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HARDCORE SEO & SOCIAL POWER TOOLS
PATRICK MCKEOWNAs the Manager, Digital Marketing and Communications at Public Services Health & Safety Association, Patrick brings over 15 years’ experience in Web and Online Reputation Management, Search Engine Optimization, Interactive Marketing and Social Media Marketing.
A guru in making the complicated simple, Patrick is renowned for his common-sense and practical approach to translating the best search and social media technologies into business solutions that solve problems. Fluent in how to leverage Twitter, Facebook, LinkedIn, Google and other Social Media engines, Patrick helps clients sort through the clutter and build strategies that drive business results.
@pjmckeown
linkedin.com/in/patrickmckeown
POWER TOOLS: WHAT’S THE POINT?
SCREAMING FROG: CHECKING YOUR SITE
http://www.screamingfrog.co.uk/seo-spider/@pjmckeown
SEOTOOLS: SITE MAINTENANCE
http://nielsbosma.se/projects/seotools/@pjmckeown
SOOVLE: KEYWORDS
http://www.soovle.com/@pjmckeown
ADWORDS: KEYWORDS
https://adwords.google.com/o/KeywordTool@pjmckeown
UBERSUGGEST: KEYWORDS
http://ubersuggest.org/@pjmckeown
TIP: SCRAPEBOX
http://www.scrapebox.com/
!@pjmckeown
TIP: HIDEMYASS.COM
http://hidemyass.com/@pjmckeown
PLUGIN: TABLE CAPTURE
https://chrome.google.com/webstore/detail/table-capture/iebpjdmgckacbodjpijphcplhebcmeop?hl=en
@pjmckeown
SOCIAL: TWEETDECK
http://tweetdeck.com/@pjmckeown
SOCIAL: TWEETADDER
http://www.tweetadder.com/
!@pjmckeown
TOOLS, TRIBERR
• Great tool for bloggers• Tribes “should” be made up of like minded
individuals.• Your tribes an post your blog postings to Twitter
quickly and easily.• Automated in that you set your RSS feed to your
Triberr account.• Posts can then go to all of your tribes followers
across their Twitter network, reaching a broader audience.
@pjmckeown
TOOLS, TWERIOD• Tweriod is a basic and simple yet
invaluable tool. When are my followers online, and when do I get the best engagement?
• With Tweriod I see that the bulk of my followers are online between 7am and 3pm (Don’t any of you have jobs?)
• If you want to reach your followers, post when they are online and active!
RT @pjmckeown If you want to reach your followers, post when they are online and active! #smx
TOOLS, IFTTT.COM(IF THIS, THEN THAT)
• Utilize IFTTT.com to automatically take an action based on another action.
• When a blog post goes live, Tweet it, Facebook it, add it to StumbleUpon, Delicious: have family, coworkers, friends do the same thing for you.
• You can link accounts like LinkedIn, Twitter, StumbleUpon, etc…
TOOLS, BUFFERAPP.COM
• Set a schedule, use Tweriod to determine best posting times.
• Tie LinkedIn, Facebook, and Twitter to schedules
• Utilize the Buffer Browser Plugins!!!!
• Attach IFTTT.com to Bufferapp
• Always be aware of what’s in your buffer!
RT @pjmckeown Use Tweriod to determine the best time to tweet to your audience! #smx
TOOLS I FOLLOW!
• http://twitter.com/aknecht
• https://twitter.com/AaronFriedman
• https://twitter.com/brentcsutoras
• https://twitter.com/kmullett
• https://twitter.com/randfish
• https://twitter.com/Inboundorg
• https://twitter.com/SocialMichelleR
@pjmckeown
TAKE AWAY
• Tools save time!
• There are always new tools!
• Don’t rely on tools! They will go away!
RT @pjmckeown Don’t rely on tools! They will eventually go away!
