77%

Are you prepared for the biggest online shopping season yet?

12 REASONS

THIS CHRISTMAS

12 REASONS

THIS CHRISTMASFor TrustFor TrustFor Trust

SSL EXTENDED VALIDATION�e �rst sign of trust...

The SSL EV bar increasesthe feeling of securityfor 60% of shoppers*1

KEEP YOUR SSL CERTIFICATES UP-TO-DATE�e Second sign of trust...

THE NORTON SECURE SEAL OFFERS CONSUMERS THE GREATEST FEELING OF TRUST ON THE INTERNET

85% OF RESPONDENTS ARE LIKELY TO CONTINUE AN ONLINE PURCHASE WHENTHEY VIEW THE NORTON SECURED SEAL DURING THE CHECKOUT PROCESS*6

�e ��h sign of trust...

over 2 thirds ofwebsites used to

distribute malwarewere identifiedas legitimate*3

Of the top ten m�t frequent �ploited we�ites in 2013, shopping sites came in at 6*3

Online retailers missed out on 1.5bnduring the 2013 Christmas shopping period because they failed to focus on the consumer journey*5

MAXIMISE YOUR CONVERSION RATES

�e �ird sign of trust...

Placing a trust mark next to the most critical or sensitive

fields in a form outperforms placement anywhere else*4

£1.5BILLION

85%MAKE USE OF MODERN MARKETING SOFTWARE

�e S�th sign of trust...

Build a stronger picture of your customers and pinpoint abandonmentareas on your sites to better tailor your offers and information.

60%

up to 91% ofpeople will notclick through a

malware or phishingwarning*2

one in eightof all websiteshave critical

vulnerabilities*3

while 20% dothis at least once

a month*8

80% of UK consumershave reserved a

product online forin-store collect*8

ALWAYS ON SSL�e Forth sign of trust...

Ensure every customer website interactionis protected from start to finish

https://www.google.co.uk

53% of consumers*7

Click on the 1st organic Google search result CheckedMake sure you stand out and offer consumers the reassurancethey deserve. Seal-in-Search displays the Norton Secured Seal next to your website listing in a Google search.

SEAL IN SEARCH�e Seventh sign of trust...

EDUCATE YOUR USERS ON PASSWORDS�e Eighth sign of trust...

OFFER YOUR CUSTOMERS MULTIPLE PAYMENT OPTIONS, NOT JUST CREDIT CARDS

�e Tenth sign of trust...

REASSURE YOUR CUSTOMERS�e Eleventh sign of trust...

PROMOTE SECURITY

OF LEGITIMATE WEBSITES HAVE EXPLOITABLE VULNERABILITIESAND COULD BE UNWITTING DISTRIBUTORS OF MALWARE.*3

FILL YOUR CUSTOMERS WITH CONFIDENCE, PROMOTE YOUR SECURITY SOFTWARE.

�e Twel�h sign of trust...

CLICK AND COLLECT�e Ninth sign of trust...

*Fr05ti3*

Password Do’s & Don’ts

Read more

80%80% 20%20%

€165bnAlternative Payments (APs)

account for €165bn of globale-commerce transactions*9

Read more

Allow them to distinguish between you and an imp�ter

Tell people what youwill and won’t contact

them about, whenyou ask for theiremail address

Get secure this Christmas with Symantec

Source*1 Symantec Online Consumer Study (UK, France, Germany, Benelux, US and Australia) conducted in January 2011*2 Symantec, How customers really react to web browser security warnings, February 2014 *3 Symantec, 2014 Internet Security Threat Report *4 Conversion Voodoo, Proper placement of your “trust logos” will improve your conversion rate*5 The Drum, £1.5bn to be made by online retailers if they embrace personalisation this Christmas, finds Qubit study, July 2014*6 Symantec, The Norton Seal is the most trusted mark on the Internet*7 Search Engine Watch, 53% of Organic Search Clicks Go to First Link, October 2012*8 eConsultancy, How the Internet Can Save the High Street Report, September 2012*9 eConsultancy, Alternative payments used in 11% of online purchases in the UK, May 2012

Get a head start, put customerconfidence and security at the topof your list, and enjoy the rewardsduring the most profitable season of the year.

https://www.imagineyoursitehere.com Identified by Norton

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