© 2013 IBM Corporation

Scott Duby – Global Retail Executive

The Future of Retail TechnologiesEngaging customers in a flat world

Building a smarter planet

The world we live in today is flat.

InstrumentedInformed

Interconnected

Immediate

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Every twenty one seconds there are…

250K itemsshared

35K tweets

750K videos watched

+ Brazil publishes the

most number of posts

+ most followed brand on

twitter is YouTube

+ 850M active users

Sources: Facebook, Twitter, YouTube, Instagram, Pintrest, Google, and Huggington Post: 100 Fascinating Social Media Statistics and Figures From 2012

Building a smarter planet

We are just at the beginning of Big Data.

2010

Vo

lum

e in

Exa

byte

s

9000

8000

7000

6000

5000

4000

3000

2015

Percentage of uncertain data

Pe

rce

nt o

f un

ce

rtain

da

ta

10

0

80

60

40

20

0

Sensors & Devices

VoIP

Enterprise Data

Social Media

You are here

By 2015, 80% of all available data will be uncertain

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Big Data: More than just volume.

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Eras of computing.C

om

pu

ter

Inte

llig

en

ce

Time

Tabulating Systems Era

Programmable Systems Era

Cognitive Systems Era

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Look to your left, look to your right.

“50 percent of consumer businesses will disappear”

9000 stores 1200 stores

Source: The New Rules of Retail: Competing in the World's Toughest Marketplace

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December 31, 2012.

“Everyone is now realizing that you've got to either give away what you've got for free, or you've got to do something special and different. There's no profit in charging people for the same kinds of news and reporting that can be read in a million places on the web.”

Source: LinkedIn Big Idea 2013: Charge More, Provide More by Nicholas Thompson

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The power of organizing without organizations.

“Revolution doesn’t happen when society adopts new technology, it happens when society adopts new behaviors.”

Source: Here Comes Everybody: The Power of Organizing Without Organizations

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What happened to “The Customer is Always Right”?

“Embrace every customer with a friendly

greeting and a smile.”

"The answer is 'yes' to any reasonable request."

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When did retail become so difficult?

Old Paradigm New Entrants

Awareness

Research

Purchase

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The consumer’s path to purchase is being varied and influenced by factors.

Service&

SupportReceivePurchase

Browse&

ResearchAwareness

Shopping ContinuumConsumer Customer

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This is the future of retail!

Building a smarter planet

Presence Zones are able to identify a shopper as they enter or leave

the store and interact with them in real-time by sending personalized

messages and offers.

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Augmented Shopping tailors the experience to the needs, wants, and

shopping mission in real-time and at the point of decision.

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Touch: Imagine if you could feel the texture and see the flow of a

product simply by stroking the screen of your smart phone.

Use technology to

life through the use

of haptic and

pressure sensitive

technology and

deliver it to the end

user’s mobile

device.

Building a smarter planet

Taste: Imagine optimizing flavor while meeting nutritional constraints.

Use technology to

build recipes that

appeal to our sense

of taste while

meeting needs for

health, sustainable,

and affordable.

Building a smarter planet