Scuba Jamboree Diving Centre

8/4/2019 Scuba Jamboree Diving Centre

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Lecturer: Mr. Tran Tuan AnhTutor: Ms. Hoang Bich NgocTut: 2BA07Group members: Nguyen Thuy Duong

Nguyen Quoc Manh

Scuba Jamboreediving centre


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TABLEOFCONTENT

Theory review

Case summaryCase questions

AnswersApplication

Q & A


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THEORYREVIEW

Typology of service firms ininternational markets:

+ Location-free professionalservices

+ Location-bound customised

projects+ Standardised service packages+ Value-added customised projects


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CASESUMMARYScuba Jamboree, dive centre wasestablished in Phahon Yothin Place,Thailand

Training from beginner to master

Grow by 30% from 2001 to 2003


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ANSWER

Most of the local divingcenters (70%) operate withFDI, full controlled and

achieved by foreignoperators (PADI).

To increase competitiveness, the

Tourism Authority of Thailand setup an organization to oversee thediving industry, enforceaccreditation and set standardson pricing and quality ofoperators.


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QUESTION 2


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ANSWER In the typology of service firms in international markets

Scuba Jam is value-added projects.

Located in the second-market entry mode, rely on thir

parties, through arrangements such as licensing agents

brokers, franchising and joint ventures.

Managerial and marketing implications:

+ Result of exhibiting at Adex 2003, the largest

international dive exhibition in the region => Customer

base grew.

+ Not seriously affected by SARS.

+ One of the most popular diving destinations in the

world.


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Question 3

Identifying and discuss

important planningconsiderations with the aim of

ensuring scuba Jamboreessuccess


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Viettel: The New Telecom Operator

& The Fastest Growing Company

Telecom Market Entry: 2000

Mobile Market Entry: 2004

Growth (2000 2009): Revenue: 3M$ => 3,5B$ (1,000+ Times)

Subscribers: 0 => 33M (#1 Mobile)

BTS : 0 => 20,000 (#1) FO: 0 => 100,000Km (#1)


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Viettel: The Coverage

Cover in all City and provinces

Wireless Coverage For Border, Islands & Coastal Areas 2,500Km Border

2,500Km Coastal (100Km Radius)

100 Islands

Viettel: The Only Company To Cover These Areas


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Viettel: The Business Philosophy

Brand Building = Big Money

100-150M$/Year

Pay To TV & Newspaper

The Business Strategy:

100-150M$/Year For Branding, By Giving To The Poor(Free Internet To Schools, Telephone For Farmers)

The Company Has Stronger Brand Recognition


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A few words about Cambodia

General Status Information

Total Geographical Area (Sq.Kms): 181,035

Provinces: 24

Population (Million): 13.8

GDP Per capita (USD): 685


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Current telecom services in Cambodia

Telecom international gateway:Telecom Cambodia (001)Royal Telecam International (007)

Voice services:Fixed phone subscribers: around 42,000 cover in allprovinces.Mobile phone subscribers: around 4.2 Million(9companies) and cover in all cities and provinces inCambodia.

VoIP service providers:There are 15 VoIP service providers on operation


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National ICT DevelopmentAuthority

Mobile market: 4.237.000(February 2009) CamGSM 2.1 Millions Subs

TMIC 560.000 Subs

Mfone 910.000 Subs

Applifone 84.000 Subs

CADCOMMS (3G) 76.000 Subs

Viettel 500.000 Subs

Latelz 2.000 Subs GT-Tell 5.000 Subs

SoTelco just launching service, May 2009

Mobile phone market

M Ph


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MetPhone

19/2/2009, Viettel launched Metfone in Cambodia

The project was licensed in 6/2007, After more than one year VTCestablished 1100 BTS(>40% national BTS), coverage all country,7000 km optical fiber cable network

M tf


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Metfone

60% ADSL market share

2nd largest mobile service provider with1.300.000 subs

50% of landline market


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Recommendations

Keep the advantage of low price

Add values: 3G, WiMAX, coverage range

Provide better customer service


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REFERENCES

http://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.html http://www.ictnews.vn/Home/vien-thong/Metfone-la-

hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htm

http://www.thongtincongnghe.com/article/9787 www.metfone.com.kh http://wirelessfederation.com/news/14430-viettel-

instigates-metfone-mobile-service-in-cambodia/ http://www.thietkewebsitedep.com/tin-cong-

nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.html

http://vietnamnet.vn/cntt/2009/04/840919/
http://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.thongtincongnghe.com/article/9787http://www.metfone.com.kh/http://www.metfone.com.kh/http://www.metfone.com.kh/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://vietnamnet.vn/cntt/2009/04/840919/http://vietnamnet.vn/cntt/2009/04/840919/http://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://www.thietkewebsitedep.com/tin-cong-nghe/1034-Metfone-Viettel-da%CC%89y-ma%CC%A3nh-chie%CC%81m-li%CC%83nh-thi%CC%A3-pha%CC%80n-ta%CC%A3i-Campuchia.htmlhttp://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://wirelessfederation.com/news/14430-viettel-instigates-metfone-mobile-service-in-cambodia/http://www.metfone.com.kh/http://www.metfone.com.kh/http://www.metfone.com.kh/http://www.thongtincongnghe.com/article/9787http://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.ictnews.vn/Home/vien-thong/Metfone-la-hang-vien-thong-lon-nhat-Cambodia/2009/09/1SVCM521185/View.htmhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.htmlhttp://www.tin247.com/khai_truong_mang_di_dong_viettel_tai_campuchia-4-21384409.html


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