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Seamless Mobility

A Success Story Built on Mobile IP

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• The challenge of Mobile data

– The problem area that generated the vision

• Seamless Mobility with Mobile IP

– The mission towards our vision became history

– Swisscom “Mobile Unlimited”

• The Unlimited Connection value proposition

– for the end user

– for the (M)NO

• The Solution Architecture

Agenda

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The Problem Area that Generated the Vision

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The challenge of Mobile Data• The need for mobile data services is growing

• The potential of mobile data usage grows

• Customer experience

– At the office, accessing data applications is very convenient, out-of-office, the customer experience changes radically

– Users don’t need to identify & recognize which type of connection isavailable

– Complexity of setting up a connection prevents most of the users toaccess their applications and data when away from office

– Security needs to retained across different access

technologies

Mobility Challenge

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The challenge of Mobile Data

• What is the ideal mobile data communication?

– as valuable and easy as a voice call

– always on connectivity no matter which access

– user friendly, easy to use, available

• The guiding vision of Seamless Mobility

– mobile data as easy as mobile voice

• Leverage the value: a unique win-win proposition

– For the end user

– For the (mobile) network operator

Mobility Challenge

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Connecting to various networks requires:New connectivity credentials, same security level

New IP address

Restart applications

Routing issues

New Proxy or DNS configurationSeamless Mobility addresses these issues, automates connections to

networks and handles roaming from one network to the other, making ittransparent for the end user

Mobile IP Makes it Possible

Seamless Mobility

7Cisco Confidential

Seamless Mobility... Businesses and Consumers: Any Service, Anywhere

AT WORK, AT HOME, ON THE ROADAT WORK, AT HOME, ON THE ROAD

EthernetEthernet UMTSUMTSWLANWLANnetwork

device

application

ENTERPRISE REMOTE ACCESS

ENTERPRISE REMOTE ACCESS

PUBLIC SAFETYEmergency responders

PUBLIC SAFETYEmergency responders

VERTICAL APPLICATIONS

VERTICAL APPLICATIONS Internet

BrowsingInternet

BrowsingField ForceAutomationField ForceAutomation

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Solution is based on Mobile IP

Solution components : • Wireless PC Data card incorporating different access technologies (WLAN, UMTS, GPRS,…)• Dashboard enabling end user experience• MSP Branding & Billing Plan• EAP-SIM based authentication• Network Infrastructure components

• Home agents• RADIUS Server • VPN termination devices• HLR proxy/MAP gateway

• System Integration

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Seamless Mobility:

The Swisscom Mobile Unlimited Offering

101010 10

Seamless MobilityUnlimited Connection at Swisscom Mobile

• 1 Offer, 1 Price• 1 Network • 1 Hardware interface• 1 User dashboard• 1 Security Solution• 1 Connection As easy as ABC

With the BEST

Service&

bandwidthCONNECTED

To beALWAYS

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Device & Access

Security based on SIM

Residential

Content

IP NGNCore

IP NGNCore

End User Dashboard

Client Device

Aggregation & Core

Enterprise

Internet

Service exchange & Core

Unlimited VisionMultimode Card

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Swisscom Mobile introduced Mobile Unlimited in September 2004.more than 900 PWLAN Hot Spots available in Switzerlandcountry-wide roll-out of UMTS serviceEDGE upgrade in Q2/2005

Mobile Unlimited is distributed as a complete package:Unlimited software

installation packageadvanced Unlimited Data Manager dashboardUnlimited Seamless Connection engineOption’s advanced 3-in-1 Card

SIM Card

Key performance Indicators after 6 months launch50 MB per month/ per user10’000 users going to be reached in spring 2005

Mobile Unlimited

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The Seamless Mobility Value Proposition

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Value proposition for the business user• Convenience

– unprecedented simplicity, complexity is transferred, always on

– automated network connection• Freedom

– to design working agenda• Ease of Use

– Dashboard to provide an intuitive interface to recognize network status • Reliability

– improved stability in mobile connections• Security

– legacy VPN and Mobile IP protocols, secure while changing• Enjoy a new experience

– profound change in perception of mobile connectivity

Seamless Mobility:End User Value Proposition

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• Attract more Enterprise / Business customer– ease of use, seamless mobility as an added value

• Boost mobile data traffic– Push services like e.mail

– capture “out-of-office” data traffic• Single billing for multiple service

– differentiate the offer by bundling data and voice

– increase customer loyalty

– position a MSP application (dashboard) into the business user device• Enable a better customer experience

– state of the art business customer experience• Compete against third party hot spots

– enhance MNO’s own or roaming WLAN offering

Seamless Mobility :MNO Value Proposition

Value proposition for the Mobile Network Operator

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The Architecture

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Client Device software :– Based on Mobile IP technology– A software agent in the notebook manages connectivity

keeps track of user preferences and authentication handles connecting and re-connectingrestores sessions on the current access channel in case of incidentsmonitors available access networksinitiates changes between access networks when neededunburdens the business user of the task of minding connectivity

– A software “virtual device driver” in the notebookshields applications from the actual device driversallows the software agent to manage connectivity efficientlyimplements the Mobile IP protocolthus allows seamless handover between networksrunning applications keeps alive

Client Device Hardware : advanced mobile data cardsupporting 3 in 1 (WLAN,GPRS, UMTS) ,or 4 in 1 (GPRS, EDGE, UMTS and WLAN)supporting seamless handover

Client Device

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Client Device

Dashboard

– MSP branding, look&feel

– User friendly Interface

– Immediate identification of connection status and availability

– Task automation

– Usage, performance reporting

– Application launch Panel (e.mail, WEB, VPN, SMS,..)

– Remote Support Interface

– Software Updates (available OTA)

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Infrastructure

Network Infrastructure :

– PWLAN – AZR, AP, SSG, upstream IP connection

– Home Agents

– Authentication infrasturcture : HLR/AuC, HLR Proxy, RADIUS Server

–Transport Networks (UMTS and/or EDGE/GPRS)

– Accounting & Billing

– VPN termination devices, corporate Firewall

– NAT devices

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HomeAgent

Radius

Billing

WLAN/ ADSLLAN/ CaTV

UMTSGPRS

BGw Mob

ile IP

GUI

EAP-SIM Mobile IP

I/O Comm Interface

Drivers

Inte

rsys

tem

Han

dove

r

Invoice

Solution Architecture

Unlimited ConnectionSDK

PC-Card

Virtual Interface

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AZRAP

PWLAN Hotspot

BTS

MN

2G/3G CellularNetwork

High Level Solution Architecture: CMX

ITPITP

AAA HLR

Services

Internet

Data center

GGSN

HA

SSG

CMX

SGSN

22222222

Mobile Unlimited in SwitzerlandWhat will it be called in your country?