Search Engine Optimization By Ryan Guerra "I Have A Website,
Now What?"
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"I Have A Website, Now What? 1.Intro 2.Overview of SEO 3.Think
Like a Google Bot 4.Navigation Structure 5.Internal Links 6.Tags
& Titles, Graffiti Everything 7.Images, Not Just for Frames
8.What is a Google Algorithm? 9.Researching Your Site 10.Link
Acquisition, the HOLLY GRAIL
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Intro Ryan Guerra, Marketing Manager with Island Queen Cruises.
Earned a Bachelors Degree, from the University of South Carolina.
My success is supported by our 950% increase in web sales, directly
related to Search Engine Optimization in the past 6 years. Attend
two major search engine conferences a year for the past 5 years:
SMX & SES.
Intro Ryan Guerra, Marketing Manager with Island Queen Cruises.
Earned a Bachelors Degree, from the University of South Carolina.
My success is supported by our 950% increase in web sales, directly
related to Search Engine Optimization in the past 6 years. Attend
two major search engine conferences a year for the past 5 years:
SMX & SES. But the best thing about me is Photo by Cathy Guerra
Im married to Cathy Guerra
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Overview What is Search Engine Optimization Understanding SEO
(Search Engine Optimization) is like trying to find a book in a
library without a Dewey Decimal System.
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Overview What is Search Engine Optimization Understanding SEO
(Search Engine Optimization) is like trying to find a book in a
library without a Dewey Decimal System Our job is to create useful
indicators to find the book SEO is our powerful resource Effective
SEO can increase ROI The number of websites increases daily, so
what are you doing to keep up with the competition
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Overview What is Search Engine Optimization? Understanding SEO
(Search Engine Optimization) is like trying to find a book in a
library without a Dewey Decimal System. SEO is our powerful
resource Effective SEO can increase revenue dramatically The number
of websites increases daily, so what are you doing to keep up with
the jones. Definition of SEO is the process of improving the
visibility of a website or a web page in search engines natural or
un-paid (organic or algorithmic) search results.
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A search for Florida Attractions Association
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Overview What is Search Engine Optimization Understanding SEO
(Search Engine Optimization) is like trying to find a book in a
library without a Dewey Decimal System. SEO is our powerful
resource Effective SEO can increase revenue dramatically
Competition is increasing by the minute, what are you doing to keep
up Definition of SEO is the process of improving the visibility of
a website or a web page in search engines natural or un-paid
(organic or algorithmic) search results. Keep in Mind, every
website has room for improvement.
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Think Like a Google Bot Pros Google Bots dont have emotions,
Only visitors have emotions Google Bots are simply investigators A
Google Bots purpose is to understand your website clearly Cons
Broken links scare off Google Bots
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Think Like a Google Bot Pros Google Bots dont have emotions,
Only visitors have emotions Google Bots are simply investigators A
Google Bots purpose is to present your website properly Cons Broken
links scare off Google Bots Bad content confuses Google Bots Google
Bots see sites as code only
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Google Bots see the code of the website not the
aesthetics.
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Navigation Structure Your navigation structure tells Google how
you are categorizing your content
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Navigation Structure Home Page Sightseeing Cruises Dance
Cruises Fishing Cruises Tours & Activities Dinner Cruises
Thanksgiving Day Dinner Cruise Christmas Day Dinner Cruise New
Years Eve Cruises 4 th of July Cruises Local Attractions Yacht
Charters
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Navigation Structure Your navigation structure tells Google how
you are categorizing your content Your navigation menu should be
part of your SEO plan Choose category titles by your money terms
You might have 1,000s of pages but only a few categories, choose
wisely Remember, your navigation appears on every page
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Internal Links Hyperlinking text on your website is an
indicator to a Google Bot Avoid using click here, read more, as a
hyperlink Every chance you get try using the longer term to link
throughout your site
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Tags & Titles, Graffiti Everything The three most important
tags on a website are Meta Title, Meta Description and Meta
Keywords H1, H2, H3, H4, H5, H6 are great indicators Img Alt (see
more in Image slide) Body must include the desired key words
Buttons should be named completely
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Images Not Just For Frames Images are incredibly huge
indicators about what a web page is about. By naming the file this
places a bigger meaning than generic image file names.
sightseeing_cruises.jpg vs img_0457.jpg
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By naming the file this places a bigger meaning than generic
image file names.
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Images Not Just For Frames Images are incredibly huge
indicators about what a web page is about. By naming the file this
places a bigger meaning than generic image file names.
sightseeing_cruises.jpg vs img_0457.jpg Image ALT tags are
extremely important Focusing on images increases your visitors How
many images does Google recognize? Guarantee there are many more
images not optimized
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How many images does Google recognize?
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What is a Google Algorithm
http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457/
Domain Age Length of domain registration URL Structure HTML
structure Use of external CSS / JS files Content amount Use of
Robots.txt Overall site size XML Sitemap Page load time Number of
Outbound links Relevancy of Sites Linking in Types of Backlinks
Number of Visitors Bounce Rate Visiting trends and patterns Link
buying Link selling Duplicate Content Hidden text
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Researching Your Site How many pages does your site have?
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Search in Google using: site:islandqueencruises.com
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Search in Google using: site:biscaynelady.com
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Search in Google using: site:venetianlady.com
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Researching Your Site How many pages does your site have? Where
does my site rank?
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Go to Alexa.com
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Researching Your Site How many pages does your site have? Where
does my site rank? Check your website loading speed?
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Website Speed Test http://www.iwebtool.com/speed_test
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Link Acquisition the Real Goal Google was built by Links and
the more links pointing to your site the better.
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Test Study Everglades Alligator Farm
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Test Study Did they identify money words?
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Test Study Did they focus on Meta Tags?
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Test Study Did they name the image/logo fully?
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Thank You To download this presentation go to
www.theunies.com/
