B R A N D S TA N DA R D S

S T Y L E T H R I V E S

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S U B S T A N C E

E V E R Y S Q U A R E I N C H O F A N L - C L A S S Y A C H T

I S D E S I G N E D W I T H O N E P U R P O S E :

A C H I E V E T H E P E R F E C T B A L A N C E O F

S T Y L E A N D S U B S T A N C E .

T H E S E A R E T H E F I V E

G U I D I N G D E S I G N P R I N C I P L E S

O F T H E S E A R A Y L - C L A S S .

T R U E P E R F O R M A N C EI N S E R V I C E

O F T R U E L U X U R Y

This is about the experience of true performance.

That unmistakable sense of real precision in your

hands and under your feet. It’s smooth. Solid.

Effortless. And it puts you in complete command.

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D E S I G N S H O U L DH A V E M E A N I N G

Painstakingly laid out to anticipate your needs.

From a thoughtfully arranged salon to

the ergonomically designed helm, form and

function are blended seamlessly throughout.

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N E V E R C O M P R O M I S EC O M F O R T

Comfort unlike anything you’ve experienced before.

We raised the bar to exceed every expectation.

No compromises. No qualifiers.

This is what life on a yacht is supposed to feel like.

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T H E R E A R E N O“ L I T T L E T H I N G S ”

Superior at every level. No detail has been overlooked.

You can see it in premium stitching and upholstery.

And you can feel it in cabinetry and fixtures substantial

enough to rival anything found on land.

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T R U E C R A F T S M A N S H I PE N D U R E S .

It’s only a lost art if you stop doing it.

Signature Sea Ray craftsmanship—the unique marriage of

skill and artistry that puts Sea Ray in a class all its own—

is on display in every part of the boat.

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T H E C R A F T M A N S H I PO F T H E L O G O

The L-Class logos are purposefully distinct from the Sea Ray logo in font

and style to further visually distinguish this singular class of yachts.

Reversed-out (boxed), vertical and horizontal versions of the logo exist for all four models. We recommend the boxed version on dark or saturated backgrounds.

Do not use the reversed-out (white) logo without the black box and frame around it.

• The L-Class logo should not typically be paired with the Sea Ray logo. When clarifi cation about Sea Ray’s involvement is required, the Sea Ray logo should be used beneath the L-Class logo and in gray or white. Avoid black or orange.

• Do not use the tagline version of our logo in conjunction with the L-Class. The “Launch into Living” tagline should be used exclusively with Sea Ray’s non-L-Class lineup.

• The L-Class logos should not be used in a whimsical or decorative manner, such as a repeated motif or as a background for text.

• To ensure clear reproduction, the “L” must meet the minimum size requirement of 1 inch in height.

• The logo should not be colorized. Dimensional, gold and platinum logos are to be used only on the boats themselves.

On L-Class materials, the Sea Ray logo should be included in a position of secondary prominence. The goal is to first emphasize the L-Class and then subtly remind the viewer of its affiliation with Sea Ray, and the halo benefits therein.

T H E T Y P E F A C ES E L E C T I O N

The L-Class is Sea Ray’s flagship and most premium line,

blending time-tested Sea Ray heritage with cutting-edge

design and technology and an aesthetic of modern luxury.

Our typography reflects these qualities. L-Class typography

is both elegant and strong—confident without being aggressive,

beautiful yet never excessively ornate.

Chronicle Roman

Chronicle Roman Italic

Chronicle Semi-Bold

Chronicle Semi-Bold

Chronicle Bold

Chronicle Italic

Klavika Regular Light

Klavika Regular Light

Klavika Regular

Klavika Regular

Klavika Medium

Klavika Medium Italic

Klavika Bold

Klavika Bold Italic

Klavika Regular

Klavika Medium Italic

Klavika Light Condensed

Klavika Light Italic

Klavika Regular Condensed

Klavika Regular Condensed

Klavika Medium Condensed

Klavika Bold Condensed

Klavika Bold Condensed Italic

Chronicle is the preferred typeface for L-Class marketing materials, including headlines and body copy. Klavika is a sans serif option that should be used only for

smaller type, such as captions, or for white copy reversed against black.

C O L O R S T H A T S E P A R A T E

The L-Class palette reflects the confident strength and clean,

sophisticated aesthetic of this exceptional line of yachts.

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1. WHITEC 00 M 00 Y 00 K 00R 00 G 00 B 00

2. GRAYPMS C COOL GRAY 7C 22 M 15 Y 11 K 32R 154 G 155 B 156

3. BlackPMS 6CPMS Black UC 0 M 0 Y 0 K 100C 40 M 40 Y 40 K 100R 6 G 0 B 0

4. ORANGEPMS C Orange 021PMS U Orange 021C 00 M 70 Y 100 K 00R 255 G 88 B 00

The L-Class orange is a shade similar to but slightly brighter than the Sea Ray orange. Used sparingly, this richer tone

complements the largely black-and-white L-Class palette.

Photography is our primary way to express the L-Class brand; imagery is truly our primary color palette. Two neutrals—gray and white—complement the vibrancy of our photography and add sophistication and elegance.

Sea Ray Orange—when appropriately applied—brings a shot of energy that breathes new life in to our palette. Orange should be used with restraint, making sure it doesn’t overwhelm any application and become gaudy.

C R E A T I V ES A M P L E S

L-Class materials never shy away from speaking the bold truth.

Powerful lifestyle and product shots are used in equal measure

and united through bold, declarative copy. Visually and textually,

the union of style and substance comes through loud and clear.

139_L590FLY_Catalog8.5x8.5.B.indd 1 6/24/15 9:08 AM

I N T R O D U C I N G L U X U R Y ’ SN E W E S T E M B O D I M E N T

I M A G E R YT H A T

M O V E S Y O U

Sea Ray imagery tells a story through moment-driven photography.

Never contrived, always aspirational, these are not just

pictures of a yacht—but images that evoke the essence and

emotion that are central to the L-Class experience.

HTTP://GALLERIES.SEARAY.COM

S E A R A YD I G I T A L A S S E T S

Sea Ray maintains a robust library of marketing and point-of-sale

materials, which are available for download at any time, free of cost.

These include digital and print advertisements, videos, posters,

e-catalogs and our award winning lifestyle publication,

Sea Ray Living. L-Class materials can be found by selecting a

particular model or entering “L-Class” into the Search bar.

HTTP://MARKETING.SEARAY.COM

Dealers should visit marketing.searay.com to download approved Sea Ray logos, images and marketing materials.

If you are unable to download from the site, please contact Natalie Kelly at (865) 582-2401 or Natalie.Kelly@searay.com for information

on how to access Sea Ray-approved brand resources.