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ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future” (Geneva, Switzerland, 17 October 2011 ). SDP Value Add in a Cloud Web 2.0 World. Eric G Troup CTO, WW Communications & Media Industry - PowerPoint PPT Presentation
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SDP Value Add in a Cloud Web 2.0 World
Eric G TroupCTO, WW Communications & Media Industry
Microsoft Corporation
ITU Workshop on “Service Delivery Platforms (SDP) for
Telecommunication Ecosystems: from today’s realities to requirements and
challenges of the future”(Geneva, Switzerland, 17 October 2011 )
Focus of this Presentation
The needs of the Breadth Service DeveloperThe needs of the Communications Service Provider Microsoft’s Interest
2
Difficult to manage the hybrid cloud
Time-to-market is increasingly
becoming the main differentiator,
however internal innovation slow and expensive with little
re-use
Effort to create telco development
communities and APIs having limited success
Innovation on the “web” bypassing telco
Complex monetization models
The Business Problem
3
Cost and complexity of establishing business
relationships
Lack of standardized management support –
the hidden cost
Richness of API feature set very limited
APIs too telco centricFew and rigid business
models
Lack of governance, tooling and 3rd party composition limits organic innovation
Development environments too domain specific
Limitations of Current Telecom SDPs
4
Expose more and richer capabilities
from network, OSS/BSS and the
cloud(s)
Provide an environment where
cloud developers can mash-up, make
improvements and add to the library
Define and expose a standard set of management
functions
Provide structured capability to expose
services across many developer
communities
Expose the tools to enable end to end
management over the hybrid cloud
Enable multiple flexible business models
(“Business Model as a Service”)
New Requirements
5
Key Areas of Focus by Telcos• Enabling a Richer Developer Experience• Common Tools• Richer Application Sets• Effective usage of 3G, 4G/LTE network services for
enhanced user experience. • Managing end-to-end across:• Service Layer• Cloud Resource Layer• Network Infrastructure Layer
• Enabling Telco 3G, 4G/LTE capabilities to be combined with Applications for competitive advantage.
6
Microsoft is a Global Service ProviderService Delivery via Partners is a Core Strategy
7
Simplified View of the GoalOne Framework for CSP, IT/Enterprise, and Cloud
8
Service Broker, Lifecycle Management, Governance, SOA Best Practices, Middleware, Web Services Exposure of underlying components
Network Gateways and Exposure
Fine-grained Network Application & Resource
Controls (Charging, Policy, etc.)
Gateways and Exposure
Fine-grained IT Application & Resource Controls(Charging, Policy, etc.)
Real-time Orchestration(fine grained control)Coarse grained Exposure
Gateways and Exposure
Fine-grained Cloud Application & Resource
Controls(Charging, Policy, etc.)
Real-time Orchestration(fine grained control)
Coarse grained Exposure
Real-time Orchestration(fine grained control)
Coarse grained Exposure
Consistent Development Environment Attractive to Broad Developer Ecosystem
BSS&
OSS
Telco 2.0Developers
(MSDN)
Network SDP
DeveloperWeb 2.0
Developer IT Pro
Developer
Global Cloud Network
IT / Enterprise Network
Communications Network
Great Customer
Experience
ServiceDeliveryBroker
Application
NetworkLogical
ResourcesNetworkPhysical
Resources
Application
CloudVirtualizedResourcesNetwork
VirtualizedResources
ManagementSystem(s)
(BSS/OSS)
CRMTelecomOperator
FunctionalInterfaces
Management Interfaces
Office 365
Office 365
Premium with QoS
Premium with QoS
Microsoft
Key Functions•Developer Support Tools •Service Lifecycle Management & Metadata•Wizards for SOA Best Practice•Catalog Functions•Runtime Operations
The Use Case of“End-to-End Service Management”
Internet Backbone Operator Core Network Access NetworkMicrosoft Network / CDN
XboxXboxLiveLive
BandwidthBandwidthManagerManagerMPLSMPLSLYNCLYNC
9
Great DeveloperExperience!
Trouble Tickets / FM / PM / QoS / SLA
Charging / Billing / Settlement
Service Orders and Provisioning B2B Interfaces
End-to-EndVisibility
ManagementSystem(s)
(BSS/OSS)
Cloud/ServiceOperator
10