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Search Engine Optimization for Dummies
Peter Kent
Search Engines
• The proportion of visit that originate at search engine is significant – almost 50%.
1. Pages that contain exact phrase
2. Words close together
3. Keywords in links pointing to page
Pages Google Indexed
• site:domain.com
• site:www.nku.edu/~frank
Invisible Pages
• Search engines ignore JavaScript<SCRIPT TYPE=“javascript” SRC=“/menu/menu.js”></SCRIPT>
• Search engine may not be able to index dynamic pages with GETparameters
• http://www.domain.com/....php?id=1
Invisible Pages
• Frames don’t index well
• Images for links – search engines cannot read images.
Keywords
• Pick search terms
• Foundation of search engine strategy
Keyword Analysis
• How competitive is the search term
• Local keyword– real estate Cincinnati
• www.wordtracker.com– Tool to find popularity of keyword searches
Places for Keywords
<head>
<meta name="keywords" content=“keywords">
<meta name="description" content=“keywords"> <title>keywords</title>
</head>
Places for Keywords
<body>
<h1>keywords</h1>
<b>keywords</b>
<strong>keywords</strong>
<I>keywords</I>
<ul>
<li>keyword</li>
</ul>
</body>
Improve Ranking
• Create a useful site with lots of interesting content
• Providing links to your pages with keywords
• Get others to link to use pages with keyword in the links
• Get high page ranked site to link to your site
Tricking Search Engine
• Cloaking– One page of visitor – Another for search engine
• Putting keyword numerous times hidden on the page
• Can get you banned by Google.
