ()SEO / / meta name=robots content=nofollow /head (4) . nofollow head HTML (4). . .meta name=robots content=nofollow 94718=http://www.google.com/support/webmasters/bin/answer.py?answer http://googlewebmastercentral.blogspot.com/2007/03/using-robots-meta-tag.html SEO . nofollow . . . nofollow./title title =meta name=description content nofollow html head32 24. SEO Google oogle. G . . . . : Google Google :site :(1) [ 4102] ( Google) ( ). .1. Googlebot Googlebot . . Sitemap Google . Sitemap oogle G Sitemap. Google . Sitemap Sitemap XML URL . URL .Google .42XHTML Mobile XHTML HTML XML . HTML HTML PHS( PDA ). 25. ()SEO SetEnvIf User-Agent Symbian OS allow_ua SetEnvIf User-Agent Windows Phone allow_ua Order deny,allow deny from all allow from env=allow_ua (2) . .Googlebot-Mobile!DOCTYPE html PUBLIC -//WAPFOLUM//DTD XHTML Mobile 1.0//EN http://www.wapfolum.org/DTD/xhtml-mobile10.dtd html xmlns=http://www.w3.org/1999/xhtml head ;meta http-equiv=Content-Type content=application/xhtml+xml / charset=Shift_JIS (3) DTD . Google /http://www.google.com/m :site 65253=http://www.google.com/support/webmasters/bin/answer.py?answer Sitemap 3948=http://www.google.com/support/webmasters/bin/topic.py?topic Google 481651=http://www.google.com/support/webmasters/bin/answer.py?answer Googlebot http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html 26427=http://www.google.com/support/webmasters/bin/answer.py?answer SEO Googlebot-Mobile URL URL . ( ). DTD ( ). DTD URL XHTML Mobile HTML (3). . .SetEnvIf User-Agent iPhone allow_ua SetEnvIf User-Agent NetFront allow_ua Google URLSetEnvIf User-Agent Android allow_ua SetEnvIf User-Agent BlackBerry allow_ua 2. Googlebot Googlebot . Googlebot-Mobile . Googlebot-Mobile (2). Google ( Googlebot-Mobile ). .Googlebot-Mobile ooglebot. GSetEnvIf User-Agent Googlebot-Mobile allow_ua52 26. SEO . : ( )Googlebot-Mobile URL . Google URL . URL/ (1). URL . . URL Googlebot . Google . - . (1) URL . URL . .62 27. ()SEO Googlebot-Mobile (2) . Googlebot .Googlebot-mobile ! Google /http://www.google.com/m 55366=http://www.google.com/support/webmasters/bin/answer.py?answer ( ) ( Googlebot ). ( ) Googlebot ( ). Googlebot .Googlebot-Mobile Googlebot SEO URL Google Googlebot Googlebot-Mobile . Googlebot Googlebot-Mobile . Googlebot .Googlebot-Mobile . Googlebot . ( ) . URL . URL ( ) / . URL (2). 72 28. : Google . (1). . . RSS . . URL . . (1) . oogle G Google . .(2) Google Google . RSS /. RSS RDF Site Summary Atom .82 29. ()SEO . . . . : Google /http://www.google.com/local/add 91329=http://www.google.com/support/webmasters/bin/answer.py?answer SEO : 92 30. Googlebot Google . Google Google Google . Googlebot sitemap XML robots.txt URL Googlebot . : Googlebot Google )Yahoo! (Yahoo! Site Explorer( Microsoft )Bing . Google Analytics Google Google . Google Analytics . : - ( ).03 Google Google . Google Analytics ( Google oogle Trifecta) G . 31. ()SEO Google/http://googlewebmastercentral.blogspot.com?hl=ar Google . Google/http://www.google.ae/support/webmasters?hl=ar . Google/https://www.google.com/webmasters/tools Google . Google/http://www.google.com/websiteoptimizer . .http://www.google.com/support/webmasters/bin/answer 19253=py?answer . /http://www.google.com/support/forum/p/Webmasters . GoogleGoogle Analytics/http://www.google.com/analytics . Google Google Trifecta http://www.youtube.com/watch?v=9yKjrdcC8wA PDF . PDF ... http://www.google.co.jp/intl/ar/webmasters/docs/search-engine-optimization-starter-guide.pdf 0.3 .Creative Commons Attribution SEO http://www.google.com/webmasters/guidelines.html Google .13 32. ( )SEO .Google Google /http://www.google.ae/webmasters?hl=ar 0102. Google .Google Inc .