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What is Fangirl, and why do we need it?
Men
Women
• Game Informer, with a circulation of nearly 7 million worldwide, has a female readership of only 12 percent
• Survey data suggest our readership will be 92 percent female
• There are no pure competitors in the media industry for what Fangirl provides and what it hopes to achieve
The social market
Value Proposition
Fangirl is the only product that covers the breadth of fandom that we do.
Fangirl focuses on new media and experimental coverage as long as traditional media to drive consumers new and old.
As a women’s business enterprise, our product gains legitimacy as a publication for women.
This market is expanding remarkably and will continue to do so.
Business Model / Customer Development / Delivering Your Solution Business model:
Sources of revenue• Advertising• Crowdfunding• Subscriptions to premium
content Early expenses• Conventions• Print prototype• Growth of brand exposure
via social media• Website redesign
Year One
• Online publication
• Recruit talent for all portions of the company
• Acquire a base of advertisers
Year Two
• iPad and annual edition launch
• Begin sales of subscriptions for premium content
Year Three
• Bimonthly print edition
• Begin hosting annual conference for women in fandom
Intellectual Property
• Fangirl Media Group LLC• Women’s Business
Enterprise• Operating agreement• Convertible debt
agreement• Copyrighted website• Trademark discussions
underway
Management and future staff plans
Staff of 35 at present
A passion project for now
Co-Founders
Managing Editor
Games Editors
Contributors
Comics Editors
Contributors
Entertainment Editors
Contributors
Advertising Staff
Financial Projections and Milestones
Recent milestones $15,000 seed investment
from the Reynolds Journalism Institute
Partnerships with the Entrepreneurship Leadership Clinic and Missouri Innovation Center
More than 200 pieces of content on the site
More than 50,000 lifetime pageviews
Year-end projections At least 30,000 views per month Revenue from advertisers,
sponsors and crowdfunding in excess of $5,000
A newly designed website and permissions for soft launch of iPad edition
At least six planned convention appearances in the coming year
