Scott Whitehead BA. (Hons)37 Boleyn’s Avenue, Braintree, Essex CM7 5TX

Tel: 01376 343336 Mob: 07513 045792 Email: scott@zestcity.com

PROFESSIONAL OVERVIEW:

An exceptionally successful Business Consultant, providing extensive insight into business drivers and the ability to see the business as a whole entity, to break it down to develop strategies and policies to lead the business forward, and align with the strategic operational vision of the organisation, leading to a consistently improved business performance.

Excellent communication and presentation skills at the highest levels. Able to explain complex concepts both concisely and simply, with the ability to produce innovative, thought-leading, and actionable end user client advice, interacting with all stakeholders (including institutional and individual shareholders).

Experienced in business development, commercial management, sales, strategic business reviews, acquisition, technology transfer, organisational restructuring, business cases & proposals, contracts negotiation, bid management, process re-engineering, programme management, preparing and presenting business plans.

INTERIM HIGHLIGHTS INCLUDE:

Zest City Ltd• Recruited and trained support team for ON24.com, the world’s largest webcast agency• Delivering website support including ecommerce and social media for over 1,000 businesses• Requested to deliver Government Funded Seminars and Workshops on Website Design, Development,

Search Marketing, Social Media, Online Marketing and Business Innovation• Expanded operation to cover website design consultancy services from a Nevada based site• Doubled client portfolio every 3 years through the acquiring of web design / hosting agencies• Won Essex Business Awards, finished Top 3 Finalist 29 times for the Essex Business Awards and achieved

4th Place in National Ecommerce Awards• Provided online TV advice for Veggie Vision TV to become a premier UK TV / website• Researched and advised on Compliant Online Competition to win an Established Hotel• Delivered online marketing strategy for a leading Classical Music Publishing Firm

MyOffice Ltd• Built website and social media presence, and provided business coaching and website services for

clients as and when needed.

INSEEC• Produced and delivered MBA level courses on Mobile / Cellphone Marketing, Branding the Apps

Economy and Utilising the Digital Media for international students on London• Identified requirements and provided MBA qualified Lecturers to deliver web and personal lectures

Pro-actions UK• Invited to advise companies on business improvements and assess coaching requirements• Delivering a portfolio of solutions and strategic direction for online marketing, business development,

business planning, life planning, exit strategies, financial control requirements

CAREER HISTORY:

2015 - PresentBUSINESS COACH: Pro-Actions Ltd• Responsible for results focused business improvement, coaching and consultancy • Created workshops and seminars for joint ventures between councils and small business owners• Produced bespoke software for air conditioning company increasing sales by 40% • Eradicated £35k costs for an electrical business, improving admin and marketing processes• Implemented business model allowing property business to restructure and finance growth

2014 - PresentE-BUSINESS CONSULTANT: Zest City Ltd• Responsible for improving client internet presence and eBusiness consultancy services• Successfully coached 40+ clients to run business and managed 600 websites/online projects• Recruited and trained support for ON24.com, the world’s largest webcast agency• Coached a celebrity against agreed KPIs resulting in the goal for this project being met

2012 - 2015PROFESSOR OF DIGITAL MARKETING MEDIA: Groupe INSEEC• Responsible for creating, delivering and grading course modules for MBA & BA students• Module subjects included;

o Mobile Marketingo E-commerceo Brand Awareness

o Brand Strategy o Digital Marketing o Company Law

1998 - 2014E-BUSINESS CONSULTANT: CK Developments Ltd T/A Zest City• Responsible for directing 600+ client projects, managed 53 subcontractors across 4 continents• Decreased admin costs by 40% & improved cash collections with new accounting system

EARLIER CAREER:

• Digital Course Coach Zero to Hero Plan 2012-2013• Workshop Presenter Business Link 2009-2010• Digital Media Director Zest City 1998-2009

PROFESSIONAL SKILLS:

• Training & Coaching• Process Re-engineering• Client Management• Strategic Thinking• Sales & Marketing

• Project Leadership• Best Practice & Compliance• Stakeholder Engagement• Digital Enablement• Entrepreneurship

TECHNICAL SKILLS INCLUDE:

• Wordpress• Proficient in Microsoft Office• KashFlow• Google Mail/Analytics/Webmaster• Ecommerce• Hootsuite• Skype• LinkedIn• WooCommerce• AWeber

• Mailchimp• Social Media• Yoast• Business Plan Pro• Camtasia• Facebook• cPanel• Adobe Photoshop• Twitter• HTML

EDUCATION & TRAINING QUALIFICATIONS:

• Business Award for Best Web Marketing Company in The South East• Distinction Grade Diploma in Digital Marketing • NLP Practitioner Course • Full Membership of Federation of Small Businesses • Top 3 Finish Finalist 29 Times for Essex Business Awards • Accomplished Internet Revolution 2 Day Masterclass • Think… And Grow Rich Course Founder and Mentor • Train the Trainer Workshop • Business Award in IT Category for WebContent101.com • National Ecommerce Award for WebContent101.com

• BA Hons Business Studies (2:2)• 35 Merits BTEC OND Business Management

Scott Whitehead BA. (Hons)