SEA TO SEA TO SEA - Natural History Museumsnaturalhistorymuseums.ca/documents/canada-150sea3...1 The SEA3 Expedition may also go West to East – from Vancouver to Toronto, following

SEA TO SEA TO SEAAn Epic Journey to Celebrate and Connect

Canada and Canadians

A Signature Initiative Proposal for the 150th Anniversary of Confederation

PRESENTED TO THE CANADA 150 FUND

LED BY THE STUDENTS ON ICE FOUNDATION

STRONG. PROUD. FREE.

CANADA 150

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Toronto | Kingston | Montreal | Trois-Rivières | Québec City | Rimouski | Gaspé | Magdalen Islands | Charlottetown | Sydney |

St. John’s | Fogo Island | L’Anse aux Meadows | Nain | Torngat Mountains National Park | Iqaluit | Pangnirtung | Qikiqtarjuaq |

Isabella Bay | Clyde River | Pond Inlet | Milne Inlet | Sirmilik National Park (Canada Point) | Dundas Harbour | Arctic Bay | Beechey

Island | Resolute Bay | Gjoa Haven | Cambridge Bay | Kugluktuk | Sachs Harbour | Tuktoyaktuk | Herschel Island | Barrow |

Nome | Dutch Harbor | Juneau | Prince Rupert | Haida Gwaii | Victoria | Vancouver

ROUTE

VISION 1

SEA TO SEA TO SEA “ROAD MAP” 3

THE SEA3 EXPEDITION 5

THE SEA3 EXPEDITION VESSEL - SEDNA IV 8

SEA3 PARTNERS 9

Core Partners 10

Synergy Partners 17

Support Partners 18

SEA3 EDUCATION AND OUTREACH THEMES 19

History and Great Canadian Achievements 20

Canada’s Sovereignty and Leadership Role

in the Arctic World 21

People of the North 22

Canada’s Coastal and Ocean Environments 23

Canada’s Cultures, Arts and Music 24

INVOLVING CANADIANS 25

Recruitment of Participants in the SEA3 Expedition 25

SEA3 Interactive Media Strategy 26

Online Education Modules 26

SEA3 Hubs 27

Community Events 27

Media Strategy 27

ORGANIZATION AND LEADERSHIP OF SEA3 28

Students on Ice Foundation 28

SEA3 Steering Committee 29

Management and Operations 29

Testimonials and Endorsements 30

FUNDING THE SEA3 PROGRAM 31

Program Budget and Funding Formula 32

SEA3 Program Budget 33

Further Information 33

TABLE OF CONTENTS

SEA TO SEA TO SEAAn Epic Journey to Celebrate & Connect Canada and Canadians 1

VISION

Sea to Sea to Sea (SEA3) represents a profound signature initiative for Canada 150 that

will inspire a deeper understanding and appreciation for Canada and its people, and

connect Canadians of all ages from all corners of our great country along with millions

more around the world. The centerpiece of the SEA3 Program is a five-month ship-

based expedition from Toronto to Vancouver, via the Northwest Passage.


SEA3 will be a journey of discovery and celebration that will showcase our country’s three oceans and coasts,

communities, cultures, conservation, sovereignty, history, challenges, opportunities and future. Exceptional Canadians,

key stakeholders, youth, artists, elders, educators, musicians, scientists, leaders and media will participate in the

celebratory journey that will visit many of the most beautiful, remote and important parts of our country from Sea to

Sea to Sea.

The SEA3 Program will be a unique and exciting platform to showcase that we are a great nation connected by three

oceans – Pacific, Arctic, Atlantic – that boasts the largest coastline in the World. Canada proudly identifies itself as an

Ocean Nation, a Water Nation, and a great Polar Nation amongst many other wonderful things. Exploring our coastline,

SEA3 will visit historical, cultural and economically significant sites that illuminate many of the great characteristics and

achievements of Canada that have shaped our identity in the past, the present and will continue to do so in the future.

SEA3 will fulfill the need of Canadians to understand a vital part of their country, identity and future – the North.

SEA3 involves a broad range of partners and supporters. It will be a crossroads for ideas and people. It will be an

exciting and important “gathering place” for many Canada 2017 events, activities and partners. A venue for bringing

together key stakeholders to collaborate, share, get to know each other, build partnerships, and inspire and engage

Canadians.

The culmination of the Sea to Sea to Sea Canada 150 Program with the Government of Canada and the Governor

General of Canada can be the revealing of our updated Coat of Arms and National Motto – A Mari usque ad Mare

usque ad Mare.

SEA3 will be a catalytic, celebrative and transformative journey for all Canadians. A journey that will spark

and captivate the imagination of our Nation and lead to a greater awareness and deeper understanding

of country, its vastness, beauty, and the enormity of opportunities ahead of us. SEA3 will instil a lasting

sense of pride and inspire the next generation of Canadians to make their contributions to Canada’s

long list of great achievements.”

– Geoff Green, Canadian Explorer and Founder of the Students on Ice Foundation

1 The SEA3 Expedition may also go West to East – from Vancouver to Toronto, following the 1940-1942 route of the RCMP vessel St. Roch


SEA TO SEA TO SEA “ROAD MAP”

The SEA3 “Road Map” consists of three phases:

1 The SEA3 Road to 2017

Beginning in early 2016, Canadians will be involved in the planning and preparations for SEA3, and Canada 2017

related events across the country. The Students on Ice (SOI) Foundation and its SEA3 partners will prepare

and execute a national launch of the SEA3 program that will generate nation-wide awareness of the program.

Subsequently, the SOI Foundation and its program partners will run a national, multi-faceted expedition planning

for the SEA3 Expedition, engaging Canadians from coast to coast to coast and creating nation-wide excitement in

the lead-up to 2017.

2 SEA3 in 2017

SEA3 activities will take place for 365 days beginning on January 1st, 2017, including the five-month expedition from

May to October 2017. The SEA3 Expedition will be at the heart of an exciting program that will also encompass

partner-led projects, including the SOI Foundation’s Canada 150 Youth Expedition, organized in collaboration with

the Community Foundations of Canada.

A comprehensive outreach and education component will complement the Canada 150 communication plans to

help reach as many Canadians as possible, starting in 2016 and accelerating throughout the entirety of 2017.


3 The Next 150 – Legacy projects and actions will be integrated into the SEA3 plan in collaboration with the

participating partners. Examples of such legacy projects are:

a) A Vision for the next 150 years of Canada: This vision will be developed during the SEA3 Expedition by the

expedition participants; the crew of each leg will contribute to the vision and participants in past legs can keep

contributing through the program’s interactive web- and social media sites. The vision will be further refined

during the homecoming event and published before the end of 2017.

b) A feature documentary will be made of the entire SEA3 Expedition. This feature documentary will be released

nationally through partner-hosted events.

c) An online SEA3 Arts Exhibit, showcasing the artworks created by participating artists as inspired by their

participation and communicating messages of beauty, pride and hope.

d) Online curriculum compatible educational modules following the five SEA3 education and outreach themes.

Elementary and high school teachers will be able to use these educational modules in their lesson plans for

years to come.

The most significant legacy of the SEA3 Program however, will be a deeper understanding of and appreciation

for Canada’s achievements, history, Peoples, cultures, lands, eco-systems, vastness and indescribable beauty among

Canadians from Coast to Coast to Coast. This legacy will help build Canada’s foundation for success in the next

150 years.


THE SEA3 EXPEDITION

The SEA3 expedition from Toronto to Vancouver2 will be a journey retracing the steps

of many of the most significant and celebrated aspects of Canadian history. Using the

165 ft. ice-strengthened expedition sailing vessel Sedna IV, the SEA3 expedition will visit

nine provinces and territories on its historic route (Ontario, Quebec, PEI, Nova Scotia,

Newfoundland, Nunavut, NWT, Yukon, British Columbia).

2 The SEA3 Expedition may also go West to East – from Vancouver to Toronto, following the 1940-1942 route of the RCMP vessel St. Roch


The five-month journey will be divided into approximately 20 legs ranging from one to three weeks in length. The map

below outlines the itinerary:

Key highlights of the journey will be (amongst others):

1. Send-off event in Toronto (Ontario) and public departure

2. Kingston (Ontario), Canada’s first Capital and home of Sir John A. Macdonald

3. Quebec City (Quebec), the site of the Quebec Conference and the Plains of Abraham

4. Charlottetown (PEI), the Province House, the site of the Charlottetown Conference

5. Visits to more than 30 national parks and historic sites

6. Canadian Arctic Expedition 1913 – 1917 sites of interest

7. Canada Point on Bylot Island (Nunavut), where Captain Bernier claimed the Arctic Islands for Canada in 1906

8. Dundas Harbour on Devon Island (Nunavut), Old RCMP and Hudson’s Bay Outpost

9. Canadian High Arctic Research Station (CHARS) in Cambridge Bay (Nunavut)

10. Visit to the HMS Erebus wreck site (and maybe the HMS Terror wreck site if discovered!)

11. Herschel Island (Yukon) and its place in the whaling history of the Arctic

12. Juneau (Alaska) and its tales of the gold rush

13. Prince Rupert (BC) its World War II history and the Grand Trunk Pacific Railway

14. Haida Gwaii (BC)

15. Homecoming event in Vancouver (BC)


The expedition team will consist of 17 members for each leg. Every expedition crew will be an inspiring mix of leaders,

scientists, artists, youth, aboriginal representatives and other stakeholders. The target mix for participants in each leg is

the following:

2 Scientists

2 Artists

2 Youth

2 NGO’s

2 Industry representatives

2 Government representatives

2 Celebrated Canadians

2 Media representatives and

1 Musician

17 Total

Celebrated Canadians that will be invited to join legs of the expedition will include: Chris Hadfield, Diana Krall, Kevin

Vickers, Governor General David Johnston, Leonard Cohen, Romeo Dallaire, Jordan Tootoo, Julie Payette, Steve Nash,

Martin Short, Elon Musk, Susan Aglukark amongst others.

During the expedition participants will develop their Dream for the next 150 years of Canada. They will be encouraged

and enabled to do this in various formats, including but not limited to writing, visual arts and music.

Supported by the expedition vessel’s onboard studio, the SEA3 interactive web site and social media the expedition

members will keep Canadians from coast to coast to coast updated through video footage, photos, podcasts, media

interviews, video conferences and blogs shared daily by the expedition members and promoted through all involved

SEA3 partners.

Research shows that Canadians consider the Arctic to be an important part of Canada and want to know more about

it3. SEA3 and its partners will meet this public need.

3 An Angus Reid poll in August 2008 confirmed that 74% of Canadians believe Canada should invest heavily on securing sovereignty over its Arctic territory. The IPSOS Reid 2009 North Pole Survey said that while 31% of Canadians are not generally aware of the realities of Canada’s Arctic, 74% of Canadians would like to learn more about the Inuit people and culture.


THE SEA3 EXPEDITION VESSEL – SEDNA IV

The S/Y Sedna IV is a 51 metre (168 ft.) three-masted schooner, which has been used for many remarkable and

important expeditions around the world. She is a Canadian-flagged, ice-strengthened vessel that meets Transport

Canada regulations.

Sedna IV is named after Sedna, the Inuit Goddess of the Sea in honour of Inuit culture and legend.

Sedna IV has a 78,000-litre diesel reserve giving her a range of 8,500 nautical miles (20,000 km). She is also equipped

with 700 square metres of sailcloth. In 2002, Sedna IV completed a successful transit of the Northwest Passage from

East to West, and in 2005 the vessel wintered over in Antarctica. Onboard high-precision scientific equipment can

be used by the crew to gather, compile and analyze data to fulfill the expedition’s scientific research program. The

schooner is also connected to the World via satellite, enabling Canadians from Sea to Sea to Sea to become virtual

mariners. An onboard media studio makes her a high-tech floating communications platform.

Sedna IV is the perfect vessel for the SEA3 Expedition, and will serve as a great symbol of discovery and adventure for

Canadians during Canada 2017


SEA3 PARTNERS

SEA3 will collaborate with a variety of leading Canadian organizations to share information, organize partner activities

and events, and inspire and educate Canadians. SEA3 will leverage and enhance the Canada 150 activities of national

partners, by drawing greater attention and showing their importance nationally and internationally.

To date, the SEA3 program has received strong support and expressions of interest from a broad variety of partners

and supporters. The following contains an overview of the SEA3 partners, categorized by Core, Synergy and Support

partners.

SEA3’s core partners will be involved in multiple aspects of the SEA3 program and invest significant resources in

different SEA3 program areas.

Synergy partners play a key role in the development and execution of the SEA3 Program by providing direction, people

and content, as well as supporting and organizing events. SEA3 and its synergy partners will cross promote each others

initiatives, projects and programs and broaden the reach of each others education and outreach efforts, and in many

cases integrate activities.

Support partners will provide key financial and in-kind support for the SEA3 Program.


CORE PARTNERS

Royal Canadian Mounted Police

Partnership in SEA3 will support the RCMP to include Canada’s Arctic in its Canada

150 celebrations. Members of the RCMP will be invited to join legs of the SEA3

Expedition. The expedition program will highlight the rich heritage of the RCMP from

Sea to Sea to Sea, including the historic voyage of the RCMP vessel St. Roch through

the North West Passage. The RCMP will play a key role in the organization and

execution of the celebratory departure, community and home coming events.

Canadian Coast Guard (tbc)

The Canadian Coast Guard and its rich history can play a key role in the SEA3

Program. The SEA3 Expedition could have ceremonial Rendezvous’ with Coast

Guard vessels in each of Canada’s oceans within the framework of the Coast Guard’s

Canada 150 celebrations. These Rendezvous would be featured prominently in

the SEA3 and Canada 2017 communications and are opportunities to highlight the

important and invaluable work of the great Canadian Coast Guard.

Royal Canadian Navy (tbc)

The Royal Canadian Navy would be an important partner in the SEA3 Program.

Opportunities include have the SEA3 expedition rendezvous with Navy vessels

en route and visit sites such as the Canadian Forces Station St. John’s as part

of the expedition’s visit to St. Johns, Newfoundland. The SEA3 Expedition can

welcome several naval service members of the Royal Canadian Navy among its

crew members. In addition Royal Canadian Sea Cadets can have the opportunity

to join legs of the SEA3 Expedition. The Royal Canadian Sea Cadets could run a

nation wide competition to identify the best candidates for this opportunity. The

cadets, as well as the naval service members will have the opportunity to share their

experiences within the Royal Canadian Navy as well as through the SEA3 media and

communications channels, reinforcing the positive image of the Royal Canadian

Navy across Canada.


Canadian Rangers (tbc)

The Canadian Rangers would be an important partner in the SEA3 Program. The

SEA3 Program can showcase the role and importance of the Canadian Rangers

to Canadians from Coast to Coast to Coast through its interactive media site

and through events. The SEA3 Expedition could visit the headquarters of the 5th

Canadian Ranger Patrol Group in Gander, Newfoundland and/or the 4th Canadian

Ranger Patrol Group in Victoria, BC. En route the SEA3 expedition can meet with

local Rangers and showcase their work. The SEA3 Expedition can celebrate the

Canadian Rangers by welcoming several Rangers and/or Junior Canadian Rangers

among its crew.

Inuit Tapiriit Kanatami (ITK)

ITK is the national voice of 55,000 Inuit living in 53 communities across the Inuvialuit

Settlement Region (Northwest Territories), Nunavut, Nunavik (Northern Quebec),

and Nunatsiavut (Northern Labrador), land claims regions. ITK is a longstanding

partner of the SOI Founation and is SEA3’s core partner representing the voice

of the Inuit, the largest People in Canada’s Arctic. ITK will contribute knowledge,

expertise and the Inuit voice to the SEA3 Program, promote the program in

Canada’s Inuit communities and support SEA3 in the recruitment of Inuit leaders,

elders and youth as participants in the SEA3 expedition. The SEA3 Program will

be a key platform to inform Canadians about modern life in the North and the

importance of Inuit culture, language, traditional knowledge and practices, as well as

education, health, infra structure and economic development.


Parks Canada

The SEA3 Program will allow Parks Canada to show-case many of Canada’s most

remote and beautiful National Parks, and the important role that National Parks

have played and continue to play in our nation’s history and identity. Parks

Canada will host the SEA3 Expedition in National Parks and Historic Sites along the

expedition route, such as Forrilon National Park, Signal Hill, Mingan Islands, Torngat

Mountains National Park, L’Anse aux Meadows, Auyuittuq National Park, Sirmilik

National Park, Kekerten Island, Beechey Island, Kiusta Village, Gwaii Haanas National

Park Reserve, Gulf Islands National Park Reserve etc. Parks Canada will contribute to

the on-line education modules and Parks Canada employees will join the Expedition

team and contribute their knowledge and expertise to the Program. The SEA3

Program and Parks Canada will collaborate closely in cross promotion of each

other’s Canada 150 initiatives. This will build on the existing, successful partnership

between Parks Canada and the Students on Ice Foundation.

Canadian High Arctic Research Station (CHARS)

The SEA3 Expedition’s visit to the new Canadian High Arctic Research Station in

Cambridge Bay in its official year of opening will be one of the highlights of the

SEA3 Program. The countdown to the official opening of CHARS will be featured

prominently in SEA3’s on-line and social media and in other communications by the

SEA3 Program and its partners. CHARS will contribute to the SEA3 on-line education

modules and employees of CHARS will contribute their knowledge and expertise to

the Program. CHARS will also be one of the partners that supports the participation

of young Canadians on the SEA3 expedition.

Canadian Museum of Nature (CMN)

CMN will be one of SEA3‘s core knowledge, expertise and outreach partners. CMN

scientists will join the expedition and conduct various research projects along the

way. Based on its expertise in the development of innovative ways to engage the

public, CMN and the Alliance of Natural History Museums will lead the development

of the SEA3 Hubs and will host a custom high capacity hub, adding to the appeal

and live content of its new Arctic Gallery in Ottawa. SEA3 will collaborate with the

CMN on the opening of this new Arctic Gallery in 2017.


Vancouver Aquarium

The Vancouver Aquarium Marine Science Centre is a self-supporting, non-profit

society and one of Canada’s leading institutions in effecting the conservation of

aquatic life through display, communication, public programming and education,

research and direct action.

The Vancouver Aquarium (VA) will contribute its expertise on the Pacific Coast

and the Arctic Region and deliver several scientists as participants in the SEA3

Expedition. The VA will showcase the SEA3 expedition in its school programs events

and social media, with an overall reach of several million people annually. SEA3 will

contribute to VA’s Canadian Rangers Ocean Watch sampling program and take at

least one of the student participants in VA’s award-winning Ikaarvik program on

board.

Nunavut Research Institute

The Nunavut Research institute will host the SEA3 Expedition in its new

headquarters in Iqaluit that were recently constructed with funding through

the Government of Canada’s Arctic Research Infrastructure Fund. The Nunavut

Research Institute will contribute its expertise to the SEA3 program and will play a

key role in identifying leading scientists and young Inuk researchers for the Nunavut

legs of the expedition.


Canadian Wildlife Federation (CWF)

CWF is our nation’s largest conservation charity with a mission and vision focused on

advancing conservation ethic as a Canadian value while protecting our wildlife and

habitat for the use and enjoyment of all. CWF will contribute to the SEA3 Program

through content for the on-line education modules and showcasing the SEA3

Program in their publications and communications. Building on a strong foundation

of award winning magazines, Project Wild training and Hinterland Who’s Who and

more recently their popular Wild Family Nature Clubs, Wild Migration and Wild

Spaces programs, they can assist to deliver pedagogically sound, developmentally

appropriate, bilingual programs at a national level. CWF presently have around

750,000 supporters from all territories and provinces. Last year the Financial Post

recognised CWF as one of the top 25 charities in Canada and one of only two

environmental charities to be recognised (the other being the Nature Conservancy).

Canada Council for the Arts (CCA)

The SEA3 program will work with the CCA to identify emerging and acclaimed

Canadian Artists to join the SEA3 expedition. The CCA will promote the opportunity

to join the SEA3 expedition in its networks, broadcast the experiences of

the selected artists during the expedition through its social media and other

communications channels and provide a platform to the artists to promote their art.

The CCA will partner with the SEA3 Program in promoting SEA3 Arts Exhibits and

CCA exhibits showcasing the creative works of participating artists as inspired by

their participation and experience from Sea to Sea to Sea.


Community Foundations of Canada

Community Foundations of Canada represents 191 community foundations across

the country. Canada’s community foundations aim to build community vitality across

the country by building endowment funds to ensure vital futures for communities,

by granting funds to the widest possible range of organizations and initiatives

and by bringing people together to stimulate new ideas, build participation and

strengthen community philanthropy.

Community Foundations of Canada will contribute to the SEA3 Program by

recruiting and funding 100 youth from every Province and Territory in Canada

to participate in the SOI Foundation’s “Canada 150 Youth Expedition”. The SEA3

Expedition and the SOI Foundation’s Canada 150 Youth Expedition will rendezvous

in the North West Passage. Following their involvement in the Canada 150 Youth

Expedition, Community Foundations of Canada will leverage its communication

channels to promote the SEA3 Program across Canada.

TakingITGlobal (TIG)

TIG is a charitable non-governmental organization focusing on global issues by

promoting awareness and engagement among global youth. TIG will contribute to

the development of SEA3’s interactive media strategy, the online education modules

and the outreach campaign through e.g. TIGs Global Encounters video conference

program to connect schools across the country with students and experts before,

during, and after the expedition. TIG will also contribute its Explore150 mobile app

to support students’ engagement in cultural, natural, and historic sites ahead of and

during the expedition.

SOI Foundation and TIG are considering co-developing and publishing a SEA3 Action

Guide as one of the major ‘legacy’ results of the SEA3 Program. TIG’s guides have

had over 2 million downloads.


Royal Canadian Geographic Society (RCGS)

The SEA3 Expedition will carry the RCGS Flag from Sea to Sea to Sea. As part of its

Canada 150 activities, the Royal Canadian Geographical Society is also planning

an Arctic Acts of Sovereignty Expedition which proposes to visit geographical

sites related to important symbolic claims, celebrating the origins of Canada’s

sovereignty over the Arctic. The expedition, encompassing Inuit and other northern

Canadians, and southern Canadians alike, will visit these historic places that also

speak so eloquently to the physical geography of Canada’s north, and its human

geography. SEA3 and the RCGS will cross promote activities. SEA3 will visit several

of the identified sovereignty sites thus assisting with the mission. RCGS will use its

network of 14,500 classroom educators and use live stream and social media to

enable schoolchildren across Canada to follow the project. The expedition will also

be the subject of a special issue of Canadian Geographic, and its French-language

counterpart Geographica. Supported by these resources, the expedition will build a

deeper understanding of Canada, its peoples, and its exceptional Arctic places. It will

help infuse the celebrations of Canada’s 150 with an understanding of how Canada

came to exercise sovereignty over it’s Arctic territory.

Students on Ice – Canada 150 Youth Expedition

In collaboration with the Community Foundations of Canada, Students on Ice will

execute a dedicated Canada 150 Youth Expedition. This expedition will bring 120

students and 80 leading educators, scientists, artists, business leaders, and elders

from across Canada for a life changing 2-week voyage to the Canadian Arctic. The

education program and the education team will be designed in accordance with the

five education and outreach themes of the SEA3 Program. Highlight of the Canada

150 Youth Expedition will be a rendezvous with the SEA3 Expedition in the North

West Passage.

The meet-up with the SEA3 Expedition will be featured prominently in the

communications plan for the Canada 150 Youth Expedition. SOI’s expeditions

annually reach an audience of over two million Canadians.


SYNERGY PARTNERS

Rideau Hall Foundation

Arctic Research Foundation


SUPPORT PARTNERS

The following Support partners have currently been identified:

y Federal Government partners can include the National Capital Commission (NCC), the Canadian Polar

Commission, Indian and Northern Affairs (INAC), Department of Foreign Affairs and International Trade (DFAIT),

Department of Fisheries & Oceans, National Research Council, Environment Canada, Natural Resources Canada

(NRCAN), Polar Continental Shelf Program (PCSP), Canadian Museum of History, the Canadian Space Agency, and

Canadian Rangers.

y Provincial, Territorial and Municipal Government partners will include the Yukon, Northwest Territories,

Nunavut, Newfoundland & Labrador, Quebec, PEI, New Brunswick, Nova Scotia, Ontario, and British Columbia, and

possibly Alberta, Saskatchewan and Manitoba. Potential city partners include Toronto, Ottawa, Kingston, Montreal,

Quebec City, Charlottetown, St. John’s, Iqaluit, Victoria and Vancouver

y Northern Aboriginal Organization partners can include Gwichin Council, Inuit Circumpolar Council,

Athabascan Council, Makivik Corporation, Kakivak Association, Inuvialuit Regional Corporation, and others.

y Community and non-profit partners can include Canadian public and private Foundations such as the EJLB

Foundation, Salamander Foundation, Walter & Duncan Gordon Foundation, Weston Foundation, Leacross

Foundation.

y Private sector partners can include industry associations and corporations in various sectors. In the resource

sector companies like Baffinland and Shell Canada have shown interest and Teck, Diavik, De Beers, Syncrude, and

Suncor are other potential partners; in the retail sector the Hudson Bay Company and the North West store are

interested; in the shipping sector FEDNAV is one of the SOI Foundation’s existing partners. In the IT sector Google

has shown interest. From the finance sector, all of the major banks including TD, Royal Bank, Scotiabank, and Bank

of Montreal have a stake in the north. From the transport sector, Air Canada, West Jet, Canadian North and First

Air are likely partners. Business associations such as the Yukon and Yellowknife Chambers of Commerce, Nunavut

Tourism, Tourism Industry Association of Yukon, and the Northwest Territories Tourism Association, could also play

important roles.

y Educational and Scientific community partners can include research and non-profit educational

organizations such as, ArcticNet and many schools and Universities across Canada.

y Canadian philanthropists with interests in the Arctic are likely to be interested in supporting SEA3. Some

possibilities include, Haskayne, Bombardier, Rogers, Balsillie, Irving, Risley and Thomson.


SEA3 EDUCATION AND OUTREACH THEMES

During each of the 20 legs of the expedition the 17 expedition members will explore

five key themes through sharing by participating experts, excursions, community visits,

research, observation and conversation:


HISTORY AND GREAT CANADIAN ACHIEVEMENTS

The SEA3 Expedition will travel to communities, cities, channels, bays, fiords, passages, coasts and islands that

have formed the backdrop to many of Canada’s most important historic events and great Canadian achievements.

Throughout the SEA3 expedition these historic events and achievements will be celebrated and promoted.

Some of the many sites and events that will be included in the SEA3 journey are:

1. War of 1812 – (Great Lakes)

2. Kingston (Ontario), Canada’s first Capital and home

of Sir John A. Macdonald

3. Quebec City (Quebec), the site of the Quebec

Conference and the Plains of Abraham

4. Rendez-vous 2017 Tall Ships Regatta (Quebec City)

5. Charlottetown (PEI), the Province House, the site of

the Charlottetown Conference

6. Canada Point on Bylot Island (Nunavut), where

Captain Bernier claimed the Arctic Islands for

Canada in 1906

7. Dundas Harbour on Devon Island (Nunavut), Old

RCMP and Hudson’s Bay Outpost

8. The sites of the Canadian Arctic Expedition

1913-17

9. Visit to the HMS Erebus wreck site (and maybe the

HMS Terror wreck site if discovered!)

10. Herschel Island (Yukon) and its place in the whaling

history of the Arctic

11. Juneau (Alaska) and its tales of the Klondike Gold

Rush

12. Prince Rupert (BC) its World War II history and the

Grand Trunk Pacific Railway

13. The journey of the RCMP St. Roch (1940-1942)

14. A visit to the Vancouver Maritime Museum


CANADA’S SOVEREIGNTY AND LEADERSHIP ROLE IN THE ARCTIC WORLD

As the ice of the Arctic melts, a growing awareness of new challenges and opportunities has put the Arctic in the

spotlight of public consciousness and curiosity. As a result, the public wants more answers and information than ever

before. SEA3 will help showcase Canada’s leadership in the Arctic and build on the Government of Canada’s actions

and investments to assert national sovereignty over the Arctic, defend Canada’s territory, and its contributions to

development of new and appropriate management structures and methods of governance.

SEA3 will also be a platform to highlight policy and technical dialogue on the promotion of economic and social

development, protecting the environment and empowering the Peoples of the North through devolved governance.

SEA3 will enhance and grow Canada’s capacity to deliver on its domestic and international responsibilities in many

fields, from scientific to economic to cultural.

Relevant events and sites that will be included in the SEA3 journey are:

y Rendezvous with Canadian Coast Guard Vessels

on each Coast

y Rendezvous with Royal Canadian Navy

y Visit to the Canadian Forces Station in St. John’s

y Visit to the Canadian Polar Continental Shelf Program

y Visit to the Canadian High Arctic Research Station

in Cambridge Bay

y Rendezvous with the 2017 Students on Ice Expedition

y Rendezvous with the Royal Canadian Geographic

Society’s Arctic Acts of Sovereignty Expedition and

visits to several of RCGS expedition sites.

Canada’s vision for the Arctic is of a stable, rules-based region with clearly defined boundaries, dynamic

economic growth and trade, vibrant Northern communities, and healthy and productive ecosystems.” ”

– Statement on Canada’s Arctic Foreign Policy.


PEOPLE OF THE NORTH

The People of the North are at the heart of the Arctic region, calling the Arctic home for millennia. SEA3 will give Canada’s Arctic

residents from Nunatsiavut, Nunavik, Nunavut, Northwest Territories and the Yukon a platform through which they can share

their accomplishments, stories, history and traditional knowledge with the rest of Canada during Canada 2017. SEA3 will help

to increase awareness amongst the general Canadian population about challenges and opportunities facing the northern

population of Canada and celebrate past and present accomplishments, history, current challenges and opportunities for the

future. SEA3 will also provide a platform to help further the social and economic sustainability of Canada’s Arctic.

Highlights that will be included in the SEA3 journey are:

1. Visits to numerous Arctic and Inuit communities,

including Nain, Iqaluit, Pangnirtung, Qikiqtarjuaq,

Isabella Bay, Clyde River, Pond Inlet, Milne Inlet,

Dundas Harbour, Arctic Bay, Beechey Island, Resolute

Bay, Gjoa Haven, Cambridge Bay, Kugluktuk, Sachs

Harbour, Tuktoyaktuk and Herschel Island.

2. Torngat Mountains National Park, an award winning

example of successful co-management by the

Nunatsiavut Government, the Nunavik (Quebec Inuit)

Government, and Parks Canada

3. Radstock Bay & Beechey Island – archeological

sites for the Thule culture as well as for the Franklin

expedition

4. Nunavut Arctic College, Cambridge Bay (Nunavut)

5. Ikaarvik: From Barriers to Bridges: a program

dedicated to establishing lasting relationships

between the five Northern communities of

Cambridge Bay, Pond Inlet, Kugluktuk, Pangnirtung

and Gjoa Haven, and five of the largest zoos and

aquariums in Southern Canada (Assiniboine Park

Zoo, Aquarium du Québec, Eco museum Zoo,

Vancouver Aquarium, Toronto Zoo). Winner of the

2013 Arctic Inspiration Prize.

6. FOXY a community-based participatory action

research project. Winner of the 2014 Arctic

Inspiration Prize.

7. The AVATIVUT Program, which involves Inuit high

school students from 14 communities across Nunavik

in community-based environmental monitoring while

providing the opportunity for hands-on student

learning on topics including Inuit culture and climate

change

8. Baffinland Mine site in Milne Inlet


CANADA’S COASTAL AND OCEAN ENVIRONMENTS

Canada’s coastal and ocean environments are home to some of the world’s richest and most diverse eco-systems in

the world. These eco-systems provide Aboriginal Coastal peoples and many other Canadians with rich food sources

and many other resources. In recent years Canada’s coastal and ocean environments are being affected by events

that significantly impact their unique and fragile ecosystems. SEA3 will showcase the beauty and diversity of Canada’s

coastal and ocean environments. It will also raise awareness of a range of national and international efforts to research

and address the causes and effects of environmental challenges and contribute to raising support for these efforts.


y Numerous wildlife encounters with whales, dolphins,

polar bears, narwhals, walrus and other large land

and sea mammals

y Celebrate the 100th Anniversary of the Migratory Bird

Convention, together with the Canadian Wildlife Service

y Manicouagan-Uapishka Biosphere Reserve

y Over 30 National Parks and Historic Sites including:

Forrilon National Park, Signal Hill, Mingan Islands,

Torngat Mountains National Park, L’Anse aux

Meadows, Auyuittuq National Park, Sirmilik National

Park, Kekerten Island, Beechey Island, Kiusta Village,

Gwaii Haanas National Park Reserve, Gulf Islands

National Park Reserve etc.

y Marine Protected Areas, e.g. Eastport, Gilbert Bay,

Tarium Niryutait

y Baffinland Mine

y The Niginganiq National Wildlife Area (Isabella Bay), a

specialised sanctuary for bowhead whales

y The Polar Continental Shelf Program (PCSP)

y Canada High Arctic Research Station (CHARS)

y Beaufort Sea

y The Vancouver Aquarium

y Vancouver Maritime Museum


CANADA’S CULTURES, ARTS AND MUSIC

Canada’s coasts are home to the countries oldest cultures and to some of the most vibrant arts communities. Canada’s

oceans, coasts and waterways have always been and continue to be great sources of inspiration for arts and music. The

SEA3 expedition will showcase and celebrate Canada’s cultural diversity and the best arts and music the country has

to offer. SEA3 will invite artists and musicians from all distinct Canadian cultural groups, including Canada’s aboriginal

peoples, and aim to inspire them to create original artworks during or following the expedition. Their creative process

and their art will be shared with Canadians across the country during and after the SEA3 expedition.

In addition, the SEA3 expedition will visit key cultural events and sites along its journey.


1. The cultural centers of major communities along

the expedition route, such as Toronto, Montreal,

Quebec City, Charlottetown, St. Johns, Victoria and

Vancouver;

2. Art Gallery of Ontario, Toronto (ON)

3. Montreal Museum of Fine Arts – Quebec and

Canadian Arts Collection, Montreal (QC)

4. Fogo Island (Newfoundland)

5. The New Torngâsok Cultural Centre in Nain

(Nunatsiavut, Labrador)

6. Alianait Arts Festival in Iqaluit (Nunavut)

7. Nunavut Arts and Crafts Association in Iqaluit

(Nunavut)

8. The Pangnirtung Print Shop in Pangnirtung

(Nunavut)

9. Haida Heritage Center, Haida Gwaii (British

Columbia)

10. Museum of Anthropology (Vancouver)

11. Bill Reid Gallery of Northwest Coast Art (Vancouver)

12. Emily Carr University of Art and Design (Vancouver)


INVOLVING CANADIANS

The SEA3 program will involve Canadians from Coast to Coast to Coast in the following ways:

RECRUITMENT OF PARTICIPANTS IN THE SEA3 EXPEDITION

SOI Foundation and its partners will recruit participants in the SEA3 Expedition through various processes, such as

public competitions, public nominations and through invitation.

For each of the 20 legs, 17 SEA3 team members will have the opportunity to be part of the expedition crew. The

target participant breakdown is the following: 2 Scientists, 2 Artists, 2 Youth, 2 NGO’s, 2 Industry representatives, 2

Government representatives, 2 Celebrated Canadians, 2 Media representatives and 1 Musician.


SEA3 INTERACTIVE MEDIA STRATEGY

The SEA3 interactive media strategy will be the public’s key source of information about the SEA3 Program. Through

the SEA3 interactive media strategy Canadians can follow the expedition, watch expedition film footage, learn about

the historic sites, events and other program items of the expedition, get to know the members of the expedition team,

listen to podcasts, read expedition blogs, sign-up for twitter updates etc. In addition the SEA3 Program will use social

networking and online chat to provide rapid responses to curious Canadians and leverage other online resources by

providing comprehensive links to educational resources and calendar events, an online library, chat sessions between

youth in the south and north, interactive maps and mapping exercises, among other activities.

Traffic to the SEA3’s interactive media site will be generated through a national media and social media campaign and

through web sites of the SEA3 partners.

ONLINE EDUCATION MODULES

A series of online education modules will be developed following the framework of the five SEA3 Program themes.

These education modules will be designed for use in elementary and high school classes throughout the country.

SEA3 will collaborate with partners including RGCS, TIG, CWF, CMN and others to develop education programming and

outreach.

In combination with the SEA3 interactive media site and other SEA3 partner resources, these education modules will

form a powerful tool for Canadian teachers to engage their students in developing a deeper understanding of Canada,

its people and what it means to be Canadian.


SEA3 HUBS

The SEA3 program will have hubs in every province and territory. The hubs will be placed in public venues and will

provide an eye-catching overview of the SEA3 Program as well as an interactive screen through which the public can

access the SEA3 interactive media site.

Examples of key locations for the SEA3 hubs are:

y Canadian Museum of Nature, Ottawa

y Fogo Island Inn, Newfoundland

y Vancouver Aquarium, Vancouver

y Nunavut Research Institute, Iqaluit

Through partnership with the Alliance of Natural History Museums of Canada, there is the opportunity to have a SEA3

hub placed in the 15 associated Provincial and Territorial Natural History Museums across Canada.

COMMUNITY EVENTS

SEA3 will launch events in key locations along the way to engage Canadians and celebrate each step of the journey. The

SEA3 Events will include a send-off event in Toronto, a homecoming event in Vancouver and numerous celebrations in

between during community visits (see map for potential stops).

Community visits will include formal receptions featuring regionally celebrated leaders across disciplines; innovations

and regional accomplishments; visits to local historic and heritage sites; and visits to tour the Sedna IV to name a few.

MEDIA STRATEGY

SEA3 and its partners will leverage Canada’s local, national and on-line media outlets to highlight every step of the

journey and help develop national pride among Canadians for their communities and country. There is also an

opportunity to include Canada 150’s media partners for ongoing coverage of the journey.

In addition, all SEA3 program partners will use their websites, newsletters and social media to involve Canadians in the

SEA3 program.

FEATURE DOCUMENTARY A feature documentary will be made of the entire SEA3 Expedition and released nationally through partner-hosted

events. The documentary will be made available to the Canadian and international public through the SEA3 interactive

media site, as well as through partner websites. During expedition, short videos will be disseminated from coast to

coast to coast.


ORGANIZATION AND LEADERSHIP OF SEA3

The SEA3 Program will be led by the Students on Ice Foundation, an award-winning registered charitable organization

in Canada. This organization based in Ottawa-Gatineau is the ideal organization to lead the SEA3 Program.

STUDENTS ON ICE FOUNDATION

Since 1999, Students on Ice (SOI) is a respected Canadian and global leader and pioneer in education and expeditions.

The award-winning organization has taken 2,500 students, teachers, scientists, elders, artists and leaders to the Arctic

and Antarctic on more than 30 educational expeditions and has been involved in many other national and international

outreach and education initiatives.

The SOI Foundation has significant experience developing and leading national level programs, such as the 2014

Expedition Arctic virtual museum website, developed in collaboration with CMN, the 2012 Polar Educators Workshop as

part of the International Polar Year Conference in Montreal and the 2008 Polar Perspectives Speakers Series and Youth

Forums.

In the period 2002-2004 the SOI Foundation was part owner of the Sedna IV and used the vessel several times for its

educational expeditions. Since 2009 the SOI Foundation owns and operates its own polar expedition sailing vessel,

the Arctic Tern I, which successfully completed the 4 month “Sailing to Siku” Arctic Expedition in collaboration with the

World Wildlife Fund.

Since its inception, the SOI Foundation has established significant and strong partnerships across the country with

the Federal Government of Canada, Provincial and Territorial Governments, the Education sector, leading non-profit

organizations, foundations and the private sector.

The SOI Foundation is supported by a high-profile Board of Advisors, chaired by HSH Prince Albert II of Monaco and

including Dr. Don Walsh, Dr. Fred Roots, Mr. Peter Mansbridge and Ms. Eira Thomas amongst its members.

In 2003, Students on Ice received NSERC’s Michael Smith Award for Science Promotion in Canada. During the

International Polar Year 2007-08, Students on Ice was endorsed by the IPY Joint Committee, and worked closely with

the Canadian IPY Federal Program Office. In 2005, the program received the prestigious Citation of Merit from The

Explorers Club.

Founder and Executive Director of Students on Ice, Mr. Geoff Green, will be the expedition leader for SEA3. Geoff was

awarded the Order of Canada in 2012. In 2015, he was voted one of the top 100 Canadian Explorers by the Royal

Canadian Geographical Society. Geoff served as a member of Canada’s National Committee for the IPY, which received


the 2010 Royal Canadian Geographic Society medal. He was also selected as one of the Top 25 Transformational

Canadians by the Globe and Mail, CTV, and La Presse. Geoff was also honoured with an Inuktitut name by the

Commissioner of Nunavut in 2010.

Geoff has sailed through the Northwest Passage three times, and has led over 120 expeditions in the Arctic and

Antarctic, as well as to other remote parts of the globe. He is widely regarded as one of the most respected expedition

leaders in the World.

SEA3 STEERING COMMITTEE

The SOI Foundation will instate a SEA3 Program Steering Committee to provide strategic guidance to the development

of the SEA3 program. The SEA3 Steering Committee will be composed of representatives of SEA3’s core partners,

celebrated Canadians and key stakeholders to ensure that all voices and interests are represented. This will include

northern communities, Indigenous peoples, academics, scientists, business people, entrepreneurs, artists, leaders and

youth. Relevant provincial, territorial and federal government officials can also hold positions on the board.

MANAGEMENT AND OPERATIONS

SEA3 will be staffed as follows:

y Program Director, responsible for the overall supervision of the SEA3 Program and management of Partner

Relations. Reporting to the Executive Director of the SOI Foundation.

y Events and Logistics Manager, responsible for organizing SEA3 expedition logistics and the events during

the SEA3 expedition

y Communications Manager, responsible for the SEA3 website, planning and execution of the communications

strategy, maintaining synergy between communication efforts of SEA3 partners and media relations.

y Two Program Assistants, responsible for supporting the Program Director and the Events and Logistics Manager.

The SOI Foundation Office team, including the Director of Development, the Finance Manager and the Education

Manager will provide support to the SEA3 team.

The SOI Foundation’s headquarters are based in the Natural Heritage Campus of the Canadian Museum of Nature in

Gatineau, Quebec. These headquarters provide the perfect location and facility for the SEA3 operations.


TESTIMONIALS AND ENDORSEMENTS

“We congratulate Students on Ice on 15 years of inspiring young people about the environment and the Polar Regions.

Our partnership benefits both of our organisations, and we will continue to share our expertise with SOI through hand-

on discovery and interpretation of the diversity of our polar regions.”

Meg Beckel, Executive Director of the Canadian Museum of Nature

“It’s with pleasure that the Makivik Corporation partners with the great work of the Students On Ice Foundation. I can’t

think of a more rewarding way of spending time out on the land and sea and absorbing the wealth of information the

adventure brings with it for our young people. “

Jobie Tukkiapik, President of Makivik

“Students on Ice Arctic Expedition offers a once in a lifetime opportunity for youth, from both the north and south, to

become engaged in the discussion and decisions about the future of the Arctic. What better place to do it than on a

journey through the Arctic? Will we continue to react to events as they unfold, or will we be leaders in the race to chart

the region’s economic, environmental and cultural future?”

Ed Struzik, Award-winning Arctic journalist and author

“Over the past 15 years, Students on Ice has benefited the Arctic, its people, and youth worldwide in profound and

unique ways. SOI reminds each of us that we need to get involved for the sake of our planet.”

H.S.H. Prince Albert II of Monaco, Honorary Chair of the Students on Ice Foundation

“Students on Ice is an outstanding educational program. Just one of their shipboard expeditions to the Polar Regions

equals two or three academic courses in a traditional university setting. The Arctic and Antarctic are where major

changes in our global environment are first being seen. I am proud and honoured to participate in this unique

shipboard program.”

Captain Don Walsh, PhD Honorary President, Explorers Club, Presidential & NASA Advisor

Natural Heritage Building | 1740 Pink Road | Gatineau, Quebec, Canada J9J 3N7

t 819-827-3300 | tf 1-866-336-6423 | f 819-827-9951

www.studentsonice.com

Documents

SEA TO SEA TO SEA - Natural History Museumsnaturalhistorymuseums.ca/documents/canada-150sea3...1 The SEA3 Expedition may also go West to East – from Vancouver to Toronto, following