Scratch-it

Agenda

• Overall objective

• Customer needs

• Conceptual design

• Detailed design

• Evaluation

• Expansion

• Distribution strategy

Overall Objective

• Hand equip memo tool

• Which is helpful to

– Record information

– Remind about things

– Make life more organized

• Can be even more important in special cases

Customer Needs

Important Characteristics

Important:

Portability 6.4

Input speed 5.9

Manageability 5.5

Unimportant:

Input style (touch screen, pen-and-ink etc.) 4.1

Appearance 3.4

Important Tasks

Important:

Trivial matters 6.4

Schedule 5.9

Phone numbers 5.5

Conceptual Design

Key Design Considerations

• Characteristics

– Easy to carry

– Easy to record (input speed/style/equipment)

• Tasks

– Trivial matters

– Schedule reminders

– Phone numbers/ names etc.

• Fashion considerations

Selected Concept

•Solved product idea problem

•users could not know when it would be useful

•Much like a fashion item

•users can wear naturally

•various color

•Roll-able

•users can write down even long sentences

•Price range is very low

Detailed Design

Prototype (1/2)

• Made of molded acrylic

• Provides a firm writing surface

• Fits different size people

• Low cost

• Replaceable paper

Prototype (2/2)

Technical Drawings (1/2)

Technical Drawings (2/2)

Costs

•Materials: 21.1 RMB

•Bangle: 20 RMB

•Post-it: 0.3 RMB

•Cardboard: 0.5 RMB

•Box Tape: 0.3 RMB

•Mass Production without intermediaries

Evaluation

Evaluated Customer Needs

House of Quality

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Price 6.26 1 3 3Looks good 4.83 3 3 9 3Environmentally friendly 6.33 3 9Reusable 6.16 9Holds sufficient text 6.46 9 1

Stores all types of information 6.49 3Easy to record 5.89 3 1 1Manages information 7.93 1 3Portable 9.14 9 9 3 3

Target Values * >3

cm

<30

0g

Yes

Yes

Yes

Yes

5 X X X X * X

4 * *

3 *

2 X X

1Absolute importance 124 101 135 43 42 33 149Relative importance 20% 16% 21% 7% 7% 5% 24%Importance (1-5) 4 3 4 1 1 1 5

Results of Technical Evaluation

Strengths• Low price

• Reusable

• Holds sufficient text

• Holds all types of information

• Easy to record

• Portable

Areas of Possible Improvement

• Looks

• Manageability of information

Improvements

Improve Technical Evaluation

• Make band narrower

• Improve overall look of product

• Develop scanner for notes.

Improve Functionality

• Add pencil

• Build in a watch

Further Expansion

Product Expansion• Rolling Paper Palette

– Do not need to twist the wrist

– Stylish outfit

• Elastic Wristband

– Users can easily wear or take off

– Robustness

– More comfortable to wear

Product Expansion

• Pen Attachment

– A nail-sized pen

– Attached to the main body

• Narrower and Wider Paper Size Range

– Various physical sizes for each person

– Different purposes of the product usage

– Narrower and wider width of paper roll

– No extra cost to design

Product Expansion• Various Paper Layout

– Various layouts for the paper roll

– Checkboxes

– Time Marks

– Customized layout through internet

• Non-Disposal Paper

– change of material

– Reduce the extra cost for paper rolls

– Transparency film with higher pricing

– Rub out with fingers to erase

Cost & Distribution Strategy

Future Cost• Elastic Band: 1.5 RMB

• Rolling Palette: 15 RMB

• Paper: 10 RMB per roll

– No noticeable variance for size ranges

• Attached Pen: 20 RMB

– Sold Separately

• Transparency Film: 22.49 Dollars

– Optional

• Customized Paper Layout: Free

– Quantity Conditional

Distribution

• Sell the Main Body for Cheap

• Gain Profit Through Paper Roll

• Distribute from a Small Bookstore to a Department Store

• Distributed through Internet

– User convenience

Q & A