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5th Annual SDP Asia Summit, 27-28 October 2010; Resorts World Sentosa
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service delivery platforms27 – 28 october 2010Resorts World™ Sentosa, Singapore
The 5th Annual
book now! www.sdpsummitasia.com
Platinum SPonSor:
official tV Partner:
official media PartnerS
international marketing Partner:
endorSing organiSationS:
optimising SdP in the battle for new communications revenues
Asia’s Largest and only SDP conference is back!
what’s new for 2010?• 12+OperatorSpeakersfromAsia,MiddleEastandAustralia
FeaturingcasestudiesfromOptusSingtel,PTIndosat,PTBakrieTelecom,IdeaCellular,TELKOM,Banglalink,QatarTelecom
• CxO‘Operator’RoundtableasKeynote• AnalystBriefing–PerspectivesandFuturisticoutlook• TechnologyDemosonarchitectingfortheCloudandNextGenerationCharging• OperatorshowcaseofsuccessfulSDPsforsmall,mediumandlargeoperations• Debateontelcoappstoresvstraditionalappstores• HowtowintheVASmarketwithinnovativeideas&provenrevenuemodels• Backtobasics–justifyingSDPbusinesscase,solvingimplementationchallenges• Updateonindustrystandardization
12+ operator Speakers including:DumindraRatnayaka, CEO, ETISALAT, Sri Lanka
TeguhPrasetya, Group Head VAS Marketing, PTINDOSAT, Indonesia
ThathaRao, VP Network Planning, PTBAKRIETELECOM, Indonesia
SPNarayanan,Vice President & Head VAS and Long Distance, IDEACELLULARLIMITED, India
ClarkLam,Director, Consumer Products - Social and Multimedia Services, SINGTEL,Singapore
JudiAchmadi,SDP Project Director, PTTELEKOMUNIKASIINDONESIATBK(TELKOM), Indonesia
BharatAlva, Head Online & Applications Technology Team, OPTUSSINGTEL, Australia
TanTiongHeng, General Mnanager, Core Network Planning, M1, Singapore
QauserZaman, VAS Manager, BANGLALINK(ORASCOMTELECOM), Bangladesh
ReinhardKniebeiss,Mobile Portal Specialist, QATARTELECOM, Qatar
TimRaby, Interim CEO, WHOLESALEAPPLICATIONSCOMMUNITy
ClaesCegrell, Strategic Product Manager SDP,ERICSSON
AntonyBeswick,Solutions Product Manager Consumer Applications, ERICSSON
DineshSaparamadu, CEO, hSENIDMOBILE
HarshaSanjeewa,CTO, hSENIDMOBILE
Prof.Dr.ThomasMagedanz, Director of Research Group, FRAUNHOFERFOKUS, Germany
JaikishanRajaraman,Senior Director Asia-Pacific, GSMA
50%Operatordiscount!
CommunityPortal
Pre-ConferenceMasterclass26October2010,9.00–13.00
SdP in the cloud: Strategies, experiences and business models for telcos
to reserve your place, call +65 6508 2401
Day 1 • 27 OctOber 2010 WeDnesDay
18.00 Networking CocktailDelegates and speakers are invited to unwind at our cocktail
reception and mingle with prospective new partners.
8.30 Registration & Coffee
8.50 Welcome & Speed Networking A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere AileenVitug,Conference Producer, INFORMATELECOMS&MEDIA
8.55 Chairman’s Opening Remarks TonyPoulos,BSS Evangelist, TMFORUM
9.00 Keynote: CxO Roundtable •WhatSDPsworkedforyourcountry,whyandhowtoadapt? •Whereistherealmoneytobegained?Enterpriseor
consumermarkets? •Thecontroversysurroundingapplicationstores •InteractionbetweenSDPandWeb2.0-howtobuild
sustainableandworthwhilebusinessesfromthis? •ServicePlatformprinciplesforLTEandEPCConcepts,
Architectures,ProtocolsandApplications •Standardisationacrosstheindustry
DumindraRatnayaka,CEO, ETISALATLANKA,Sri Lanka
JudiAchmadi,SDP Project Director, PT.TELEKOMUNIKASIINDONESIA,TBK(TELKOM),Indonesia
9.45 Balancing the demands of SDP and Consumer Application Deployment
•LessonslearnedonmanagingthetensionbetweentheneedsoftheCTO(horizontalarchitecture)andtheCMO(rapidTTMofrevenueshare3PPapplications)
•ExperiencesontheadvantagesofdeployingconsumerapplicationsdesignedtoleverageSDParchitecture
•NewarchitecturesforabstractingSDPcapabilitiestothelongtailofcloudbasedapplications(HTML5)
•AddingsubcriberoAuthenginestotheSDPmodel
ClaesCegrell,Strategic Product Manager SDP, ERICSSON
AntonyBeswick, Solutions Product Manager Consumer Applications, ERICSSON
10.30 QuestionsandDiscussion FollowedbyNetworkingExhibition&RefreshmentBreak
Justifying the SdP business case
11.15 How to build an SDP business case? •Evaluatingtheprojectviability •WhatarethechallengesandproblemsthatSDPtriestosolve? •EnsuringlowerCAPEXandOPEX •Achievingoptimumpriceandperformance •AcceleratingROIfromapplicationsandservices
ThathaRao,VP Network Planning, PTBAKRIETELECOM,Indonesia
11.45 Developing an SDP strategy than can be adopted gradually
•Takingaphasedapproachtoend-to-endSDPdeployment •HowtoexploitSOAdesignprinciplesandBPMtoachieve
speed and flexibility in deployment •Fittingwiththemobileandbroadbandinfrastructurestrategies
BharatAlva,Head Online & Applications Technology Team, OPTUSSINGTEL,AUSTRALIA
12.15 QuestionsandDiscussion FollowedbyNetworkingLunch
optimizing operator assets for new revenue generation
14.00 Operator showcase: Successful implementations in Small, Medium and Large Operations
•Realisticdeliverablesandkeylearning •IncreasingVASrevenue •Convergingmultimediaservicesacrossnetworksandterminals •LeanoperationandwaystomaximizeROI ClarkLam,Director, Consumer Products - Social and
Multimedia Services,SINGTEL,Singapore
SPNarayanan,Head VAS Marketing, IDEACELLULARLTD., India
TeguhPrasetya,Group Head VAS Marketing, PTINDOSAT,Indonesia
QauserZaman,VAS Manager, BANGLALINK(ORASCOMTELECOM),Bangladesh
14.45 Monetizing SDP through Revenue Generation Models that worked
•IncreasingARPU •Personalizationandtargetedpromotions •Intelligentpromotionsandcampaigns •UnifiedcustomercareforSDP •Real-timechargingandrevenueassuranceforVoiceandVAS •Newservicescreationfordrivingprofitability
TeguhPrasetya,Group Head VAS Marketing,PTINDOSAT,Indonesia
15.15 Mobile Advertising/ Mobile VAS using SDP •Understandingthebusinessmodelandoptionsavailable •Increasingeffectivenessofmobileadvertisingthrough
personalization •Drivingup-sellandcross-sellopportunitiestoincreaseROI
QauserZaman,VAS Manager, BANGLALINK(ORASCOMTELECOM),Bangladesh
15.45 QuestionsandDiscussion FollowedbyAfternoonRefreshments
design, implementation and integration challenges
16.15 Understanding the Service Delivery Framework Evolution
•Definingoperatorsobjectivesandrequirements •Determiningthestrategicorientationofanoperator •ExaminingthekeyfeaturesofanSDF •EnsuringthattheSDFsupportsthecompletelifecycleofa
service •FollowingtheSOAapproachforcreatingapplications
ReinhardKniebeiss,Mobile Portal Specialist, QATARTELECOM,Qatar
16.45 Solving integration problems •Howtocreatecommonstandardstoensureinteroperability •Impactofopensourceproductsandwaystoincorporateit •Workingwithsinglevsmultiplevendor •Selectingtherightarchitecture
JudiAchmadi,SDP Project Director, PT.TELEKOMUNIKASIINDONESIA,TBK(TELKOM),Indonesia
17.15 QuestionsandDiscussion
to reserve your place, call +65 6508 2401
14.00 Update on GSMA OneAPI Initiative •WhyisitimportantfordeveloperstoaccessnetworkAPIs? •Whataredeveloperssayingthattheyneedinordertomake
useofnetworkAPIs? •HowdoesOneAPImakeiteasierfordevelopers? •Doesasinglegatewayinaregionwhichsupportsall
operatorsaddvalue? •OneAPICanadianPilotCaseStudy •ImplicationsforOneAPIintheAsiaregion •WhattypeofAPIsareneededandwhatneedstobe
definednext?
JaikishanRajaraman, Senior Director Asia-Pacific, GSMA
convergence and next generation Services
14.45 Service Enabling Architectures for LTE & 4G Network •LTE-how4GtechnologieswillimpactontheSDP
marketplace •HowLTEandEPCchangeServiceDeliveryPrinciplesin
NextGeneration •(Mobile)Networks •HowLTEwillaffectthesmartpipe/dumbpipepush •ExperiencesfromtheFOKUSFutureSeamless
CommunicationsandSOATelco
Prof.Dr.ThomasMagedanz,Director of Research Group, FRAUNHOFERFOKUS,Germany
FlorianSchreiner, Senior Solutions Architect and Team Leader, FRAUNHOFERFOKUS, Germany
15.15 QuestionsandDiscussion FollowedbyAfternoonRefreshments
15.45 Architecting the Cloud for the Enterprise •WhatisCloudComputingtoday •CloudComputingfortheEnterprise •ArchitectingfortheCloud •Isitsecureenough?
SimoneBrunozzi,Technology Evangelist, AMAZONWEBSERVICESAPAC
16.30 Implementing the 3GPP next generation charging architecture for prepaid/ postpaid convergence
•Centralizedsubscriberprofileandchargingmanagement •Commercialandtechnicalconsiderations •OpportunitiesandChallenges •Subscriberprofiling/recommendationandratingengine
capability at the charging engine.
TaronMohan, CEO, MOBISOFTTELESOLUTIONSPVTLTD
17.00 Question&Discussion Chairman’sClosingRemarks EndofConference
Day 2 • 28 OctOber 2010 thursDay
8.55 Chairman’sOpeningRemarks
innovation and differentiation through SdPs
9.00 Analyst Briefing: SDP Trends and where it is heading to
•Examiningbusinessdriversandmarketgrowth •TheAsianscenarioascomparedtoworldwideSDPutilization •AssessingroleofSDPinfuturemobileoperatorbusiness
Moderated by: JonathanBell,Vice President, OPENCLOUDLTD.
Panelists: AmrishKacker,Partner, ANALySySMASON
Prof.Dr.ThomasMagedanz,Director of Research Group, FRAUNHOFERFOKUS
JayeshEaswaramony,Vice President, ICT Practice, FROST&SULLIVAN
9.45 Differentiating core telecoms services (voice & messaging) to fight commoditization and destructive price-wars
•TheroleoftheSDPinenablingcompetitivedifferentiation •CreatingsubscriptionservicesintextvoiceWAP •CasestudiesofsuccessfulservicesfromAsiaand
other regions
SPNarayanan,Head VAS Marketing, IDEACELLULARLTD.,India
10.15 QuestionsandDiscussion FollowedbyNetworkingExhibition&RefreshmentBreak
10.45 Industry Dialogue: Evolution of SDPs - The Telco App. Store to combat Traditional App. Store?
•TheRealityofTelcoApp.StorestocompletetheMobileApplicationsPlatform?
•CanTelcosclawtheirwaybackintheApp.StoreMarket? •ShouldTelcoAppStoresfollowthesametrailorbemore
focused? •WillRevenueRecurringAPPsbethekeytosuccess?
Moderated by: DineshSaparamadu,CEO, hSENIDMOBILE, Sri Lanka Panelists: DumindraRatnayaka,CEO, ETISALATLANKA, Sri Lanka
TanTiongHeng, General Manager, Core Network Planning, M1, Singapore
SimoneBrunozzi,Technology Evangelist, AMAZONWEBSERVICESAPAC
industry update on Standardization
11.30 Demonstrating how WAC will unite a fragmented applications marketplace
•Establishhowthecreationofanopenindustryplatformthatbenefitstheentireecosystemspecwillengagethedevelopercommunity
•HighlightthelaunchofthedevelopermaterialsanddocumentationandexplainhowdevelopersareabletoengagewithWAC,alongsidethebenefits.
•Outlinehowthebusinessmodelwillenableapplicationandservicemonetisation,andwillalsoenablerevenuetobegenerated from the use of telecoms operator assets
TimRaby,Interim CEO, WHOLESALEAPPLICATIONSCOMMUNITy
12.00 QuestionsandDiscussion FollowedbyNetworkingLunch
“This conference exposed me to industry implementation & understanding about SDP”
M F Ahmad, Telekom Malaysia (Malaysia)
Good event to get up to speed on other operator progress & developments.”
S Tosilanon, True Move (Thailand)
“Exposure to services, direction & validating assumptions.”
S A Haniffa, Axiata (Malaysia)
testimonials from SdP asia 2009
to reserve your place, call +65 6508 2401
pre-cOnference masterclass • 26 OctOber 2010 tuesDay
Sponsorship & exhibition opportunitiesSDP Asia 2010 will provide your company with excellent opportunities to create, maintain and enhance brand awareness and customer relationships.Demonstrateyourproducts,answerquestions,overcomechallengesandmeetyourtargetmarketfacetoface!• Don’tmissthisfantasticopportunitytodemonstrateyourexpertiseandprovidesolutionsforpotentialclientsandcustomersatthisevent.• Takeadvantageofthegatheringofhigh-rankingdecision-makersatthisconferencebypromotingyourproductsandservices.Rideonoursponsorshipand
exhibition opportunities and stamp your dominance in this industry.
Foradiscussiononhowoursponsorshippackagescanbetailoredtoyourbudgetsandneeds.CompaniesbasedinAsia,[email protected]:+6565082455.CompaniesbasedinEMEAandNorth&SouthAmerica,[email protected]:+44(0)2070175613
SDPs have now become a truly intrinsic Core Service Creation Environment within an Operator’s Network. However with increased prudence in capital and operational investment, telecom operators are warming to the idea of deploying Cloud SDPs. Additionally, instant and ubiquitous availability, lower support costs, flexible charging structures, access to a variety of cutting edge Service Development & Roll-out capabilities with limit-less scalability makes the Cloud SDP an imperative option for Operators.
Workshop ObjectivesByattendingthisworkshoponaTopicbasedonaRevolutionaryTechnologyPlatform,attendeeswilltakeback-insightson:
• HowTELCOscanLeveragefromtheCloud&theirvaluepropositions
• TheCloudBasedVASBusinessModels&theirViabilitytosustain
• ThevariousInnovativeStrategiesforTelco-GradePlatformsontheCLOUD
• HowcanTELCOsembracetheCloudSDPbyadoptingthemostsuitableformofDeploymentModel
• SpecificDeploymentsbyEarlyAdopterspertainingtotheirMarketConditions
SDPintheCloud: Strategies,Experiencesand BusinessModelsforTelcos
Workshop LeadersDinesh SaparamaduFounder&CEOResponsiblefortheStrategicdirectionofhSenidMobiletobea“soughtafter”SolutionsProviderforTier-1Operators
Harsha SanjeewaCTOEnvisioninghSenidMobileasacompetentproviderofscalable,extendable&opensource solutions
Workshop Agenda9.00 Demystifying The CLOUD SDP – an exploration of the
Platform and its evolution from the Traditional SDP • TheRealityfromTheHypearoundit • EssentialCharacteristics
9.30 Multiple Facets of The CLOUD SDP • MultipleOptionsofDeploymentcateringtovarious
OperatorScenarios
10.00 Service Creation Environments on the Cloud SDP - The Past, The Present & The Future
• DeveloperEnvironmentsontheCloud–TheirEvolvement • InnovativeVASCommunitiesontheCloud
11.00 Open Source Technologies for the Cloud 11.30 Operators’ VOICE • CaseStudyofEtisalat’sCloudEnabledSDPby
DumindraRatnayaka,CEO,EtisalatSriLanka • M1’sImplementationofSDPandaVibrantDeveloper
Community
12.30 Closeofworkshop&Q&A
Who Should Attend?SDPAsiaattractsbothstrategistsandtechnologistsfromleadingworldwidemobileoperators-CTO’s,CIOs,CMOs,VPsNetwork,ProductsandServiceInnovation/Development, Technology Directors, Network Planning Heads, Head of ServiceDelivery, Head VAS Marketing with their infrastructure, IT & Software Partners,NetworkEquipmentProviders,SystemsIntegrators,ApplicationDevelopers,Device&Hardwarevendors.
about the Sponsor
Ericsson is the world’s leading provider oftechnologyandservicestotelecomoperators.Themarket leader in2Gand3Gmobiletechnologies,Ericsson supplies communications services andmanagesnetworksthatservemorethan250millionsubscribers. The company’s portfolio comprisesmobile and fixed network infrastructure, andbroadbandandmultimediasolutionsforoperators,enterprises and developers. The Sony Ericssonjointventureprovidesconsumerswithfeature-richpersonalmobiledevices.
Ericssonisadvancingitsvisionof‘communicationfor all’ through innovation, technology, andsustainable business solutions.Working in 175countries,morethan70,000employeesgeneratedrevenue of USD 27 billion (SEK 209 billion) in2008. Founded in 1876 and headquartered inStockholm, Sweden, Ericsson is listed on OMXNordicExchangeStockholmandNASDAQ.
Formoreinformation,visitwww.ericsson.com or www.ericsson.mobi
SDP Asia 2009 - Delegate Profile by Industry
SDP Asia 2009 - Delegate Profile by Country
Association 5%
Germany2%
Consultant9%
HongKong6%
ASP9%
Australia 4%
Media4%
India9%
Indonesia9%
Malaysia11%Norway2%Philippines2%
Vendor36%
Operator37%
Singapore36%
Taiwan2%Thailand4%UK4%USA9%
Today, Telecom companies are facing challenges such as increased competition from Internet companies, decline in voice and data revenues, and slow growth in the average revenue per user. Further, with the shift towards convergence, constantly changing market forces of supply & demand, and the increasing need to offer flexibility and security as key differentiators, service providers and operators are realizing the need to align service delivery models with these developments.
The 5th Annual SDP Asia Summit will focus on how operators can rapidly create and deliver new value-added services which can maximize potential revenues, combat commoditization and decrease customer churn using SDP. This definitive conference has been the annual meeting place for SDP players to network and learn from operator-led presentations, case studies, technology demos and workshops.
OptimisingSDPin theBattleforNewCommunicationRevenues
to reserve your place, call +65 6508 2401
“Great networking with industry players.”
C Lam, Singtel (Singapore)
“Obtained new ideas & perspectives from actual industry practitioners.”
C Foo, OpenCloud (Singapore)
The 5Th SDP ASIA SUMMIT 2010
ReSeRve yoUR PlAce ToDAy!
ReGISTeR NoW! FAX BAcK To +65 6508 2407
hoTel INFoRMATIoN
Resorts World™ Sentosa, Singapore8 Sentosa Gateway, Singapore 098269Tel : +65 6577 8899Email : [email protected]
q yes! I/We Will attend The 5th SDP Asia Summit 2010 on 27-28 october 2010, Resorts World™ Sentosa, Singaporeq I cannot attend this event but q please include me in your mailing list.q I would like to purchase the conference documentation at SGD 420 / SGD 449.40 with 7% GST per set.
A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue. All fees stated includes luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
Fee PeR DeleGATe eARly BIRDRegister and Pay before
17 September 2010
NoRMAl RATeRegister and Pay after 17 September 2010
5th SDP Asia Summit 2010– For All Telecom Operators & Govt Bodies
q 3-day (2-day conference + 1-day workshop) USD 1,200 SGD 1,740 USD 1,400 SGD 2,030
q 2-day Conference Only USD 900 SGD 1,305 USD 1,000 SGD 1,450
q 1 day pre-conference workshop USD 449 SGD 651 USD 599 SGD 869
5th SDP Asia Summit 2010– For All Vendors
q 3-day (2-day conference + 1-day workshop) USD 2,249 SGD 3,261 USD 2,449 SGD 3,551
q 2-day Conference Only USD 1,799 SGD 2,609 USD 1,999 SGD 2,899
q 1 day pre-conference workshop USD 599 SGD 869 USD 799 SGD 1,159
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5 EASY WAYS TO REGISTER
your Priority Booking code This label contains your priority booking code. To expedite registration, please do not remove label. If you have already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not available to IBC Asia for dedupulication prior to mail drop.
MAIl the attached registration form with your cheque to IBc Asia1 Grange Road, #08-02, orchard Building, Singapore 239693
Customer Service Hotline +65 6508 2401
Fax+65 6508 2407
Webwww.sdpsummitasia.com
PAyMeNT MeThoDSAll payments to be made in US$ and S$
• Payments by S$ bank draft or cheque should bemade in favour of “IBc Asia (S) Pte ltd” payable in Singapore.
• PaymentbytelegraphictransferinUS$andS$mustbe made to IBc Asia (S) Pte ltd
A/C No.: 260-457866-178 (US$) A/C No.: 147-059513-001 (S$) The Hongkong and Shanghai Banking Corporation
limited, 21 Collyer Quay, HSBC Building, Singapore 049320
Bank Swift Code: HSBCSGSG Bank Code: 7232
• Payment by Credit Card (AMEX, VISA orMASTERCARD). Please provide your Card Number, Name of Cardholder, Expiry Date and your Signature and send it by fax to +65 6508 2407.
PAyMeNT TeRMSPayment must be received 10 business days prior to the event. To take advantage of discounts with an expiry cut-off date, registration and payment must be received by the cut off date.
cANcellATIoN TeRMSShould you be unable to attend, a substitute delegate is welcome at no extra charge. Cancellations must be received in writing at least 10 business days before the start of the event, to receive a refund less 10% processing fee per registration. The company regrets that no refund will be made available for cancellation notifications received less than 10 business days before the event.
IMPoRTANT NoTePlease quote the name of the delegate and event title on the advice when remitting payment. Bank charges are to be deducted from participating organisations own accounts. Please fax your payment details (copy of remittance advice, cheque or draft) to +65 6508 2407. Attendance will only be permitted upon receipt of full payment. Participants wishing to register at the door are responsible to ensure all details are as published. IBC Asia will not be responsible for any event re-scheduled or cancelled. It may be necessary for reasons beyond our control to alter the content and timing of the program and identity of speakers.
DATA PRoTecTIoNThe personal information entered during your registration/order, or provided by you, will be held on a database and may be shared with companies in the Informa Group in the UK and internationally. Sometimes your details may be obtained from or shared with external companies for marketing purposes. If you do not wish your details to be used for this purpose, please contact the Database Manager Ms Winnie Seah on [email protected], Ph: +65 6508 2468 or Fax: +65 6508 2408
Ifundelivered,pleasereturnto:
1GrangeRoad,#08-02,OrchardBuilding,Singapore239693Tel: +6565082400Fax: +6565082407
