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Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’ Staff Sponsored by the Rochester Regional Library Council Supported by Regional Bibliographic Databases and Resources Sharing (RBDB) funds granted by the New York State Library 2013

Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

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Page 1: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Search and the ‘Net in 2013

Michael HunterReference Librarian

Hobart and William Smith Colleges

For Rochester Regional Library Council

Member Libraries’ StaffSponsored by the

Rochester Regional Library Council Supported by Regional Bibliographic Databases and Resources Sharing (RBDB)

funds granted by the New York State Library 2013

Page 2: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

For today . . .

The Searchscape Entity-based Search New Services and Tools The Social Web Bing, Blekko, DuckDuckGo News from Google A Privacy Primer Trends and Future Directions Linklist

http://people.hws.edu/hunter/searchnet13links.htm

Page 3: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

America at the Digital Turning PointCenter for the Digital Future – USC Annenberg School for Communication www.digitalcenter.org/pdf/CDF_10_year_digital_turning_point.pdf Longitudinal study over 10 years Over 2,000 US households surveyed each

year “…online behavior changes relentlessly.” “…constant social connection, unlimited

access to information, and unprecedented abilities to purchase.”

“…online technology creates extraordinary demands on our time, major concerns about privacy, and fundamental questions about the proliferation of the digital realm…”

Page 4: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

America at the Digital Turning PointSelected highlights Americans view the Internet as an

important information source, yet many Internet users do not trust much of the information (there)

Our privacy is lost. Most printed daily newspapers will be gone

in about five years. The sheer overwhelming nature of

technology may be reaching a critical point. Because of online technology, work is

increasingly a 24/7 experience.

Page 5: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

America at the Digital Turning PointTime spent face-to-face with family in the household since the Internet

Page 6: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The Web Worldwidedata from the International Telecommunications Union 2011

Total Population – ca. 7 b. Connected to the Web – ca. 2 b. Mobile subscriptions – ca. 6 b.

Mobile subscriptions forecast for 2017- 9 b. with 5 b. mobile broadband connections

GLOBAL 5,981,000,000

Developed nations 1,461,000,000

Developing nations 4,520,000,000

Page 7: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

New Top Level Domains (ICANN 1/11/12) .com domains almost exhausted for new

website names “Someone got there first” New businesses must pay domain brokers

for an address or register a new one with un-natural, insignificant words

Now possible to purchase a unique TLD (.mycompany or .ourtrademark or .ourbrand)

Fee - $185,000 with waiting period of 2 years.

Page 8: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Domain Registration

Currently unrestricted: .com .info .net .org

Currently require proof of eligibility .edu .coop .mil .gov .int .museum .xxx .aero .asia

Page 9: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Search engines and satisfactionmdgadvertising.com (data from Pew Research)How often do you actually find the information you’re looking for with search engines?

Page 10: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Entity-based Search:Google’s Knowledge GraphBing’s Satori

Page 11: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Entity-based searchThe back end- How S.E’s worked until now

Matched query terms to terms in their crawler-created database

Results refined Linkage patterns Popularity Personalization Other (?????)

Ambiguous terms abound“kings” “jaguar” “Apollo”

Page 12: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Can a system know????

“Charles Dickens” This searcher wants information about

and books by him “Frank Lloyd Wright”

This searcher wants information about and pictures of buildings designed by him

Page 13: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The basics…. Entity database seeded with a

large“bag of nouns” and supplemented with nouns from web crawls identified through natural language processing

These nouns are mapped to another database of information related and/or relevant to those nouns through n.l.p. beyond simple text matches

Results can be customized based on click responses from previous anonymous searches for that query

Page 14: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Yahoo Research paper - 2009http://research.yahoo.com/files/pods09-woc.pdf Extract structured data (addresses, prices,

item #, etc.) from web documents and associate it with an entity

Link relationships between entities An actor to his films and other actors he has

worked with Discover categorizing information in the

document’s content Subject headings Reviews ( : or ) : Type of food served

Page 15: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The front end- Google’s Knowledge Graph: Focused on questions and answers Contextual box for ambiguous terms with

short descriptions Bing’s Satori: Focused on potential “actions” associated

with the entity Searchers for a rock band usually want

to buy a recording, find lyrics or get tickets

“Snapshot” panel – entity-based results from the social web (yours and others)

Page 16: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Benefits of entity-based search Greater predictability of searcher

satisfaction Discovers related information that

does not contain the search term(s) Disambiguates many terms Colocates related information from

across the Web in a variety of filetypes

Page 17: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The Long Tailhttp://searchengineland.com/search-illustrated-b2b-long-tail-seo-13237

Page 18: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Future challenges- the “long tail” Entities are now limited to the most

popular topics Currently no way to map complex

queries to an entity or entity group “volcanic eruptions in the 18th century” “Lady Gaga concerts in a warm location”

Currently limited to English only Including more entities in English and

other languages will greatly increase processing and impact response time

Page 19: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

New Services and ToolsVertical, Realtime, Metas

Page 20: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

iSeek Educationhttp://education.iseek.com Targeted discovery engine for students,

teachers and administrators Sources limited to “university,

government and established non commercial providers”

Limited to Safe Search Lesson plans Results clusters include

Subject areas State standardsSpecific topics Grade levelsPlaces People

Page 21: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

iSeek Webhttp://iseek.com Small database

iSeek crawler Google Public-contributed “favorites”

Results clusters includeSpecific topics OrganizationsPeople Date & timePlaces Source

MySeek (personal account service) problematic (7/15/13)

Page 22: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Topsy – www.topsy.comReal-time search of the social web

Results from Twitter and Google+ Ranking factors include

How often the page is cited in tweets “Influence” algorithm

“Who is listening to you?” Dynamic process assigns influence score

based on Number of followers Their influence How often your tweets are re-tweeted

Page 23: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Topsy – www.topsy.comReal-time search of the social web

Unlike other real time se’s, ranking is based on a deep archive of social media

Trending metrics used in ranking What’s viral right now?

Experts Search locates authoritative Twitter users on topics of your choice

Advanced search filters Site/domain Twitter user Language (10) Date, time posted

Page 24: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Lexipedia (in beta) Lexigraphic visualization tool based on NLP Maps parts of speech related to specific terms

Nouns, verbs, adverbs, adjectives Gives synonyms, antonyms and “fuzzynyms”

eg. happy – well, fortuitous, volitional Hover for definition and usage examples Currently available in English, Spanish,

German, French, Dutch and Italian(all meanings and usage given in English)

Powered by iSeek

Page 25: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Zapmeta

Searches Web, Images and Video engines Web search includes Yahoo, Bing,

Gigablast, AV, Entireweb Results grouped into “concept clusters” Advanced search offers

Full Boolean Limit by country of page’s origin Limit by domain type Highlighting search term(s)

Page 26: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Polymeta

Web search includes Google, Bing, Ask, Yahoo, Exalead

Source selection available for each search type Web News Images Videos Twitter Blogs Twitter search is limited to top 50 containing

your search terms Faceted and graphed results available Related results from other search types

appear to the right

Page 27: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Searchteam.com

Search engine with wiki-like, real-time collaborative work spaces

“Collective knowledge from your trusted social network circles”

Web sites Videos (YouTube) ImagesReference (Wikipedia) EducationalBooks and Articles (Amazon)

Faceted results and suggested searches Related main topics Subtopics Related searches (suggested)

Page 28: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Searchteam.com

SearchSpaces Organize and share links Online forum for collaborative searching

with friends Must search while in a searchspace to add

to it Educational tab not inclusive of all .edu

domains Results counts unreliable

Page 29: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The Shape of Today’s Social Web

Page 30: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Why search the social web???

Public responses/attitudes/primary sources Breaking news Trending topics and people Latest product reviews Companies and competition

Security, technology topics (latest virus, etc.) Locate individuals and their networks

Who they follow, who follows them People interested in a topic/hobby

Monitor collaborations

Page 31: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Social Networks in the Egyptian Revolution

1/25/11-2/11/11Enabling protesters to become citizen

journalists

Page 32: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Mining Today’s Social Web:The trust factors People you don’t know

Wikipedia Human-created databases, directories

“I need a few good sites on solar energy”

Mahalo, Ipl2.org Q&A Services

“How do I repair my garage door opener?”

Yahoo Answers, Answers.com, Mahalo Answers

Page 33: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Mining Today’s Social Web:The trust factors

People you follow Twitter-human created Tweets“What’s the buzz on Beyonce?”

People you know Post a question to friends and family“What type of Mac should I buy?” Facebook, LinkedIn, Google+, Bing (login

via Facebook)

Page 34: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

http://marketingland.com/new-social-discovery-engine-bottlenose-aims-to-take-over-real-time-exploration-17024

Page 35: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

TwitterminingSome tweets are more “authoritative” than others…

Access to unfiltered, real-time perspective on what people are thinking and doing

Authority (and usefulness) of a tweet depends on Who sent it The number and “authority” of their

followers When it was sent Documents/sites it refers to

Page 36: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Twittermining Tools

Twitter.com Requires a (free) account Only the latest 2 weeks available Searchable by hashtag (#)

Author-designated keyword or significant term or phrase

#rochester #jobs #marketing

Page 37: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Twittermining Tools

Discover Tab (access via your account) Launched 5/12 Offers Personalized content based on your

Twitter activity Favorites, follows, retweets, and more by

people you follow Who to follow -Twitter accounts suggested

for you based on who you follow Browse categories (<25) and

people/organizations heavily associated with the categories

Page 38: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Twittermining Tools

https://twitter.com/search-advanced No account required Only the latest 2 weeks available Advanced search features

Booleans Hashtag Language limit Author search (tweets from or to) “Near this place” Attitude – positive, negative, question

.

Page 39: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Twittermining Tools

Storify.com Users build social stories, bringing

together media scattered across the Web into a coherent narrative

Access material shared with and by you and public posts

Postings, status updates, photos, videos, podcasts from Twitter, Facebook, YouTube, Flickr, Instagram and more

Discover others with similar interests Requires (free) account, via Facebook or

Twitter

Page 40: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Social Networks and Results: Users RespondA distraction and concerns about privacy

Page 41: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Established Services:Bing, Blekko, DuckDuckGo

Page 42: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The Fallacy of the Superior Search Engine

Conrad Saam*

Is there a difference in the quality of search results from Google and Bing? Data set of 100 difficult queries

“clean crayon off an led t.v. screen”“Who was Kim Jong Un’s mother?”“wii new release rumors”

*http://searchengineland.com/google-fails-to-trounce-bing-again-the-fallacy-of-the-superior-search-engine-revisited-107238

Page 43: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

The Fallacy of the Superior Search Engine

Evaluative factors Timeliness One-click access to information Volume of content Lack of spam Authoritative sites appear in first 3 results

The winner??? G. 296 B. 274 “Bing needs to be a much better search

engine than Google to make it worth the switch”

Page 44: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Source: www.comscore.com

G

Page 45: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Microsoft’s Bing Redesigned 6/8/12 Social search results now located in the

newSocial Sidebar (Facebook-based)

When logged in through Facebook Ask friends Friends who might know People who know Feed of questions you’ve asked your FB

friends through Bing Without a FB login Sidebar results come

from public posts

Page 46: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

What Bing is NOW

Travel- Price Predictor Video- Hover and get a preview Music: Artists – All content related to the

artist (entity-based search) Events – FanSnap (meta for ticket

purchasing) Shopping – Hottest deals on the web right

now Maps – Malls and Airports added Everywhere – Xbox, Mobile, iPad

Page 47: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Curating the web with Blekkohttp://blekko.com

Human/crawler service Blekko (human) editors create “topic” and

“built-in” slashtags used to label content in the Blekko crawler database.

Registered users can create their own tags for any site in the Blekko database for a personal, searchable web

Slashtags help refine results and eliminate spam

Small but well curated database

Page 48: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Blekko this year

Slashtags now automatically added to searches based on aggregated anonymous search behavior.

Adding /monte gives you results from 3 engines; sources revealed only after you select the most relevant results set

Received substantial investment from major Russian search engine Yandex

Page 49: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

DuckDuckGo – http://ddg.gg

Home and search results pages redesigned

Related “Search Suggestions” on results pages

“Goodies” – user-supplied questions with answers in 20 broad categoriesEntertainment ProgrammingFood & Drink SysadminTravel Web Design

Page 50: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Google – The Highlights

Page 51: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Google+ plus.google.com

Google’s social network (requires a Google account)

Launched 9/19/11 (access to Twitter ended 7/2/11)

Currently over 400 m users, 100 m active on a monthly basis Facebook currently over 1.01 b. active

users Offers “hangouts” –video chat rooms

within the social network Businesses and organizations allowed

Page 52: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Google+

“Google+1” allows Google+ member to give a site a vote of approval

Web search results include +1 votes, sometimes location-based

Best access to content is through Google: site:plus.google.com search term(s)

Page 53: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Google’s NowAn Intelligent Digital Assistant

Turns spoken natural language queries into a search, returning customized answers

Uses search and other data from your mobile devices, g-mail and other Google services

The more personal, contextualizing data accessible, the more customized the answers

Currently available for mobile devices only

Page 54: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Search Lesson Plans and Common Core Standards

Part of Google’s search education initiative 5 main topics with beginner, intermediate and

advanced levels Picking the right search terms Understanding search results Narrowing a search to get the best results Searching for evidence for research tasks Evaluating credibility of sources

google.com/insidesearch/searcheducation/lessons.html

Page 55: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Personalization and Social Networks:Search Plus Your World Boosts in results ranking

Based on IP search behavior (Opt-out) Based on personal search behavior (Opt-

in) Based on your social networks (Opt-in) Based on Google+ public posts (Default;

multiple steps needed to opt-out) Based on your private Google+ network

posts(Opt-in)

Page 56: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

IP-based personalization

To permanently opt-out go to Search Settings

To opt-out on a per-search basis use the toggle (top right)

Personalization based on your personal search behavior is still opt-in

Page 57: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

APA Lawsuit settled

2005 – Association of American Publishers and McGraw-Hill, Person, Penguin, John Wiley, Simon & Shuster allege copyright violation in the Library scanning project

2012- Google settles with publishers, who may now remove their books or journals from the Library project

Author’s Guild suit remains unsettled (back in court 5/8/13-Second Circuit Court of Appeals)

Page 58: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

SHARING USER INFORMATION HAS BECOME THE INDUSTRY NORM

A Privacy Primer

Page 59: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Search engines and privacy

Page 60: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

NSA and Personal Data

Corporations historically restricted to reporting only total number of government information requests

6/5/13- Snowden leaks NSA documents on PRISM surveillance program; implicates 9 major Internet corporations

6/15/13-Yahoo, MS, Apple, FB successfully petition to disclose certain data on requests; not allowed to specify number of classified FISA requests

6/18/13-Google petitions FISA court for permission to reveal requesting agency, time frame and other details of the requests

Page 61: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Google’s policy for its account-based services New unified privacy policy in effect

3/1/12 User profiles and individual search

behavior will be shared among all Google services that require a login

Account holders cannot opt-out of this sharing

Separate privacy policies still in effect for Google Books and Chrome

Page 62: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Google’s policy for services not requiring an account

Covers Search, Youtube IP-based personalization in effect since

2009 “We will not combine Double-Click

cookie information with personally identifiable information unless we have your opt-in consent”

Page 63: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Bing’s privacy policy

For MS services that require a Windows Live ID “…information collected through one MS

service may be combined with information obtained through other Microsoft services.”

Signing into one service may automatically sign you into other Microsoft services

To opt-out Use separate browsers for each MS service

you access Sign in and out of your accounts throughout

the day to de-couple specific activities

Page 64: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’
Page 65: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

DuckDuckGo

Does not collect or share personal information

No browser cookies stored No personally identifiable or IP-based

search histories stored No IP addresses stored Very comprehensive with high-quality

search results

Page 66: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Current Trends andFuture Directions

Page 67: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Search Engine Trends in 2012 Reversal in transparency at the major

services Increasing personalization as the norm Explosion of social network influence Stronger anti-competitive allegations Modest Bing marketshare gains

Page 68: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

“The nature of the Internet is undergoing a paradigm shift” – Matthew Berk (Zyxt Labs)http://zyxt.com/post/26851542949/study-of-1-3-billion-urls-22-of-web-pages-reference

2012 study of 1.3 billion URLs 22% of web pages contain Facebook

URLs Among 500 m. hardcoded links to

Facebook only 3.5 m. are unique URLs from Common Crawl (open

repository of web crawl data that can be accessed and analyzed by everyone)

Page 69: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

“The Internet is shifting….” – M. Berk from unstructured to structured content

Structured content can be parsed and formatted into any other type of content

Unstructured content- static html from websites to entities

Nodes in social and other networks that contain or link to websites and other content

from links to connection Growth of business and personal presence

on the social web

Page 70: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

In the future ---

Mobile search will continue to grow rapidly Entity-based search will continue to develop Personalization will grow but more slowly as

users better understand the consequences Social networks will continue as powerful

tools for grassroots political movements Web access and web search will attract more

government scrutiny worldwide

Page 71: Search and the ‘Net in 2013 Michael Hunter Reference Librarian Hobart and William Smith Colleges For Rochester Regional Library Council Member Libraries’

Thank You and Enjoy Your Searching!

Michael HunterReference Librarian

Hobart and William Smith CollegesGeneva, NY 14456

(315) 781-3014 [email protected]