Making the Case for

Semantic Technology in Business

Semantic Web Summit

by Scott Brinkertwitter: @chiefmartecwww.chiefmartec.com

SCALE

25.21 billion pages in the indexable web1

1 trillion unique URLs discovered by Google2

109.5 million web sites3

1,000X more in deep web4

1 Worldwidewebsize.com March 20092 Google Official Blog July 20083 Name Intelligence May 20094 BrightPlanet November 2010

Scale in content.

500 million Facebook users1

190 million Twitter users2

65 million tweets per day3

4 million Foursquare users4

1 Mark Zuckerberg July 20102 TechCrunch July 20103 Twitter blog June 20104 Business Insider October 2010

Scale in engagement.

Searching is hard.

But finding (and being found) is valuable.

Structured Data Semantics

Two technologies can help.

(millions)

Source: Forrester Research, Inc.

Structured data supports SEO (and vice versa).

Projected SEO spending in US

$2,805 this year

$5,078in 4 years

Marketers

Consumers

Marketers Developers

Data Applications

Consumers

Copyright © 2010 Scott Brinker

Marketing Data Marketing

The data marketing ecosystem—beyond APIs.

Semantics & relationships to reveal sentiment.

Marketing in an age of information overload.

Thank you.

Scott Brinkertwitter: @chiefmartecwww.chiefmartec.com