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An installment of the Social Media Bootcamp (CH2M Hill office in Portland, OR) that deals with Google and Search Engine Optimization. This covers the basics of how a search engine works and how to use that to your advantage to get more search hits. This covers key words, page links, web crawlers, and more.
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Social Media Tools:Search Engine Optimization
google for dummies
How Google Works
• Crawls
• Indexes
• Search/Retrieve
Crawling
Indexing / Querying
Searchability
Searchabilitywesleyzhao’s 3 ING’s
• Key-wording
• Key-wording
• Back-scratching
• Key-wording
• Back-scratching
• Spam-ming
key-wording
• diction
Tip: think back to high school English
key-wording
• Titles – ex: “Rail Info” vs “East Link Light Rail
Project Pushed to Begin Early 2011
• Captions
• Content
• Images
• Links
key-wording
• Images
key-wording
• Images
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
key-wording
• Images
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket
Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at-the, couch, red, yellow
back-scratching
• Tit-for-tat
Tip: Do whatever Google wants, you love him right?
back-scratching
• Thank people for good content
• Thank them for thanking you
• Examples we’ve seen: trackback, ping, blogroll, RT, @mention
back-scratching
back-scratching
spam-ming
• presence
Tip: just try to not think about a pink elephant
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• presence
Tip: now try not to think about thinking about a pink elephant
Searchabilitywesleyzhao’s 3 ING’s