Scranton 3.0

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DESCRIPTION 3.0. A Sneak Preview of our Responsive Website. What we’re going to cover today. Web Projects Overview Responsive Design – what is it, why convert to RWD? 3.0 – review of new look New Undergraduate Admissions Site How does this impact you? - PowerPoint PPT Presentation

Text of Scranton 3.0

Responsive Web Design 3.0A Sneak Preview of our Responsive Website1What were going to cover todayWeb Projects OverviewResponsive Design what is it, why convert to RWD? 3.0 review of new lookNew Undergraduate Admissions SiteHow does this impact you?More Tips & Best PracticesLive Demo2Overview of ProjectsTwo major projects to enhance the University website in appearance and usabilityConversion to Responsive Web DesignCreation of new Undergraduate Admissions micrositeBoth projects are scheduled to go live in July.3

What is Responsive Web Design?4Responsive web design allows the layout to change according to the screen size of the users device.

5Flexible Web design is proportional from the smallest to the largest device, without those proportions straining. After widths or heights hit a certain point the design would then change style sheets to alter content availability, layout structure, and more.

6This approach of designing once for all devices (desktops, large screens, tablets and mobile phones) is a more efficient way to maintain and future-proof higher ed websites.

7Why convert to Responsive Design??8Who Doesnt Love Stats?Mobile on Black Friday 2012Over $1 Billion spent on mobile alone!What do People do on Smartphones?Everything!Performance is Important!74% of mobile web users leave a site if it takes more than 5 seconds to load (src)9Mobile GrowthMobile Web growth has outpaced desktop Web growth 8xGlobal mobile data traffic should grow 26x over next 5 yearsBy 2015: Over 50% of all Internet traffic will be from mobile devices!

Source10What about users?11Smartphones Visits to Scranton.eduYearVisits% Increase% of Total Visits20082,298n/aWay < 1%200915,468573%< 1%201053,984249%2.0%2011131,420268%5.8%2012190,126109%8.5%2013 YTD (4/30)107,287102%12.3%In 2013, we also had 55,770 visits from tablets bringing total mobile traffic YTD to 18% of total traffic to our website. 12

Same data but since I love charts.13

The trend in websites in general is to wider, more visual sites and we used this opportunity to refresh the design of our entire site.14Screen Resolution - Visitors to 4/30/13 YTDResolutionVisits% of Total Visits1920 x 108034,9444%1680 x 105025,6273%1600 x 90057,4777%1440 x 90071,2818%1366 x 768109,91413%1280 x 102463,9837%1280 x 800170,51819%1024 x 76868,5618%The screen resolution of 69% of Visitors to our website this year was 1024px wide or higher. 15How does this Impact You?As a CMS User16Current Banner Image Size: 768 x 180 pixels

17New Banner Image size: 1280 x 361 pixels

18Three Steps to Changing Banner Image19Step 1 - Choose an image. Pre-sized images are available in the online photo gallery at

20Step 1 - Choose an image. If you prefer to use an image of your own, you will need to resize it to the correct dimensions1280 x 361 pixelsIf you use your own image you should also optimize your image using one of the options that will be outlined in the next sectionThis will decrease the amount of time it takes your image to load in the page on your site.21Step 2 Load Image into CMSAfter choosing, correctly sizing and saving the photo to your desktop, load the image into the images folder in the CMS.

22Step 3 - Place the new image in the main photo asset

23More Tips & Best Practices24Help our Search Engine Results! Fill out keywords and description

25When linking to External pages, choose open in new window

26Other Tips and InformationOnce the new Undergraduate Admissions site is live, use External links for linking to Undergraduate Admissions pagesIf using tables in the WYSIWYG editor, limit them to two or three columns.27Best sizes for Photos in WYSIWYG EditorSmall horizontal 290 x 194 pixelsSmall vertical: 194 x 290 pixels28Keeping Your Site LightOptimize all the things!29Why Optimize images?Load fasterNo loss in qualityReduce data consumption (mobile date caps)

30Why Optimize images?Load fasterNo loss in qualityReduce data consumption (mobile data caps)31ImageOptim (Mac)Free drag-and-drop applicationDownload ImageOptim32

33Riot (PC)Free open-source applicationDownload Riot34



19.2% smaller!37How well does it work?

79% image size reduction38A Live Demo!!And now for39Scranton.eduHomepageAcademics Section Page2-column Template Page3-column Template Page

Undergraduate Admissions MicrositeHomepageWho We Are Section Page40Resources& Further Reading41Internal ResourcesQuestions about CMS Training: Jack x9999

General CMS/RWD Questions: Val x8888

Tech Questions: Joe Casabona or Matt Wren x7798matthew.wren@scranton x638342Want to know more?Responsive Web Design the book

Best Practices

A List ApartBrad Frost

Luke W43