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Seamless Services Across Fixed & Mobile Networks. Everything over IP (Finally) Matt Lukens VP & GM Comverse CIPC Americas. Customer Perspective – One Supplier. Customers want service from one supplier. 86% of customers would prefer to have a single supplier for both fixed and mobile. - PowerPoint PPT Presentation
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Seamless Services Across Fixed & Mobile NetworksEverything over IP
(Finally)
Matt Lukens VP & GMComverse CIPC Americas
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Customer Perspective – One Supplier
86% of customers would prefer to have a single supplier for both fixed and mobile
70% would prefer to have a single bill and a single customer support
30% expect a discount to subscribe to a convergent service
Source : ADL, Exane 2007
Customers want service from one supplier
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Customer perspective: What Customers want
• Customer Insights – Customers (Consumer Segment) don’t know what Fixed Mobile Convergence (FMC) is nor
what Fixed Mobile Substitution (FMS) means (and they don’t care)– They only distinguish between “at home”, “at work” and “out and about” offerings
• Customers– …prefer using their mobile phones but want an alternative to Fixed line that saves on
their phone bill• “If I had the choice and if it wouldn‘t be for cost, reasons, I would prefer to
communicate only via mobile phone, even from home”– …are being offered Converged bundles:
• “ 6% of consumers are willing to move to converged bundles for a minimal discount, while 50% require discounts greater than 30% to switch to bundles”
– …love their IP communities• “Customers are increasingly using “IP communities” to meet their daily
communication needs (21% are IM users, 47% are Email users)”• And as a consequence implicitly require ubiquitous access to Broadband • Must be able to access services of service providers that don’t own the
transport infrastructure
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
• Residential Primary Line• Video
Communications• Network Address
Book• Presence• Converged Billing
• IPTV & VoD• VoIP on TV• Click to Dial on TV• Visual Voice Mail on
TV• Messaging on TV• Video
Communications• Control Phone
Services on TV• Network Address
Book• Presence• Converged Billing
• TV on PC• Mobile Phone on
PC• VoIP on PC• Visual Voice Mail on
PC• Messaging on PC• Video
Communications• Control TV cPVR on
PC• Network Address
Book• Presence• Converged Billing
• TV on Mobile• VoIP on Mobile• Visual Voice Mail on
Mobile• Messaging on
Mobile• Video
Communications• Control TV cPVR on
Mobile• Network Address
Book• Presence• Converged Billing
Phone TV PC Mobile
What You Want, Where You Want It, & When You Want It
3 Screens For: Video Entertainment, Phone Calling & MessagingSingle: Identity, Inbox, Address Book & Bill; Cross Devices With Presence
“NGN IP Operator” Services
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Operator Perspective: Where is the growth?
HIGH PENETRATION ~100%
LOW GROWTH ~3%
DECLINING ARPU -3%
PENETRATION ~26%
VoIP GROWTH +22%
SATURATED MOBILE MARKET81% Voice11% SMS
BROADBANDServices
Entertainment & VoIP
GROWING FAST
INCREASED REVENUE+
REDUCED CHURN
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Broadband penetration drives PC adoption
• The proportion of households who own a PC but lack Internet access was 9% at the end of 2005; it will fall to just four percent by 2011 (Source: Jupiter)
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Time Spent Online is Increasing Dramatically!
• The average online consumer spends 14 hours a week online, which is the same amount of time they watch TV (Source: Jupiter Research 2006, American Households)
• Broadband users spend an average of 48% of their free time
online on a typical weekday• (Source: Media-Screen, 2007)
• Online broadband users spend 27% of their time on
leisure, 27% for communication, 9% on
information searches, 15% on personal productivity, and
12% on shopping
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Converged Operator Opportunity
• Leverage operator assets– Subscriber base, established brand, control of customers
• Create value and differentiation by adding FMC services – Converged telephony, Messaging, Entertainment
• Increase ARPU & loyalty by providing multi-play service bundles– Fixed Line + broadband access– fixed IP telephony / PC-based telephony + broadband access– Triple Play (broadband access + fixed IP / PC-based telephony + IPTV)– Quad Play (Mobile+ BA + Fixed IP/PC telephony+IPTV)
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Seamless networks – ‘New’ services
One Phone Number Re-use of the number for personal communication in fixed environment (PC), and Mobile
MessagingExtend SMS reach to fixed environment (PC-based SMS in and SMS out)Converged messaging
Voice Mail Converged single voice mail for fixed mobile telephony
Billing Converged Billing, mobile, fixed, broadband, etc.
Address BookEnable access and use of the address book in all environmentsAddress book synchronization / back-up & restore
Old services offered across new networks = New service + more ARPU
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Fixed line services
• Residential Broadband– THE ENABLER!
• Residential IP telephony – Primary line or secondary line– TV-based telephony: address book and
click-to-dial on TV, caller ID on TV• IPTV
– Live and interactive TV– Video on demand service, pay-per-view– Electronic program guide– TV on demand: nPVR, time-shift TV,
program restart– Automatic PVR synchronization with call
pick-up
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Synergy Between Services
• Between telephony and IPTV– Caller ID on TV– Divert call on mobile/voicemail– Message waiting indication on TV– TV-based voice mail– Call history – TV-based click-to-talk from address book
• Between video and IPTV– TV-based video communication & video
mail– TV-based video conferencing– TV-based video call– Video 3G interconnection
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Seamless Services Across Mobile networks
• View electronic program guide (EPG) from mobile handset
• Select a program to record• Set NPVR recordings• Set reminders
Select ChannelSelect Channel
Select Select
ProgramProgramRecord programRecord program
Program is recorded !Program is recorded !
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
3 Screen Clients: Voice, Messaging & Video
PC Client TV Client Mobile Client
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Converged Clients
• Communicator PC, TV & mobile clients• Personalizes communication experience• Accesses users to their IP communities of interest• Intuitive easy-to-use user interface• Converges communications across 4 screens• VoIP & video• Messaging, SMS, MMS, IM and Presence• Access Network Address Book• Users pick service to talk with friends at the time PC & TV Clients
Mobile Client
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Example of a PC Communicator
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
PC Communicator Overview
Voice & video telephony • PC to PC and PC to Fixed or Mobile
Cross device messaging• SMS, MMS, IM
Single address book• synchronized between Cell and PC
Single bill• Shared credit between Cell and PC
Single voicemail• between Cell and PC
Extend the mobile experience into the PCExtend the mobile experience into the PC
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
- SMS, MMS, Voice, Video- Buddy List + Presence + IM
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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STRATEGY : First-mover advantage with Quad PlaySTRATEGY : First-mover advantage with Quad PlaySimplicity in tariff structure rather than jumping on the ‘Simplicity in tariff structure rather than jumping on the ‘FreeFree' services ' services
bandwagon (Orange, Carphone Warehouse and Sky)bandwagon (Orange, Carphone Warehouse and Sky)
Example of Multi-Play Bundle:Quad Play
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Latest Bundling Trends: Music
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Latest Bundling Trends: Games + Console
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Latest Bundling Trends: iPhone
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Communication + Entertainment Everywhere
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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The Effect of Multi-play on Orange…
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Service delivery Overview
Mobile IP TelephonyDual Mode PC Client
Mobile Communicator
PC Communicator
Cellular Network
IP Network
Telephony AS
VoiceVideo
Messaging AS
IMSMS / MMS
Address Book
Presence
FMC Services
IPTV
Middleware
TVOD
CA/DRM
BillingCRM
STB Manager
Ingestion
Encoders
DTA
GW
Walled Garden
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Converging dissimilar voice networks
Mobile network
IP network
HLR
GMSC
VMSC
TelephonyAS
Dual mode
PC Communicator
Residential user
Mobile userMSINMSRN
SCP
IN protocol
PSTN networkGW
GW
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
InternetAppli-
cations
OperatorNetwork
CRM
Pricing/Rating/MessagingConverged Billing
NOC
Applications
IPTV Delivery Network
FTTN Neighborhood DSLAMFTTH 2.4 GPONFTTH FE & GE AON
IPTVMiddle-Ware
DRMKeyServer
STB BootServer
IPTVAdminIPTVIPTV
PlatformPlatform
NGN-IP Core
Network
DistributedVideo Servers
Real TimeEncryption
NationalChannels
Local &Targeted Ad
Insertion
IRDs
Encoders& Transcoders
Super Super HeadEndHeadEnd
Off-LineContent
Repository
Offline Encryption
OfflineEncoding
IngestStation
ContentContentIngestionIngestion
VoD Video Servers
VoDCDNManager
On On DemandDemand
AccessNetwork
VideoVideoPOP/Hub/SWCPOP/Hub/SWC
Super HeadEndSuper HeadEndVideo Hub / Serving OfficeVideo Hub / Serving OfficeLU / HomeLU / Home Last MileLast Mile
IAD / RG
STBcPVR
Real TimeEncryption Global
Channels
LocalChannels
OTATuners
National &Regional AdInsertion
Ad InsertionManager
MasterLibrary
DB
Mosaic
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Converged Service Delivery
Mobile
Cellular network
IP Network
Messaging AS
IMSMS/MMS
Telephony AS
VoiceVideo
IP TelephonyDual Mode
Mobile Communicator
PresenceAddress Book
FMC ASSingle Id
Associated DevicesHandover
CCBS
NGVM
OSE
Common OSS/BSS
Embedded IMS Core
PC Client
PC Communicator
MW Client
TV Communicator
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Multiplay Service Elements
Satellite
DTV OTA
UserDomain
Basic IPTV System Components Value Added Components Operator Network Components
ContentDomain
VoD ContentIngestionStations
IRDs
RF Tuners
Linear TV Content Ingest
BSS&
OSS
CRMReal-Time
Billing Mediation
OrderManagement
CyclicalBilling
ProductCatalog
ServiceMonitoringInventory
WorkforceManagement NMS
DisplayScreensProvisioning User Profile
Statistics& Reports
ContentCatalog
Pricing Rating
NetworkDomain
Access Aggregation Core
DSLAM
OLT Switches
Routers
Fiber Network(s)
VoIP / IMS Control Plane
RegionalVideo
HeadendRegional
VoIP Gateway
PSTN
RT/COT
BRAS
WWW GWs
Int’l GWs
GatewaysSBC Peering
MediaServersIMS Core TAS
SoftSwitch
xDSLONTRG
STB cPVR
IAD / ATA
ServiceDomain
Video Headend
STBBoot Server
MiddleWare
VoD
VideoEncoder
CMS / Work Flow
Voice & Fixed VAS
Mobile VAS
IdentityAvatars
AdInsertionnPVR
CA/DRM Mosaic
MobileRegistrar Handover
PresenceCommunicator NetworkAddress Book
IPTrunking
ResidentialVoIP
BusinessIP Centrex
Mobile TVMessaging
SMS, IM, MMSNotifications
NG Voice Mail
UserDomain
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Typical Platform Integrations
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Thank You
• Matt Lukens• Vice President and General manager• Comverse Converged IP Communications
Americas
• 401-885-7764• [email protected]
